Communication

Course: BBASubject: Principles of Management

Unit: III 1

Communication

• Process of exchanging messages or information between two or more persons.

Definition

• Exchanging information among individuals working in an org

• “an exchange of facts, ideas, opinions or emotions by two or more persons.”

• communication is the process of sending information to a receiver so that the receiver understands it and responds to it.

Importance of communication

• Information function• Command and instructive function• Influence and persuasive function• Integrative function

Communication Process

2

Types of Communication

• Verbal• Non- verbal

3

Types of Commu.

Types

Verbal

Oral Written

Non-verbal

Types of Communication

1. Verbal communication:- message is transmitted verbally;

communication is done by word of mouth and a piece of writing

a. Oral b. Written

a. Oral communication: - Spoken words are used. It includes face-to-

face conversations, speech, telephonic conversation, video, radio, television, voice over internet.

- In oral communication, communication is influence by pitch, volume, speed and clarity of speaking.

Written communication

• written signs or symbols are used to communicate.

• A written message may be printed or hand written.

• In written communication message can be transmitted via email, letter, report, memo etc.

Written communication tools

• Letters• Circulars• Memos• Fax• Reports• Minutes• Forms and questionnaires• Manuals

Non- verbal communication• About 93% of the information we give and

receive is actually nonverbal.

4

Non- verbal communication

5

Listening

6

Gestures, vocal qualities, spatial relationshipsTo express superiority, dependence, dislike,

respect, love and a host of other feelings and attitudes

• Paralanguage: voice quality (ex.ok)• Proxemics: study of how physical space is used• Kinesics: body language and facial expression

Non- verbal communication

Barriers to communication

7

Common barriers

• Noise• Lack of planning• Wrong assumptions• Semantic

(word/jargon) problem

• Cultural barriers• Socio- psycho

• Emotions• Selective perceptions• Information overload• Loss by transmission• Poor listening• Poor retention• Time and distance

8

Barriers by sender:

• Lack of planning• Vagueness about purpose of commu.• Obj. to be achieved• Choice of wrong language• Wrong choice of the channel

9

Barriers by receiver:

• Poor listening• Inattention• Mistrust• Lack of interest• Premature evaluation• Attitudinal clash with the sender• Not in a fit physical condition

THANK YOU

1. http://www.rspress.com.br/userfiles/noticias/arquivo_20140217141029.jpg2. https://lh3.ggpht.com/KV6jfmnf3vHeejLjLLn1JkNIlr-7hSvIDAN5VKDOxbNf0QZ6QCFSBQtu99D-Qpi3LmRWOQ=s148 3. https://lh6.ggpht.com/srD58N7wIcu2O3dxD-6ItD-h336tolGxaf-GyIAkUJ8cC07cuhRi-iE57T7jLjoU6zJvPA=s854. http://stevenblack.files.wordpress.com/2011/04/gestures03_thumb.jpg?w=404&h=3885. http://www.altiplano.uvg.edu.gt/cdr/validaciones/INTRODUCCION%20DE%20PROYECTOS/proyectos

%20tecnicos.pdf6. https://lh5.ggpht.com/tsFQcmaY1YyCPJyjsmTKq3mYS4RgDtT1gklj6lRKpogn_uViq3hBuF79tRR1k63j3QHzgA=s1197. https://lh6.ggpht.com/c-4NmLWl73d8SKaXpMxcR0wsuGRwytYlQ-MHLlzlGeB4CJ3rpsbRex7gygvrIL756KH6FNs=s1218. https://lh4.ggpht.com/nhPuJUw9w-

n_MCrK2QswcEoV2QMHtv3_L6bFssXDljF6KtYEz7WixuYsx6K9syXkDmA82kM=s859. http://image.slidesharecdn.com/podcasting2012-120118104200-phpapp02/95/podcasting-and-audio-feedback-at-

ljmu-2012-8-728.jpg?cb=1326905059

• Principles and practice of Management by LM Prasad, Himalaya Publishing house

References: