Be Less Terrible at the Business of Design
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The lessons I’ve learned about getting the work I want, ensuring a project is a success, and getting paid for it when it's done. And how being a better business person has also made me a better human being.
Transcript of Be Less Terrible at the Business of Design
HEY THERE
ARE YOU SURE?
:(
“APPLY YOURSELF WITH SOME SERIOUS MOTHERFUCK-I-TUDE IN DIRECTIONS FOR WHICH WE HAVE NO ACCURATE MEASUREMENT. !
!
I’M TALKING ABOUT WORK. AND LOVE.”
• Become a better human being. !
• Keep growing as a designer.!
• Work towards my dream job.!
• Make enough money to one day do adult things.
FREELANCE LIFE
EXPECTATION VS. REALITY
THIS IS REALLY HARD
THINGS I DO TO FIND PEOPLE WHO PAY ME
ASK FOR HELP
REACH OUT TO YOUR
“NETWORK”
NETWORKING
TRY TO BE NICE ON THE INTERNET
REFERRALS. THEY’RE GREAT.
DO THE WORK YOU WANT TO GET PAID FOR
HOW DO I CHOOSE FROM ALL THE PEOPLE
WHO WANT ME?
HOW MUCH WORK CAN I DO?
WHITE SPACE.
“The notes I handle no better than many pianists. But the pauses between the notes—ah, that is where the art resides.”!
– Arthur Schnabel
NICK
NICK
THANKS, !BUT NO THANKS.
SAY NO TO THE MESS
“I can’t exactly describe our business model, it’s sort of like Pinterest meets Secret meets Foursquare.”
“Well the CEO has a different vision than I do, but I think together we can convince her I’m right.”
“ONCE THE DESIGN IS IN PLACE, WE’LL BE ABLE TO TALK ABOUT OUR CONTENT STRATEGY.”
SAY NO !TO THE NARCISSIST
“You are very lucky to be working on this project, this is such a good opportunity for you.”
“I know exactly what the site should look like, I just need someone to bring my vision to life.”
A STORY ABOUT FAILURE
WOOD. THE ULTIMATE SYMBOL
OF HEALTH.
old people, can you read this.
AWW YEAH SUNFLOWERS
CAN YOU READ THIS? DOESN’T IT HURT?
REDACCENTS
EVERYWHERE
Let’s definitely get more people in here.
DANG
Doing good work is about finding a balance between humility and confidence.
“But they have so much money”
“But they seem sexy and they will make me seem sexier”
“They’re making a lot of promises that sound pretty good”
BUT HOW DO I KNOW IF I HAVE THE RIGHT CLIENT?
PAPERWORK!
1. Questionnaire!2. Proposal!3. Contract!4. Deposit
THE QUESTIONNAIRE
WHO ARE YOU?
WHY ARE YOU DOING THIS?
HOW CAN WE DO THIS RIGHT?
http://goo.gl/4CXK0H
THE PROPOSAL
I GOT THIS
DELIVERABLES AND PROCESS
Chaos theory suggests otherwise.
HOW LONG IS THIS GOING TO TAKE?
1.2X LONGER THAN YOU THINK YOU CAN STAND
FEE SUMMARY & SCHEDULE
http://goo.gl/rfZS6e
CLOSE THE DEAL
http://stuffandnonsense.co.uk/projects/contract-killer/
HOW DO I KEEP GOOD CLIENTS ONCE I FIND THEM?
STOP. COLLABORATE AND LISTEN.
To listen is to lean in softly!With a willingness to be changed!By what we hear !
!
– Mark Nepo
THIS IS SO HARD
COMMUNICATE CONSTANTLY
DO!“STANDUPS”
I know. Don’t make fun of me.
IT’S HARDER TO EMPATHIZE WITH THOSE WHO APPEAR TO POSSESS MORE POWER, STATUS, OR RESOURCES.
BE HONEST.
ADMIT WHEN YOU’RE STUCK.
BEHIND INTIMIDATING MESSAGES ARE MERELY PEOPLE APPEALING TO US TO MEET THEIR NEEDS.
GETTING THE WORK DONE
DOING THE WORK
“IN THE NEXT 20 MINUTES, I’M GOING TO MAKE SOMETHING TRULY AWFUL.”
Don’t just give clients what they want.
What’s the most beautiful thing I can make that
achieves the client’s goals?
THANK YOU
@OWLTASTIC!!
OWLTASTIC.COM
