BBDO Movements

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How to incite a movement

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Transcript of BBDO Movements

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How to incite a movement

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Why

study

movemen

ts?

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Insight: We all have an innate

desire to be a part of something

bigger than ourselves

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Motivation

Agitation

Explosion

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“Ability is what you're

capable of doing.

Motivation determines

what you actually do.”

Lou Holtz

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“a soul stirring

spectacular

communal

undertaking”

Eric Hoffer

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“We don’t fill bellies, we

fill souls.”

Howard Schultz

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My Undertaking/Noble Purpose

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My

People/Community

My Tools/Weapons

My M.O./Code of

Conduct

My Undertaking/Noble Purpose

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My People/Community

This island race

My Tools/Weapons

Blood, toil, tears and sweat

My M.O./Code of Conduct

Never surrender

My Undertaking/Noble Purpose

To rid the world of monstrous tyranny

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Motivation

Agitation

Explosion

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Movements work in

concentric rings

The inner circle

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Movements work in

concentric rings

The inner circle

Employees

Partners

Loyalists

Mass

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United! United!

United!

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A common goal

A common enemy

Symbols, icons

Language

Tactics of unification

Esoteric rituals

Articles of faith

Myths, heroes

Networking abilities

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Ban The

Bomb

Save The

Whale

Burn Your

Bra

Reduce,

Re-use,

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“Flashpoints” naturally

amplify the message

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Agitators:

The Sons of Liberty

Incite:

“No taxation without representation!”

Flashpoint:

Griffin Wharf

Creative Idea:

Empty 342 crates of tea into Boston Harbor

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Motivation

Agitation

Explosion

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Agitators

Closed Systems

Esoteric Rituals

Exclusivity

Exploders

Open Systems

Universal Rituals

Ubiquity

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Agitator Exploder

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Agitator Exploder

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Agitator Exploder

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Agitator Exploder

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Agitator Exploder

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Agitator Exploder

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Closed system

Open system

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Open system

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Esoteric rituals

Universal rituals

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“Civilizations don’t get

murdered…they commit suicide”

Arnold Toynbee