Be Smart Online: A Social Media Primer for Successful Teens
-
Upload
holycowbranding -
Category
Education
-
view
125 -
download
2
description
Transcript of Be Smart Online: A Social Media Primer for Successful Teens
![Page 1: Be Smart Online: A Social Media Primer for Successful Teens](https://reader033.fdocuments.net/reader033/viewer/2022060116/55818e09d8b42a417f8b4620/html5/thumbnails/1.jpg)
Be Smart Online: A Social Media Primer for Successful Teens
presented by Lorana Price, CEO Holy Cow Branding
© 2012 Holy Cow Branding. All rights reserved.
@LoranaPrice @HolyCowBranding
In/LoranaPrice
#HolyCowSpeaks
![Page 2: Be Smart Online: A Social Media Primer for Successful Teens](https://reader033.fdocuments.net/reader033/viewer/2022060116/55818e09d8b42a417f8b4620/html5/thumbnails/2.jpg)
“A brand is everything and perceptions are 90
percent of a brand.” Paul Kedrosky, CNBC Television
as appears in Me 2.0 by Dan Schawbel
![Page 3: Be Smart Online: A Social Media Primer for Successful Teens](https://reader033.fdocuments.net/reader033/viewer/2022060116/55818e09d8b42a417f8b4620/html5/thumbnails/3.jpg)
a PERSONAL brand is based on
PERCEPTION & EXPERIENCE
and leads to YOUR REPUTATION
![Page 4: Be Smart Online: A Social Media Primer for Successful Teens](https://reader033.fdocuments.net/reader033/viewer/2022060116/55818e09d8b42a417f8b4620/html5/thumbnails/4.jpg)
© Holy Cow Branding, Inc. All rights reserved. Title of the Presentation
![Page 5: Be Smart Online: A Social Media Primer for Successful Teens](https://reader033.fdocuments.net/reader033/viewer/2022060116/55818e09d8b42a417f8b4620/html5/thumbnails/5.jpg)
Social Media Myths
© 2012 Holy Cow Branding. All rights reserved.
“Social media is a fad.”
“Only young people use social media.”
“If I use social media, I’ll have to tell them silly personal things.”
“NO one really cares about what I’m doing.”
“EVERY one really cares about what I’m doing.”
![Page 6: Be Smart Online: A Social Media Primer for Successful Teens](https://reader033.fdocuments.net/reader033/viewer/2022060116/55818e09d8b42a417f8b4620/html5/thumbnails/6.jpg)
what do OTHERS think when you see your name?
what would YOU LIKE them
to think?
![Page 7: Be Smart Online: A Social Media Primer for Successful Teens](https://reader033.fdocuments.net/reader033/viewer/2022060116/55818e09d8b42a417f8b4620/html5/thumbnails/7.jpg)
Fact The Internet has fundamentally changed the way people find, discover, share, shop & connect.
© 2012 Holy Cow Branding. All rights reserved.
![Page 8: Be Smart Online: A Social Media Primer for Successful Teens](https://reader033.fdocuments.net/reader033/viewer/2022060116/55818e09d8b42a417f8b4620/html5/thumbnails/8.jpg)
Fact Social media is not a fad. It’s a revolution that’s here to stay.
© 2012 Holy Cow Branding. All rights reserved.
![Page 9: Be Smart Online: A Social Media Primer for Successful Teens](https://reader033.fdocuments.net/reader033/viewer/2022060116/55818e09d8b42a417f8b4620/html5/thumbnails/9.jpg)
Fact People are creeping on your sites.
© 2012 Holy Cow Branding. All rights reserved.
![Page 10: Be Smart Online: A Social Media Primer for Successful Teens](https://reader033.fdocuments.net/reader033/viewer/2022060116/55818e09d8b42a417f8b4620/html5/thumbnails/10.jpg)
social media ground rules Think before you “speak”
• Would your mother approve? • Would you say it to their face? • Is this a strategic move? • Who might see this?
![Page 11: Be Smart Online: A Social Media Primer for Successful Teens](https://reader033.fdocuments.net/reader033/viewer/2022060116/55818e09d8b42a417f8b4620/html5/thumbnails/11.jpg)
tips for twitter • Customize the background • Follow people with common interests • Share relevant information • Be strategic • Think before you tweet
![Page 12: Be Smart Online: A Social Media Primer for Successful Teens](https://reader033.fdocuments.net/reader033/viewer/2022060116/55818e09d8b42a417f8b4620/html5/thumbnails/12.jpg)
tips for linkedin • Make sure your profile as complete as
possible • Claim your personal URL • Be professional • Research potential places to intern or to
set up informational interviews
![Page 13: Be Smart Online: A Social Media Primer for Successful Teens](https://reader033.fdocuments.net/reader033/viewer/2022060116/55818e09d8b42a417f8b4620/html5/thumbnails/13.jpg)
tips for facebook • Decide what should be public vs. private • Be selective about the groups you join • Claim your personal URL • Remember that college admissions
personnel are looking at your page • Don’t connect with strangers
![Page 14: Be Smart Online: A Social Media Primer for Successful Teens](https://reader033.fdocuments.net/reader033/viewer/2022060116/55818e09d8b42a417f8b4620/html5/thumbnails/14.jpg)
© Holy Cow Branding, Inc. All rights reserved. Title of the Presentation
BEING ONLINE IS NOT PRIVATE
![Page 15: Be Smart Online: A Social Media Primer for Successful Teens](https://reader033.fdocuments.net/reader033/viewer/2022060116/55818e09d8b42a417f8b4620/html5/thumbnails/15.jpg)
© Holy Cow Branding, Inc. All rights reserved. Title of the Presentation
BE CLASSY
![Page 16: Be Smart Online: A Social Media Primer for Successful Teens](https://reader033.fdocuments.net/reader033/viewer/2022060116/55818e09d8b42a417f8b4620/html5/thumbnails/16.jpg)
© Holy Cow Branding, Inc. All rights reserved. Title of the Presentation
KINDNESS COUNTS
![Page 17: Be Smart Online: A Social Media Primer for Successful Teens](https://reader033.fdocuments.net/reader033/viewer/2022060116/55818e09d8b42a417f8b4620/html5/thumbnails/17.jpg)
© Holy Cow Branding, Inc. All rights reserved. Title of the Presentation
DON’T POST YOUR LOCATION
PEOPLE ARE WATCHING YOU
![Page 18: Be Smart Online: A Social Media Primer for Successful Teens](https://reader033.fdocuments.net/reader033/viewer/2022060116/55818e09d8b42a417f8b4620/html5/thumbnails/18.jpg)
Special thanks to HubSpot for the research used in
this presentation.
© 2012 Holy Cow Branding. All rights reserved.
Connect With Me @LoranaPrice
@HolyCowBranding In/LoranaPrice
#HolyCowSpeaks
www.holycowbranding.com
Thank You!