SAVLON DETTOL SUTHOL

JOHNSON AND JOHNSON :-

•It was launched in India in 1993

•Savlon was positioned as a antiseptic that does not hurt while healing

•That Savlon is more effective in germ killing

• One of the largest multinational consumer goods company in Britain. • Came in 1933 in India. • Formed in December 1999 from the merger of Reckitt & Colman and Benckiser. • Has operations in over 60 countries and its products are sold in over 180 countries.

RECKITT BENKISER :-

•Use with bathing water for a completely germ-free bath •Use with mopping water to disinfect floors completely

•Use in washing laundry to disinfect your clothes

GD PHARMACEUTICALS:-

•Suthol is just being launched in Kerala .

•The brand is fighting in the Rs 120 crore antiseptic market .

•It is quite better than other antiseptic lotions available in the market .

STRENGTH

DETTOL SAVLON

1. Clinically

proven to be

effective germ

killer,cuts/bruise

s and seasonal

applications.

2. Brand comes

from a reputable

(old) company

1. Excellent for

treating skin

irritations.

2. Brand comes

from a

reputable (new)

company

WEAKNESS

DETTOL SAVLON

• Despite excellent product, limited penetration in rural markets

•Competition from other similar products means stagnant market share

Lesser brand recall as compared to Dettol, which is a leader in the segment

Limited penetration in the rural segment, which is huge potential

OPPORTUNITY

DETTOL SAVLON

Tie-ups with schools, hospitals, hotel chains etc

Better penetration in rural markets and emerging economies

Huge consumer market to tap

Popular in institutional market, can strengthen its position further

THREATS

DETTOL SAVLON

Other main players in the antibacterial category

Other emerging players and alternatives available

Dettol which is a big player in antiseptic market

Competitive pricing