Be Sociable

Ed ButcherHead of OnlineSquare Meal

(@skinnypunter)

#ve12

We’ll cover…

A little bit more than Facebook & Twitter

How to use different social media platforms to locate, engage and keep your audience

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Why should you care?

• Social media provides an easy way… – to provide content in multiple formats on multiple platforms – for your target audience to consume content at their own pace, in the

way that best suits them– to influence them through peer pressure and advocacy

• Usually free, at worst low cost

• Easily measured

• Easy to use (!?)

www.conversationprism.comwww.briansolis.com

@briansolis

#ve12www.pinterest.com

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#1: Find your audience

• The easy bit: – Current fans & followers– Existing database

• The harder bit – finding new people– Finding influencers & advocates– Social advertising using LinkedIn & Facebook

#ve12www.wefollow.com

#ve12www.klout.com

#ve12www.facebook.com/advertisingwww.linkedin.com/advertising

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#2: Engage with your audience• Build “buzz” before & between events

– Use your existing networks– Create a LinkedIn group– Or build using a platform like Eventbrite

• Make it easy for (potential) attendees to contribute to the buzz, by providing ways for them to share event details

• Gamify your event – allow the social network to comment so they can shape the event.

• Reward participation: it’s easy to incentivise via a Facebook & Twitter competitions

#ve12www.eventbrite.co.uk

• Create an event website

• Integrate with Facebook & Twitter

• Sell tickets

• Track & measure progress

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Twitter

Get your hashtag sorted#dontuseareallylongonewhichisdifficulttoreadandremember

#0rb3crypt1c#shortandsweet

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Twittering

Don’t Tweet too often

Retweet your followers

Engage publicly

Be personal

Be witty

Be brave

#ve12www.northsocial.com

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Share with your audience

• Share your content

• Previous event content can be published:– Video to YouTube, Vimeo– Presentations to a blog, Slideshare– Pictures to Flickr, Tumblr – Tweet wall

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During the event…

• Get location check-ins– Facebook check-in– Twitter– Foursquare

• Tweet updates, reminders, buzz

• Over multiple days – Email updates– Facebook, LinkedIn

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#3: Retain your audience

• Post-event, you don’t want to lose your audience – it’s going to make next year much harder!

• Encourage them to keep communicating– Virtually – through the networks you have created– IRL – consider Meetups

• Share again– Target the non-attendees

#ve12www.meetup.com

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#4: Monitor & Analyse

• At some point, someone will want to know what’s worked

• Social media allows you to monitor buzz and measure the “sentiment” of mentions– www.Radian6.com– www.sentimentmetrics.com

#ve12www.hashtracking.com

www.topsy.com

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