BCR for Alpha Kappa Psi
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Brick City Records Rachel Miller October 11, 2009 Alpha Kappa Psi
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A presentation I gave for Ohio University's Alpha Kappa Psi current pledge class on BCR's transition from organization to business and also how it uses social media tactics to market.
Transcript of BCR for Alpha Kappa Psi
Brick City Records
Rachel Miller
October 11, 2009
Alpha Kappa Psi
What is Brick City Records?
• Ohio University student-run record label since 2002.
• Ohio University students manage all aspects of the recording process from artist relations, scouting, promotion, legal and production.
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Departments
•A&R
•Legal and Finance
•Marketing
•Production
Artists: Past and Present
• Current Artist:– ? – Brannigan Dastardly
• Previous:– Los Viejos Blanquitos– Brent Mulgrew
Brick City Records: The Student Organization
• Run through Ohio University
• Have a faculty advisor - Jeff Redefer
• Hold weekly general meetings, open to entire student body
• Educate through workshops/industry news, trends
Brick City Records:The Business
• Runs the same as any major label– Similar
Organizational Structure
• Work for-profit– Sell CDs,
BCR merch., tickets to shows
Brick City Records Marketing
• Fliers• Press Releases• Guerilla
Marketing
• Social Media Tactics
Why social media?
• Target Audience Outreach
• New Trends
• PR stand-point: 2 way conversation
Social MediaTactics
Questions
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For more information:
General Meetings, Fall Quarter 2009:Wednesdays at 7:30pm
Bentley 233
http://www.brickcityrecords.com
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