Be Social Media Savvy
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www.avirtualangel.co. uk Be Social Media Savvy
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Social Media presentation delivered to my Watford Athena Group in June 2009
Transcript of Be Social Media Savvy
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Be Social Media Savvy
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“Social media is an umbrella term that defines the various activities that integrate
technology, social interaction, and the construction of words and pictures.”
(Wikipedia)
What is social media?
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an online conversation in a multitude of forms
Put simply…
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Conversations are powered by…
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Social Media Landscape
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200m blogs globally and growing100m videos 4m articles73% of all web users read blogs45% have started their own blog57% have joined a social network55% have uploaded photos83% have watched video clips
Is it a fad?
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What is it all about?
IT IS ABOUT RELATIONSHIPS
IT IS ABOUT GROWING TRAFFIC & BUILIDING LINKS
IT IS ABOUT TELLING OUR STORY / BUILDING OUR BRAND
IT IS ABOUT LISTENING TO OUR CLIENTS
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What is the SPICE?Support — use websites such as Facebook, LinkedIn and
Ecademy for ad hoc CRM (Customer RelationshipManagement);
Publicise — social media allows people to share things of interest with everyone, increasing the visibility of
your business and yourself;Integrate — add social media into your broader marketing
efforts;Control — detect and then prevent “leaks” (disclosures) as well
as inadvertent privacy violations;Enhance — manage your company brand and reputation, either
proactively as a function of marketing, orreactively as a preventative measure against bad publicity.
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Getting Started…
Create Your Profile
Start Blogging
Share Photos and Video
Planning Can Make the Difference
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Let’s dive in…
www.athenaconnect.comNetwork with other membersstay up-to-date with newsfind out about upcoming eventsvisit your group homepagessubmit notes and photosPost blogsmaintain your personal profile page
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Let’s dive in…
www.facebook.com30m active users175m viewersWebsite without webhosting for FREECreate personal and business pagesCreate events, clubs, groups, JVsLinks to Twitter and blogsEmbed YouTube videos, podcasts and e-booksUse and send applications
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Let’s dive in…
www.linkedIN.comProfessional Business Networking site10m usersallows people to recommend youfind you via your location and expertiseprompts users to advertise their experience and
education for potential clients and employersnetwork currently comprises of 12 million professionals and 50,000 companies
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Let’s dive in…
www.twitter.com19m usersconverse, connect and promoteall in 140 characters or lessWhat are you doing?
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Ready to join in?
