BC - PAINEL ESMALTE
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Transcript of BC - PAINEL ESMALTE
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Esmaltes PESQUISA DEPOSICIONAMENTO
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Quem são os 3 maiores players do mercado de esmaltes no Brasil?
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- Risqué | Niasi/Hypermarcas - 81 anos - Impala | Mondial - 43 anos- Colorama | L`Óreal - 60 anos
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PRA SER DIFERENTE EM UM MERCADO ONDE TUDO É COMMODITY, O POSICIONAMENTO É
QUE FAZ TODA A DIFERENÇA.
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RISQUÉ. FAZ A MODA.
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IMPALA. A COR DA MODA.
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COLORAMA. DEIXE A INTUIÇÃO FLUIR.
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NA COMUNICAÇÃO, TODOS ESTÃO EM TERRITÓRIOS MUITO PRÓXIMOS.
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PRINCIPAIS TÁTICAS E ESTRATÉGIAS- Uso de celebridades- Temas lúdicos sazonais- Relação com tendências da moda
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POSICIONAMENTO NÃO FOI FEITO PARA ENFEITAR
PAREDE DE ESCRITÓRIO.
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ELE PRECISA ESTAR EM CONSTANTE DESTAQUE E
DISCUSSÃO.
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SERÁ QUE A GENTE ENTENDE E EMPREGA O NOSSO POSICIONAMENTO?
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