BE DIFFERENT

Most of us try to be

different

Only a few really are.

Enduring. Relevant.

Ir-replicable.Iconic.

The Differentiation story.

Brands and Differentiation

RealPerceive

d

Being FirstAttributing Ownership

LeadershipHeritage

Market SpecialtyPreference

ManufacturingBeing Latest

Differentiate or Die

How do I make a Xerox?Pass me a Kleenex please.

Innovation

Nike

Amazon

Indigo Airlines

Featured by as the most innovative companies.

2013.

http://www.fastcompany.com/section/most-innovative-companies-2013

Consistency

Meaningful

Value Delivery System

UniqueInsight

“We noticed our kids were more entertained when they were playing with toys from someone else’s house.”

My Busy Bucket Toy Rental

“There is a fat kid in all of us.”

“It’s just a lamp”Ikea

IDENTIFYING TRENDS THAT CAN BE LEVERAGED HELPS DEFINE A NEW CATEGORY OR SUBCATEGORY, AND OWN THAT NEW FRAME OF REFERENCE.WWW.BRANDAMPLITUDE.COM

DISCOVER THE IDEOLOGIES IN THE CULTURE THAT ARE SPEAKING IN A MEANINGFUL WAY AND HARNESS THEM TO DISTINGUISH THE BRAND. WWW.BRANDAMPLITUDE.COM

FINALLY, 4 DISRUPTIVE BUSINESS IDEASANYA KAMENETZ OF FAST COMPANY 

1) Green without "Green" 2) Social Media for Social Change 3) Learner Centered Education 4) Better by Design