BDM- Money Group

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Report of Business Decision Making

------------------------------------------------------------------------------------

Prepare for:

Mrs. Le Thu Hanh (Lecturer)

Business Decision Making

Banking Academy, Hanoi

BTEC HND in Business (Finance)

Prepared by:

Money group- S06

Do Hoang Anh Tuan - Peter

Nguyen Quoc Anh - A

Hoang Trung HieuGD

Luu Van QuyenRooney

Submission Date: November 07th

, 2013


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Table of contents

Executive summary................................................................................................................................. 3

INTRODUCTION.................................................................................................................................. 4

A. RESEARCH PLAN........................................................................................................................ 5

I. RESEARCH OBJECTIVES AND PLAN........................................................................................... 5

1.1: Research objectives.......................................................................................................................... 5

1.2: Plan of collecting primary data........................................................................................................ 5

1.3: Plan of collecting secondary data.................................................................................................... 6

II. SURVEY METHODOLOGY AND SAMPLING METHODS......................................................... 8

2: Survey Methodology and Sampling Methods..................................................................................... 8

2.1: Survey Methodology.................................................................................................................... 8

2.2: Sampling Methods....................................................................................................................... 8

III. DESIGN A QUESTIONNAIRE AND EXPLANATION................................................................ 9

3.1: Questionnaire layout........................................................................................................................ 9

3.2: Response format.............................................................................................................................. 9

3.3: Reason for each question in survey............................................................................................... 10

B. Research finding and conclusion.................................................................................................. 14

CONCLUSION..................................................................................................................................... 62

References............................................................................................................................................. 63


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Executive summary

Yamaha is a big company to produce the scooters. In our study, our group focus on

understanding the influence of competitive advantage on Yamahas Nouvo performance.

First, we describe a plan for collecting primary and secondary data to find out customer

expectation on Nouvo. To do this, our group conducted a survey of Yamaha customers about

products and services of Nouvoto make the necessary improvements. First of all, our group

planning and collect data, then the analysis of the data collected to classify the data set. A

questionnaire is also provided to find out customer needs and level of satisfaction on the

products and services. Base on it, we are worthy of the competitive advantages of the

products and services of the company. The second part is research findings and conclusions

including table, chart, calculation and interpretation. Base on result of survey to calculate

quartiles, percentiles, correlation coefficient, and draw conclusions in Yamaha. Finally, the

researchers come up with some recommendation for Nouvo of Yamaha company.


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INTRODUCTION

Yamaha Corporation is a Japanese multinational corporation and conglomerate based in

Japan with a very wide range of products and services, predominantly musical instruments,

electronics, motorcycles and power sports equipment.

This study aims to investigate The influence of competitive advantage on Yamahas

Nouvoperformance. It helps us to know the advantages of the products and services of the

company, besides also seeing the downside to Yamaha find ways to overcome these

disadvantages. Improve product quality, consumer satisfaction to be able to compete with

other brands. A range of suitable statistical methods, tables and graphical representations is

applied in the data analysis.

This report based on different sources available on the Internet. Moreover, the researchers use

information in internet, books, newspapers and from media. All of these sources are very

useful and provide priceless information. . Excel was used as a useful tool in order to

calculate all the figures. It helps the author complete this research fully and be able to meet

the deadline.


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A. RESEARCH PLANI. RESEARCH OBJECTIVES AND PLAN

1.1: Research objectives

According to Porter, Competitive advantages give a company an edge over its rivals and an

ability to generate greater value for the firm and its shareholders. The more sustainable the

competitive advantage, the more difficult it is for competitors to neutralize the advantage.

(Porter, n.d.)

There are two main types of competitive advantages: comparative advantage and differential

advantage. Comparative advantage, or cost advantage, is a firm's ability to produce a good or

service at a lower cost than its competitors, which gives the firm the ability sell its goods or

services at a lower price than its competition or to generate a larger margin on sales. A

differential advantage is created when a firm's products or services differ from its competitors

and are seen as better than a competitor's products by customers.

This study will show that customers awareness, products/services of Yamaha company and

market demand. Following will be overall and specific research objective:

To identify advantages and disadvantages of scooters Yamaha compared with

scooters of other bands.

To identify relationship between customerss perception with Yamaha.

To determine the effectiveness of scooters of Yamaha.

The subject is focused to research which is scooter Nouvo of Yamaha.

1.2: Plan of collecting primary data

The researchers will use primary data and secondary data. Primary data is data which is

collected and observed directly by user throughout the study process. Secondary data is data

which is collected not by user, but by someone else for users aims. Secondary data will be

collected before gathering primary data.


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Primary data is the information collected from doing surveys or interviews.

Time Activity Purpose Personal

responsible

16/10/2013 In the 1stmeeting Prepare the

questionnaire

Make questionnaire for

implementing survey

All members

17/10/2013 Questionnaire was approved by

Mrs. Hanh

Check questions in

questionnaires before

conducting survey

All members

18/10-

20/10/2013

Start surving at Royal city Conduct survey to collect

information for the research

All members

Each member has to be responsible

of gathering data of 25

questionnaires

Collect data from answers of

interviewees under table

All members

Each member will be responsible to

analyzing 5 questions in survey.

Analyzing includes quantitative and

qualitative analysis. Quantitative

analysis depends on formulas and

drawing charts and qualitative

analysis bases on commends of

researchers.

Analyze all primary data

collected from survey to clear

our topic of the research

All members

1.3: Plan of collecting secondary data

In sum, there are there sources of secondary we can get information: internet research,

government data, and official publications data, etc. Therfore, the researchers have

opportunity of approaching data of Yamaha. In addition, information on the internet and

Yamahas website is very useful for researchers to understand about problems related to the

title.

Time Activity Purpose Personal


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responsible

19/10/201

3

Have the 2n

meetingat Peters

Home.

Divide tasks in assignment for

members in groups.

All members

20/10/201

3

Search some basic information about

product Nouvo of Yamaha on the

internet

Find information of Yamaha

in terms of background of the

company and its products and

services to prepare

introduction

All members

21/10/201

3

Search on the internet and in course

books about information such as

principle of competitive advantage to

find out factors related to Nouvo

Find all information relates to

topic of the study: competitive

advantage of Yamaha

All members

22/10/201

3

Search information on the internet and

in course book about methodology and

sampling method to implement survey

Find methods to conduct

survey

Peter

24/10/201

3

Research on the internet and in course

book about how design questionnaires

and conduct survey effectively.

Find all necessary information

which need for making

questionnaires

A


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II. SURVEY METHODOLOGY AND SAMPLING METHODS

2: Survey Methodology and Sampling Methods

2.1: Survey Methodology

Questionnaire

The questionss content and the answers of customers are the primary means to collect the

data. Therefore, the main purpose of this survey is learning more about the feedback of

customers whether they feel satisfied or not. There are 100 volunteers to answer the research

questions. Questionnaires focus mainly on the behavior of the customers toward company

which were given to customers of Yamaha in Hanoi. The researchers came to Royal city to

give respondents of customers.

The questionnaire had 23 questions. They were divided into 3 parts: personal profile,

information of product researched "Nouvo" and the assessment about Yamahas products and

services by factors of competitive advantage.

Through 23 relevant questions, the researchers will collect the information needed to clarify

the concept, and the degree of satisfaction of Yamaha's customers with products and services

in the interests competitive edge. Since then, the impact of competitive advantage of Yamaha

will be evaluated.

2.2: Sampling Methods

To carry out the survey and data collection, the researchers have used sampling methods

are classified as either probabilityor nonprobability. In probability samples, each member

of the population has a non-zero probability is known to be chosen. Probability methods

include random sampling, the sampling system and stratified sampling. In nonprobability

sampling, members are selected from the population in some nonrandom way. (statpac, 2012)

Each method has its own advantages and disadvantages and the researchers must have an

understanding of this to choose the right method in accordance with the survey. In our

situation, we select a random samplethat is "a sample selected in such a way that all items

in the population have an equal chance of being included." (BBP, 2010). We chose this

method because it is a simple technique that allows us to conduct the survey with customers

that we met. Moreover, it can save our time and costs. Also, if all the requirements provided a

model then the answer would be the high representative.


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Research sampling is about the way that researchers use for selecting 100 customers as

respondents to make a typical result for the whole customers using Yamahas services. The

researchers did surveys 100 customers in the Royal City.

III. DESIGN A QUESTIONNAIRE AND EXPLANATION3.1: Questionnaire layout

Customer awareness is one aspect of development strategy reflects the company's success

in the market. Therefore, conduct regular surveys play an important role in the development

plans of the company to meet customers goods. We tried to design an appropriate

questionnaire to survey an effective and successful research. following is a question and our

explanation for it. The questionnaire is designed on one A4 page including 23 questions

divided into 2 main parts:

Part 1(from question 1 to 6): Respondents profile includes gender, age, productNouvo are being used, time used and knowledge about Nouvo.

Part 2 (from question 7 to 23): Assessment of the influence of competitive advantagebased on 3 factors: design, service, payment price.

3.2: Response format

From question 1 to question 6 is questions about customers profile. It helps researchers

identify demographic information of respondents who using and have ever used Nouvo of

Yamaha company. Those questions help the researchers understand more respondents to

easily assess awareness and behavior of respondents based on their demographic matters.

From question 7 to question 23 are the questions which research about influence of

competitive advantage. we apply likert scale for 8 questions: 9, 14, 15, 16, 17, 19, 20 . For

example, for question about the level of satisfaction of Yamaha Nouvo, we apply likert scale

to express 5 levels of evaluation, including Very dissatisfy (0-1), Dissatisfy (1-2), Normal (2-

3), Satisfy (3-4), and very satisfy (4-5).


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3.3: Reason for each question in survey

Questions Explanations

1. What is your gender?

Male Female

Q1 aims to evaluate which gender is more

interested in Nouvo of Yamaha. Itspurpose is found out who Nouvo should

focus on.

2. How old are you ? Under 18 18-22 22- 40 Over 40

Q2 identifies which group of age take the

highest percentage in order to make VDC-

Net2E company wants to do something in

order to get the interest of all age.

3. Which Yamaha Nouvo model are youusing ?

Nouvo 2002 Nouvo 2004 Nouvo 2006 Nouvo 2008 Nouvo 2012

Q3 identifies in which Yamaha nouvo

model are the most common. So the

company must have appropriate strategy to

service everyone.

4. How long have you had your currentNouvo model for ?

Under 1 year.. 1 year 2 years 3 years +

Q4 identifies in how long people usually

using a nouvo model. Yamaha will be

developed to satisfy customer.

5.

How did you first hear about the YamahaNouvo ?

Yamaha retial store Internet Television, Radio Newspaper, magazine Others

Q5 Identifies in which way customer knowabout Nouvo. Yamaha will focus about

that way to advertise.

6. What made you decide to purchase your Q6 evaluates the experience of buyer and


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Yamaha Nouvo ?

Funtions Appearance Prices Brand name: Yamaha Other

found out customers with loyalty to

Yamaha . In addition, the company must

make appropriate ways to attract new

customers and maintain the old customers

loyalty.

7. Do you feel safe When you ride a YamahaNouvo ?

Very unsafe ( 0-2 ) Unsafe (2-4) Neutral (4-6) Safe (6-8) Very Safe (8-10)

Q7 evaluates the experience of safety

when riding a Yamaha Nouvo. Therefore,

the development team of Yamaha to attract

more customers will become easier.

8.

What are the main funtions that you likethe most ?

Ymjet-fi techonogy Headlight Projector Engine cooling liquid Other

Q8 identifies the main function thatcustomer satisfy the most about Yamaha

Nouvo. The company should reconsider its

to make their customers satisfy.

9. What is your level of satisfaction ofYamaha Nouvo ?

Very Dissatisfy ( 0-1) Dissatisfy ( 1-2) Normal ( 2-3) Satisfy ( 3-4) Absolutely satisfy ( 4-5)

Q9 evaluates the satisfaction of Yamaha

Nouvo. Yamaha wants to determine the

exact strength of its. Moreover, it can find

the point if customer are satisfy or not.

10.What is the color of your Yamaha Nouvo? Q10 Identify the color that customer


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Black Red White

prefer, so that Yamahas designer can

improve when they design a new

product.players were satisfied (maintaining

and development) or not

11.What leave you impression in yourYamaha Nouvo design? (You can choose

more than 1)

Color Sophisticated Front design Impressive rear design Gp stamps Other

Q11 evaluates the attractiveness of scooter

through customers opinions. Yamaha

know that and they want everybody like

their scooter.

12.Which types of design would you likeYamaha to create? (Please state)

.......................

Q12 Identify what design customer want

Yamaha create for new products.

13.What do you think about the price ofYamaha Nouvo ?

Very cheap (0- 1) Cheap (1- 2) Normal (2- 3) Expensive (3- 4) Very expensive (4- 5)

Q13 Identify what customer think about

the price of the scooter, so Yamaha can

consider about the price of new products

14. What do you think about fuel savingsystem of Yamaha Nouvo?

Very bad (0-1) Bad (1-2) Normal (2- 3) Good (3- 4) Very good (0- 2)

Q14. Evaluates what customer think about

Nouvosfuel saving system, so Yamaha

can meet what customer need/

15.What do you think about the price of theaccessories at Yamaha store ?

Very cheap (0- 1) Cheap (1- 2)

Q15 Identify what customer think about

the price of the accessories, so Yamaha

can consider about the price of new

products


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Normal (2-3) Expensive (3- 4) Very expensive (4- 5)

16.What do you think about Yamahaswarranty policy ?

Very bad (0-1) Bad (1- 2) Normal (2- 3) Good (3- 4) Very good (4- 5)

Q16 Evaluates what customer think about

Yamaha warranty policies. So they know

if customer satisfy with the warranty that

they have, if not Yamaha will change it.

17.What do you think about Yamahascustomer services?

Very bad (0- 1) Bad (1- 2) Normal (2- 3) Good (3- 4) Very good (4- 5)

Q17 Evaluates what customer think about

Yamaha Customer services. So they know

if customer satisfy with the warranty that

they have, if not Yamaha will change it

18.Do you use other Yamahas Scooter ? Luvias Cuxi Nozza Mio None

Q18 Aims to know beside Yamaha Nouvo

what scooters that customer like the most

19. Do you satisfy with Yamaha Nouvo ? Very dissatisfy (0- 1) Dissatisfy (1- 2) Normal (2- 3) Satisfy (3- 4) Very satisfy (4- 5)

Q19 Evaluates about the satisfy with

Yamaha Nouvo, so Yamaha will know are

they meet their customer need? If not they

will find the solution to fix it

20.On a likert scale how would you rate yourconfidence on Yamaha products

Q20 Aims to know how customer want a

Yamaha Nouvo. If customer absolutely


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Very disbelieve (0-1) Disbelieve (1- 2) Normal (2- 3) Believe (3- 4) Absolutely believe (4- 5)

believe Yamaha, they will absolutely buy

Yamahas product and be loyalty with

Yamaha

21.If you could change anything about theYamaha what would it be ?

.

Q21 Identify what part that customer

dont like about Yamaha Nouvo

22.Do you plan to get a new scooter in thenear future ? If so, it will be ?

Yamahas scooter Other brand

Q22 Aims to evaluate which brand people

will buy in the near future? Yamaha or

another brand. It purpose is found of after

all if customer satisfy with Yamaha

company

23.If you choose: other brands is abovequestions, please tell us why?

In conclusion, through this survey, Nouvo of Yamaha can evaluate its customers

perception about competitive advantage of Yamaha on Nouvo and identify success of its

factors which it has been focusing.

B. Research finding and conclusionQuestion 1: Gender of respondents


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a. TableMale Female

Number of respondents 53 47

Percentage 53% 47%

Table 1: Gender of Yamahas respondents

b. Chart

Chart 1: The percentage of respondent's gender

c. CalculationAccording table result of survey, we have:

Female:x 100% = 47% Male: x 100% = 53%

d. InterpretationThere are 100 respondents, 53 of them are male and 47 are female. We can say the

number of men is approximately the number of women. It shows that the right answer in both

men and women are equality. In fact, the male who made survey that have an interest to this

scooter more than female.

Question 2: Age of respondents

47%53%

Gender of respondents

Female Male


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a. TableUnder 18 18 - 22 22 - 40 Over 40

Number of

respondents

10 34 28 28

Percentage 10% 34% 28% 28%

Table 2: Age of respondents

b. Chart

Chart 2: The percentage of age group

c. CalculationUnder 18 years old: x 100% = 10% From 22-40 years old: x 100% = 28%

From 18- 22 years old:x 100% = 34% Over 40 years old: x 100% = 28%

d. InterpretationThrough the 100 respondents surveyed, we investigate about age of respondent to

classification to age group. Yamaha focus from age Under 18 ; 18 - 22; 22 - 40 and over 40.

In particular, the 18-28 age group accounted for 34%, 28% from 22 to 40 age group, 28%

10%

34%

28%

28% Under 18

18 - 22

22- 40

over 40


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from over 40 and just 10% under 18 (people have not been issued a driver's license) . We can

see, except under 18 group, remaning 3 groups are quite similar to each other . The

classification will help Nouvo of Yamaha have services game for each age group.

Question 3: Version is being used of respondent

a. TableNouvo

2002

Nouvo

2004

Nouvo

2006

Nouvo

2008

Nouvo

2012

No. Of

respondents

13 10 19 20 38

Percentage 13% 10% 19% 20% 38

Table 3: Civil status of respondents

b. Chart

Chart 3: The percentange of Version is being used

13%

10%

19%

20%

38%

Version is being used

Nouvo 2002 Nouvo 2004

Nouvo 2006 Nouvo 2008

Nouvo 2012


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c. CalculationNouvo 2002:

x 100% = 13% Nouvo 2004: x 100% = 10%

Nouvo 2006:

x 100% = 19% Nouvo 2008:

x 100% = 18%

Nouvo 2012:x 100% = 38%

d. InterpretationDepended on collected data, we can see that Nouvo 2006, 2008, 2012 is being used more

than Nouvo 2002, 2004. Especially nouvo 2012, it accounted for 38% because its design and

features is the most of the models are listed. And this is also reason why 2 model Nouvo

2002, 2004 was stopped production. In Future, Yamaha will have further upgrades their

scooters to meet customer needs.

Question 4: The time to use Nouvo

a. TableUnder 1

year

1 year 2 years 3 years +

No. of

respondents

26 17 30 27

Percentage 26% 17% 30% 27%

Table 4: The time to play game


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b. Chart

Chart 4: The percentage of respondentss time to use Nouvo

c. CalculateUnder 1 year =

= 26% 1 year = =17%2 years =

= 30% Over 3 years =

= 27%

d. InterpretationBased on the above results, it shows that 26% of respondents used Nouvo under 1 year.

While 17% and 30% have used 1 year and 2 years. The remaining 27% of respondents said

they had used over 3 years.

26%

17%

30%

27%

The time to use Nouvo

under 1 year

1 year

2 years

Over 3 years


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Question 5: Which way customer know about Nouvo

a. TableYamaha

retail store

Newspaper,

Magazines

Television,

Radio

Internet Other

No. of

respondents

18 20 26 20 16

Percentage 18% 20% 26% 20% 16%

Table 5: Which way customer know about Nouvo

b. Chart

Chart 5: The percentage of respondentss time to use Nouvo

c. CalculateYamaha retail store =

= 18% Newspaper, Magazines = =20%Television, Radio =

= 26% Internet = = 20%Other =

= 16%

18%

20%

26%

20%

16%

Which way customer know about Nouvo

Yamaha retail store

Newspaper,

MagazinesTelevision, Radio

Internet

Other


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d. InterpretationBased on the above results, it shows that there are 26% customer knew Yamaha through

Tv and radio, 18% through Yamaha retail store, 20% through Newspaper, Magazines, 20 %

through Internet, and 16% through other media. Thus, We see that The advertising policies of

Yamaha are very abundant.

Question 6: Purchase Decision of respondents

a. TableFunctions Appearance Brand name

: Yamaha

Prices Others

No. of

respondents

25 22 31 18 4

Percentage 25% 22% 31% 18% 4%

Table 6: Income monthly of respondents

b. Chart

Chart 6: The percentage of Purchase decision

c. CalculationFunctions:

100% = 25% Appearance:

100% = 22%

Brand name : Yamaha :100% = 31% prices: 100% = 18%

25%

22%31%

18%

4%

Purchase decision of respondents

Functions

Appearance

Brand name : Yamaha

Prices

Others


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Others :100% = 4%

d. InterpretationBased on the above results, it shows that 25% of respondents buying decisions Nouvo For

its Functions, 22% for appearance, 18% for prices, just 4% for other factors. Especially

31% for Brand name: Yamaha . It proved that Yamaha is a well-known brand in the

scooter market.

Question 7: Assessment of safety of Nouvo

a.

Table

Value Mid

-

poin

t (x)

Frequenc

y (f)

Cumulativ

e

frequency

f(x) |x - x | f(|x - x |) |x - x |2 f(|x - x

|)2

0-2 1 1 1 1 4.9 4.9 24.01 24.1

2-4 3 7 8 21 2.9 20.3 8.41 58.87

4-6 5 45 53 225 0.9 40.5 0.81 36.45

6-8 7 40 93 280 1.1 44 1.21 48.4

8-10 9 7 100 63 3.1 21.7 9.61 67.27

n=f =

100

f (x)

= 590

|x-

|=

12.9

f(|x-

x

|)=131.4

(x-

x

)=44.0

5

f(|x-

x

|)=235

Table 7: Assessment of safety of Nouvo


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b. Chart

Chart 7: Assessment of safety of Nouvo

c. Calculation1. Range

Customers assessment of safety of Nouvo has the range of 8, interpreted as the difference

between the highest and lowest midpoint in the Likert scale used is 8.

2. Arithmetic mean (

Assessment of safety of Nouvo was 5.9 with an average and belongs to "Neutral" of the

Likert scale

3. Mean deviation | |

The mean deviation of 1.314 means that the assessment of safety of Nouvo from neutral

to safe in the Likert scale used.

1

7

45

40

7

18

53

93

100

0

20

40

60

80

100

120

0

5

10

15

20

25

30

35

40

45

50

very unsafe (0-

2)

unsafe (2-4) neutral (4-6) safe(6-8) very safe (8-10)

Cumulativefrequency

Frequency

Value

frequency cumulative frequency


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4. Median

Before computing value of median, we need identify position of median in range

of value with formula: Applying into formula (2): Median is belong to group (according to table)Applying into formula (1):

The median of 5.87 is interpreted as the data collected about the assessment of safety of

Nouvo the middle value of 587.

5. ModeMode is the value that occurs the most often Mode belongs to group .Formula of Mode:

The mode of 5.76 is interpreted as the score of is the most frequent value among the

choices of the respondents.

6. Variance

7. Standard deviation

f

xxf 2)(


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The variance is 2.35 and the standard deviation is the square root of the variance, which is

1.53. This means on average, each of the choices of the customers deviates 1.53 from the

mean.

8. Coefficient of variance Expressed as a percentage = 25.9%

Coefficient of variance is 25.9 percent, it explained by the choice of respondents to this

question is equivalent to the average value.

9. QuartilesThere are 3 quartiles, quartile 1(Q1) is the 25thpercentile, quartile 2 (Q2) is the 50 th

percentile (equal median), and quartile 3 (Q3) is the 75thpercentile.

Formula of quartile: In order to computing quartile, we have to identify position observation of the quartile.

Quartile 1 (Q1) is in the range of . Therefore, there is 25 items which arebelow Q1.Applying into formula of quartile:

Q3 is in the range of . Therefore, there are 75 observations which is belowQ3 Applying into quartiles formula:

Q1 = 4.76 means that 25 percent of the customers have the assessment less than or equal

4.76 (normal in the Likert scale). Q2 = 5.87 proves that 50 percent of the customer's

assessment is less than or equal 5.87 (normal). Finally, Q3 = 7.1 means that 75 percent of the

customers assessment of safety of Nouvo less than or equal 7.1 point (difficult).


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10.PercentilesFormula of percentile: We calculate position of the 30thpercentile:

P30 is in group of . Therefore, there are 30 observations below P30Applying into percentiles formula:

We compute position of the 90thpercentile:

P90 is in group of .Applying into percentiles formula:

P30 = 4.97 is interpreted as 30 percent of the customers have the assessment less than or

equal 4.97 (neutral)

P90 = 7.85 is interpreted as the customers have the assessment less than or equal 7.85 (safe).


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Question 8: The main function of Nouvo

a. TableHeadlight

projector

Ymjet-fi

technology

Engine

cooling

liquid

Others

No. of respondents 17 60 18 5

Percentage 17% 60% 18% 5%

Table 8: The main function of Nouvo

b. Chart

Chart 8: The percentage ofNouvos main function

c. CalculateHeadlight projector =

= 17% Ymjet-fi technology = = 60%Engine cooling liquid = = 18% Others = = 5%

17%

60%

18%

5%

The main function of Nouvo

Headlight projector

Ymjet-fi technology

Engine cooling liquid

others


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d. InterpretationBased on the collected data, we can see that the 100 respondents, 17 people like nouvo

because Headlight projector, 60 of them choose the Nouvo because it has Ymjet-fi

technology, 18 of them choose because Engine cooling liquid and 5 people for others.

Question 9: Assessment of level of satisfaction of Nouvo

a. TableValue Mid-

point

(x)

Frequenc

y (f)

Cumulativ

e

frequency

(S)

f(x) | | f(| |) | | f| |

0-2 1 1 1 1 5.82 5.82 33.8724 33.8724

2-4 3 1 2 3 3.82 3.82 14.5924 14.5924

4-6 5 20 22 100 1.82 36.4 3.3124 66.248

6-8 7 62 84 434 0.18 11.16 0.0324 2.0088

8-10 9 16 100 144 2.18 34.88 4.7524 76.0394

|x-

x |=

13.82

| |

(x-

x )=

56.562

| |

Table 9: Assessment of level of satisfaction of Nouvo


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b. Chart

Chart 9: Assessment of level of satisfaction of Nouvo


Customers assessment of level of satisfaction of Nouvo has the range of 8, interpreted as

the difference between the highest and lowest midpoint in the Likert scale used is 8.


The assessment payment systems is 6.82 and the average of the "satisfy" of the Likert

scale.


The mean deviation of 0.9208 means that the assessment level of satisfaction of Nouvo

very satisfy in the Likert scale used.

4. Median

Before computing value of median, we need identify position of median in range

of value with formula:

1 1

20

62

16

1 2

22

84

100

0

20

40

60

80

100

120

0

10

20

30

4050

60

70

very

dissatisfy (0-

2)

dissatisfy (2-

4)

Neutral (4-6) satisfy (6- 8) very satisfy

(8- 10)

Cumulativefrequency

Frequency

Frequency Cumulative frequency


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Applying into formula (2): Median is belong to group (according to table)Applying into formula (1):

The median of 6.9032 is interpreted as the data collected about the assessment of level of

satisfaction of Nouvo the middle value of 6.9032.

5. ModeMode is the value that occurs the most often Mode belongs to group

.

Formula of Mode: Applying into formula:

The mode of 6.59 is interpreted as the value of the questions to be answered most .

6. Variance

7. Standard deviation

The variance is 1.9276 and the standard deviation is the square root of the variance, which

is 1.3884. This means on average, each of the choices of the customers deviates 1.3884 from

the mean.

8. Coefficient of variance

Expressed as a percentage = 20.36%Coefficient of variance is 20.36%, it explained by the choice of respondents to this



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9. QuartilesThere are 3 quartiles, quartile 1(Q1) is the 25 thpercentile, quartile 2 (Q2) is the

50thpercentile (equal median), and quartile 3 (Q3) is the 75 thpercentile.

Formula of quartile: In order to computing quartile, we have to identify position observation of the

quartile. Quartile 1 (Q1) is in the range of . Therefore, there is 25 itemswhich are below Q1.

Applying into formula of quartile:

Q3 is in the range of . Therefore, there are 75 observations which isbelow Q3Applying into quartiles formula:

Q1 = 6.097 means that 25 percent of the customers have the assessment less than or equal

6.097. Q2 = 6.9032 proves that 50 percent of the customer's assessment is less than or equal

6.9032. Finally, Q3 = 7.7097 means that 75 percent of the customers assessment of level of

satisfaction of Nouvo less than or equal 7.7097 point. Q1, Q2, Q3 belong to convenient in

the Likert scale.



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P30 is in group of . Therefore, there are 30 observations below P30Applying into percentiles formula:

We compute position of the 90thpercentile: P90 is in group of . Therefore, there are 90 observations below

P90

Applying into percentiles formula:


equal 6.2581 (satisfy)

P90 = 8.75 is interpreted as the customers have the assessment less than or equal 8.75 (very

satisfy).

Question 10: The color of Nouvo of respondent

a. TableWhite Black Red

No. of respondents 20 38 14

Percentage 20% 38% 14%

Table 10: The color of Nouvo of respondent

b. Chart


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Chart 10: The percentage of the color of Nouvo of respondent

c. CalculateWhite color = = 25% Black color = = 50%Red color =

= 14%d. InterpretationBased on the data collected, it can be seen clearly that 50 people are using Black Nouvo,

perhaps because of its elegance, 20 % used White Nouvo, and 14 used red.

Question 11: Impression Nouvo of respondents

a. TableColor Sophisticated

front design

Impressive rear

design

Others

No. of respondents 61 22 12 5

Percentage 61% 22% 12% 5%

Table 11: Impression Nouvo of respondents

010

20

30

40

50

WhiteBlack

Red

36

50

14


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b. Chart

Chart 11: Impression Nouvo of respondents

c. CalculationColor:

100% = 61% Sophisticated front design : 100% = 22%

Impressive rear design :100% = 12% Others: 100% = 5%

d. InterpretationThere are 61 people that impressed Nouvo by its color, 22% for Sophisticated front design,

12% for Impressive rear design and 5% for others.

Question 13: Evaluation the price of Nouvo

a. Tablex Midpoint

(x)

Frequency (f) Cumulative

frequency

F(x)

Very cheap (0- 2) 1 1 1 1

Cheap (2- 4) 3 12 13 36

61%22%

12%

5%

Impression Nouvo of respondents

Color

Sophisticated front design

Impressive rear design

Others


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Normal (4- 6) 5 37 50 185

Expensive (6- 8) 7 43 93 301

Very expensive (8-

10)

9 7 100 63

Total f= 100 f(x)= 586

Table 12: Evaluation the price of Nouvo

b. Chart

Chart 12: Evaluation the price of Nouvo

c. Calculation

d. InterpretationAccording to the results statistic, evaluation of the price of Nouvo an average 5.86 point,

explaining that "normal" use of the Likert scale.

Question 14: Evaluation of fuel saving system of Nouvo

1

12

37

43

7

113

50

93 100

0

20

40

60

80100

120

0

10

20

30

40

50

Strong disagree

(0- 2)

Disagree (2- 4) Neutral (4- 6) Agree (6- 8) Strongly agree

(8- 10)

Cumulativefrequen

cy

Frequency

Frequency Cumulative frequency


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a. Tablex Midpoint

(x)


frequency

F(x)

Very good (8-10) 1 10 10 10

Good (6- 8) 3 49 59 147

Normal (4- 6) 5 39 98 195

Bad (2- 4) 7 1 99 7

Very bad (0- 2) 9 1 100 9

Total f= 100 f (x) = 368

Table 13: Evaluation of fuel saving system of Nouvo

b. Chart

Chart 13: Evaluation of fuel saving system of Nouvo

1

7

4540

7

18

53

93 100

0

20

40

60

80

100

120

0

10

20

30

40

50

Very good (8-

10)

Good (6- 8) Normal (4- 6) Bad (2- 4) Very bad (0- 2)

Cumulativefrequency

Frequency

frequency cumulative frequency


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c. Calculation

d. InterpertationBased on data collection, fuel saving system of Nouvo had an average of 3.68 points. It

has interpretation in the Likert scale as Bad.

Question 15: Evaluation the price of the accessories

a. Tablex Midpoint

(x)


frequency

F(x)

Very cheap (0- 2) 1 1 1 1

Cheap (2- 4) 3 12 13 36

Neutral (4- 6) 5 37 50 185

Expensive (6- 8) 7 43 93 301

Very expensive (8- 10) 9 7 100 63

Total f= 100 f(x)= 586

Table 14: Evaluation the price of the accessories

b. Chart


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Chart 14: Evaluation the price of the accessories

c. Calculation

d. InterpretationAccording to the results statistic, Evaluation the price of the accessories

accounts an average 5.86 point, explaining that "neutral" use of the Likert scale.

Question 16: Evaluation of Warranty policy of Nouvo

1

12

37

43

7

1

13

50

93100

0

20

40

60

80

100

120

0

5

10

15

20

25

30

35

40

45

50

Very

Cheap(0-

2)

Cheap (2-

4)

Normal (4-

6)

Expensive

(6- 8)

Very

expensive

(8- 10)

Cumulativefrequency

Frequency Frequency

Cumulative frequency


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a. Tablex Midpoint

(x)


frequency

F(x)

Very bad (0- 2) 1 2 2 2

bad (2- 4) 3 10 12 30

Normal (4- 6) 5 23 35 115

good (6- 8) 7 51 86 357

Very good (8- 10) 9 14 100 126

f= 100 f= 630

Table 15: Evaluation of Warranty policy of Nouvo

b. Chart

Chart 15: Evaluation of Warranty policy of Nouvo

c. Calculation

d. InterpretationBased on the above statistics, the average result was 6.30. It means making a survey of

100 clients of Warranty policy of Nouvo, with an average of 6.30 and belongs to "Good" of

the Likert scale.

210

23

51

14

212

35

86100

0

20

40

60

80

100

120

0

10

20

30

40

50

60

Cumulativ

eFrequency

F

requency

Frequency

Cumulative frequency


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Question 17: Evaluation of customer services of Yamaha

a. TableValue Mid-

point (x)

Frequency (F) Cumulative

frequency

F(x)

Very bad (0- 2) 1 3 3 3

Bad (2- 4) 3 0 3 0

Normal (4- 6) 5 27 30 135

Good (6- 8) 7 50 80 350

Very good (8- 10) 9 20 100 180

Total

Table 16: Evaluation of customer services of Yamaha Chart

Chart 16: Evaluation of customer services of Yamaha Chart

b. Calculation

c. Interpretation

30

27

50

20

3 3

30

80

100

0

20

40

60

80

100

120

0

10

20

30

40

50

60

Very bad (0- 2) bad (2- 4) Normal (4- 6) good (6- 8) Very good (8-

10)

Cumulativefrequency

Frequency

Frequency (F) Cumulative frequency


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Based on the above statistics, the average result was 6.68. It means making a survey of 100

clients of customer services of Yamaha Chart,with an average of 6.76 and belongs to "good"

of the Likert scale.

Question 18: The other Yamahas scooter of respondent

a. TableNone Cuxi Nozza Mio Luvias

No. of respondents 40 25 15 10 10

Percentage 40% 25% 15% 10% 10%

Table 17: The other Yamahas scooter of respondent

b. Chart

Chart 17: The other Yamahas scooter of respondent

c. CalculateNone =

= 40% Cuxi = = 25%Nozza =

= 15% Mio = = 10%Luvias =

= 10%

40%

25%

15%10% 10%

0

10

20

30

40

50

None Cuxi Nozza Mio Luvias

The other Yamahas scooter


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d. InterpretationFrom the above, 40% of the respondent just use Nouvo in Yamahas scooter, 25 people use

Cuxi, 15% use Nozza, 10% use mio and 10% for luvias.

Question 19: Evaluation of Satisfaction for Nouvo

a. TableValue Mid-point

(x)

Frequency

(F)

Cumulative

frequency

F(x)

Very Dissatisfy (0- 2) 1 3 3 3

Dissatisfy (2- 4) 3 1 4 3

Normal (4- 6) 5 31 35 155

Sastify (6- 8) 7 56 91 392

Absolutely satisfy (8-

10)

9 9 100 81

Total Table 18: Evaluation of Satisfaction for Nouvo

b. Chart

3 1

31

56

9

3 4

35

91100

0

20

40

60

80

100

120

0

10

20

30

40

50

60

Very

expensive (0-

2)

Expensive (2-

4)

Normal (4- 6) Satisfy (6- 8) Very satisfy

(8- 10)

Cumulativefrequency

Frequency



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Chart 18: Evaluation of Satisfaction for Nouvo

c. Calculation

d. InterpretationBased on the above statistics, the average result was 6.68. It means making a survey of

100 clients of Satisfaction for Nouvo, with an average of 6.76 and belongs to "Sastify" of the

Likert scale.


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Question 20: Assessment about the confidence of respondent about Yamaha

products

a. Table

Value Mid-

point

(x)

Frequenc

y (f)

Cumulative

frequency

f(x) |x - x | f(|x - x |) |x - x |2 f(|x - x |)

2

0-2 1 3 3 3 3.74 11.22 13.9876 41.9628

2-4 3 23 26 69 1.74 40.02 3.0276 69.6348

4-6 5 58 84 290 0.26 15.08 0.0676 3.9208

6-8 7 16 100 122 2.26 36.16 5.1076 81.7216

8-10 9 0 100 0 4.26 0 18.1476 0


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Table 19: Assessment about the confidence of respondent about Yamaha products

b.

Chart

Chart 19: Assessment about the confidence of respondent about Yamaha products


Customers assessment about the confidence of respondent about Yamaha products

3

23

58

16

03

26

84

100 100

0

20

40

60

80

100

120

0

10

20

30

40

50

60

70

Verydisbelieve (0-

2)

disbelieve (2-4)

Normal (4- 6) Believe (6- 8) Absolutelybelieve (8- 10)

C

umulativefrequency

Frequency


f= 100 f(x)

= 474

|x-

x |

= 12.26

f(|x-

x |)

= 102.48

(x-

x )

= 40.338

f(|x-

x |)

= 197.24


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has the range of 8, interpreted as the difference between the highest and lowest midpoint is 8

in the Likert scale


The assessment of the confidence of respondent about Yamaha products had a point

average 4.74, it explains for "normal in the Likert scale.


The mean deviation of 1.02 means the confidence of respondent about Yamaha products

from normal to believe in the Likert scale used.

4. Median

Before computing value of median, we need identify position of median in range of value

with formula: Applying into formula (2): Median is belong to group (according to table)Applying into formula (1):

The median of 4.83 is interpreted as the data collected the confidence of respondent about

Yamaha products the middle value of 4.83.

5. ModeMode is the value that occurs the most often Mode belongs to group .Formula of Mode:


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The mode of 4.91 is interpreted as the value of the questions to be answered most .

6. VarianceVariance =

7.

Standard deviation

The variance is 1.9724 and the standard deviation is the square root of the variance, which

is 1.404. This means on average, each of the choices of the customers deviates 1.404 from the

mean.

8. Coefficient of variance

Expressed as a percentage = 29.6%

Coefficient of variance is 29.6% percent. It explained by the choice of respondents to this


9. QuartilesThere are 3 quartiles, quartile 1(Q1) is the 25 thpercentile, quartile 2 (Q2) is the 50 thpercentile

(equal median), and quartile 3 (Q3) is the 75thpercentile.

Formula of quartile: In order to computing quartile, we have to identify position observation of the quartile.

Quartile 1 (Q1) is in the range of . Therefore, there is 25 items which are belowQ1.

Applying into formula of quartile:

Q3 is in the range of . Therefore, there are 75 observations which is below Q3


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Applying into quartiles formula: Q1 = 3.91 means that 25 percent of the customers have the assessment less than or equal

3.91 (neutral in the Likert scale). Q2 = 4.83 proves that 50 percent of the customer's

assessment is less than or equal 4.83 (neutral). Finally, Q3 = 5.67 means that 75 percent of

the customers assessment about the confidence of respondent about Yamaha products less

than or equal 6.84 point (believe).


P30 is in group of . Therefore, there are 30 observations below P30Applying into percentiles formula: We compute position of the 80thpercentile: P80 is in group of

.

Applying into percentiles formula:


equal 4.13 (Normal)

P80 = 5.86 is interpreted as the customers have the assessment less than or equal 5.86(Normal).

Correlation 1: Question 9 and Question 13: The correlation between the quality of items

and the price of items

a. TableNo. Quality of

itmes

Price of

items

xy


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1 7 9 63 81 49

2 7 7 49 49 49

3 7 7 49 49 49

4 5 5 25 25 25

5 5 5 25 25 25

6 9 9 81 81 81

7 9 7 63 49 81

8 7 7 49 49 49

9 1 9 9 81 81

10 5 7 35 49 25

11 7 7 49 49 49

12 7 7 49 49 49

13 5 7 35 49 25

14 7 7 49 49 49

15 5 7 35 49 25

16 7 7 49 49 49

17 9 7 63 49 81

18 7 7 49 49 49

19 5 5 25 25 25

20 7 5 35 25 49

21 5 7 35 49 25

22 7 5 35 25 49


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23 5 7 35 49 25

24 7 5 35 25 49

25 7 9 63 81 49

26 9 9 81 81 81

27 9 9 81 81 81

28 5 7 35 49 25

29 5 1 5 1 25

30 7 7 49 49 49

31 7 7 49 49 49

32 7 5 35 25 49

33 3 7 21 49 9

34 9 9 81 81 81

35 7 7 49 49 49

36 7 7 49 49 49

37 7 7 49 49 49

38 1 1 1 1 1

39 5 7 35 49 25

40 9 5 45 25 81

41 9 7 63 49 81

42 5 5 25 25 25

43 7 5 35 25 49

44 5 5 25 25 25


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45 7 7 49 49 49

46 7 7 49 49 49

47 7 5 35 25 49

48 5 7 35 49 25

49 7 5 35 25 49

50 7 7 49 49 49

51 5 5 25 25 25

52 7 5 35 25 49

53 9 7 63 49 81

54 7 7 49 49 49

55 7 7 49 49 49

56 7 9 63 81 49

57 7 7 49 49 49

58 7 7 49 49 49

59 7 7 49 49 49

60 5 7 35 49 25

61 7 5 35 25 49

62 7 7 49 49 49

63 9 7 63 49 81

64 7 9 63 81 49

65 5 5 25 25 25

66 7 7 49 49 49


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67 7 7 49 49 49

68 5 5 25 25 25

69 5 7 35 49 25

70 5 5 25 25 25

71 5 5 25 25 25

72 7 7 49 49 49

73 7 5 35 25 49

74 5 7 35 49 25

75 9 7 63 49 81

76 3 5 15 25 9

77 7 7 49 49 49

78 5 5 25 25 25

79 5 5 25 25 25

80 7 7 49 49 49

81 7 5 35 25 49

82 7 5 35 25 49

83 5 5 25 25 25

84 7 7 49 49 49

85 7 7 49 49 49

86 9 7 63 49 81

87 7 7 49 49 49

88 7 9 63 81 49


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89 5 5 25 25 25

90 5 5 25 25 25

91 7 5 35 25 49

92 5 7 35 49 25

93 5 7 35 49 25

94 5 9 45 81 25

95 5 7 35 49 25

96 7 5 35 25 49

97 5 7 35 49 25

98 7 7 49 49 49

99 7 7 49 49 49

100 7 7 49 49 49

640 648 4228 4412 4340

a. Chart

Chart 20: The correlation between the quality of items and the price of items

y = 0.3311x + 4.3607

R = 0.1256

0

2

4

6

8

10

0 2 4 6 8 10

priceofitems

quality of items

Price of items

Linear (Price of items)


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b. Calculation [ ][ ]

Coefficient of determination

An equation of a straight lines has the form: y = a + bx

We have an equation of line following: y = 4.3607 + 0.3311x

c. InterpretationThe correlation coefficient () is 0.35; it means that the correlation between the quality of

items and the price of items is positive partial correlation; however this correlation is very

low. Besides the coefficient of determination (is about 0.125. basing on this result, wecan see that there are about 12,5% quality of product is shown on the price of items, so that

the 87,5% of quality is represented in other elements.

d. ConclusionBased on this correlation, we can say that the close relationship between the quality of the

goods and the prices of commodities. If the quality of items is good, cozy up to the user, the

company will receive the price accordance with goods

e. RecommendationIt is important for Yamaha to improve the correlation between the quality of items and the

price of items. The firm should focus on designing to create more design, functions,.. to

attract more and more new customer and remain existing customers. This thing can help the

firm achieve better positive partial correlation.


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Correlation 2: Question 13 and Question 15: The correlation between conversion price

of Yamaha Nouvo and price for the accessories at Yamaha store

a. Table

No. Price ofNouvo

Price ofaccessories

xy x2 y2

1 9 9 81 81 81

2 7 7 49 49 49

3 7 7 49 49 49

4 5 5 25 25 25

5 5 5 25 25 25

6 9 9 81 81 81

7 7 7 49 49 49

8 7 7 49 49 49

9 9 9 81 81 81

10 7 7 49 49 49

11 7 7 49 49 49

12 7 7 49 49 49

13 5 7 35 49 25

14 7 7 49 49 49

15 7 7 49 49 49

16 7 7 49 49 49

17 7 7 49 49 49

18 7 7 49 49 49


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19 7 5 35 25 49

20 1 5 5 25 1

21 7 7 49 49 49

22 7 5 35 25 49

23 7 7 49 49 49

24 5 5 25 25 25

25 9 9 81 81 81

26 9 9 81 81 81

27 9 9 81 81 81

28 5 7 35 49 25

29 7 1 7 1 49

30 9 7 63 49 81

31 7 7 49 49 49

32 7 5 35 25 49

33 7 7 49 49 49

34 9 9 81 81 81

35 7 7 49 49 49

36 7 7 49 49 49

37 5 7 35 49 25

38 1 1 1 1 1

39 7 7 49 49 49

40 5 5 25 25 25


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41 9 7 63 49 81

42 5 5 25 25 25

43 9 5 45 25 81

44 5 5 25 25 25

45 5 7 35 49 25

46 7 7 49 49 49

47 5 5 25 25 25

48 7 7 49 49 49

49 5 5 25 25 25

50 7 7 49 49 49

51 7 5 35 25 49

52 5 5 25 25 25

53 5 7 35 49 25

54 7 7 49 49 49

55 9 7 63 49 81

56 9 9 81 81 81

57 9 7 63 49 81

58 7 7 49 49 49

59 7 7 49 49 49

60 7 7 49 49 49

61 7 5 35 25 49

62 7 7 49 49 49


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63 9 7 63 49 81

64 9 9 81 81 81

65 7 5 35 25 49

66 1 7 7 49 1

67 7 7 49 49 49

68 5 5 25 25 25

69 7 7 49 49 49

70 5 5 25 25 25

71 5 5 25 25 25

72 7 7 49 49 49

73 7 5 35 25 49

74 5 7 35 49 25

75 7 7 49 49 49

76 7 5 35 25 49

77 9 7 63 49 81

78 9 5 45 25 81

79 5 5 25 25 25

80 5 7 35 49 25

81 7 5 35 25 49

82 7 5 35 25 49

83 7 5 35 25 49

84 7 7 49 49 49


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85 7 7 49 49 49

86 9 7 63 49 81

87 7 7 49 49 49

88 9 9 81 81 81

89 5 5 25 25 25

90 5 5 25 25 25

91 5 5 25 25 25

92 7 7 49 49 49

93 9 7 63 49 81

94 5 9 45 81 25

95 7 7 49 49 49

96 7 5 35 25 49

97 9 7 63 49 81

98 5 7 35 49 25

99 5 7 35 49 25

100 7 7 49 49 49

Total 672 648 4480 4412 4804


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Chart 22: The correlation between conversion price of Yamaha Nouvo and Price of

accessories at Yamaha store

c. Calculation

Formula of correlation coefficient (r):

[ ][ ]

R = 0.2564

0

1

2

3

4

5

6

7

8

9

10

0 2 4 6 8 10

Priceofacc

essories

Price of Yamaha Nouvo

Price of accessories

Linear (Price of accessories)


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Coefficient of determination 64 An equation of a straight lines has the form: y = a +bx

We have an equation of line following: y = 2.9031+ 0.589x

d. InterpretationThe calculation shows that the correlation between the Price of Nouvo and price of

accessories of Yamaha. Because r = 0.506, so it is a positive correlation means that the gold

conversion prices in the game is not too expensive so the money to pay for the items in thegame are not high, but it is too low correlation. On the other hand, the coefficient of

determination (r ) is 0.2564. It means that 25% of customers rated the value of items that can

be explained by evaluating the price of Yamaha, while 80% left evaluate the price for

accessories can be explained by the other factors.

e. ConclusionBased on this correlation, it can be said that the close relationship between the price of

Nouvo and price of accessories of Yamaha . Only when the price of nouvo is cheap, the price

of accessories are also cheap, so customers will have conditions to buy accessories to

decorate their Nouvo.

f. RecommendationTo enhance the relationship between price of product and the price for accessories in

Nouvo, Yamaha should focus on the price set in Nouvo are not too high. So that will appeal

to players buy those items.


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CONCLUSION

In this research, we conducted survey on 100 people with 20 questions. This study aims to

investigate the competitive advantage on Yamahas Nouvo performance.

Our research on the methods used to collect information from the primary data and secondary

data. In addition, we performed a questionnaire was designed beautifully. The important

method in the report as the sampling method is well suited to survey. After data collection,

our group use chart method, analysis and calculation with formula as: Range, mean, mode,

variance, standard deviation and so on. We then make recommendations for

Nouvo of Yamaha company.

This research honest as we investigate first 100 customers mainly customers use Nouvo.

Most customers are good reviews but there are still some issues that customers are not

satisfied. So we offer some advice to the company to meet changing customer requirements,

help companies more competitive with other companies in the market.

This research still has some limitation. However, the information in this research is reliable

and true based on doing surveys and interviews. The researchers hope that this research can

bring back useful information for the company as well as customers


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References

Porter Competitive advantage's definition, [Online], Available:

http://www.investopedia.com/terms/c/competitive_advantage.asp.

statpac (2012)sampling, 22 Apr, [Online], Available:

http://www.statpac.com/surveys/sampling.htm[22 Apr 2012].

statpac (2012)statpac, [Online], Available:http://www.statpac.com/surveys/sampling.htm

[22 April 2012].
http://www.investopedia.com/terms/c/competitive_advantage.asphttp://www.investopedia.com/terms/c/competitive_advantage.asphttp://www.statpac.com/surveys/sampling.htmhttp://www.statpac.com/surveys/sampling.htmhttp://www.statpac.com/surveys/sampling.htmhttp://www.statpac.com/surveys/sampling.htmhttp://www.statpac.com/surveys/sampling.htmhttp://www.statpac.com/surveys/sampling.htmhttp://www.statpac.com/surveys/sampling.htmhttp://www.investopedia.com/terms/c/competitive_advantage.asp

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