• BCG MATRIX ON RAHIMAFROOZ SUPERSTORE [AGORA]

Super Shop

Names

Attributes Result

Quality Price Variety Availablity Location Taotal Point

5

Positions

Agora 122.1 104.25 78.6 64.05 40.7 409.7 1st

Meena Bazar

125.1 95 85.4 61.05 39.7 406.25 2nd

Nandan 114 105 80 60 39.7 398.7 3rd

PQS 114 99.25 82.6 63.45 38 397.3 4th

Here suppose for Agora; previously we got attributes value 4.07 for quality; and we set

weight (bi) =30 for quality; so we multiplied attribute value e; and weight value (bi) and got

122.1. In similar ways, we calculated the value for each super shop’s different attribute. After

that, based upon the total point we have got the positions of each super shop among them.

From the above analysis we found that Agora posses the top position in consumer’s mind

while they consider different super shop to purchase while Meena Bazar, Nandan and PQS

possess 2nd, 3rd and 4th position

Therefore, after calculating the market growth rate and market share of the three most active

sector of Rahimafooz Company we came to the point that overall Rahimafrooz Company holds a

‘Star’ position

Before starting we need to know actually what is Bureaucratic model and Behavioral Model.