Bcg Value Management Framework an Overview for Mba Students
Transcript of Bcg Value Management Framework an Overview for Mba Students
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BCG’S VALUE MANAGEMENT FRAMEWORKAN OVERVIEW FOR MBA STUDENTS
By
Rawley Thomas
Director of Research
The Boston Consulting Group200 South Wacker DriveChicago, Illinois 60606
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WHAT GETS MEASURED GETS DONE
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Traditional Valuation Techniques Versus BCG’s Valuation Framework
Traditional Valuation Techniques
Forecast nominal cash flows by estimating P&L line items and changes to the balance sheet
Estimate terminal value with a perpetuity of the forecasted last year’s net cash flow
Determine cost of capital by weighting equity CAPM cost with debt cost
Discount the cash flows and terminal value to present value with the weighted average cost of capital
Observations on Missing Elements
No performance measure to determine if the business is achieving returns above or below the cost of capital or if the trend in those returns is up or down
No fade in performance to determine likely cash flows in a competitive environment
Discount rates determined by past price changes, not future likely cash flows
No extensive empirical testing
BCG’s Valuation Framework
Translate accounting statements to gross cash flows and gross cash investments in constant dollars to produce cash on cash returns
Translate cash on cash returns to economic performance measures (CFROIs) by adjusting for asset life and mix of depreciating versus non-depreciating assets
Determine sustainable asset growth rates
Fade CFROIs and asset growth rates toward corporate averages consistent with life cycle theory and empirical evidence to estimate future cash flows (replaces terminal valuation)
Estimate market derived real discount rate by equating the present value of the cash flows for a large aggregate to the sum of the prices of debt and equity
Apply the market derived discount rate to the cash flows derived from fading economic performance to determine market valuation; subtract debt to determine equity valuation
Test model values against actual stock prices for thousands of firms for 10-40 years across many countries; refine, refine, refine
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MANY ASSETS FOLLOW THE SAMEUSEFUL OUTPUT PATTERN AS A CAR ...
0.0
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1.0
0 1 2 3 4 5 6 7 Year
UsefulOutput
(orSurvivors)
ConstantDollarLevelAnnuity
EconomicLife
LikelyActualOutputOutput Decline
with StraightLine Depreciation
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ISSUES WITH TRADITIONAL RETURN MEASURES
(*) Economic depreciation = amount of annual sinking-fund payment earning COC required to replace assets ($357 = {0.1/[1.114 - 1)](12,000 - 2,000)})
Investment profile of a new plant Subsequent annual measurement
Yr 1 Yr 6 Yr 12
Income 843 843 843
Depreciation 714 714 714
Cash flow 1,557 1,557 1,557
Cash invested 12,000 12,000 12,000
Book capital 11,286 7,716 3,432
ROCE (%) 7.5 10.9 24.6
ROGI (%) 13 13 13
CFROI (%) 10 10 10
ROCE= Income/book capitalROGI = Cash flow/
cash investedCFROI= (Cash flow - economic depreciation(*))/cash
invested
$12,000
$1,557
$2,000
IRR = 10%
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Yr 1 Yr 6 Yr 12
NOPAT(1) 843 843 843
Book capital(2) 11,286 7,716 3,432
Cost of capital(3) x10% x10% x10%
Capital charge(4) 1,129 772 343
EVA(1-4) (286) 71 500
Cash flow(6) 1,557 1,557 1,557
Cash invested(7) 12,000 12,000 12,000
Cost of capital(8) x10% x10% x10%
Capital charge(9) 1,200 1,200 1,200
Economic dep.(*)(10) 357 357 357
CVA(6-9-10) 0 0 0
VALUE-ADDED MEASURES REFLECT RETURN,COST OF CAPITAL AND SIZE
Return on New Plant—Measured Over Time
(*) Economic depreciation = amount of annual sinking fund payment earning COC required to replace assets ($357 = {[0.1/(1.114 - 1)](12,000 - 2,000)})
Investment profile of a new plant
$12,000
$1,557
$2,000
IRR = 10%
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Accounting Measures Fail(E.P.S. Growth)
Value Line Industrials - 1994
R2 = 0.07
0
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E.P.S. Growth 1993-1994
Pri
ce
/Ea
rnin
gs
Accounting Measures Fail(ROE Spread)
Value Line Industrials - 1994
R2 = 0.33
0.1
1
10
-50 -40 -30 -20 -10 0 10 20 30 40 50
ROE minus CAPM Cost of Equity
Pri
ce
/Eq
uit
y B
oo
k
Accounting Measures Fail(ROCE Spread)
Value Line Industrials - 1994
R2 = 0.32
0.1
1
10
-20 -15 -10 -5 0 5 10 15 20 25 30
ROCE minus CAPM Cost of Capital
Tota
l Ca
pit
al
Pri
ce
/Bo
ok
Economic Cash Flow Measures DoubleAbility to Explain Value
CFROI Spread - V/L Industrials - 1994
R2 = 0.61
0.1
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CFROI minus Discount Rate
Va
lue
/Co
st
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Value/Cost Versus ROCE - CAPM Cost of Capital
Value Line Industrials - 1994
R2 = 0.28
0.1
1
10
-20 -15 -10 -5 0 5 10 15 20 25 30
ROCE - CAPM Cost of Capital
Va
lue
/Co
st
Value/Cost Versus ROE - CAPM Cost of EquityValue Line Industrials - 1994
R2 = 0.26
0.1
1
10
-50 -40 -30 -20 -10 0 10 20 30 40 50
ROE - CAPM Cost of Equity
Va
lue
/Co
st
Economic Cash Flow Measures DoubleAbility to Explain Value
CFROI Spread - V/L Industrials - 1994
R2 = 0.61
0.1
1
10
-10 -5 0 5 10 15 20 25 30
CFROI minus Discount Rate
Va
lue
/Co
st
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High Returns Fade Downward and Low Returns Fade Upward;The Fade Pattern Occurs No Matter What the Starting Year ...
Average Operating CFROI by Decile - 1970, 1980 or 1987
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1970 1975 1980 1985 1990
Year
AverageOperating
CFROI
1-Decile
2-Decile
3-Decile
4-Decile
5-Decile
6-Decile
7-Decile
8-Decile
9-Decile
10-Decile
Tracking the Sampleof 1970 Companies
through time
Tracking the Sampleof 1980 Companies
through time
Tracking the Sampleof 1987 Companies
through time
Note the averages &dispersions have risenbetween 1970-1987,hypothesized to be
related to supply-sidepolicy changes
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THE MARKET EXPECTS THE PERFORMANCEOF MERCK TO FADE ...
(REGRESS TOWARD MEAN PERFORMANCE)
Fade = 0%
Fade = 10%Illustrates Perpetuity
Trap:Overvalues High
Return FirmsDramatically
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Relative Total Shareholder Return (TSR) versus Stern Model TSR 1990-1991
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Stern Model TSR
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Relative Total Shareholder Return (TSR) versus E.P.S. Model TSR 1990-1991
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E.P.S. Model TSR
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Relative Total Shareholder Return (TSR) versus Cash Flow Model TSR 1990-1991
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Cash Flow Model TSR
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Relative Total Shareholder Return (TSR) versus BCG Model TSR 1990-1991
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BCG Model TSR
Ac
tua
l TS
R
R2=0.13N=750
R2=0.40N=750
R2=0.25N=750
R2=0.25N=750
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Stern Stewart Performance 1000Market Value Added vs. Economic Value Added 1988 - After Outlier Elimination
-5000
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Economic Value Added
Ma
rke
t V
alu
e A
dd
ed
On the 24 groups of 25 firms, Stewartclaims a 44% R2. This higher correlationrelates to the elimination of 300 companiesinstead of 31 extreme outliers and the grouping of companies that serves toeliminate the intra-group variance.
N=861R2=0.27
MVA versus EVA Stern Stewart 1991
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Economic Value Added (EVA)
Ma
rke
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alu
e A
dd
ed
R2 = 0.21
MVA versus CVA BCG 1991
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Cash Value Added (CVA)
Ma
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R2 = 0.67
Total Shareholder Return (TSR) Versus % Change in Economic Value Added (EVA)
1992-1993
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-100 0 100 200 300 400
% Change in EVA
TS
R
R2 = 0.10
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APPROACH TO IMPLEMENTATIONWhat Full Effort Might Look Like
Module 1
Analytical diagnostic:
“value audit”
Module 2
Measure selection
and tailoring
Module 3
Value Driver
analysis of BU’s
Module 4
Install in planning, budgeting & reporting
Module 5
Install in compensation
Module 6
Apply to portfolio
management
• Value analysis of company and business units
• Identify priorities and issues
• Review options against applica-tions
• Tailor as required
• Transfer approach to BUs
• Link to operating decisions
• Re-examine processes and linkages
• Provide training and document-ation
• Structure
• Measures
• Targeting
• Resourceallocation
• Portfolio balancing
• External reporting
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COMPARISON OF COST OF CAPITAL MEASUREMENT METHODS
CAPM Market Derived
Assumes investor discount rate risk premiums did not change during the past measurement period. Therefore, future risk premiums equal past risk premiums.
Assumes future cash flows can be estimated so that the discount rate equates the present value of those cash flows to the price.
BondInterestRates
DividendDiscountModels
BCGMarket DerivedCost of Capital
P = Net Cash Flow
(1 + DR)t
tt=1
n=
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STUDIES USING MARKET DERIVED METHODS
Blanchard, Oliver J., “Movements in the Equity Premium”, Brookings Paper on Economic Activity, 2:1993, pp. 75-138.
Corcoran, Patrick J. and Leonard G. Sahling, “The Cost of Capital: How High is It?”, The Federal Reserve Bank of New York: Quarterly Review, Summer 1982, p. 23-31.
Farrell, James L., “The Dividend Discount Model: A Primer,” Financial Analysts Journal, 1985, v41 (6), pp. 16-19, 22-25.
Fuller, Russell J., “Programming the Three-Phase Dividend Discount Model,” Journal of Portfolio Management, 1979, v5(4), 28-32.
Gordon, Myron J. and E. Shapiro, “Capital Equipment Analysis: The Required Return of Profit,” Management Science, 3 pp. 102-110 (October 1956).
Holland, Daniel M. and Stewart C. Myers, “Trends in Corporate Profitability and Capital Costs” in Robert Lindsay, ed. The Nation’s Capital Needs: Three Studies, Committee for Economic Development, New York, pp. 103-188.
Rozeff, Michael S., “The Three-Phase Dividend Discount Model the ROPE Model,” Journal of Portfolio Management, 1990, v16(2), pp. 36-42.
Williams, J.B., The Theory of Investment Value, Harvard University Press, Cambridge, Mass., 1938.
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BCG/HOLT RESEARCH USING MARKET DERIVED METHODS
by Rawley Thomas
HOLT’s Discount Rate, April 25, 1986, 122 pages
• Covers cash estimation, market derived methodology, tax premiums, leverage, comparison to other academic research, and CAPM
New Electric Utility Discount Rate, September 6, 1987, 40 pages
• Shows discount rates for utilities that are higher than industrials. Postulates government regulation and the risk of unanticipated inflation may cause the higher risk.
Valuation Model Improvements, March 3, 1989, 5 pages
• Covers leverage research
New System Adjustments, May 3, 1989, 4 pages
• Covers revised leverage adjustments
Real Equity Rates, October 1, 1989, 21 pages
• Updates cost of capital research on tax premiums and leverage
Real Equity Discount Rates - Data, October 2, 1989, 23 pages
• Displays IRS, Federal Reserve, and HOLT data underlying discount rate research 1950-1988.
Effect of Proposed Change on Stock Prices, October 3, 1989, 38 pages
• Accounts for 200 point drop in market by analyzing effect of capital gains indexation versus lower capital gains tax rates
Responses to Equity Discount Rate Research, November 2, 1989, 4 pages
• Congressional response to HOLT research
Another Response to Discount Rate Research, December 4, 1989, 10 pages
• Department of Treasury response to HOLT research
Volatility “Risk” Versus Inflation Risk, July 25, 1990, 11 pages
• Compares CAPM volatility risk to inflation risk
Investor’s Discount Rate for Oil Companies, March 22, 1991, 63 pages
• Correlates oil industry market derived equity discount rates to government ownership and leverage
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MARKET DERIVED DISCOUNT RATE
Price = Discounted Present Value of Expected Future Net Cash Flows
Corporate Sector Cash Flowsvary with the structural
characteristics of an economy
Investors Discount Rateis volatile
S&P 400DJIA 30
etc.
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BCG’S METHOD FOR DERIVING INVESTOR DISCOUNT RATES (WACC’s) DIFFERS FROM TRADTIONAL CAPM METHODS.
WE START WITH A SAMPLE AND A VALUATION MODEL TO DERIVE A WACC. THEN WE SPLIT THE WACC INTO ITS DEBT AND EQUITY
COMPONENTS. FROM THE EQUITY RATE, WE CALCULATE THE RISK PREMIUM OVER GOVERNMENT BOND RATES.
Sample of Companies
Caculate CFROI for Sample
Calculate Growth rates for Country
Economy
Employ Present Value Valuation Model
Determine Market Derived Investor
Discount Rate (WACC)
Cost of Debt
Market Leverage
Market Derived Real Equity Rate
Inflationary Expectations
Market Derived Equity Risk
Premium
Government Bond Rates
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CFROI’S CORRELATE HIGHLY WITH THE FUNDAMENTALS OF INFLATION, AND CORPORATE TAXES
1996 DISCOUNT RATE SAMPLE
0123456789
101112
1950 1955 1960 1965 1970 1975 1980 1985 1990 1995
Year
%
10.85‘96 Actual
11.41‘97 Forecast
“Best Fit Line”
Fundamental CFROI = 14.65 - 0.438 * GDP Deflator Inflation - 0.122 * Corporate Tax Rate
t-Statistics: -9.54 on GDP Deflator Inflation; -7.00 on Corporate Tax Rate
Correlation between Inflation and Tax Rates: 0.00%
CFROI Actual
R2 = 0.76
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TO SMOOTH ECONOMIC CYCLES, BUT INCORPORATE STRUCTURAL SHIFTS, BCG’S VALUATION MODEL
ASSUMES CURRENT CFROI LEVELS FADE TOWARD THE 5-YEAR PAST MEDIAN OF THE DISCOUNT RATE
SAMPLE AT A 10% RATE
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1950 1955 1960 1965 1970 1975 1980 1985 1990 1995
Year
%
Annual CFROI’s
5-Year Past Median CFROI’s
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BCG’S VALUATION MODEL ANTICIPATES THAT THE GROSS ASSET GROWTH RATE OF ALL COMPANIES IN THE USA FADE
TOWARD THE LONG TERM ECONOMY AVERAGE
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1950 1955 1960 1965 1970 1975 1980 1985 1990 1995
Year
%
Annual GDP Growth Rates
3.2 % Compounded Annual Growth Rate in GDP from 1950-1996
Unlike CFROI’s, where clear trends are evident, there does not appear to be a clear trend in growth rates for the economy. Consequently, a long term average smooths out the annual fluctuations with no loss in investor anticipated trend.
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Price = Discounted Present Value of Expected Future Net Cash Flows
THE INVESTORS’ DISCOUNT RATE IS THAT RATE WHICH EQUATES THE PRESENT VALUE OF CASH FLOWS FROM BCG’S VALUATION
MODEL TO THE MARKET VALUE OF DEBT AND EQUITY
Market Value of Debt andEquity of S&P 400 Sample
$3,474 Billion
$1,903 Billion of AssetsReturning 11.1% and Growing
at 3.2% per yearFading @ 10% toward
10.8% CFROI
Solve for the Rate at WhichPresent Value of Cash Flows
Equals PriceSeptember = 5.77%
(Weighted Averaged Real After-Corporate-Tax
Cost of Capital)
Answer tells us what the Marketis presently requiring as a
Rate of Return
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CALCULATION OF FUTURE CASH FLOWS AND PRESENT VALUES1996 DISCOUNT RATE SAMPLE
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PAST RESOURCES COMMITTED1996 DISCOUNT RATE SAMPLE
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CALCULATION OF ASSET ADDITIONS1996 DISCOUNT RATE SAMPLE
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BCG DECOMPOSES THE WEIGHTED AVERAGE REAL COSTS OF CAPITAL INTO THEIR DEBT AND EQUITY
COMPONENTS USING MARKET WEIGHTS
-2
0
2
4
6
8
10
12
1950 1955 1960 1965 1970 1975 1980 1985 1990 1995
Year
%
1.76
5.77
6.53
Real Debt RateAfter Corporate Tax
Real Equity Rate
Real Weighted Average
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MARKET % DEBT/TOTAL CAPITAL HAS DECLINED SIGNIFICANTLY SINCE 1990
0
5
10
15
20
25
30
1950 1955 1960 1965 1970 1975 1980 1985 1990 1995
Year
%
Variations inMarket Leverage and InvestorTax Premiums Help to Explain
Market Derived Real Equity Discount Rates
See Next Slide ...
15.9
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-2
0
2
4
6
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10
12
14
16
1950 1955 1960 1965 1970 1975 1980 1985 1990 1995
%
Real Equity Discount Rates Decompose into the Fundamentals of Tax Premiums, Leverage Risk Premiums, CFROI’s & Sub-Par Returns
USA - 1950-1997
Dividend Tax Premiums
Capital GainsTax Premiums
Leverage RiskPremiums
Market DerivedReal Equity
Discount Rate
Fundamental Equity Discount Rate=-3.36+DivTaxPrem+CapGainTaxPrem
+0.207*Debt/Total Capital+0.408* CFROI
-1972/78 Sub-Par Returns
1972/78 Sub-Par Returns; MayRepresent a Proxy for Other Effects
Discount Rates
Based on 1996
Discount Rate
Sampleof 279 S&P
Industrials
R2 = 0.91
CFROIEffects
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CFROI’S NORMALLY EXCEEDTHE MARKET DERIVED DISCOUNT RATES
1996 DISCOUNT RATE SAMPLE
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101112
1950 1955 1960 1965 1970 1975 1980 1985 1990 1995
CFROI’s
Market DerivedDiscount Rates
Differences
Politics/Policies Change
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CFROI’S NORMALLY EXCEEDTHE MARKET DERIVED DISCOUNT RATES
Even though many economists believe that all returns must converge, in a healthy capitalist economy, CFROI’s on hard assets will exceed investor required returns on financial assets most of the time, because:
• Continuous new entrepreneurial innovations prevent CFROI’s from converging completely to promised financial returns (imperfect arbitrage) and
• Entrepreneurs must be rewarded with greater returns to assume the greater dispersion and higher risk of loss associated with CFROI’s on illiquid hard assets compared to financial returns on marketable, liquid financial assets
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-5
0
5
10
15
20
1950 1955 1960 1965 1970 1975 1980 1985 1990 1995
Year
%
Producer Price Index % Change
GNP/GDP Deflator % Change
Inflationary Expectations
0.0% Base Rate 1950-19802.6% Base Rate 1981-1996
Inflationary Expectations based on0-2.6 base rates follow actual inflationmore closely, but avoid the sharp volatilityof actual PPI and GNP/GDP annual inflation.
2.48
Note: the base rate is definedas the after-investor tax, afterinflation required return on Government long term bonds.
BCG CALCULATES INFLATIONARY EXPECTATIONS BY SUBTRACTING TAX PREMIUMS AND A BASE RATE FROM LONG
TERM GOVERNMENT BOND YIELDSUSA - 1950-1997
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P:\MasterDk\BCG’s Value Management Framework -An Overview for MBA Students.PPTRt rt (Ppt) Slide 35March 2, 1998 2:01 PM
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MARKET DERIVED NOMINAL EQUITY RATES COME FROM MARKET DERIVED REAL EQUITY RATES PLUS THE COMPOUNDED EFFECT OF
INFLATIONARY EXPECTATIONS
1
3
5
7
9
11
13
15
17
19
1950 1955 1960 1965 1970 1975 1980 1985 1990 1995
Year
%
Market Derived Nominal Equity Rate
9.17
6.53
2.48
Market Derived Real Equity Rate
Inflationary Expectations
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P:\MasterDk\BCG’s Value Management Framework -An Overview for MBA Students.PPTRt rt (Ppt) Slide 36March 2, 1998 2:01 PM
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THE EQUITY RISK PREMIUM HAS DECLINED TO THE 2-3% RANGE
0
2
4
6
8
10
12
14
16
18
1950 1955 1960 1965 1970 1975 1980 1985 1990 1995
Risk Premium Differences
Market Derived Nominal Equity Rate
Nominal Long Term Government Bond Rate
2.66
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P:\MasterDk\BCG’s Value Management Framework -An Overview for MBA Students.PPTRt rt (Ppt) Slide 37March 2, 1998 2:01 PM
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RISK CONCEPTS AND MEASUREMENT
CAPM Market Derived
Investors seek to avoid price volatility relative to the market.
Investors seek to avoid losses from unanticipated major events.
P = Net Cash Flow
(1 + DR)t
tt=1
n=
Major EventsBankruptcy (Leverage)Unanticipated Inflation
Government InterventionGovernment Ownership
Voting Rights on Key ChangesAsset Age
Arbitrage Pricing Theory (APT)postulates other risk factors:
Interest RatesOil Prices
Price/Equity BookSize
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NAIVE BELIEFS INCORRECTLY ASSUME COSTS OF DEBT AND EQUITY DO NOT VARY
WITH CAPITAL STRUCTURE ...
4
5
6
7
8
9
10
0 10 20 30 40 50 60 70 80 90 100
Debt/Total Capital at Market
NominalCosts
ofCapital
Cost of Equity
Cost of Debt, After-Corporate-Tax
Weighted AverageCost of CapitalAfter-Corporate-Tax
Note: NOTBased on
Valid Theoryor
EmpiricalEvidence
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P:\MasterDk\BCG’s Value Management Framework -An Overview for MBA Students.PPTRt rt (Ppt) Slide 39March 2, 1998 2:01 PM
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BCG EMPIRICAL WORK CONFIRMS INCREASING REAL
COSTS OF DEBT AND EQUITY, ACCORDING TO TRADITIONAL THEORY
0
5
10
15
20
25
0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75
Market Debt/Total Capital
%
Equity
WeightedAverage
DebtAfter-Tax
Source: BCG Database andEmpirical Research on 63Value Line Industries - 1995
To our knowledge, no one has published empirical results like these because of the significant inaccuracies in the traditional estimation procedures typically used. BCG eliminates much of these inaccuracies through our fading CFROI valuation model. Even with these inaccuracies eliminated, these cost of capital curves are probably not accurate enough for precise optimum capital structure work on individual firms. This is due to remaining noise in the data and no size, entrenchment, and asset restructuring functions built into our current valuation model. However, these empirical results can be employed to avoid the misperception that costs of equity and total capital do not change significantly with changes in leverage.
Rawley Thomas - Director of Research
Line of best fit based on minimizingabsolute deviations of a power curve(to reduce influence of outliers) andconstrained to pass through resultsfor Sample F
6.03+35.14(D/C)2.42
2.38+2.69(D/C)1.86
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P:\MasterDk\BCG’s Value Management Framework -An Overview for MBA Students.PPTRt rt (Ppt) Slide 40March 2, 1998 2:01 PM
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PRELIMINARY HOLT DISCOUNT RATE RESEARCHMARKET DERIVED REAL COST OF EQUITY
CORRELATION COEFFICIENTS1990, 220 Companies, 15% Fade of Cash Flows to Corporate Average
Note: Random sample of 220 nonfinancial industrial companies, drawn from over 6,000
(2)
12
15
47
31
34
36
49Plant age and life (inflation adjustment factor)
Plant life
Dividend yield
Size (LN-current dollar gross investment)
Debt/total capital at market
Industry risk (government intervention?)
Company Beta (value line)
Unlevered Beta
Note the small correlation with Beta. This small 1% R2 with Beta suggests re-evaluation of traditional risk concepts.
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0
50
100
150
200
250
- 20 - 15 - 10 - 5 0 5 10 15 20 25 30 35 40 45 50
Operating CFROI - 1993
Actual
Gaussian("Normal")
StableParetian
BOTH CFROI AND TSR FOLLOW STABLE PARETIAN DISTRIBUTIONSWITH INFINITE VARIANCES AND SIMILAR PEAKEDNESS ...
0
10
20
30
40
50
60
70
80
90
100
110
120
130
- 80 - 60 - 40 - 20 0 20 40 60 80 100 120 140 160 180
Total Shareholder Return - 1993
Peakedness =1.4912.1 standard errorsaway from 2 (Gaussian)
Peakedness =1.458.8 standard errorsaway from 2 (Gaussian)
Competitivepressuresforce returnsdown
NumberofFirms
Investorpressuresforce returnsup
KEY CONCLUSIONSThe distributions here are 8.8 to 12.1 standard errors away from Gaussian Normal. For these distributions, variance does not exist. Variance is infinite. Therefore, traditional CAPMmeasures of risk do not exist.These results suggest risk theory should be revised to reflect actual distributions and the possibility that investors seek to avoid the risk of loss in the fat tails of the distributions, not dispersion risk.
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P:\MasterDk\BCG’s Value Management Framework -An Overview for MBA Students.PPTRt rt (Ppt) Slide 42March 2, 1998 2:01 PM
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CONFLICTING PERFORMANCE SIGNALSCAN CAUSE PROBLEMS
Most managements use IRR or NPV for new projects and plans
Most managements use accounting ratios (ROE, ROCE, RONA) or earnings growth for existing businesses
The two types of measures are fundamentally inconsistent and can lead to poor management decisions
For consistency and economic validity, use a measure like total shareholder return to evaluate project and overall company performance
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P:\MasterDk\BCG’s Value Management Framework -An Overview for MBA Students.PPTRt rt (Ppt) Slide 43March 2, 1998 2:01 PM
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FOCUS ON CFROI REMOVED REINVESTMENT BIAS, ENCOURAGED ECONOMIC BEHAVIOR AND INCREASED VALUE
0
5
10
15
20
80 81 82 83 84 85 86 87 88 89 90 91 92
Percentage
Campbell Soup Co.
Year
ROCE
CFROI
TSR/index 100 83 86 127 135 151 167 167 158 227 239 269 252
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AGING PLANT TRAP
0
2
4
6
8
10
12
14
85 86 87 88 89 90
Percentageper year
Year
Nominal RONA hurdle rate
Forecast RONA
Real discount rate
Forecast CFROI
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NEW PLANT TRAP
4
9
14
19
24
29
34
75 76 77 78 79 80
Percentageper year
Year
Old plant
RONA
Real discount rate
CFROI
New plant
Nominal RONA hurdle rate
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P:\MasterDk\BCG’s Value Management Framework -An Overview for MBA Students.PPTRt rt (Ppt) Slide 46March 2, 1998 2:01 PM
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INTANGIBLE TRAP
0
5
10
15
20
25
30
75 76 77 78 79 80 81 82 83 84 85
Percentageper year
Year
Before
purchase
After purchase
Real discount rate
Nominal hurdle rate
RONA
CFROI (pooling accounting)
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P:\MasterDk\BCG’s Value Management Framework -An Overview for MBA Students.PPTRt rt (Ppt) Slide 47March 2, 1998 2:01 PM
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ACCOUNTING RETURN MEASURES PROVIDEMISLEADING SIGNALS
Business Unit RONA and CFROI Vs. Hurdle Rates
(5)
0
5
10
15
20
25
30
A B C D E F G H I J
RONA
CFROI
Percentageper year
Business unit
Nominal RONAhurdle rate
Real CFROIhurdle rate
Fortune 100 manufacturer
• Old assets• Inflation• Leases• Low
depreciation
• New assets• Goodwill• High
depreciation• Deferred taxes
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P:\MasterDk\BCG’s Value Management Framework -An Overview for MBA Students.PPTRt rt (Ppt) Slide 48March 2, 1998 2:01 PM
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ESTIMATING THE PAST CAPITAL EXPENDITUREREAL GROWTH RATE FROM LIFE,
ACCUMULATED DEPRECIATION, AND INFLATION
Accumulated DepreciationHistorical Dollar Gross Plant
(L-i+1)(1+g)i-1Dii=1
L
L (1+g)i-1Dii=1
L
where L= Gross Plant Life
g= Past real growth rate in CAPEx
Di
GDP Deflator in Year i
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P:\MasterDk\BCG’s Value Management Framework -An Overview for MBA Students.PPTRt rt (Ppt) Slide 49March 2, 1998 2:01 PM
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DERIVATION OF THE RELATIONSHIP OF THECAPITAL EXPENDITURE REAL GROWTH RATE (g) TO
THE RATIO OF ACCUMULATED DEPRECIATION TO GROSS PLANT
Year Deflator
ConstantDollar
CapitalExpenditure
HistoricalDollar
CapitalExpenditures
ProjectLife
HistoricalDollar
Depreciation
Num ber ofLayers in
Accum ulatedDepreciation
HistoricalDollar
Accum ulatedDepreciation
1 D 1 C 1 C 1(1+g)0D 1/D 1 L C 1(1+g)
0D 1/(D 1L) 3 3C 1(1+g)
0D 1/(D 1L)
2 D 2 C 1(1+g) C 1(1+g)1D 2/D 1 L C 1(1+g)
1D 2/(D 1L) 2 2C 1(1+g)
1D 2/(D 1L)
3 D 3 C 1(1+g)2
C 1(1+g)2D 3/D 1 L C 1(1+g)
2D 3/(D 1L) 1 1C 1(1+g)
2D 3/(D 1L)
Total C
D1 + g D1
1
i-1L
i1 1 C
D
1 + g D
L1
1
i-1i
L
1 1 C
D LL - i + 1 g D1
1 i=1
Li-1
i 1
A c c u m u l a t e d D e p r e c i a t i o n
G r o s s P l a n t
L - i + 1 g D
L 1 + g D
i - 1i
i = 1
L
i - 1i
i = 1
L
1
Assumptions: (1) Depreciation begins the year the firm places the asset in service(2) The plant retires the year after the project Life year
Numerical iterative techniquesemploying the Newton-RaphsonMethod and calculus can solvethis formula for g.