BBA Complete

Term-1st BBA Course Outlines 1

Course Title: PAKISTAN STUDIES

Course Objectives:

To familiarize students with the concepts of creation of Pakistan

To familiarize students with the history & culture of Pakistan

Contents:

1. The Pakistan Ideology

Aims and objectives for Establishment of Pakistan

Definition and explanation of Pakistan Ideology

The Pakistan Ideology in the light of Allama Iqbal & Quaid-I-Azam

2. Historical Background of Pakistan Ideology

The Reformists-Sheikh Ahmad Sirhindi, Shah Walliullah & others

Education Reforms-Aligarh, Anjuman Himayat-I-Islam, Sind Madrasah & Islamia College, Peshawar.

Constitutional Reforms 1909, 1919 and Act of India 1935

Political Struggle, the Khilafat Movement

3. The Pakistan Movement

Muslim National & Education of National Ideology

The Problem of Independence for India & the Muslims

Allama Iqbal’s Address at Allahabad.

The 1937 Elections & the Attitude of Congress Ministries

The Pakistan Resolution

The 1946 Elections and Transfer of Power

4. Emergence of Pakistan

Important events and Hurdles at the time of Emergence of Pakistan & Efforts of Government

5. Creating & Islamic Order in Pakistan

The objective

The Resolution of Pakistan

The Islamic Clauses in the Constitution of Pakistan: 1956, 1962 & 1973

The Preliminary Steps for Islamic Order

Goals

Complete Islamic Order


6. Our Land-Pakistan

Geographical Unity-Location; Geographical Importance’s Rural & Urban Areas-

Natural Resources; Agriculture; Industry; Export & Import; Manpower.

7. Pakistan & Islamic World

The relationship with the neighboring countries & Islamic countries

Books Recommended

M. D. Zafar, Pakistan Studies Lahore Aziz Book Depot, Urdu Bazar

Pakistan Studies for Degree Classes, Islamabad: Allama Iqbal Open University,

Islamabad.


Course Title: ISLAMIC EDUCATION

Course Objectives:

To educate students regarding basic concept of Islam

To educate students regarding Islamic influence in the world.

1. Holy Quran & Sunnah

Holy Quran:

Introduction

Importance & Characteristics

Sura-e-Al-Hujraat with translation

Sura-e-Al-Furqan: Verses 63-77 with translation and explanation

Sunnah:

Importance of Sunnah

Twenty selected Hadith with translation

(Mention in Islamiyat Compulsory for Degree classes, published by:

Allama Iqbal Open University)

2. Fundamental Doctrine of Islam

Islam with reference to Holy Quran & Hadith

Tawheed (Oneness of Allah)

Prophet-hood

The Day of Judgment (Akhrat)

Salat & Namaz (Abadaat)

Saum (Fasting)

Zakat

Hajj

Jehad

3. Life of the Holy Prophet

Study of the Life of the Holy Prophet & Seerat

Life of the Holy Prophet at Makkah from birth to Hijra (Migration to Madina)

Method of Preaching & difficulties

Life of Holy Prophet at Madina

Amicable Accords (Mowakhat)

Treaty of Madina (Misaq-e-Madina)

Conquest of Makkah Al-Mukarama


Hajat-ul-Widda

4. The Ethical View of Islam & Characteristics Islamic Cultural

Character Building

The Concept of Ethics

The Moral Values: Truthfulness, Tawakal, Taqwa, Fulfillment of Promises,

Simplness, the steam of Parents and Guardians, Behaviorism & Broadness

Islamic Society: Kisb-e-Halal Human Dignity, Social Justice, Addl-e Shoora,

5. Influence of the Islamic Civilization

Panacea of our problems

Our future, unity, political stability

Note:- While keeping the Islamic values and basic Characteristics of Islamic Society the

proper guideline may be provided in such a way that should be applicable in business and

trade.

Books Recommended

Islamiyat Compulsory, Islamabad, Allama Iqbal Open University, Islamabad.

M.D. Zaffar, Islamic Education (Compulsory,), Lahore Aziz Book Depot, Urdu

Bazar.


Course Title: BUSINESS ENGLISH

Course Objectives:

To enable students to understand the basic rules of grammar.

To enable them to generate ideas and translate them to their speech and writing.

To familiarize students with vocabulary and structures used in day-to-day formal interaction.

Contents:

Parts of Speech

Nouns and the Use of Articles

Adjectives

Verbs

Adverbs

Sentence Structure

Tenses and their Use

Types of Sentences and the use of Conjunctions

Conditionals: Three types

Punctuation

Writing Effective Sentences

The Writing Process

Writing Paragraphs

Prepositions

Vocabulary

Voice and their use

Direct and Indirect Narrations

Recommended Books:

Murphy, Raymond (1994), English Grammar in Use, 2nd Edition Cambridge: Cambridge University Press.

Thomson, A.J. and Martinet A.V. (1986) A Practical English Grammar, 4th Edition, Oxford: University Press.

Bergman C.A. and Senn J.A. (1987) Heath Grammar and Composition. Introductory course, Lexington, Toronto: D.C.

Heath and Company.


Course Title: MICRO ECONOMICS

Course Objectives:

To familiarize students with the basic principles of Microeconomics.

To equip the students with appropriate tools for applying theory into practice.

To enable the students to understand the application of Microeconomics in the functional branches of Business Administration.

Contents:

Nature and Scope of Economics

Demand

Utility and Demand

Supply

Equilibrium and Disequilibrium

Production

Costs to the Firm

Perfect Competition

Monopoly

Monopolistic Competition

Oligopoly

Resource Allocation

Introduction to Welfare Economics

Theory of Distribution

Suggested Text Books:

Hardwick, Philip. et al (1986). “An Introduction to Modern Economics”. 2nd edition. Longman Group Limited.

Koutsoyiannis, A. (1988). “Modern Microeconomics”. 2nd edition. Macmillan Education Limited.


Course Title: INTRODUCTION TO BUSINESS

Course Objectives:

This course aims at broadening the perspectives of the students to understand the environment, structure and system in which a modern business enterprise operates.

Course Contents:

Nature & Importance of business

Legal Forms of Business ownership

Partnership Company Form of Organization

Foreign Trade, Stock Exchange

Promotion & Formation of a Joint Stock Company

Share Capital Structure

Organs of Company Management

General Meetings

Winding Up of a Joint Stock Company

Cooperative Societies

Business Combinations

Marketing

Channels of Distribution

Salesmanship

Advertising

Share Capital Structure

Capitalization and Capital Structure

Books Recommended:

Nisaruddin: “Business Organization”, Lahore (National Publishing Corporation)

Barry 1 Reese & James P. O. Grady: 1991,”Business”, Boston, Houghton Miffin Co.

Veron a Musselman & Eugene Hughes: “Introduction to Modern Business”, N.Y. McGraw Hill


Course Title: MANAGEMENT

Course Objectives:

The main objective of this course is to understand students the role of the successful

managers in the 21st century and what style will help them achieve their

organizational goals. Students may learn the theoretical aspects of management

with the help of practical examples, which may help them, handle situations in the

future. Students will also learn how to manage various resources of the organization

efficiently and effectively. Students will be able to understand the concept of

planning and decision-making, organizing, leading and controlling.

Contents:

Introduction to Management

Managing and the Manager’s job

An introduction to management

The nature of management work

The new workplace

Basic managerial roles and skills

The nature of managerial work

The new workplace

Traditional and Contemporary Issues and Challenges

The role of theory and history in management

The classical management perspective

The behavioral management perspective

The quantitative management perspective

Integrating perspectives for managers

Contemporary management issues and challenges

The Environmental Context of Management

The Environment and Culture of Organizations

The organization’s environments

The external environment

The Internal environment


The organization’s culture

Organization-environment relationships

The environment and organizational effectiveness

The Ethical and Social Environment

Individual ethics in organizations

Emerging ethical issues in organizations

Social responsibility and organizations

The Global Environment

The nature of international business

The structure of the global economy

Environmental challenges of international management

Competing in a global economy

The Multicultural Environment

The nature of diversity and multiculturalism

Diversity and multiculturalism in organizations

Effects of diversity and multiculturalism in organizations

Managing diversity and multiculturalism in organizations

Planning and Decision Making Basic Elements of Planning and Decision

Making

Decision making and the planning process

Organizational goals

Organizational planning

Tactical planning

Operational planning

Managing goal-setting and planning processes

Managing Strategy and Strategic Planning

The nature of strategic management

Using SWOT analysis to formulate strategy

Formulating business-level strategies

Implementing business-level strategies

Formulating corporate-level strategy


Implanting corporate-level strategy

Managing Decision Making and Problem Solving

The nature of decision making

Rational perspective of decision making

Behavioral aspects of decision making

Group and team decision making in organizations

Managing New Venture Formation and Entrepreneurship

The nature of entrepreneurship

The role of entrepreneurship in society

Strategy for entrepreneurial organizations

Structure of entrepreneurial organizations

The performance of entrepreneurial organizations

The Organizing Process Basic Elements of Organizing

The elements of organizing

Designing jobs

Grouping jobs: Departmentalization

Establishing reporting relationships

Distributing authority

Coordinating activities

Differentiating between positions

Managing Organization Design

The nature of organization design

Universal perspective on organization design

Situation influences on organization design

Strategy and organization design

Basic forms of organization design

Managing Human Resource in Organizations

The environmental context of human resource management

Attracting human resources

Developing human resources

Maintaining human resources


The Leading Process Managing Employee Motivation and Performance

The nature of motivation

Content perspective of motivation

Process perspectives on motivation

Popular motivational strategies

The Controlling Process Basic Elements of Control

The nature of control

Operations control

Financial control

Structure control

Strategic control

Managing control in organizations

Managing Operations, Quality and Productivity

The nature of operations management

Designing operations systems

Organizational technologies

Implementing operations systems through supply chain management

Managing total quality

Managing productivity

Recommended Book(s): Management 8th Edition by Ricky W. Griffin

Term-2nd BBA Course Outlines 13

Course Title: MACRO ECONOMICS

Course Objectives:

To familiarize students with the principles of macroeconomics.

To equip the students with appropriate tools for applying theory into practice.

To enable the students to understand the complex working of national economies with reference to close integration of economies under globalization.

Contents:

Introduction

National Income Accounting

Classical Macroeconomic Theory

An Elementary Keynesian Macroeconomic Model

Keynesians Three Sector Macroeconomic Model

Keynesians Open Economy Macroeconomic Model

Consumption

Investment

Money and Interest

Income, Output, Money and Interest

Aggregate Demand and Aggregate Supply

Inflation

Macroeconomic Policy

The Nature of Economic Growth

Macroeconomic Controversies in Brief


Abel B. Andrew & Ben S. Bernanke (1998).“Macroeconomics”. 3rd edition. Addison—Wesley Publishing Company, Inc.

Ekelund, Robert B. & Robert D. Tollison (1997). “Macroeconomics: Private Markets and Public Choice 5th edition. Addison — Wesley Publishing Company Inc.

Mankiw N. Gregory (1994). “Macroeconomics”. 2nd edition. Worth Publishers New York.

Shapiro Edward. “Macroeconomic Analysis “. Latest edition. Harcourt, Brace & World, Inc.


Course Title: INTRODUCTION TO SOCIOLOGY

Course Objectives:

This course covers introductory themes of the fields of Sociology and Political

Science and their relationship with Social Economic and Political Developments.

Contents:

It touches upon factors of Socio-cultural development: socialization: gender and

development and social institutions. It specifically focuses on the role of social

institutions and their interrelationship in development covering the concept of

individual family, community, social institutions (like religion, education etc) it

underlines the concept of race/ethnicity, social class and social mobility and

covers the population dynamics of social change, community participation and

community development in Pakistan.

Reading Books:

Horton, P.B. and Hunt, C.L. “Singapore: McGraw-Hill International Edition.

Chaudhry, M.I., “Sociology”, Lahore: Aziz Publishers.

Chaudhry, M.I., “Pakistan Society-A Sociological Perspective and Method”,

Lahore: Aziz Publishers.

Dr. Anwar Alam, “Introduction to Sociology”, Department of Sociology,

University of Peshawar


Course Title: BUSINESS COMMUNICATION

Course Objectives:

The course enables the students to understand the concept, principles, forms & techniques of communication in business. It also aims at enabling them to write precisely & speak correctly after searching thoroughly and also to listen carefully.

Contents:

1. The concept & Scope of communication.

Definition & Forms

Importance for organization and Individual

Directional Flow

2. Non-Verbal communication

Appearance

Body language

Silence, Time & Space

3. Components of Communication

Context

Sender

Message

Medium

Receiver

Feedback Barriers to Communication

4. Barriers to Communication

Conventions of Meaning

Perceptions of Reality

Values, attitudes & Opinions

5. The Principles of Communication

Completeness

Conciseness

Consideration

Concreteness

Clarity

Courtesy

Correctness


6. The Process of preparing Effective Business Messages

Planning steps

Organizational plans

Composing the Message

7. Business Letters & Memorandums Standard Parts

Styles: Block, Full Block & semi Block

8. Letter Writing:

Goodwill Messages & Direct Requests

Good news Messages

Bad news Messages

9. Persuasive Requests

Sales Letters and other Persuasive Messages

10. Job-related communications

Resume

Cover letter

Interviews

11. Oral Presentations Importance

Preparing

Delivering

12. Listening Skills:

13. Meetings

Calling Meetings: Agenda & Notice

Conducting Meetings

Minutes

14. Report Writing

Definition & Importance

Types

The Process of Report Writing

Parts of Business Reports



Murphy, Herta A, (1998), Effective Business Communications, 7th Edition. The

McGraw-Hill Companies

Rehman, Ataur Sh. (1999), Effective Business Communications and Report

Writing, Revised Edition, Lahore Farrukh & Brothers


Course Title: BUSINESS MATHS

Course Objectives:

The main objective of this course is to familiar the students without F.A/F.Sc. with knowledge of elementary mathematics that is essential to economics and to prepare them for taking further courses of quantitative nature.

Contents:

Matrix algebra

Basic matrix operations

Matrix multiplication

Determinants

Expansions

Properties of determinants

Inverse of matrix

System of finding solutions

Application of matrices algebra

The real number systems

Functions

Quadratic functions polynomial functions

Exponential functions

Quadratic functions polynomial functions

Exponential functions

Logarithmic functions

Rectangular coordinate planes in 2-space

Graph of linear functions

Equation of line slope of line

Vector in 2 and higher space

Permutation

Combination and binomial theorem

Differential calculus

Limits

Rate of change

Definition of derivative

Graphical rule


Chain rule

Derivative of exponential

Logarithmic and trigonometric functions

Partial differentiation integral calculus

Indefinite integral

Integration formulas

Techniques for finding indefinite integrals

Integration by change of variable

Further integration by parts

Definite integrals

Integration by change of graph of a function

Simple introduction to differential equations

Recommended Book:

Mirza Muhammad Hassan & Muhammad Ali Mirza (1995) Business

Mathematics, Karachi Farooq Kitab Ghar.

George B. Thomas and Ross L. Finney.

Calculus and Analytic Geometry (9th Edition)

Larson, Hosteller and Edwards Calculus. . (6th Edition)


Course Title: MARKETING

Course Objectives:

Main objective of the course is to develop the students’ understanding of basic

marketing concepts. To appreciate the importance of the separate marketing

functions, the management of these functions, and how each function affects

other functions within the marketing structure? The major functions are

marketing management, new product development, marketing mix and consumer

and business buying behavior. The course will emphasize on to change the

traditional concept of marketing from selling or advertising to customer

satisfaction and value providing system. The course will also emphasize on how

to maximize customer satisfaction and practice marketing ethically and morally.

Contents:

Marketing: Managing Profitable Customer Relationship

What is marketing? Understanding the marketplace and consumer needs Designing a customer driven marketing strategy

Building customer relationship Capturing value from customers The new marketing landscape

Company and Marketing Strategy:Partnering to Build Customer Relationships

Companywide strategic planning: Defining marketing role Planning marketing: parenting to build customer relationships Marketing strategy and marketing mix Managing the marketing efforts

Marketing Environment

The company’s microenvironment The company’s microenvironment Responding to the marketing environment


Managing Marketing Information

Assessing marketing information needs Developing marketing information Marketing research Analyzing marketing information

Consumer Markets and Consumer Buyer Behavior

Model of consumer behavior Characteristics affecting consumer behavior The buyer decision process The buyer decision process of a new product

Business markets and Business Buyer Behavior

Business markets Business buyer behavior Institutional and government markets

Segmentation, Targeting and Positioning: Building the Right Relationship with the Right Customers

Market segmentation Target marketing Positioning for competitive advantage

Product, Services and Branding Strategy

What is a product? Product and service decisions Positioning fro competitive advantage

New Product Development and Product Life Cycle Strategies

New product development strategy Product life cycle strategies

Pricing Products: Pricing Considerations and Approaches

What is a price? Factors to consider when setting prices

Pricing Products: pricing Strategies

New product pricing strategies Product mix pricing strategies Price adjustment strategies


Marketing Channels and Supply Chain Management

Supply chain and value delivery network Channel behavior and organization

Retailing and Wholesaling Retailing Wholesaling

Integrated Marketing Communication Strategy

The marketing communication mix Integrated marketing communication

Advertising, Sales Promotion, Public Relations Advertising Sales promotion Public relations

Personal Selling, and Direct Marketing

Personal selling Managing the sales force The personal selling process Direct marketing

Creating Competitive Advantage

Competitor analysis Competitive strategies

Marketing in the Digital Age Digitalization and connectivity Marketing strategy in the digital age

Recommended Book(s):

Principles of Marketing 11th Edition by Philip Kotler and Gary Armstrong

Term-3rd BBA Course Outlines 23

Course Title: ACCOUNTING

Course Objectives:

This course is designed to introduce basic Principles and practices of accounting

system. It aims at equipping the students to understand the knowledge &

mechanism and design of accounting system use in sole proprietor business.

Course Contents:

Accounting

Nature & purpose of Accounting

The accounting equation

Journal

Ledger

Trial Balance

Measuring business Income

Financial Statements

Adjusting and closing entries

Work sheet

Accounting for purchases and sales

Manual Accounting system

Controlling accounts and subsidiary ledgers

The control of cash transaction and preparation of bank reconciliation Statement

Recommended Books:

Meigs, Walter B., Accounting, the Basis for Business Decisions, New York, McGraw-Hill.

Heronanson, Roger H., Accounting Principles, Special Edition, Texas, Business Publication.

Larson, Kermit D., Fundamental Accounting Principles, Homewood IL, Irwin.

Fees, Philip E and Niswonger, C. Rollin, Accounting Principles, Chicago, South-Western Publishing co.


Course Title: MARKETING MANAGEMENT

Course Objectives:

To introduce the students of multi-disciplinary academic backgrounds, with the

introductory concepts of marketing in to prepare them for taking relatively

advance courses In the future.

Course Contents:

An Overview of Marketing

Defining & Delivering Customer Value & Satisfaction (Philip Kotler)

Consumer Markets & Buying Behaviour

Market Segmentation, Targeting & Positioning

Product Planning & Development

Brands, Packaging & other Product Features

Price Determination

Channels of Distribution

Integrated Marketing Communication

Recommended Books:

Text Book:

Stanton J. Williams, 2001, Marketing Management, New York, McGraw-

Hill Inc.

Supplemental Readings:

Kotler Philip, 2000, Marketing Management, New Jersey, Prentice Hall

Kotler Philip, Armstrong Gary, 1997, Principles of Marketing, New

Jersey, Prentice Hall


Course Title: HUMAN RESOURCE MANAGEMENT

Course Objectives:

The Management of human resource has changed significantly during the past decades. New approaches are applied to handle the diversified human resource in modem organization. Organizations are made up of “man (human)” and “material” that need a knowledge and skill to put them in the best possible formation for higher productivity and employee’s satisfaction. This course is designed to focus more on the management of human (employees) side of the organization in term of their recruitment, maintenance, and development for higher productivity and satisfaction. Topics are chosen to introduce the students to general management whose job inevitably will involve responsibility for managing people along with organizational assets

Contents:

Basic concepts of Human Resource Management

New issues and Challenges in Human Resource Management

Human Resource Functions

Human Resource Management in Transition

Job Analysis and Human Resource Planning

Recruiting and selection

Staffing

Training and development

Performance appraisal

Career Management

Compensation: Direct and Indirect

Motivational strategies

Managerial Ethics

Safety and Health programs

Collective Bargaining and Unions

International dimensions of Human Resource Management

Recommended Books:

Wayene F. Cascio, Managing Human Resources, fourth International Edition, 1996

William B. Werther & Keith Davis, Human Resource & Personnel, McGraw Hill Boston. 1997

Bernardin & Russell, Human Resource Management 2nd edition, McGraw Hill

Fred Luthans, 1996. Organizational Behavior, 8th edition, McGraw Hill.

Decenzo- P.Robins,1999, New York. Personnel Mgt.


Course Title: MONEY & BANKING

Course Objectives:

This course is designed to give an overview of the monetary, banking and

financial structure of the economy so as to highlight its role and importance in the

establishment and operation of the modern business.

Course Contents:

Money and exchange value of money

Commercial banking

Central banking

Monetary policy and credit control

Sources of finance

Financial instruments and financial intermediaries

Recommended Books:

Roger LeRoy Miller and Pulsinelli, Robert W., Modern Money and Banking,

New York McGraw-Hill.

Meenai, S.A., Money and Banking in Pakistan, Karachi, Oxford University

Press.

Diulio, Eugene A., Theory and Problems of Money and Banking, (Schaum’s

Outline Series), International Edition, Singapore, McGraw—Hill.


Course Title: INTRODUCTION TO (IT)

Course Objectives:

To familiarize students with the basics concepts of Computer, Software, Hardware Input/Output Devices.

To introduce the social impacts of computers.

Course Contents:

Information Technology, Introduction to Computer, Component of Computer, Hardware, Software, Input hardware, Keyboard, Mouse, Scanner, Touch pad, Touch panel etc.

History of Computing as well as Computer, their Function and Application.

Output hardware detail and their function, Monitor and LCD its function, Printer, Plotter etc.

Software and its type: System software & Application software and their types.

The uses of Computer in Office, Industry and Education as well as the impact of computer in every daily life.

Introduction to Microsoft Windows XP, their Feature and system requirement for installation.

Step by step Explanation of Windows XP Installation process.

Installation of different hardware drivers (Installation of Printer, Modem, LAN card etc)

Installation of different application software packages

Explanation of different commands of Windows, Windows Explorer, Desktop, Cut, Copy, Paste etc.

Explanation of Control Panel option in detail i.e. Add/Remove Hardware, Software, Internet, User Account etc.

Introduction to Microsoft Word. Explanation of Menu bar (i.e. File, Edit, View, Insert, Format etc.) and Tool bar different options.

Introduction of Database, Introduction to Microsoft Access. Explanation of Menu bar and Tool bar different options.

Introduction to Internet, Making an Internet connection on your computer system, WEB, URL, Address etc.

Do

Recommended Books:

Introduction to Computers by Peter Norton

Introduction to Computer Concepts by Aisha Sultana

Term-4th BBA Course Outlines 29

Course Title: BUSINESS LAW

Course Objectives:

To develop an insight about the business laws & regulations as practiced in Pakistan.

To educate the course participants about the business culture & corporate culture in Pakistan.

To give the students an exposure of the principles of Contract act, & the interpretation of contracts.

To study the principles underlying the sales of goods.

To teach the students about the principles of the companies Ord. 1984

To study the Principles of Negotiable instruments.

Contents:

The importance of business sector in any economy with special reference to Pakistan.

The business sector in the wake of internationally developing market economy.

Business Laws & Regulations as practiced in Pakistan.

The Contract act

The importance of contracts, its ingredients, interpretation, enforceability, novation, substitution.

Sales of Goods Act

The principles underlying the sales of goods, the concept of agency, the rights & duties of the principal & agent.

Companies Ord. 1984

The meaning scope & subject matter, formation of company, election of directors, memorandum & Articles of association of company, special resolution, working of a company, winding up of a company.

Negotiable instruments Act

A brief analysis of the negotiable instruments types of instruments, honouring & dishonoring of negotiable instruments.

Text Books:

The Corporate Culture in Pakistan

The Companies Ord. 1984.

The Sales of Goods Act.

Negotiable Instruments ACT.

The Contract Act _____________________________Farani


The Principles of Contract Act ______________ Shaukat Mehmood.

Journals/Magazine

CLD (Corporate Law Digest) Annual


Course Title: BUSINESS STATISTICS

Course Objectives:

The course is intended for students, in all areas of business and management.

Statistical method, and techniques for research and effective decision-making are

discuned.

Course contents:

Introduction to statistics descriptive and inferential statistics population and

sample data collection methods data organizing measures of central tendency and

dispersion various approaches to probability sample space exp eriment

event complement rule, normal probability distribution, sampling techniques,

sampling distribution, central limit theorem, point and interval estimation, sample

size, chi-square test, simple regression and correlation, index numbers.

Recommended book:

Anderson, D. R.Sweeney, D.J.and W.Williams, T.A. (1991) “Introduction to

Statistics; Concepts and Applications” West Publishing Company, New York.

Levin. R.I, “Statistics for Management”, Englewood cliffs, prentice-Hall, New

York, 1993.

GM Clarke and Arnold (1992), “A Basic course in statistics”.


Course Title: BUSINESS FINANCE

Course Objectives:

This course is designed to give an orientation to the students about the concepts,

importance and role of finance in business operations.

Contents:

Introduction To Finance, Scope, Relationship To Other Fields

Management of Working Capital

Cash & Marketable Securities Management

Account Receivables Management

Inventory Management

Management of Current Liabilities

Fund Analysis, Cash Flow Analysis

Financial Planning

Suggested Books:

Van Horn, J. C., and Wachowich, Jr., J .M. (1998), Fundamentals of

Financial

Management, N, .J., Prentice Hill International, Inc. (Preferably latest

addition), if available)


Course Title: OFFICE MANAGEMENT TOOLS-I

Course Objectives:

To familiarize students with the basics concepts of Word processing and spread Sheets.

Course Contents:

MS-Word:

Introduction to interface, Basic concepts & features: Creating, Saving, Editing &

Printing Documents, Text Formatting: Working with Fonts, Paragraphs, Bullets &

Numbering, Columns, Spelling Checking, Inserting Page Nos., Date, Time,

Comments, Break, Picture, Text Box, Hyperlink, Working With Tables: Draw,

Insert, Delete, Changing Text to Tables and Vice Versa, Merging, Splitting Cells,

Foot Note, End Note, Bookmarks, Text Box, Changing the Direction of Texts, Formula, Auto Text, Toolbar and its Types, Headers and Footers, etc.

MS-Excel:

Introduction to Interface, Basic Concepts & Features: Creating, Saving, Editing & Printing Sheets, Lists: Auto List, Custom List, Formatting: row, Column, Sheet, Cells, Conditional Formatting, Inserting: Cells, Row, Columns, Comments, Functions, Picture, Hyperlinks, Chart, Data Manipulation: Goal Seek, Scenarios, Auditing, Macro, Sharing, Sorting, Filtering, Form, Subtotals, Validation, Table.

Power Point:

Creating presentation slides, Slides Transitions, Applying visual and sound Effects on Presentation Slides, inserting New Slide, Applying different Design Templates on slides, Running Slide Show, Implementing time Intervals. Using Mouse events in slides

Recommended Books

Stephen L. Nelson, l999 Office 2000 The Complete Reference, Osborne/McGraw-Hill, Berkeley, California 94170 USA.

Gini Courter, 1999, Annette Marquis, Microsoft Office 2000, BPB Publications, New Dehli, India.

Ed Bott, 2000, Woody Leonhard, Using Microsoft Office 2000, QUE Series Special Edition, Prentice Hall, India.


Course Title: ORGANIZATIONAL THEORY AND BEHAVIOR (OTB)

Course Objectives:

This course is designed to introduce the students to basic mechanics and dynamics of organizations which mainly emphasize the relationship between organizations and people in term of their perception, motivation, back ground differences and the ways they behave in organization. This course, in a way, is a multidisciplinary approach in which topics like culture and modern management issues are discussed.

Course Contents:

Introduction to the nature and study of organization

Contemporary issues of modern organizations in the fast changing world.

Employees Perceptions and its impacts on organizational efficiency.

Group discussions on related case studies

Personality and attitude

Motivation in organization

Group dynamics

Leadership


Decision Making

Stress

Interpersonal and intra—organizational conflicts

Communication


Organizational Change and Development

Work force diversity and Modern organizations

Recommended Books:

Jit S. Chandan (2001) Organizational Behaviour, Vikan Publishing House New Delhi.

Stephen P. Robbins (1998) Organizational Behaviour, New Jersay, Prentice- Hall.

Fred Lothan (1998) Organizational Behaviour, (10th Edition) New York, McGraw-Hill.

Marshall Sashkin, (1984) Organizational, Restor Publishing Company Virginia.


Course Title: LOGIC & CRITICAL THINKING

Course Objectives:

To familiarize students with basic concepts of logic.

Contents:

Introduction: What is logic? Argument, Premises and Conclusions, Deduction and Induction, Truth and Validity.

The Uses of Language:

Three basic functions of language.

Discourse serving Multiple Functions.

Kinds of Agreement and Disagreement

Emotively Neutral Language.

Fallacies:

Fallacies of Relevance.

Fallacies of Ambiguity.

Avoiding Fallacies.

Deduction:

Disputes, Verbal disputes and Definitions.

Kinds of definitions and Revolution of disputes.

Categorical Syllogism:

Categorical Propositions and classes.

Quality Quantity and Distribution.

Symbolism and Diagram for Categorical Syllogism.

Standard-Form Categorical Syllogism.

Venn-Diagram technique for Testing Syllogism.

Rules and Fallacies.

Symbolic Logic:

The values of Special symbols.

The symbols for Conjunction, Disjunction and Negation.

Conditional Statements and material implication.

Truth tables

Statement form Material Equivalence, and Logical Equivalence

The Three “Laws of Thought”. (Method of deduction).

Rules of inference.


Rules of replacement

Formal proof of validity.

Induction:

Analogy and Probable Inference:

Argument by Analogy.

Appraising Analogical Argument.

Casual Connections:

The meaning of “Cause”.

Mill’s Methods of Experimental Inquiry

A Brief Introduction of Science and Hypothesis:

The values of science.

Explanations: Scientific and Unscientific.

Evaluating Scientific Explanation.

Required Reading:

Copi, Irving M., Introduction to Logic, New York Macmillan

Hurley, P.G., Introduction to Logic, California, Worth Publishing Co.

Lemmon, E.J., Beginning Logic, India — Polis Hachett Publishing Co.

Kearns, John T. The Principles of Deductive Logic, Albary State University of New York Press

Jeffery, Riched, Formal Logic: Its Scope and Limits, N.Y. McGraw-Hills.


Course Title: MANAGERIAL ECONOMICS

Objectives:

To familiarize students with the principles of economic theory.

To equip the students with appropriate tools of analysis of decision science

To enable the students to understand and solve decision making problems faced by management

Contents:

i. Introduction to Managerial Economics

ii. Economic Optimization

iii. Demand Analysis

iv. Demand Estimation

v. Demand Forecasting

vi. Production Theory and Estimation

vii. Cost Theory and Estimation

viii. Linear Programming

ix. Market Structure

x. Pricing Practices

Cost-Plus Pricing

Incremental Analysis in Pricing

Price Discrimination

Profit Maximization under Price Discrimination

Multiple-Product Pricing

Case Studies

xi. Decision Making under Uncertainty

Risk in Economic Analysis

Utility Theory and Risk Aversion

Adjusting the Valuation Model for Risk

Further Techniques for Decision Making under Uncertainty

Case Studies

xii. Capital Budgeting

The Capital Budgeting Process

Net present Value Analysis


Other Issues in Project Evaluation

Steps in the Capital Budgeting Process

Case Studies


Course Title: FINANCIAL ACCOUNTING

Course Objectives:

The object of this course is to enlarge the existing accounting knowledge of the students and improve it to include the Accounting system as followed in the case of partnership and company type of business.

Course Contents:

Accounting for Partnership

Valuation and Treatment of Goodwill

Admission of a New Partner

Revaluations of Assets and Liabilities

Retirement of a Partner and Dissolution of Partnership

Accounting for Companies

Formation, Share Capital and its Kinds

Issue of Shares and Debentures

Purchase of Business

Profit and Loss Prior to Incorporation

Preparation of Final Accounts According to the Company’s Ordinance 1984

International Accounting Standards

Depreciation Methods

Recommended Books:

Ghani, M.A., Principles of Accounting, theory technique and Applications,

Lahore, Chaudhry Book Depot.

Meigs, Robert F. and Meigs, Walter B., Financial Accounting, New York,

McGraw-Hill Publishing Co.

Larson, Kermit D. and & Pyle, William W., Financial Accounting, Homewood,

Illinois, Irwin.

Khan, Nisar-ud-din Advanced Accounting Lahore, Aziz Publisher.


Course Title: S & ME’s Management

Course Objectives:

This is a course about starting and growing a high potential business. Though we traditionally think that “small is beautiful”, the course focuses on businesses that are not intended to be small throughout their duration Rather we hope that with hard work and good luck, your “small” business can be expected to develop into a large and complex enterprise. A key vehicle for this effort is the business plane. The business plan helps you qualify the opportunity, and attract support from others. It helps engage and energize the founding team, investors, strategic partners, and vendors for your proposed business. An effective plan is a guide to managing the increasingly complex set of dynamics of a start-up, by providing the mileposts, and by indicating the resources that will be required to achieve them. Finally, it can provide a continuously updated set of guidelines against which you can evaluate actual performance.

Course Contents:

Entrepreneurs:

A Powerful Economic Force

Strategic Management:

Gaining a Competitive Edge

Choosing a Form of Ownership

Franchising and the Entrepreneur

Buying an Existing Business

Crafting a Winning Plan

Creating a Guerrilla Marketing Plan

Creating a Solid Financial Plan

Managing Cash Flow

Pricing and Credit Strategies

Creative Use of Advertising and Promotion

Global Marketing Strategies for Entrepreneurs

E-Commerce and Entrepreneurship

Sources of Equity Financing

Sources of Debt Financing:

Location

Layout

And Physical Facilities

Purchasing


Quality Management and Vendor Analysis

Managing Inventory

Staffing and Leading a Growing Company

Management Succession and Risk Management

Ethics

Social Responsibility

And the Entrepreneur

The Legal Environment:

Business Law and Government Regulation

Recommended Books:

Effective Small Business Management: An Entrepreneurial Approach, 7/e,

Norman Scarborough, Thomas Zimmerer


Course Title: BUSINESS RESEARCH METHODS

Course Objectives:

To Familiarize students with basic research process

To familiarize students with application of research in business at each step

To train students so that they can conduct a small research themselves

To familiarize students with internship process and to train them to write internship report

Course Contents:

Introduction to Research

What is Research, Type, need and usefulness of Business Research? Need of Research for Managers

Hallmarks of Scientific Research

Research Process

Broad Problem Area

Preliminary data collocation

Problem Definition

Theoretical Framework

Hypotheses Development

Elements of Research design and type of Research design. Qualitative Research, Quantitative Research. Case study Research, action Research, survey Research.

Measurement of variables

Data collection Methods

Observation

Interviews

Overbomarse

Data Analysis and interpretation

Research Report Writing

Internship Process and Internship Report Writing

Course Text Books:

Sekran, Uma (1999) Research Methods for Business. A skill building approach, third edition. New York: John Wiley E. Sons, Inc.

Ziauddin (2003) Management Internship Manual. Peshawar: Institute of Management Studies, University of Peshawar.


Course Title: ENTREPRENEURSHIP

Course Objectives:

Entrepreneurship is an important component in the process of economic development. The purpose of this course is to analyse the theories of entrepreneurship and to go for case studies of successful entrepreneurs.

Course Contents:

Introduction: The concept of entrepreneurship, The economist view of entrepreneurship, The sociologist view, Behavioral approach, Entrepreneurship and Management

The Practice of Entrepreneurship: The process of entrepreneurship, Entrepreneurial Management, The entrepreneurial business, Entrepreneurship in service institutions, The new venture

Entrepreneurship and Innovation: The Innovation concepts, Importance of innovation for entrepreneurship, Sources of Innovative opportunities, The innovation process, Risks involved in Innovation

Developing Entrepreneur: Entrepreneurial profile, Trait approach to understanding entrepreneurship, Factors influencing entrepreneurship, The environment, Socio cultural factors, Support systems

Entrepreneurship organization: Team work, Networking organization, Motivation and Compensation, Value system

Entrepreneurship and SMES: Defining SMEs, Scope of SMEs, Entrepreneurial, managers of SME, Financial and marketing problems of SMEs

Entrepreneurial Marketing: Framework for developing entrepreneurial marketing, Devising entrepreneurial marketing plan, Entrepreneurial marketing strategies, Product quality and design

Entrepreneurship and Economic Development: Role of entrepreneur in the economic development generation of services, Employment creation and training, Ideas, Knowledge and skill development, The Japanese experience

Recommended Books:

Paul Burns and Jim Dew Hurst: Small Business and Entrepreneurship

P.N. Singh: Entrepreneurship for Economic Growth

Peter F. Drucker: Innovation and Entrepreneurship Peter F. Drucker

John B. Miner: Entrepreneurial Success


Course Title: COST ACCOUNTING

Course Objectives:

The Course is designed to impart knowledge about record maintain specially in manufacturing field and provide cost data to the Management for prompt decision making.

Course Contents:

The nature of cost accounting

Scope and importance of cost accounting

Preparation of income statement and balance sheet

The concept of cost

Classification of cost

The cost accounting system

Cost accounting cycle

The factory ledger and general Ledger

Job orders costing and process costing including the preparation cost of production report and the treatment of beginning inventory

By-products and Joint Products

Methods of allocation of joint cost

Recommended Books:

Matz, Adolph and Usry, Milton F., Cost Accounting, Planning and Control,

Chicago, South-Western Publishing Co.

Jain, S.P. and Narang, K.L., Practical Problems in Cost Accounting, New

Delhi, Kalyani Publishers.

Horngren, Charless T., Cost Accounting, A Managerial Emphasis, New Delhi,

Prentice Hall of India, Private Limited


Course Title: CONSUMER BEHAVIOR

Course Objectives:

To develop, the understanding of Consumer Behavior Process and to introduce the significance of various factors influencing it.

Course Contents:

The Significance and Diversity of the Subject of Consumer Behavior

The Consumer Movement

The Consumer Behavior Process

The Consumer as an Individual

Consumer Needs & Motivation

The Dynamic Nature of Motivation

Personality & Consumer Behavior

Consumer Innovativeness & Related Personality Traits

Consumer Susceptibility to Interpersonal Influence

Consumer Ethnocentrism

Response to Foreign-Made Products

Consumer Perception: Consumer imagery of the 4Ps and Perceptive Risks

Consumer Attitude Formation & Change: Consumers in their social & cultural settings

Groups Dynamics & Consumer Reference Groups

Social class & Consumer Behavior

The Influence of Culture on Consumer Behavior

Opinion Leadership & its dynamics

Four views of Consumer Decision Making: Economic

Passive

Cognitive and Emotional

Recommended Books:

Schiffman G. Leon, 1 997, Consumer Behaviour, New York, Prentice-Hall, Inc.

Mowen John, 1987, Consumer Behaviour, New York, Macmillan Publishing Company.


Course Title: OFFICE MANAGEMENT TOOLS-II

Course Objectives:

To familiarize students with the basics concepts of Data Storage, Processing and data Management methodologies.

Course Contents:

Introduction to databases:

Fields records and Tables

Concept of Keys

Access Objects

Use of different wizards for creation of Table Objects

Data types and properties

Creation of Relationship

Introduction to Query Objects

Creation of query through wizards

SQL format of Query

Introduction to Report Object

Designing reports through Wizard

Introduction to Macros

Use of Macros in forms

Introduction to form Object

Designing firm through wizards

Recommended Books:

Stephen L. Nelson, 1999, Office 2000 The Complete Reference, Osborne/McGraw-Hill Berkeley, California 94170 USA.

Gini Courter, 1999, Annette Marquis, Microsoft Office 2000, BPB Publications, New Dehli, India.

Ed Bott, 2000, Woody Leonhard, Using Microsoft Office 2000, QUE Series Special Edition, Prentice Hall, India.


Course Title: OPERATION & PRODUCTION MANAGEMENT

Course Objectives:

The main objectives of the course are to introduce the field of production/operations management. Topics to be covered represent a bland of concepts from industrial engineering, Cost Accounting, General Management, Quantitative Methods and Statistics. This will include some operations as well as strategic issues such as: Applied forecasting, Aggregate planning, Scheduling, Shop floor control, Total quality management, Inventory management and Facility layout and project management

Course Contents:

Introduction

Importance of operation management

Design of and effective operational system including a through understanding of various operational strategies and their implicative impact on the over all production and operation of a company

Operations management and corporate profitability

Characteristics of a manufacturing system

Difference between manufacturing and service operations

Various forecasting techniques including simulations and aggregate product planning for attaining TQM

Japanese style of manufacturing utilizing techniques and trends for attaining quality assurance with the use of techniques such as “kanban”

Capacity planning

Process design

Facility layout and location

Implementation of an effective operational strategy with a perspective emphasizing on the operational system of the future in the global market

Text Books:

James D. Dilworth: Production and Operations Management, McGraw Hill

Elwoood S. Buffa and Rakesh K. Sarin: Modern Production/Operations

Management, John Wiley


Course Title: FINANCIAL MANAGEMENT

Course Objectives:

The objective of this course is to develop among students an understanding of the

pervasive nature of finance in the overall management and policy formulation of

an organization.

Course Contents:

Nature and scope of Financial Management, Time value, of Money, Cost of

capital, Determining incremental cash flows, Capital budgeting Techniques,

Managerial options in Capital Budgeting, Valuation of a firms shares in an

effectual Market frame work based on portfolio analysis and CAPM, Capital

structure planning, Dividend policy, Working capital Management, Short term,

Intermediate term & Long term Financing.

Recommended Books:

Schall, Lawrence D. and Haley, Chales W., Introduction to Financial

Management, New York, McGraw Hill.

Van Horne, James C., Financial Management and Policy, Englewood Cliffs, N.J.,

Prentice Hall.

Viscione, Jerry A, and Roherts Gordon S., Contemporary Financial Management,

New York, Maxwell Macmillan.


Course Title: BUSINESS ETHICS

Course Objectives:

To educate students regarding basic concepts of ethics and values, particularly in

business.

Course Contents:

Nature of Business Ethics and its importance in organization, Ethical Dilemmas in

Management and Organizations, Ethics Development System (OEDS), Ethical

Decision- making in managers, developing codes of ethics and conduct, ethical

and value-based leadership, values, ethical theories, work ethics, corporate Social

responsibility, value-based Governance in organizations, protection of stake

holders including environment employees guarding against harassment.

Recommended Text:

Business Ethics and Managerial Values by S.K Bhatia, Deep & Deep

Publications, Dehli, 2002.

The Essence of Business Ethics, by Peter Prattey, Prentice Hall or India

Business Ethics: The State of the Art, by R. Edward Freeman, Oxford University

Press


Course Title: SYSTEM ANALYSIS & DESIGN

Course Objectives:

To familiarize students about System development Life Cycle, Multifaceted role

of System Analysts, Importance of System Planning and Investigation, Tools of

Structured Analysis, Cost Benefit Analysis, Feasibility, Report and System

Implementation and Maintenance.

Course Contents:

Introduction to System Analysis & Design: System & its components, Types of

system, System Characteristics, System Development life Cycle, Role of System

Analysts, Analysis Phases: Study of current System, Information gathering,

Structured Analysis Techniques, Documentation Study, Feasibility study, System

Design, Design Phase: Logical & physical Design, Input/Output Design, Code

Design, Database Design, Form Design, File Organization, Implementation

Phase, System Testing, Quality Assurance, and Conversion, H/W & S/W

Selection, Post Implementation & Maintenance.

Recommended Books:

Raymond Mcleod, Jr., 1999, Management Information System, Prentice Hall, N.J

USA

Elias M.Awad, 1999, System Analysis and Design, Galgotia Publications, New

Dehli.

Charles Parker and Thomas, 1993, Management Information System Strategy and

Action, McGraw-Hill Publications, New Debli.


Course Title: MANAGEMENT INFORMATION SYSTEM

Course Objective:

This course is a fundamental course for the students of business administration for BBA and MBA degree. The course is designed to give concept of Information Systems and their importance for business success. Different Information Technology applications in business to manage better and how it will provide support to decision makers for strategic business decisions will be discussed. Different applications like Hospital Information System, Corporate Information Systems, City Information Systems, Crime Information and control Systems, Transaction process System etc. will be discussed and students will have to submit a project and present it at the end of course.

Course Contents:

Introduction

History of Information Systems and its Importance

Application Software

Basic Components etc.

Using Information Technology for Electronic Commerce

Current Focus on Information Use

Problems in Implementing Global Information Systems

GIS Implementation Strategies

Ethical Implications of Information Technology

Moral

Ethics and the Law

Ethics and Information Services

Codes of Ethics

System Theory and Methodologies

System Model of the Firm

Use of System in Firm

The Systems Approach

Problem Solving

Preparation

Definition

And Solution Efforts

System Life Cycle Methodologies

Planning


Analysis

Designing and Implementation Phase

Computer as Problem Solving Tool

The Role of Hardware and Software in Problem Solving

Multimedia and its Importance in Problem Solving

The Database and Database Management System

Data Communication

Networks and Computer Based Information Systems

Recommended Books:

Kenneth C. Laudon, Jane P. Laudon: Management Information Systems-Managing the Digital Firm

James O’Brien: Management Information Systems

Larry Long & Nancy Long: Introduction to Computer Information System

Raymond Mcleod, Jr. Published: Management Information Systems, Prentice Hall


Course Title: QUANTITATIVE TECHNIQUES FOR MANAGEMENT

Course Objectives:

This course aims at equipping the students with the quantitative tools and

techniques in management. Most of these tools have a wide range of application

including banking and finance. The focus of the course is managerial decision

making by applying scientific methods in general and mathematical models in

particular Major topics that would be covered in this course include linear

programming, inventory problems, queuing problems, game theory, decision

theory and simulation.

Reading List:

Lievano, Anderso, Quantitative Management.: An Introduction Boston, Kent

Publishing Company.

Lucey, T, Quantitative Techniques, London, ELBS with Dp Publication

Shahab-ud-Din Syed, Introduction to Quantitative Methods in Robin, Levin,

Quantitative Approaches to Management, New York, McGraw Hill.

Cole, William P. Quantitative Methods for Decision Making, New York, McGraw.


Course Title: FINANCIAL INSTITUTIONS

Course Objectives:

Financial Institutions Management is an essential course for students who will be engaging in or seeking a career in the Australian banking and financial service industry. On successful completion of this course the student should have developed an analytical framework, basic skills and knowledge needed for the operation of financial institutions.

An understanding of the application of modern banking and finance theory to managing performance and risks of banking and other financial institutions effectively, as well as maximizing shareholders’ wealth, is a central part of banking operations management in developing a strategic approach, and making optimal and informed financial decisions. Hence, this is essential to any study of banking, finance and risk management.

Course Contents:

Introduction to Financial service industry: Other financial institutions financial Statements of Banks

Analyzing Bank Performance

Analyzing Bank Performance (cont)

Off-balance sheet activities

Interest Rate Risk Management

Interest Rate Risk Management (cont)

Using Derivatives to Manage Interest Rate Risk

Liabilities and Liquidity Management

Liabilities and Liquidity Management (cont)

Capital Management

Recommended Books:

Chapter references from Lange et al. (2007) Financial Institutions

Management, 2ed., Sydney: McGraw Hill

Nathan students only. Due to the public holiday, mid-semester exam for Gold

Coast students will take

BBA Complete

Documents

Transcript of BBA Complete