Bbc havas techfast ([email protected]) may 2017
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Digital innovation for a global audience Tech Fast 10 th May 2017
Transcript of Bbc havas techfast ([email protected]) may 2017
Digital innovation for a global audienceTech Fast10th May 2017
Future Media & TechnologyBoth ©1979 Usborne Books written by Kenneth Gatland and David Jefferis.
©1979 Usborne Books written by Kenneth Gatland and David Jefferis.
Innovation from 1922 (video) Innovation from 1922(video)
“I want us to reinvent public service broadcasting for a new generation.”Tony Hall, January 2016
“
Broadcasting as an eco-system
Create
Broadcasting as a system
Deliver Consume
IP end to end
Data centric
New devices, new interfaces
The New Broadcasting System
Deliver
Consume
Create
Immersive
Pervasive
Data rich
Interactive, personal, adaptive
Broadcasting becoming an eco-system
DynamicResponsive &
personal
Audienceas
Explorers
Co-creators&
collaborators
Deliver
Consume
Create
Getting early immersive feedback from users..
New pipelines, new devices, new experiences
(Not currently offered)
Object Based Media
Getting early OBM feedback from producers..
CAKE (video)
Our focus
Testing innovation in
the real world
Helping find new routes to market
Collaborating with the digital
industry
Trials & events
R&D technology
transfer
Stimulatethe creative
economy
Build communities
of practice
Facilitating the uptake of new
innovation
CORE PRINCIPLES
Develop
Learn
Test
Engage
Transfer
Collaborate with the BBC, partners and industry to shape a joint vision of the future.
Facilitate in the shaping of ideas, formats and technologies for the future BBC.
Test new technologies and ideas from R&D, the BBC and beyond with trials and events.
Use data-rich audience feedback to create insights that will inform the BBC of future opportunities.
Build communities of practice, and insight formats that seamlessly transfer ideas and tech out of R&D.
Collaborate with the BBC, partners and industry to shape a joint vision of the future.
Facilitate in the shaping of ideas, formats and technologies for the future BBC.
Test new technologies and ideas from R&D, the BBC and beyond with trials and events.
Use data-rich audience feedback to create insights that will inform the BBC of future opportunities.
Build communities of practice, and insight formats that seamlessly transfer ideas and tech out of R&D.
Develop
Learn
Test
Engage
Transfer
Our experience
115Trails and events to
date across UK, Africa and Asia
458Small companies participated by
submitting ideas or supplying creative
services
34Creative briefs and
challenges targeted at specific audiences
including youth, mobile and female
35+Pilots tested on Taster
Define& design
ConvergeDiverge ConvergeDiverge
ExploreRefine Prototype
User test
Insight
Day 1 Day 2
User test
Validate
Design sprint
Open Brief Submission
1 week1 week
What is Taster?
A website that’s thehome for our new ideas
A label for the experimental & innovative
A place for audiences to try, rate & sharesomething new
Beta
Innovation as an eco-system
“Good ideas come from crowds, from networks, …the lone genius is the exception rather than the rule”
User-centred innovation
ScaleDepth
AgilityInsight
User-centred innovation
IndustryAcademia
SMEsAudience
User-centred Innovation
News Labs“RP” Model
ConnectedStudio
BBC Taster
User-centred innovation
ScaleDepth
AgilityInsight
If we acknowledge the importance of technology then we are now in the phase of working out how best to manage & improve it for the public and private good.
Paraphrased from Bronac Ferran, 8 Essays 2009.
Thanks!bbc.co.uk/[email protected]/[email protected]/connectedstudio@BBC_Connectedbbcnewslabs.co.uk@BBC_News_Labs
