Social Commerce Case StudyGiven by Michael DoughertySocial Commerce Camp DC 2010

Project:Independent Sci-Film Browncoats: Redemption

Background:Independent Sci-Film for Charity

Background:Independent Sci-Film for Charity

Step #1: Establish Your GoalsKnow What Your Want Your Final Outcome To Be

32,000 DVD Units

Step #2: Build the CommunityEngage & Interact With Your Community To Gain Support

Step #3: Give Them GOOD ContentKeep Them Up To Date With Information They Want

Step #4: Get them InvolvedGive Your Community Actions to Do On Your Behalf

Step #5: Get them InvestingEmpower Your Community to Take Ownership

Step #6: Share the SuccessGoals Accomplished

Some Final Thoughts…

Final Thoughts• Connect with people’s

hobbies and passions• Build relationships - one at

a time• Build communities – one

relationship at a time• Relationships and

Community will drive Online Sales

• Take a Leap of Faith and Jump In!

Questions?