BBA Syllabus Detail (4 Year 8 Semester) by Anis Hassan

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Transcript of BBA Syllabus Detail (4 Year 8 Semester) by Anis Hassan

Page 1: BBA Syllabus Detail (4 Year 8 Semester) by Anis Hassan
Page 2: BBA Syllabus Detail (4 Year 8 Semester) by Anis Hassan

Semester – I

301 Freshman English - I

302 IT in Business

303 Pakistan and Islamic Studies

304 Business Mathematics

305 Fundamentals of Accounting

306 Fundamentals of Business

Semester – II

310 Freshman English - II

311 Logic

312 Financial Accounting

313 Project Management

314 Micro Economics

315 Auditing

Semester – III

401 Oral Communication

402 Business Statistics

403 Public Enterprise Management

404 Cost Accounting

405 Macro Economics

406 Principle of Insurance

Semester – IV

410 Laws of Business and Taxation

411 Statistical Inferences

412 Fundamentals of Marketing

413 Pakistan Economy

414 Business Ethics

415 Money and Banking

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Semester – V

501 Principles of Management

502 Marketing Management

503 Business Planning and Policy

504 Small & Medium Enterprises

505 Business Finance

506 Business Communication

Semester – VI

510 Organizational Behavior

511 Operations/Production Managements

512 E-Commerce

513 Industrial Relations

514 Managerial Economics

513 Business Research Methods

Semester – VII

601 Financial Management

602 Human Resources Management

603 Consumer Behavior

604 Total Quality Management

605 Elective – I

606 Elective – II

Semester – VIII

610 Entrepreneurship

611 International Business

612 Management Information System (MIS)

613 Elective – I

614 Elective – II

Business internship 6-8 Weeks carrier 100 marks and 03 credit hours.

NOTE: Requirement for award of 04 year BBA (Hons) Degree Program:

Comprehensive Examination: Evaluation shall be on the basis of pass/fail. There shall be no

grading or marks for comprehensive examination.

All courses my not be necessarily offered every year. Alternate courses may be substituted as

and when needed.

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Semester – I

301 FRESHMAN ENGLISH - I

Introduction:

The usefulness of English Language cannot be denied. It enriches our thought and culture, and

provides us with the most important vehicle of expression. It has opened for us several doors of

light and knowledge, for it is the Lingua Franca of the world and the language of science,

technology, commerce and diplomacy. Without English we shall be handicapped in our

advancement and out progress will be seriously retarded in several important spheres of life. To

give it up means putting the hands of the clock back by more than a century, to take several

steps backwards, to surrender ground which has been gained through persistent toil and labor,

to lose the front seat in international forums and to miss the opportunity of having a direct

impact on the other people’s minds.

Course Objectives

The objectives of the course are:

1. To build the sound vocabulary of the students

2. To improve the linguistic skills of the students

Course Contents

Paragraph Writing

Comprehensions

Precis Writing

Dialogue Writing

Discussion and Presentations

Importance of web sites in business

How to launch a product

Political influences on the banking sector of Pakistan

Fate of luck which plays important role in our industry

Proof Reading

Letters

Paragraph

Articles

How to make your sentences alive?

What is emphasis?

Emphasis by Weight

Grammatical Weight

Emphasis by Position

Emphasis by Separation and Isolation

Emphasis by Repetition

Textbooks/Reading Material

1. Business Communications by Wills

2. Exploring the World of English by Saadat Ali

Shah

3. Business Opportunities by Vicky Hollet

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302 IT IN BUSINESS

Introduction to Information Technology

Understanding Computer Systems

Computer Hardware

Operating Systems

Application Software

Programming Languages

Files and Data Basics

Date Communication

Networking Basics

Internet Basics

E-Commerce

Computer Graphics

Computer Security and Controls

Microsoft Office

Microsoft Word

Microsoft Excel

Microsoft Access

Microsoft Power Point

Microsoft Project

Internet Browsers

Databases

Information Systems Importance in Business

E-Banking

Text Books:

James A. Senn: Information Technology in Business, BPB Peter Norton’s

Introduction to Computers

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302 PAKISTAN AND ISLAMIC STUDIES

An introduction to the history of Pakistan is studied with reference to the history of period

independence period and then what were the reforms after the independence of Pakistan. The

subject also discusses the different presidential eras and what contributions were made by

different rulers in various fields of nation’s development. The later division of the course focuses

on the Islamic aspects of the country. An Islamic study is an integral part of any program in a

Muslim state.

Purpose of the Course:

This is a history-related course with the goal to introduce the student to basic history. Students

will be presented with material, which will give them a broad base of understanding of their

nation history. Contemporary issues will also be discuses as well as the history of nation’s

changes which have occurred over the past one hundred years.

Course Objectives:

Upon completion of this subject the students will be able to:

Learn about the historical revolution that led to freedom

Understand the great works and study what steps their leaders had taken to free the

nation

The aims and goals of establishing a Muslim state

What reform their leaders have made to develop the state

Course Contents:

Ideology of Pakistan, Pakistan ideology

Historical perspective of Pakistan ideology

Aligarh movement, Establishment of Pakistan, Land of Pakistan

Geographic Boundaries of Pakistan, Resources of Pakistan

Division of Assets, Ayub Khan’s era, Creation of Bangladesh

Bhutto’s reforms, Zia’s era, Social structure of Pakistan

Literacy in Pakistan, Agriculture of Pakistan

Industries of Pakistan, Foreign policy of Pakistan

Pakistan and the Muslim World

Pakistan and ECO

Pakistan and India

Text Books:

1. Ikrame Rabbani: Pakistan Studies

2. Dr. Javaid Iqbal: Ideology of Pakistan, Ferozsons, Rawalpindi

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304 BUSINESS MATHEMATICS

Preliminaries

Linear Equations

Systems of Linear Equation

Linear Functions Applications

Mathematical Functions

Quadratic & Polynomial Functions

Exponential & Logarithmic Functions

Matrix Algebra

Differentiation & Integration

Basic Algebra

Linear Equations and Inequalities and Graphs

Quadratic Equation and their Application

Simultaneous Equations

Progressions of Sequence, and Series and their application in Business

Rations, Proportions and Percentages

Text Books:

1. Frank S. Budnick: Applied Mathematics for Business Economics and Social Sciences

2. Bowen: Mathematics with Applications in Management and Economics

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305 FUNDAMENTALS OF ACCOUNTING

Introduction:

Purpose and Nature of Accounting

Various areas of Accounting Forms of Business Enterprises

Accounting Information users

GAAP

Conversion

Business transaction and

Accounting equation

Accounting Process:

Recording changes in financial position

Double entry Accounting system

Journal

Ledger

Trial Balance

The Accounting Cycle:

Measuring Business income

Adjusting process

Completion of Accounting Cycle

Work Sheet

Financial Statements

The Control of Cash transaction

Accounting of receivables accounting for inventory

Accounting for depreciation of fixed assets

Deprecation Methods

Text Books:

1. Rebert F. Meigs and Walter B. Meigs: Accounting: The Basis for Busines Decisions,

McGraw Hill, Inc

2. Eric G. Flamholtz, Diana Troik Flamholtz, Michael A.Diamond: Principle of Accounting,

Macmillan Publishing Co. New York.

3. Frankwood: Business Accounting – I, Business Accounting – II

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305 Fundamentals of Business

Introduction to Business

The Problems of Business

The Economic Setting of Business

Ownerships

Introduction to Market and Marketing

Approaches to Study Marketing

Introduction to Business Communication

Introduction to Business Decisions

Introduction to Management

Main Functions of Management

Introduction to Human Resource Management

Book Recommended

1. Introduction to Business by Brown/Peterlo

2. A Practical Introduction to Business

3. Fundamentals of business by Askari Zaidi

4. Marketing by Philip Kotler

5. Management by G. A. Cole.

6. Effective Business Communication by Murphy

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Semester - II

310 FRESHMAN ENGLISH - II

311 LOGIC

Definition of Logic

Logic as a science and an art

Scope of Logic

The laws of Logic

Induction and essential characteristics of induction

Categorical proposition and classes

Quality, quantity and distribution

The traditional and distribution

Immediate inferences, conversion, obversion, Contraposition, inversion

Existential import

Symbolism and diagram for categorical proposition

Three basic uses of language

Discourse serving multiple functions

The form of discourse

Emotive words

Kinds of agreements and disagreement

Emotively neutral language

The purpose of definition

Various kinds of meaning

Techniques for defining

Standard form categorical syllogisms

Venn diagram techniques for testing syllogism

Translating categorical proposition into standard forms

Uniform translation

Enthymemes

The dilemma

Informal fallacies

Fallacies of ambiguity

The avoidance of fallacies

Text Books:

1. Irving M. Copi: Introduction to logic

2. Karamat Hussain: A text of Deductive Logic

3. Karamat Hussain: A text book of Inductive Logic

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312 FINANCIAL ACCOUNTING

Introduction:

Purpose and Nature of Accounting, Various areas of Accounting, Forms of Business enterprises,

Accounting Information users, GAAP, Conventions, Business transactions and Accounting

Equation;

Accounting Process:

Recording changes in financial position, Double entry Accounting system, journal, Ledger, Trial

Balance, the Accounting cycle, Measuring business income, adjusting process, completion of

Accounting Cycle, Work sheet, Financial Statements, and Accounting for merchandize business;

Accounting System:

Special journals, and internal control of cash transactions, Bank Reconciliation, Accounts

Receivable, and Inventories accounting Methods, Plan Assets, Depreciation, Intangible Assets,

Amortization and Depletion Methods,

Liabilities; Partnership:

Formation, Division of Income and Liquidation process; Corporation: Organization, Classes of

Stock, Stock holder’s Equity statement, Stock value, Issuance of Stock, Stock Dividend, Treasury

Stock, Stock split, Measuring Corporation Income, and Earnings per Share;

Measuring Cash Flows:

Statement of Cash Flows, and Classification of cash flows

Text Books:

1. Robert F. Meigs and Walter B. Meigs: Accounting: The Basis for Business Decisions

2. Flamholtz, Michael A. Diamond: Principle of Accounting

3. Frankwood: Business Accounting-I and Business Accounting-II

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313 PROJECT MANAGEMENT

Project Management course in split into three parts – Project Initiation, Project Implementation

and project Termination preceded by Project Management

Introduction

Introduction to Project Management: Definition of a Project, Importance of Project Management,

Project life Cycle, Types of Projects, Project management and related Industries, Project ignition

and selection Project Manager, Project Organization, Project Planning, Conflicts and Negotiation,

Project Implementation, Budgeting and Cost Estimation, Scheduling, Resource Allocation,

Monitoring and Information System, Project Control

Project Termination, Project Auditing

Project Feasibility Study: How to prepare Project Feasibility Study, Format of Feasibility Study,

Contents of Feasibility Study, Making Accurate Estimates, Students’ presentations of feasibility

studies.

Text Book:

1. Jack R. Meredith & Samuel J. Mantel, Jr.: Project Management – A Managerial Approach

2. Harold Kerzner Project Management – A Systems Approach to Planning, Scheduling and

Controlling

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315 AUDITING

Introduction to Auditing

Needs

Objective & Historical Background of Auditing

Types of Audit and Auditor

Qualities & Responsibilities of a Good Auditor

Limitation of Auditing

Audit Program

Commencement of Audit

Internal Auditing

Internal Control

Techniques of Auditing

Evidence of Auditing

Error and Frauds in Auditing

Vouching

Investigation

Audit Report

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Semester - III

401 ORAL COMMUNICATION

Grammar review

Vocabulary Development

Pronunciation

Drills

The psychology of effective communication

Principle of communication psychology

Presentation

Report writing

The need for business report

Informational report

Analytical reports

Writing headings and sub-headings

Using visual aid

Proof reading

Presentations

Text Books:

1. Bov’ee D. Philips: Business Communication today

2. Stawart, Zimiber & Clark: Business English & Communication

3. Himstreet & Batty: Business Communication

4. Kitty O Locker: Business & Administrative communication

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402 BUSINESS STATISTICS

Introduction

Date Analysis

Data Summarizing: Frequency Distribution

Date Summarizing: Measures of Central Tendency and Variability

Measures of Dispersion

Moments Skewness

Simple linear Regression and Correlation

Index numbers Probability

Discrete Probability distributions

The Normal Distribution and

Other continuous probability distributions.

Text Books:

1. Farl K. Bown & Martin Starr: Basic Statistics for Business and Economics.

2. Prof. Sher Muhammad Chaudhry: Introduction to Statistical Theory, Part-I

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404 Cost Accounting

Introduction, organization and overview of the course, cost of good soled, cost of good

manufactured.

The nature, concepts and classification of cost.

Product cost accumulation systems

Costing and control of material

Costing and control system

Process costing

Joint product and by product costing

Bugeting

Direct and absorption costing

Break-even analysis and cost-volume-profit analysis

Text Books:

1. Ralph 5. Polimeni, Frank J. Fabozzi and Arthur H.Adelberg: Cost Accounting

2. Hilton, Horngren: Cost Accounting

3. T. Lucy: cost Accounting

4. Matz and Usury: Cost Accounting

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405 MACRO ECONOMICS

Key macroeconomic indicators

Role of government in an economy

Measurement of gross domestic product (GDP)

Components of aggregate demand

Consumption function and Keynesian multiplier

Investment function

Government intervention through monetary and fiscal policies

Impact of government intervention on economic activity

Inflation and unemployment

Aggregate supply and its determinants

Balance of payments (BOP) and trade

Public finance

Growth and development

Test Books:

1. Samuelson and Nordhaus: Economics

2. McConnel and Brue: Economics

3. Saeed, Amjad Khawaja: Economy of Pakistan

4. Malik, Sohail: Economy of Pakistan

5. Survey of Pakistan (Various issues)

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406 PRINCIPLES OF INSURANCE

Chapter1: Introduction to insurance

Chapter2: Kinds of insurance organization

Chapter3: Types of insurance

Chpater4: Organizational Structure of state life insurance

Chapter5: State and Insurance

Chapter6: Life Insurance- Definition and Origin

Chapter7: Fire Insurance

Chapter8: Marine Insurance

Chapter9: Insurance (Miscellaneous)

Suggested Books:

1. Principles of insurance by Allama iqbal Open University

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Semester –IV

410 LAWS OF BUSINESS AND TAXATION

Section-1 Laws of Business

Chapter 1: Introduction: Law_Public law (Criminal) –Private (Civil) and Business Law.

Chapter 2: Contract- Agreement- Promise- Valid- Void- Voidable Contract-

Communication- Revocation of proposal- Acceptance.

Chapter 3:Essential Elements of a Valid Contract:

i. Offer & Acceptance

ii. Contractual Capacity

iii. Free Consent

iv. Consideration/Legal Object

vi. Agreement in Written

Chapter 4:The Law Governing Contract of:

i. Indemnity

ii. Guarantee

iii. Bailment

iv. Agents

vii. Sale of Goods

viii. Partnership

Chapter 5: Negotiable Instruments:

i. Cheque

ii. Bill of Exchange

iii. Bank Draft

Chapter 6: Performance of Contract * Breach of Contract- Remedies after Breach of

Contract.

Chapter 7: Law of Mortgage- Kinds of Mortgage.

Section-2 (Income Tax Law)

Chapter 8: Introduction to income Tax Law

Chapter 9: Income Tax Authorities

Chapter10: Capital & Revenue

Chapter11: Capital & Revenue

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411 STATISTICAL INFERENCES

Sets Probability

Concepts of Random Variables

Possibilities

Probabilities and expectations

Some Rules of Probability

Sampling theory

Estimation Theory

Testing Hypothesis

One sample Tests

Two Sample Tests

Regression and Correlation

Analysis of Variance

The Chi-Square Distribution

The F-Distribution and

Statistical Inference Tests Based on F-Distribution

The Students T-Distribution

Computer applications in Statistics

Text Books:

1. Levin: Statistics for Management

2. Mohammad Choudhry: Introduction to Statistical Theory

3. Statistical Inference

4. Mansfield: Statistics for Business & Economics

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412 FUNDAMENTS OF MARKETING

Marketing Concepts

Marketing environment

Planning and research in marketing

Market segmentation and targeting

Consumer behavior

Industrial Marketing

Product planning

Product-Mix

Pricing

Distribution, Placement

Promotional Mix

Marketing in global scenario

Text Books:

1. Kotler: Principles of Marketing

2. Stanton, and Walker, Fundamentals of Marketing

3. Carthy: Basic Marketing

4. Rix: Fundaments of Marketing

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413 PAKISTAN ECONOMY

Agriculture Sector Major crops, cash crops, cultivated area, irrigated and un-irrigated

are and agriculture inputs.

Industry Small, medium and large scale industries, major industries,

employment capital output ration and industrial policy and

prospects.

Population Population trend, birth rate, fertility rate, infect mortality rate, rural urban migration,

male/female rationl, life expectancy and population pyramid.

Education Number of male/female educational institutions, student enrolment,

teacher/ Student ration, literacy ration and education policy.

Heath Number of hospitals, doctors and paramedical staff; number of

medical colleges, major diseases, access to clean water and

sanitation.

Services Industry Major Services, Hotels and motels, tourism and transportation.

Foreign Trade Major imports and exports, commercial policy, tariffs and quotas,

export subsidies and rebate, foreign exchange earnings and balance of trade.

Monetary Policy Role of State bank of Pakistan in money supply, tools of monetary

policy, open market operation, bank rate and required reserve

ration.

Fiscal Policy Direct and indirect taxes, excise duty, government budget and

government expenditure.

Banking Commercial banking, non-banking financial institutions, insurance

companies, mutual funds investment banks, consumer banking and

interest-free-banking.

Inflation Measurement of inflation, consequences of inflation and

unemployment.

Labor Force Male/female skilled/unskilled, rural/urban self-employment/

employed labor force and manpower planning.

GDP Measurment of GDP, composition of GDP, growth rate of GDP, per

capita GDP and growth vs. development.

Capital Market Stock exchanges and their functioning, role of Security Exchange

commission of Pakistan (SECP), stock index, and foreign portfolio

investment.

Infrastructure Roads, Railway, airplanes and merchant ships, telephone, radio, tv,

print media and internet.

Text Books:

1. Saeed, Amjad Khawaja: Economy of Pakistan.

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2. Malik, Sohail: Economy of Pakistan

3. Waseer, Habibullah

4. Hussain Ch. M. Economic Theory

5. Pakistan Economic Survey ( Various Issues)

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413 BUSINESS ETHICS

An Overview of Business Ethics: Business Ethics defined, Social Responsibility, and

Business Ethics, The Development of Business Ethics, Why Study Business Ethics?

Framework for studying Business Ethics.

Ethical issue in Business: Foundation of Ethical Conflict, Classification of Ethical,

Issues, Ethical Issues Related to Participants and Functional Areas of

Business, Recognizing and Ethical Issue

Applying Moral Philosophies to Business Ethics: Moral Philosophy Defined,

Moral Philosophy Perspectives

Social Responsibility: The Economic Dimension, The legal Dimension, The Ethical

Dimension, The Philanthropic Dimension.

An Ethical Decision-Making Framework: Ethical Issue Intensity, Individual Factors:

Stages of Cognitive Moral Development, Corporate Culture, Significant others, Opportunity,

Business Ethics Evaluations and Intentions, Using the Ethical Decision-Making Framework to

improve Ethical Decisions

How the Organization Influences Ethical Decision Making: Organizational Structure

and business Ethics, The role of Corporate Culture in Ethical Decision-Making, Group

Dimension of Organizational Structure and culture, Implication of Organizational

Relationships for Ethical Decisions.

The Influence of Significant Other in The Organization: Interpersonal Relationships in

organizations, Organizational Pressures and Significant Others, Leadership, Significant Other

and Ethical Behavior in Business.

The Role of Opportunity and Conflict: Opportunity, Conflict

Development of and Effective Ethics Program: An Effective Ethical Compliance,

Program, Codes of This and Compliance Standards, High-Level Manager’s Responsibility for

Ethical Compliance programs and the Delegation of Authority, Effective Communication of

Ethical Standards, Establishing systems to Monitor, Audit, and Enforce Ethical Standards,

Continuous improvement of the Ethical Compliance Program, the Influence of Personal Values

in Business Ethics programs, The Ethical Compliance Audit.

International Business Ethics: Ethical Perceptions and international Business, Culture As a

Factor in Business, Adapting Ethical Systems to a Global Framework: Cultural Relativism, The

Multinational Corporation, A universal Set of Ethics, Ethical Issues Around the Globe.

Text Books:

Ferrell, O.C, and Fraedrich, John, Ethical Decision Making and Cases, New York: Houghton

Miffin.

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415 MONEY AND BANKING

Money and its Functions

The Monetary System

The Monetary Policy

The Role of State Bank

Prudential Regulation

Commercial Banking

Banks and Financial Intermediaries

Credit Creation

The Macro Role of Banks

Modern Banking Instruments

Theories of Islamic Finance

Text Books:

1. Robert.D.Auerbach: Money, Banking and Financial Markets, Maxwell Macmillan

2. Dudley G.Luckett: Money and Banking, McGraw Hill

3. Roger LeRoy Miller and David D. Van Hoose: Modren Money and Banking, McGraw Hill

4. Baye and Jansen: Money, Banking and financial Markets and Economic Approach,

AITBS

5. Bennett T. McCallum, Monetary Economics

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Semester-V

501 PRINCIPALS OF MANAGEMENT

Introduction: Management Concept, Definition and process, Managerial Levels, roles &

skills, Evolution of management thought in changing environment, management’s ethical

and social responsibilities; Management Function, Determination of Objectives & Goals,

Effective goal Setting, Management by Objectives;

Management Function and Management Process: Planning, Organizing, Leading and

Controlling;

Planning: The nature, purpose and process, Hierarchy and types of organization’s plans,

Strategic planning, Environment analysis, SWOT analysis, corporate, Business and

functional strategies, operational planning tools, Flow charts, the Gantt charts, the load

charts, PERT, and the logical framework, Effective planning; Decision making & problem

solving: The rational Decision-making model, Decision making styles, committee and group

aided decision-making, Organizing: Authority, Nature, Committee Leadership: The

nature of leadership, Leadership Theories, Styles, and Skill; Motivation: Concepts, Primary

and Secondary Motives, Motivation theories; Elements of Controlling: An overview of

control, control process, critical control points and standards, control system, Effective

control system requirement, Resistance to control, control Strategy choice, and Methods of

control.

Text Books:

1. Harold Knootz & Heins Weihrich: Management

2. Druchker, P.F: The Practice of Management

3. Stephen P.Robbins and Mary Coulter: Management

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502 MARKETING MANAGEMENT

Marketing an overview: Definitions, Evolution of marketing management, concepts,

social responsibility, basic functions of marketing & importance and scope of marketing.

The Marketing environment analysis: An organization’s external microenvironment

and macro environment, An organization’s internal environment.

Marketing information system: Concepts and components of marketing information

system, MKIS, MRS, Analytical marketing system, marketing decision support system.

Consumer markets and consumer behavior analysis is: Demographic dimensions of

consumer market, Behavioral Dimensions of consumer marker.

Buyer behavior: Objectives & Structure.

STP marketing: An overview of marketing opportunities and target markets, Market

segmentation concept patterns & procedure.

Product marketing strategies: Basic concepts of product planning, the product life

cycle: stages and marketing strategies, new product planning and development, product-

mix strategies, rending, packaging and labeling.

Pricing strategies and polices: Procedure for price setting, methods of setting prices.

Marking channel system: The Nature of marketing channels, Various marketing channels

system, Channel-design Decisions, Channel- management decisions, Channel dynamics.

Promotion strategies: Meaning and importance of promotion, Communication and

promotion mix strategy, Effective advertising program, Sales promotion and public

relations program, The strategic personal selling process, Strategic sales-force

management.

Text Books:

1. Philip Kotler, Marketing Management, Analysis, Planning, Control.

2. Jegdesh Sheth and Dennis E. Garret, Marketing Management: A Comprehensive

Reader.

3. E.Jerome McCarthy & William. D.Pareanth, Basic Marketing: Managerial Approach.

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503 BUSINESS PLANNING AND POLICY

Chapter 1. Introduction They Study of strategic Management and Business Policy. Initiation of Strategic Change Model of Strategic Management Hierarchy Strategy

Chapter 2. Strategic Decision Makers: Strategic Managers and Strategic Audit Corporate Board of Directors Top Management Strategic Audit: Aid to Strategic Decision Making

Chapter 3. Environment Scanning and Industry Analysis Environment Scanning Industry Analysis Industry Intelligence Forecasting

Chapter 4. Strategy Formulation: Situation Analysis and Corporate Strategy Situational Analysis: SWOT Reviewing Company’s Mission and Objectives Corporate Strategy

Chapter 5. Strategy Formulation: Business and Functional Strategy Business (Competitive) Strategy Functional Strategy Strategies to avoid Selection of the best Strategy Policy Development

Chapter 6. Strategy Implementation Who Implement Strategy What must be done? How is Strategy to be implemented? Organizing for Action.

Chapter 7. Strategy Implementation: Staffing and Directing Staffing and Directing

Chapter 8. Strategic Issues in Multinational Corporation The Multinational Corporation (MNC) International Trade: Competitive Advantage versus Comparative

Advantage International Issues in Environment Scanning International Issues in Strategy Formulation International Issues in Strategy Implementation International Issues in Evolution and Control

Chapter 9. Strategic Issue in Not-For-Profit Organization Why Not-For-Profit Importance of Revenue Source Impact of Constraints of Strategic Management Popular Not-for-Profit Strategies

Chapter 10. Suggestion for Case Analysis The Case Method Framework for Case Analysis Library Research Financial Analysis: A Place to Begin Using Strategic Audit in Case Analysis

Books Recommended: 1. “Strategic Management and Policy” by Thomas L. Wheelen. J.David Hunger, Fifth

Edition 2. “Top Management Planning” by: George A.Steirier 3. “Business Policy” by Dr. Pandey And Rastoi 4. “Strategic Management” by Robert A. Pitts, David Lei

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504 SMALL & MEDIUM ENTERPRISES

Chapter 1. An Overview of Small Business

Chapter 2. Small Business Management, Entrepreneurship and Ownership

Chapter 3. Social Responsibilities, Ethics and Strategic Planning

Chapter 4. The Business Plan

Chapter 5. Franchising

Chapter 6. Taking Over and Existing Business

Chapter 7. Starting and New Business

Chapter 8. Site Selection and Layout

Chapter 9. Competitive Advantage and Marketing Reach

Chapter 10. Marketing For Small Business

Chapter 11. Pricing and Credit Policies

Chapter 12. Global Small Business

Chapter 13. Professional Small Business Management

Chapter 14. Human Resource Management

Chapter 15. Operations Management

Chapter 16. Purchasing, Inventory Management, and Distribution

Books Recommended:

1. Timothy S. Hatten

2. David Stokes

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505 BUSINESS FINANCE

1. Introduction: business Environment, Forms of Business Organization

2. An Overview of Financial Management

3. The Financial Environment: Markets, institutions and interest rates

4. Financial Statements

5. Time value of Money concepts

6. Sources of short term Finance

7. Sources of long term Finance

8. Financial Planning and introduction

9. Working capital Management- an Overview

10. Cash and marketable Securities

11. Accounts receivable and inventory

12. Emergence of Islamic Finance- internal Perspectives (Managerial Approach)

Text Books:

1. Jems C. Vanhorne: Fundaments of Financial Management

2. Eugene G. Brigham: Fundaments of Financial Management

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506 BUSINESS COMMUNICATION

Process of communication: Communication model, Channels of Communication, Flow of

communication, Barriers to effective communication, How to Make Communication

effective.

Communication theories: Interaction-information- Completeness.

7’c of communication: Conciseness-correctness-Completeness, Clarity- Consideration-

Courtesy- Concreteness.

Written Communication: Letter-Memorandum-Circular, Agenda and Minutes of meeting,

Business research report: types, Format, Language & Style, Market report: Types-Format,

Thesis and assignment writing.

Oral communication Meeting: Types and conduct, Interview: Types and conduct,

Presentation or speech: Types-Planning-Delivering the Presentation or speech, Workshop

and Seminar: Planning-Conduct.

Communication Strategy: Image building, Minus image and its implications, Developing

a positive corporate image, Message choice: Favorable, Unfavorable, negative and

persuasive, Précis writing: Methods of précis writing, Principals Points to be kept in mind

while writing précis, Specimen of passages and their précis.

Essay Writing: Characteristic of a good essay, Classification, Hints on essay writing:

general preparation.

Text Books:

1. Murphy and Hildebrandt, Effective Business Communication

2. Coutland L. Bovee, Jhon V. Thill, business Communication Today.

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Semester-VI

510 ORGANIZATIONAL BEHAVIOR

Introduction and Background: Organizational behavior: Key concepts, an historical

perspective on organizational behavior, Organizational behavior and contemporary issues.

Organization: Structure and Design: The Nature and purpose of organization, The Classical

and modern concepts of organization, Span of control and organization Structures,

Authority relations: Line, staff and functional, Authority: Delegation and decentralization,

Departmentalization, Organizational life Cycle stages, The contingency approach of

organization design, Today’s organization and various designs, Organizations effectiveness.

Organizational Culture: The dynamics of organization’s culture, the basic approaches to

organizational culture, the coress-culture awareness, total quality culture relation, changing

and developing cohesive organization’s change, the diagnosis of forces for change, the

models and dynamics of planned change, Resistance to change and its management.

Techniques for managing change, Organizational development: Objective & model, change

management and contemporary issues in TQM.

Foundations of Individual Behavior: The perception process, The attribution theory,

Personality and organizational behavior, Attitudes, personal values and ethics: Learning &

behavioral modification behavior Modification: Behavioral learning models, Principals of

behavior modification, the process of modifying on-the-job behavior, Behavioral self-

management.

Socialization and Mentoring: The organizational socialization process, The socialization

techniques, Mentoring, Organizational roles and norms work group behavior: work group:

types, functions & development process, work group structure, composition and

effectiveness, inter group interactions, Organization influence tactics, Organization’s

Politics, Strategies for improving work group performance Organizational Conflicts

Management: the nature of conflict, Functional versus dysfunctional conflict, Approaches to

effective conflict resolution, conflict stimulation.

Text Books:

1. Judit R. Gordon, Organizational Behavior, Prentice Hall.

2. Fred Luthans: Organizational Behavior

3. Davis and Newstrom, Human Behavior at Work: Organizational Behavior, McGraw Hill.

4. Robert Kreitner & Angelo Kinicki Organizational Behavior, IRWIN

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Page 34: BBA Syllabus Detail (4 Year 8 Semester) by Anis Hassan

511 OPERATION/PRODUCTION MANAGEMENT

Course Objective:

The Main Objectives of the Course are to introduce the filed of production/operations

management. Topics to be conversed represent a bland of concepts from industrial

engineering. Cost accounting, general management, quantitative methods and statistics.

This will include some operations as well as strategic issues such as: applied forecasting.

Aggregate planning, scheduling, shop floor control, total quality management, inventory

management, facility layout and project management.

Course Contents:

Introduction: Importance of operation management, design of and effective operational

system including a thorough understanding of various operational strategies and their

implicative impact on the overall production and operation of a company.

Operation management and corporate profitability. Characteristics of a

manufacturing system. Difference between manufacturing and service operations. Various

forecasting techniques including simulations and aggregate product planning for attaining

TQM.

Japanese style of manufacturing utilizing techniques and trends for attaining quality

assurance with the use of techniques such as “Kanban”. Capacity planning, process design,

facility layout and location. Implementation of an effective operational strategy with a

perspective emphasizing on the operational system of the future in the global market.

Text Books:

1. James D.Dilworth: Production and Operations Management, McGraw Hill.

2. Elwood S. Buffa and Rakesh K.Sarin: Modern Production/Operations Management, John

Wiley.

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Page 35: BBA Syllabus Detail (4 Year 8 Semester) by Anis Hassan

512 E-COMMERCE

Overview

ERP systems and their extension to inter-Enterprise Commerce,

The Corporation’s Interface with its Customers,

Inter-Enterprise E-Commerce,

Logistics,

Portals,

Branding and Pricing,

Markets,

Auctions,

Managing Channel Conflict,

Disintermediation,

Leveraging a Traditional Business on the Web,

Competition among Traditional Companies in E-Commerce,

Payments,

Change in a Traditional Company,

Structuring a Traditional Company’s “Dot Com”,

Alliances,

Acquisitions and Global Strategy.

Text Books

1. Danial Armor: E-Business Revolution

2. Karra Kota: E- Business

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Page 36: BBA Syllabus Detail (4 Year 8 Semester) by Anis Hassan

513 INDUSTRIAL RELATIONS

Chapter 1. The Industrial Relation System

Chapter 2. Organized Labor and Management Community

Chapter 3. Administration of the Agreement

Chapter 4. Institutional Issues under Collective Bargaining

Chapter 5. Administrative Issues under Collective Bargaining

Chapter 6. Union Organized and Representation Election

Chapter 7. Employer’s Associations

Chapter 8. Different Patterns of Relations in the Private Sector

Chapter 9. Labor-Management Relations in the Public Sector

Chapter 10. Industrial Relations Abroad

Chapter 11. The Collective Bargaining Process

Chapter 12. The Negotiations Process

Chapter 13. Union Organization for Bargaining

Chapter 14. Strikes and Dispute Settlement

Chapter 15. Right of management, Unions and Employees

Chapter 16. Grievances and Arbitration

Chapter 17. An Assessment of Labor-Management Relations

Chapter 18. Industrial Relation System in Pakistan

BOOKS RECOMMENDED

1. British Industrial Relations, Gill Palamer.

2. Labor Relations, 4th Edition by Sloane/Withney

3. Labor- Management Relations, 5th Edition by Daniel Quinn Mills.

4. Relevant Chapter on Industrial Relations System in Pakistan in Ph.D. Thesis by Dr.

Anwar Ali Shah G. Syed.

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Page 37: BBA Syllabus Detail (4 Year 8 Semester) by Anis Hassan

514 MANAGERIAL ECONOMICS

For Effective resource management a manager has to develop clear policies.

Good decision-making originated form complete understanding of organizational objectives

and to Good achieve these objectives management has to effectively use its resource. A

course in Managerial Economics helps the manager understand theories and methods in

economics as they are applied to business and administrative decision-making. Managerial

Economics identifies ways to efficiently achieve any of the organizational goals. The course

below is designed to educate student of business administration about using their

knowledge of rules of economics to practical management decision-making.

Course Contents

Nature and Scope of Managerial Economics

Economics Optimization

Demand Estimation and Analysis

Forecasting

Cost Analysis and Estimation

Linear Programming

Market Structure and Pricing Policies

Role of Government in Market Economy

Decision Making under Uncertainty

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Page 38: BBA Syllabus Detail (4 Year 8 Semester) by Anis Hassan

515 BUSINESS RESEARCH METHODS

Introduction to Business: Business Research: Definition & Nature, The Scientific Method,

The Business Research Process, Errors in Business Research.

Research Design and Date Source: Types of research and research design Primary data and

its sources, secondary data and its sources.

Data Collection Procedures: The Measurement Process, Concept validity and reliability, the

casual design procedures, Data Collection Methods, Observation, Documentary-Historical

Method, The Survey design procedures, Data Collection Methods, Observation,

Documentary-Historical Method, the Survey Method, Data collection Instruments:

Questionnaire, Interview and Scheduling, Problems in Data Collection.

Sampling: Sampling Concepts, The Sampling Procedures (Types of Sampling),

Determining a sample size & Selection of sample.

Date Processing And Analysis: Basic concepts of data processing: Computer representation,

Data Matrix, Data Storage Data Processing flow: Editing, Coding, Handling Blank

Responses, Coding, Categorization, Converting, Weighting, Storing etc., Alternative

processing flows, University data analysis, Linear Correlation, Simple Regression, The Chi-

Square Test, The Corss-Tabular Tables, Elaboration of relationship, Multivariate data

analysis: Interdependence Methods, factor analysis, Cluster analysis, multidimensional

analysis, Multivariate data analysis: Dependence methods, Multiple Regressions, Analysis

of Variance & Covariance, Discriminate analysis.

Research Project Proposal: Rationale for the study defining the problem, Research

Objectives Information needs, Research design, Data collection procedure, Data processing

& analysis, Research Team and its profile, Budget, Time Table

Text Books:

1. Ranjit Kumar, Research Methodology, Sage Publications.

2. Dam Remendyl, Doing Research in Business and Management, Sage Publications.

3. C. William Emory, Business Research Methods, IRWIN.

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Page 39: BBA Syllabus Detail (4 Year 8 Semester) by Anis Hassan

Semester – VII

601 FINANCIAL MANAGEMENT

Introduction: Nature, scope and functions, financial decisions areas, Objectives of financial

management, framework for financial management, Working capital conversion cycle and

identification of risk. Cash and marketable Securities Management: Objectives of cash

management, Rational for holding cash, Determinants of cash Management, strategies,

Credit Policy: optimal credit policy, credit granting policy, Credit collection policy, Analysis of

changes in credit policy Financial Markets: Money market, institutional framework with reference

to Pakistan, Capital Markets, primary vs. secondary markets,

Sources of Finance: Short term financing: Trade credit, commercial bank loans, collateral

supported loans and commercial paper, Intermediate financing. The Valuation concepts: Key

concepts of value, Time-value concept, the valuation process, the fundamental valuation model,

Valuation of securities. Financial Forecasting: shirt term financial projections: Cash budget and

pro-forma financial statements. Long term financial projections. Capital Budgeting: Nature &

process, Estimation and identification of the relevant cash-flows, Capital budgeting evaluation

techniques, Capital rationing.

Dividend Policy: Determinants of dividend policy, Alternate dividend policies.

Text Books:

1. Weston & Brigham: Essentials of Managerial Finance, The Dryden Press.

2. James C. Van Horne; Financial Management & Policy, Prentice Hall.

3. Gitman; Managerial Finance.

4. Richard brearly & Stewart Myers: Principles of Corporate Finance. Fianace. McGraw Hill.

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Page 40: BBA Syllabus Detail (4 Year 8 Semester) by Anis Hassan

602 HUMAN RESOURCES MANGEMEHT

Introduction: Concepts of human resource management, Human Resource Challenges,

Human Resource Functions, Philosophical approaches to Human Resource Management

Job Design and Analysis; an overview of job design, Techniques of job analysis, Collection of job

information, Applications of job analysis information

Human Resources planning & Recruitment: Significance of Human Resource Planning, The

Planning Process, the implementation of program, Recruitment & Selection policy issues. Source

of recruitment. Selection process & procedure, Evaluation of Human resource Planning &

Recruitment career Planning & Development; Promotion, Anachronism, and Development:

Promotion, Anachronism, Demotion, separation

Training and Development: Significance of training & Development, Principles of training &

development, Training & development methods, Evaluation of training & development

Motivation and Reward System:

Concept of motivation, Reward Systems, Motivation though job design, mothering though

employee participation, Other Motivation techniques

Performance Appraisal: Appraisal: Definition and applications Basic Consideration in appraisal

methods, Legal issues for appraisal, Appraisal challenges. Compensation and Services:

Objectives/ Rationale of Financial compensation, Challenges affecting compensation, Wage

criteria, Policy and Principles, Job Evaluation and its System, Compensation for Administers &

Professionals, financial benefits and other services

Discipline: Concepts of discipline, preventive & Corrective discipline, Negative & positive

approach,

Administration of disciplinary action, Grievance handling.

Text Books:

1. William B. Wert her & Keith Davis: Human Resource & Personnel, McGraw Hill.

2. Bernard in & Russell: Human Resource Management McGraw Hill:

3. ___luthans: Organizational Behavior. McGraw Hill:

4. Robe____itner Angelomkinicki: Organizational Behavior, IRWIN

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Page 41: BBA Syllabus Detail (4 Year 8 Semester) by Anis Hassan

603 CONSUMER BEHAVIOR

Introduction

Definition and objectives of Consumer Behavior, Application of CB to Marketing.

Consumer and Market Segmentation:

Alternative Market strategies, Demographic Segmentation, Usage Segmentation

Environmental Influence on CB

Family, culture and Sub-culture, Social class, Reference group, Adoption and

Diffusion of innovations

Individual Determinants of CB

Personality and Self Concept, Motivation and Involvement, Consumer learning and

Memory, Information Processing, Attitudes.

Consumer Decision of CB

Problems Recognition, Information search and Evaluation. Purchase Process, Post

Purchase Behavior.

Organizational Buying Behavior:

Nature of Organizational Buying, Influence on Organizational Buying Behavior

organizational buying Decision.

Text Books:

1. Shiffman, Leon G. and kannak, Leslie Laxer: Consumer Behavior

2. Wilkes William: Consumer behavior

3. Loudon David L. and Della Bitta, Albert J: Consumer Behavior.

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604 TOTAL QUALITY MANGEMENT

Introduction

Quality in Manufacturing and Services system

Principles of Total Quality Management

Leadership and Strategic Planning

A Focus on the Customers

Quality measurement

Methods for Continuous Improvement

Participation and Team Work

Implementation Issues and Strategies

Cultural Changes through Teamwork for Quality

Information Technology – An enable for Quality

TQM emerging tools and techniques

ISO 9000 ( Series )

ISO 14000 ( Series )

Suggested Books

1. Total Quality Management by John S. Oakland ( Second Edition )

2. Total Quality Management by J .S Ahluwalia

3. ISO 9000 Quality Management by David Hoyle ( Second Edition )

4. Total Quality Management and ISO 14000 by Dr.K.C. Arora

605 ELECTIVE – I

606 ELECTIVE - II

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Semester –VII

610 ENTREPRENEURSHIP

Introduction: Entrepreneurial Perspective, economics, ergonomics entrepreneurship, process,

ventures, practices and Characteristics.

Entrepreneurship and new free enterprise: Entrepreneurship venture opportunities, innovations,

Change, Fantasies, Environment of small business, sources and resolutions, corporate

entrepreneurship, risk Failure and new venture unit, feasibility of planning and concepts of

planning stages of growth model, Responsibility of feasibility plan.

Product and services concepts: Product servicing concepts and commercial opportunities (macro

over view), Protection, trade mark and patents, process of patents, validity of property rights

and accessing Government information. Human resources side of enterprise, infrastructure of

services, types of service venture, success factors.

Marketing and new venture development: Marketing research foe new ventures, marketing

concepts, Startup of marketing research, market focused on organization, sources of market

intelligence, Competitive analysis and implications of market focused on organization, sources of

market intelligence, competitive analysis and implications of market research. Marketing

strategies and product concepts, 4 Ps, marking marketing plan, changing international ventures.

Entrepreneurial team and business formation: human resource and relations, BOD, legal aspects,

acquiring a business, evaluation of acquisition opportunities and methods of valuation. Financial

resources and asset management, different types of financing buy or lease. Organization cycle

and growth of organization, strategic management for success of enterprise, looking towards

entrepreneurial Career.

Text books

1. David H. Holt: Entrepreneurship, New Venture Creation, Prentice Hall.

2. Bill Bolton & john Thompson: Entrepreneurs Talent, Temperament, Technique, Butterworth

Heinmenn

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Page 44: BBA Syllabus Detail (4 Year 8 Semester) by Anis Hassan

611 INTERATONAL BUSINESS

Introduction and overview

Human and Cultural Environments Facing Business

The Political and Legal environments facing Business

The Economic Environment

International Trade theory

Foreign direct Investment

Impact Foreign Exchange

Impact of the Multinational Enterprise

International Business Diplomacy

Export and Import strategies

Marketing

Multinational Accounting and Tax Function

The Multinational Finance Function

International Human Resource management

Books Recommended

1. International Business by john D. Daniels Lee H. Radebaught Latest Editoin.

2. International Business by Charles W.L Hill

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Page 45: BBA Syllabus Detail (4 Year 8 Semester) by Anis Hassan

612 MANAGEMENT INFORMATION SYSTEM (MIS)

Introduction, History of information systems and its importance, application software, Basic

components etc. Using information technology for electronic commerce, Current Focus on

information use, problems in implementing global information systems, GIS Implementation

strategies, Ethical implications of information technology moral, ethics and then law, Ethics and

information services, codes of ethics, System theory and methodologies, Planning, analysis,

designing and implementation phase, Computer as problem Solving tool, the role of

hardware and software in problem solving, Multimedia and its Importance in problem solving,

the database and database management system, Data Communication, networks and Computer

based information systems.

Text Books:

1. Kenneth C. Laudon, Jane P.Laudon: management information systems- Manging the

Digtal Firm.

2. James O, Brien: Management information Systems.

3. Larry Long & Nancy Long: Introduction to computer information system

4. Raymond McLeod, jr .published: management information Systems, prentice Hall.

610 ELECTIVE – I

611 ELECTIVE- II

Business internship 6-8 Weeks carries 100 marks and 03 credit hours to be conducted

by institute of Business Administration (IBA), University of Sindh, Jamshoro only. The

above scheme will be based on 136 credit hours. Each course Carries 03 credit hours

except Financial Accounting which carries 04 credit hours.

NOTE: Requirement for award of BBA (Hons) Program Degree:

Comprehensive Examination: Evaluation shall be on the basis of pass/ fail. There shall

be no Grading or marks for comprehensive examination.

All courses may not be necessarily offered every year. Alternate courses may be

substituted as and when needed.

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