Bcg Matrix of Italian Pizza
description
Transcript of Bcg Matrix of Italian Pizza
BCG MATRIX OF ITALIAN PIZZA
BY SIDRA SAHER SAKINA
BCG MATRIX OF ITALIAN PIZZA
COMPETITORS
PIZZA HUT RAHAT BAKERS PAPASALLIS
CompoaniesPizza Hut 9500000 9200000 880000Rahat 10500000 12000000 14000000Papasalais 9500000 9700000 10200000Italian pizza 6500000 6900000 7400000
36000000 37800000 40800000
year
companies 2008-2009 2009-2010Pizza Hut -3.16% -4.30%Rahat 14.29% 16.67%Papasalais 2.10% 5.15%Italian Pizza 6.15% 7.24%
Market growth of companies
Pizza Hut Rahat Papasalais Italian Pizza
-10.00%
-5.00%
0.00%
5.00%
10.00%
15.00%
20.00%
-3.16%
14.29%
2.10%
6.15%
-4.30%
16.67%
5.15%
7.24%
Market growth of companies 2008-2009 Market growth of companies 2009-2010
companies 2008-2009 2009-2010Pizza Hut 0.767 0.6285Rahat 1.237 1.333Papasalais 0.808 0.7285Italian Pizza 0.575 0.5215
Relative Market Share Of Companies(%)
Pizza Hut Rahat Papasalais Italian Pizza0
0.2
0.4
0.6
0.8
1
1.2
1.4
0.767
1.237
0.808
0.5750.6285
1.333
0.7285
0.5215
Relative Market Share Of Companies(%) 2008-2009 Relative Market Share Of Companies(%) 2009-2010
2008-2009 2009-2010Market Growth 5% 7.94%Relative Market Share 0.847 0.812
companies Market Growth Relative Mkt SharePizza Hut -3.16% 0.767Rahat 14.29% 1.237Papasalais 2.10% 0.808Italian Pizza 6.15% 0.575
BCG MATRIX GRAPH(2008-2009)
2008-2009
2009-2010