BC University Webmasters Conference

Prepared By: Tyler DouglasBC University Webmasters Conference

Prepared By: Tyler Douglas

Introduction

• Name: Tyler Douglas

• Title: Vice President Sales and Marketing

• Contact: [email protected]

»604.738.2140 ext: 223


• Who is IronPoint?

• The Future of CMS

• The Future of CMS in the Higher Education Market

• IronPoint’s Response to the Future

• Questions

Agenda


Who is IronPoint?

Corporate• Started in 1995: Ten years experience• Most CMS implementations in Canada• Named one of Canada’s 50 fastest growing firms • Named one of BC’s 25 hottest technology firm in 2005• Extensive Post Secondary experience• Proven Implementation Process: TeamWork• Competitive and non-punitive pricingTechnology• World class senior technology team• 100% .NET application• Extensible architecture• Includes out-of-the-box modules such as: Survey’s, Search,

Forms, Hiring Module, Graphical Calendar, Personalization, CRM, Document Management, Email Broadcast.


IronPoint and Higher Education


The Future of CMS:

•Transforming Information Into Knowledge•Modular Extensibility

•Got Vertical?


Section 1: Transforming Information into Knowledge

“It’s about creating and sharing knowledge; the ability to connect information, teams, and associated business processes in ways more relevant to stakeholders.”


Section 1: Information versus Knowledge:

Knowledge Age:- Centralized information

- Intelligent information

- Organized information

- Personalized information

- Accessible information

Information Age:- Information is siloed

- Information is costly and slow to update

- Information is out of date, hard to find and impossible to re-use

- No audit trails or version control

- Sites do not comply with standards

- Information overload


Section 1: What the ‘Experts’ Say:

• In the past 30 years the world has produced more information than in the previous 5000 years (Deloitte 2003)

• Every day there are 7 million new documents published to the web (E&Y 2003)

• “That 80% of information in enterprises lies untapped in disorganized and unstructured content is a well accepted statistic. However, current technologies fail to treat data and content as equally important resulting in uninformed decisions, incomplete search results, incompatible interfaces” Forrester 2004


• Enterprises’ content management strategies should address the importance of content integration as a key driver through 2006 (0.8 probability) Gartner

• Content integration efforts requiring business process management and application integration technologies will be present in more than 70 percent of content management implementations by 2007 (0.7 probability) Gartner

Section 1: What the ‘Experts’ Say continued:


Section 1: Market Pain


Section 1: The Solution is the Future!


Section 1: Hotel Industry Example


Section 1: Market Evolution


Section 1: Does this look familiar? It’s still the Goal!


No black box!

IronPoint’s CTO calls this, “Embrace the Developer”

Section 2: Modular Extensibility



“Modular extensibility and service orientation promise to improve business flexibility and responsiveness by reducing the time required to build, change, and integrate enterprise applications both internally and across organizational boundaries”

Randy Heffner, GIGA Research.


Section 2: What is modular extensibility?

• Higher level of application development• Collection of services that communicate with

one another• Services provide access to data, business

processes, and IT infrastructure• Services are loosely coupled and have well

defined interfaces


Section 2: Why modular extensibility + CMS?

• Content management forms the bridge between non technical resources and unstructured data

• Effective content management has wide adoption rates across the enterprise

• Good content management has proven business processes (version control, rich text editing, digital asset management, workflow, meta data management, personalization etc…)


Section 2: Signs an organizationneeds modular extensibility

• IT systems built in house are hard to use• Large backlog of IT projects• IT team cannot respond fast enough• Brittle systems break whenever anyone touches

them• IT resources all tied up customizing packages• Must get more value from IT systems


GOT VERTICAL?

(Even local companies have distinguished themselves by going vertical)

Section 3:


“BC technology firms urged to ‘walk with the elephants’ of the industry”

Peter Wilson, Vancouver Sun

January 13, 2005

Section 3:


Section 3: Market Direction

“Content Application vendors will develop special, dedicated products for integration with vertically focused Data Application vendors…This market direction is emerging and represents the primary

alternative that the end state of the market will take.”

GIGA 2004


Section 3: Why Go Vertical?

“As a client or prospective client, why do I care about a vertical application?”

- Specific software functionality that meets your specific needs

- Implementation process built off experience with organizations like yours

- Leverage a network of peers across North America in your industry


The Future of CMS in:

Higher Education


Going Vertical in Higher Ed:

• University Calendar• Portal integration (uPortal, Banner,

Collegue, etc)• Hiring Center Management • Alumni Management


University Calendar Example: Before


University Calendar Example: After


Worth Watching:Capilano College!

http://www.capcollege.bc.ca/prospective/college-calendar/2004-2005/Home.html


How is IronPoint responding to the

Future?


IronPoint’s Response:

• Vertical: It’s best to do one thing really, really well: Focus, Focus, Focus

• Customer Service: Software growth is viral and customer-led.

• Architecture: Build for extensibility, scalability and open integration points

• References: Fewer customers with stronger references is better than more customers with weaker references


Success Roadmap


Email: [email protected]

Web: www.ironpoint.com

BC University Webmasters Conference

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