BBC THREE PHOTOGRAPHY...

01.07.2018BBC Creative & BBC iPlayer BBBC Three Guidelines

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BBC THREE PHOTOGRAPHY GUIDELINES

FOR BBC PICTURES AND IPLAYER


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INTRODUCTION

Great pictures are essential for driving an audience to your programme. They must be eye-catching to sell the primary qualities of your show in a very competitive space.

BBC Three commissions a wide range of short and long form content, ranging from larger budget scripted productions to one-person-and-a-camera documentaries. We need great pictures for all of the above and this guide will help you deliver regardless of your budget.


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WHERE WILL YOUR PICTURES BE USED?As an online channel aimed at a youth audience the main use of your imagery will be online, driving reach to your show on BBC iPlayer.

BBC Pictures release images for press use online and print, as well as for the BBC’s digital platforms, social media activity and third party spaces.


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TYPES OF PICTURESThe BBC generally requires a range of images to be delivered including an iconic image, portraits and unit stills.

However these requirements can alter depending on the programme format and genre, so please speak to your BBC Pictures contact before filming commences.


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TYPES OF PICTURE: ICONIC (KEY ART)This is your show’s lead image, encapsulating the programme brand and defining the content.

Iconics have powerful promotional value through press use at the start of a series and on the BBC iPlayer homepage in line with wider marketing campaigns.

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TYPES OF PICTURE: ICONIC (KEY ART) LOGOSHigh impact images play a significant part in audiences discovering shows on iPlayer and we’re now using programme titles and logos on selected key shows.

Please deliver logos on transparent backgrounds along with your images to your BBC Pictures contact.


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TYPES OF PICTURE: ICONIC (KEY ART) LOGOSTo ensure that your Key Art can be used as the lead image on iPlayer please ensure that the composition allows room for the logo to be added.

It may be that you wish to deliver two versions of your Key Art - a cropped version for editorial use and a wider version with room for the logo.


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TYPES OF PICTURE: PORTRAITPlease deliver a selection of portraits of each key character/contributor individually as well as in small groupings.

Shooting portraits on the set or location of your show is highly effective and shooting in the same style as your iconic helps to create a cohesive campaign.


This type of picture reflects a compelling moment in an unfolding storyline. The composition should be less posed and instead give the sense that something is happening or about to happen.

Each episode must have its own episodic so that the on-demand audience can clearly follow the series and the press can illustrate the programme on a week-by-week basis.

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TYPES OF PICTURE: EPISODIC


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If you have an ensemble cast or group of contributors it’s useful to include a group shot either in the style of your iconic or if more relevant as an episodic…

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TYPES OF PICTURE: GROUP SHOTS


However, when scaled down for mobile, talent are unrecognisable and the impact is lost.

Mobile is BBC iPlayer’s second most popular platform after TV, so it's important to also provide a close up of fewer people to make sure your show stands out.

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TYPES OF PICTURE: GROUP SHOTS


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CREATIVE DIRECTION - BY GENREThe younger audience is extremely visually literate, they understand how to read an image and certain rules can be applied to help your imagery attract a larger audience to the show.


BBC three comedy is ambitious, inventive and confident and the imagery delivered needs to reflect this. The photography needs to clearly indicate that this is a comedy, a simple way to do this is to prioritise the main character/comedian over the context of the show. Ensure that they are predominant in the image and make it bright, colourful and energetic. Exaggerated facial expressions and body shapes also help connote the genre.

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CREATIVE:COMEDY


Documentaries on Three are brave, ambitious and challenging and the imagery needs to reflect this.

The audience need documentary images to be authentic to the story being told.

The talent should be prioritised, they should reflect the emotion of the piece (light-hearted/serious etc).

Equally important is placing the talent in an environment that clearly illustrates the subject of the programme.

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CREATIVE:DOCUMENTARIES


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Entertainment on Three is about feel good programmes that unite, inspire and resonate with a young audience. They should celebrate, inspire and provoke discussion.

Pictures for your entertainment programme should feel authentic and warm putting the talent at the heart of the image and clearly showing the context of the programme.

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CREATIVE:ENTERTAINMENT


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BBC Three is a place in which writers with a distinct voice are speaking directly to a younger audience and representing what it means to be a young person in Britain today.

Narratives are often centred around a singular character, delving into their world and thought processes. Imagery for Drama on Three should feature the talent foremost but also represent the context of the show. As BBC Three is speaking to a visually literate audience more conceptual approaches can be taken to illustrate the shows tone and content.

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CREATIVE:DRAMA


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CREATIVE DIRECTION - TIPSThe following are some general points to think about when taking publicity images for your programme.


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CREATIVE: COMPOSITIONConsider the unique selling points of your programme. Simple representation of these key elements in an uncluttered composition often works best. Remember, these images need to have impact across all devices from mobile screens to huge televisions.

The press needs portrait images for front covers and landscape images for online and editorial features. Please ensure you take a variety of both formats.


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Presenters and people should be prominent and the inclusion of other elements should be considered and purposeful.

Consider what the talent’s key role is in the show and represent this in your photography.

You will often achieve a better photograph of a person by lowering the camera position. Try to fill the frame and get close to the subject.

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CREATIVE: TALENT


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If the setting is important, build it into the shot. Weather, seasons and time of day can all set the scene.

Consider putting people to one side of the image and fill the other half with an interesting backdrop.

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CREATIVE:LOCATION


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The mood of the pictures must reflect that of the programme.

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CREATIVE:TONE


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Aim to capture the expression of feelings. The strength of emotion shown in a simple portrait can raise it from good to arresting.

If shooting a scripted programme it can be useful to ask actors to run a scene whilst being photographed.

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CREATIVE:EMOTION


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Dynamic shots can be more striking than a static pose. Is there any action that could be photographed?

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CREATIVE:MOVEMENT


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Sometimes contributors cannot be shown on screen, or you can’t get access.

Think how else can you represent the narrative of the programme in a compelling way through photographing details of the subject matter.

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CREATIVE:DETAILS


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CREATIVE DIRECTION - EDITORIAL GUIDELINESThe following are some general points to think about when taking publicity images for your programme.


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BBC Three programming often contains challenging content that needs to be approached with sensitivity.

All images supplied to the BBC must be factually representative of the content of the programme but they must also abide by the BBC Editorial Policy guidelines.

Imagery that appears on screen may not be suitable to show in a still and caution should be taken when choosing which areas of your content to illustrate.

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CREATIVE:EDITORIAL GUIDELINES


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You may need to get written permission from your subjects to use their image to promote your programme.

No images can be released to publicise the programme without written consent from the BBC Executive Producer.

http://www.bbc.co.uk/editorialguidelines/guidance/stills/guidance-full

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CREATIVE:EDITORIAL GUIDELINES


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TECHNICALThere are some simple technical guidelines that will ensure what you deliver to BBC Pictures will be useable across the widest number of media outlets.


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If you choose to work on your imagery in post production, either by introducing graphics or adding filters, please ensure you deliver the layered files to your BBC contact along with any original photographic images used to build the final artwork.

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TECHNICAL:POST PRODUCTION


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The minimum image size is 4000 x 3000 pixels and files should be delivered as high quality JPGs and RAW files. This size will work for everything from front covers to posters and pick of the days.

Screen grabs are not acceptable unless agreed beforehand and only in exceptional circumstances.

Please shoot in colour, not black and white.

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TECHNICAL:FILE SIZE AND QUALITY


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If you plan to ask a non-professional photographer to shoot part of your stills delivery, ensure a minimum 8 megapixel resolution camera on the finest setting is used. All new cameras are now 10 megapixels or more so you should be able to achieve this with a standard camera. Shoot lots and lots of frames to edit down from.

Try to keep shutter speeds above 1/100 second or faster to avoid blur and avoid movement in low light.Be aware that auto focus may focus on the background. The best lighting conditions are good quality continuous light or daylight, as flash can be harder to control.

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TECHNICAL:FILE SIZE AND QUALITY


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AND FINALLY…Please contact us regarding your stills deliverables before filming starts.

Email us at: [email protected].

For further information regarding stills deliverables please visit: http://www.bbc.co.uk/commissioning/tv/production/articles/publicity#stills

http://www.bbc.co.uk/commissioning/tv/production/articles/publicity#stills

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