ITM UNIVERSITY

UPARWARA, NEW RAIPUR

Syllabus for

BACHELOR OF BUSINESS ADMINISTRATION

EFFECTIVE FROM THE SESSION: 2012-2013

Semester –I

ITM UNIVERSITY, NEW RAIPUR

Bachelor of Business Administration Semester –I

List of subject for Academic Session 2012 – 13

S No. List of Subjects Subject Code

1 Fundamentals of Management BBA 101

2 Fundamentals of Computer BBA 103

3 Business Economics-I BBA 105

4 Business Communication BBA 107

5 Business Mathematics BBA 109

6 Fundamental Accounting BBA 111

7 Organisational Behavior BBA 113

ITM UNIVERSITY, RAIPUR

Bachelor of Business Administration

Subject: Fundamentals of Management Subject Code: BBA 101 Semester-I UNIT I Management an Overview, Management Defined, Functions of Management, Managerial Roles and responsibilities, System and Contingency Approach for understanding organizations, Management Thought-Classical Perspective, Scientific Management, Administrative Management, Bureaucratic Management, Behavioral Perspective. Managerial processes, functions, skills and rules in an organization, social responsibilities of Business. UNIT II Fundamentals of Planning - Objectives, Strategies, Policies, Decision making. UNIT‐III Fundamentals of Organizing- Nature and purpose, Departmentation, Span of Management, Strategic organizing design, line and staff authority and decentralization. UNIT‐IV Direction-concept, Leadership- Meaning and Importance, transitions in leadership theories, trait theories, behavioral theories, contingency theories, leadership styles and skills, managerial culture and leadership. Coordination. UNIT V Control- concept, nature and purpose, control technique, control of overall performance, span of control.

Text Books:

1. Ankur Chhabra, Principles of Management, Sun India Publication, New Delhi.

2. L.M. Prasad, Principles & Practice of Management, S. Chand Publications, New Delhi.

Reference Books: 1. Dr. B.S. Mathur, Principles of Management, NPH, Jaipur 2. Newman, Waren & Mc Gill, Process of Management, Prentice Hall of India,

New Delhi.

ITM UNIVERSITY, RAIPUR

Bachelor of Business Administration Subject: Fundamentals of Computer Subject Code: BBA 103 Semester-I UNIT‐I Introduction – Digital and Analog computers, evolution of digital computers, major components of a digital computer, hardware, software, firmware, middleware and freeware, computer applications. UNIT‐II Decimal number system, binary number system, conversion of a binary number to decimal number, conversion of a decimal number to a binary number, addition of binary numbers, binary subtraction, hexadecimal number system, octal number system. UNIT‐III Input devices, output devices, printers, plotters, other forms of output devices; memory, types of main memory, secondary memory.

UNIT‐IV Introduction to Operating System – Definition of OS; Functions of OS, basic concept of different type of OS- batch processing OS, Multitasking OS, Multi-user OS, Working knowledge of MS-DOS, concept of file, Directories in DOS, Internal Commands and some Important External. Introduction to MS Office: Word, Excel, Power point Presentation. UNIT V Introduction to INTERNET – Definition of INTERNET, INTRANET; Modem, Web Browser, Concept of E-mail, Web Server, Web Page, Web Sites and WWW (World Wide Web); Some important terminology – HTTP, URL, FTP, DNS; Definition of Hypertext; Basic concept of HTML.

Text Books:

1. Sinha P K, “Fundamentals of Computer”- BPB Publication. 2. Sharma Upadhaya and Agrawal, “Elementary Computer Application”,

Panchsheel Prakashan Jaipur. 3. Leon Alexis, Lecon Mathews-“Fundamental of Information Technology”-

VPH.

Reference Book: 1. Raman Raja V- “Fundamental of Computer”- PHI. 2. Lal Shubhi- “Essentials of Computer Application”. 3. Norton Peter- “Introduction to Computer”, TMH.

ITM UNIVERSITY, RAIPUR

Bachelor of Business Administration

Subject: Business Economics I Subject Code: BBA 105 Semester-I UNIT I Meaning, Nature and Scope of Business Economics – Micro and Macro, Basic Economic Problems, Market forces in solving economic problems.

UNIT II Concept of Demand, Elasticity of Demand, Revenue Concepts - Total Revenue, Marginal Revenue, Average Revenue, Concept and Law of Supply, Factors Affecting Supply. UNIT‐III Cost of Production: Social & Private Costs of Production, difference between Economic and Accounting Costs, Long Run and Short Run Costs of Production. Economies and Diseconomies of Scale and the shape of the long run average cost.

UNIT‐IV Perfect Competition- Equilibrium of Firm and Industry under Perfect Competition, Monopoly - Price Determination under Monopoly, Monopolistic Competition - Price and Output Determination under Monopolistic Competition. UNIT V Marginal Productivity Theory of Distribution, Rent: Modern Theory of Rent, Wages: Wage Determination under Imperfect Competition - Role of Trade Union and Collective Bargaining in Wage Determination, Interest: Theories of Interest.

Text Books:

1. S.K. Misra, V.K. Puri, Micro Economics –I, Himalaya Publishing House, New Delhi.

2. D. Bose, A. Marimuthu, An Introduction to Micro Economics, Himalaya Publishing House, New Delhi.

Reference Books:

1. Dr. Girijashankar, Business Economics (Micro), Atharva Prakashan, Pune. 2. Dr. S.K. Singh, Business Economics, Sahitya Bhawan Publications, New

Delhi.

ITM UNIVERSITY, RAIPUR

Bachelor of Business Administration Subject: Business Communication Subject Code: BBA 107 Semester-I UNIT I Communication Theory: The communication process, objectives, barriers to communication, methods of communication, formal and informal channels of communication in a business organization, techniques to improve communication (Listening, speaking, reading, writing).

UNIT II Grammar and Vocabulary: Pairs of confused words, common errors, use of articles, prepositions, apostrophes, agreement of the verb with the subject, one-word substitution, synonyms and antonyms. UNIT‐III Group discussions, Personal Interview, art of public speaking and extempore speech. UNIT‐IV Business Correspondence: Principles of business correspondence, parts of a business letter, formats (Full-block/Complete block, Modified block, Semi-block), types of letters: Enquiry letters and replies to enquiry (enquiry about a product, service or information, asking for a quotation, placing an order and replies to the same) letters of Claim and Adjustment. UNIT V Report and resume writing, Communication based activities.

Text Books:

1. Wren and Martin, English Grammar and Composition, Sultan Chand Publication, New Delhi.

2. Asha Kaul, Business Communication, PHI Learning Private Limited, New Delhi.

Reference Books: 1. English is Easy by Chetanand Singh- BSC Publication.

ITM UNIVERSITY, RAIPUR

Bachelor of Business Administration Subject: Business Mathematics Subject Code: BBA 109 Semester-I UNIT I Nature and importance of Business Mathematics, Relationship of Mathematics to modern business. Matrices And Determinants: Definition of a Matrix, Types of Matrices, Algebra of Matrices, Determinants, Adjoint of a Matrix, Inverse of a Matrix, Solution to linear equations using Cramer’s rule. UNIT II Theory of Indices: Laws of indices. Average, Ratio and Proportions, Percentages. UNIT‐III Differential Calculus: Introduction to Differential Calculus, Differentiation by first and second order derivative, Partial Differentiation (Up to Second Order). Problems related to Euler’s Theorem. Maxima and Minima of functions, Application of Differential Calculus to Business. UNIT‐IV Interest: Simple and Compound, Annuity, Commission and Discount, Profit and Loss: Application to business related problems and its solution. UNIT V Linear Programming Problems (LPP): Meaning, Definition, Importance & Applications of LPP, Formulation of LPP, Methods of solving LPP (Up to 3 variables) by Graphical method.

Text Books:

1. Dr S.M. Shukla, Business Statistics, Sahitya Bhawan Publications, New Delhi. 2. V. K. Kapoor, Business Mathematics, Sultan Chand & sons, Delhi.

Reference Books:

1. Dr. Amarnath Dikshit & Dr. Jinendra Kumar Jain, Business Mathematics. 2. Bari, Business Mathematics, New Literature publishing company, Mumbai.

ITM UNIVERSITY, RAIPUR

Bachelor of Business Administration

Subject: Fundamental Accounting Subject Code: BBA 111 Semester-I UNIT I Introduction to Accounting: Meaning of accountancy ad book-keeping, accounting principles, basic accounting terms, accounting standards, basis of accounting, accounting equation. UNIT II Journal and Ledger: Classification of accounts, Rules of debit and credit, double entry system of book-keeping, Format of journal, Subsidiary books: Cash books and other books UNIT III Trial balance, Errors and their rectification, Depreciation Provisions and Reserves UNIT IV Preparation of Final Accounts with/without Adjustments: - Manufacturing accounts, Trading accounts; Profit & loss account; Adjustment entries; Balance sheet. UNIT V Computerized Accounting: Role of computers in accounting, Customized accounting software, Computers and Financial application, Accounting software packages.

Text Books:

1. Shukla S.M. and Gupta S.P.: Financial Accounting; Sahitya Bhavan Publication, 2011.

2. Maheshwari, S.N. and S. K. Maheshwari; An Introduction to Accountancy, Eighth Edition, Vikas Publishing House, 2003.

Reference Books:

1. Monga, J.R. and Girish Ahuja; Financial Accounting, Eighteenth Edition, Mayoor Paper Backs, 2003.

2. Bhattacharya, S.K. and J. Dearden; Accounting for Manager – Text and Cases, Third Edition, Vikas Publishing House, 2003.

ITM UNIVERSITY, RAIPUR

Bachelor of Business Administration Subject: Organizational Behavior Subject Code: BBA 113 Semester-I UNIT I Organizational Behavior – Definition, Nature, Understanding Human Behavior through the eyes of OB, Contribution of OB to different disciplines, Different models of OB, Research Foundation for OB: Hawthorne Studies, Theory X, Theory Y, Theory Z. UNIT II Individual behaviour—basic psychological process—personality, determinants of personality—personality traits—perception, factors affecting perception—learning, theories of learning—social learning. Motivation—theories of motivation (Maslow’s, Hertzberg, McGregor, X and Y theory) financial and non-financial motivation. UNIT‐III Leaderships- types—theories of leadership (Trait theory, Michigan studies etc) modern approach to leadership theories—leadership styles. UNIT‐IV Behavioral Dynamics: Interpersonal Relationship or Behaviour, Nature, Analysis of Interpersonal Analysis, Transactional Analysis, Types of Transaction Analysis. UNIT V Group Behavior & Team Development: Concept of Group and Group Dynamics; Types of Groups; Formal and Informal Groups; Stages of Group Development, Team: Concept of Team, Team Vs. Group; Types of teams.

Text Books:

1. R.K. Chopra, Organizational Behavior, Arise Publishers & Distributors, New Delhi

2. K. Aswathappa, Organizational Behavior, Himalaya Publishing House, New Delhi.

Reference Books:

1. Fred Luthans, Organisational Behavior, Tata Mc Graw Hill. 2. Robin. S. P, Organizational Behavior, Prentice Hall India, New Delhi.