Branding and stage gate strategy powerpoint presentation slides.
BBCC Branding Slides
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CREATING A BRAND FOR YOUR BANDBand Business Crash CourseNovember 3, 2012
Dana Myers, Esq.
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BRANDING: WHAT IS IT GENERALLY? www.entrepreneur.com: The marketing
practice of creating a name, symbol, or design that identifies and differentiates a product from other products.
Identification Tells the world that the product/service belongs to
you Reputation
Differentiation There are other bands/musicians/poets/artists
that are all providing similar products/services. What makes yours different from the others?
Your “personality”
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BRANDING LINGO Brand Equity: the added value to your product/
service due to your reputation Coke vs. Generic Cola; Apple vs. Dell
Recall: a consumer’s ability to remember your brand, either when prompted or not Have you heard of Honda? What are some car brands that you know of?
Reputation: What the public/your consumers think of your brand Kardashians
Brand loyalty: Consumers believe in your brand and will continue to repeat-purchase Creates word-of-mouth marketing Apple; Starbucks; Gibson
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CREATING YOUR BRAND Who are you as an artist? Band? Poet?...
What is your message? Consistency
Your brand should be apparent at every exposure your consumer has to your product/service
Your brand should be the same quality/message/logo etc. throughout all products/services
Manner of Branding Band name Logo Fan outreach
Social media? Live shows Website/videos Fashion Blog Merchandise….
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BRANDING IN THE ENTERTAINMENT INDUSTRY
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EXERCISE Choose one of the following brands. What is their
message/identity? How have they differentiated their brand? Do they have brand equity/brand loyalty? How does the brand maintain its identity? Discuss at your table, then share with the group.