Bayhawks 2015 Sponsorship Information
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Transcript of Bayhawks 2015 Sponsorship Information
Chesapeake Bayhawks 2015 Partnership Opportunities
The Bayhawks
Over the past decade lacrosse has been one of the fastest growing team sports in the country. The rapid growth and those involved view it more as a lifestyle than just a sport to play.
According to US Lacrosse the sport has grown by 77% since 2006.
In 2013, nearly 750,000 players participated in lacrosse on organized teams.
Nearly a 25,000 player increase since 2012
There has been notable growth in participation numbers as well as growth in terms of exposure.
ESPN, CBS Sports Network, and YouTube
Collegiate Professional World Championships
AnalyticsVision
* Source: US Lacrosse
OVERVIEW
The Bayhawks
Stadium
AnalyticsVisionOVERVIEW
In January 2010, Brendan Kelly, CEO of Smartlink, LLC and Hometown Lacrosse, LLC took ownership of the Bayhawks. Brendan Kelly has been involved with the game of lacrosse for over 30 years. He understands the game and believes that his organization’s grass roots efforts will generate great excitement for the team and their sponsors.
The Bayhawks believe in an integrated approach that provides real connections with the incredibly loyal lacrosse fans of the Chesapeake Bay Region and the partners that are responsible for bringing them the action.
Fan loyalty can and does translate into sponsor loyalty and the Bayhawks ownership group believes this region’s love affair with the game will mean real return on investment for sponsors.
The Bayhawks
Desirable Audience
AnalyticsVisionOVERVIEW
Loyal Audience
By the Numbers
Demographics
The games incredible growth over the past 11 years has led to success at the professional level. Talented college players become successful professional players, and fans continue to follow their careers. Because the fan base originates in college, the audience for the MLL (Major League Lacrosse) is a very desirable audience:
• Bayhawks fans are College Educated (86% are college graduates)
• Bayhawks fans earn above-average incomes (43% earn over $100k)
• Bayhawks fans own their own home (82% are homeowners)
• The mean value of a Bayhawks fans home is $485,000
Source: Study of MLL Fan Base by Isenberg School of Management, UMass Amherst
The Bayhawks
Stadium
Loyal Audience
Desirable Audience
By the Numbers
Demographics
AnalyticsVisionOVERVIEW
Fan loyalty can and does translate into sponsor loyalty in professional sports, but in the lacrosse community, it goes to a higher level:
Brand Awareness Among Professional Lacrosse Fans:• 59% of adults could recall partners in unaided study.
Brand Purchase Consideration:• 83% of adults would consider partners brand for
next purchase.• 66% indicate partnership has strong influence on
brand consideration.
Attitudes Towards Sponsorship:• 83% believed partnership attracted their attention.• 97% believed partnership was a good way to
promote their business.• 97% appreciated their partners support of the sport
of lacrosse.
The Bayhawks
Stadium
By the Numbers
GROWTHDEMOGRAPHICSOVERVIEW
Desirable Audience
Loyal Audience
Demographics
AnalyticsVisionOVERVIEW
2014 Game Day AttendanceGame Announced Totalvs. Lizards 6,423vs. Launch 6,178vs. Machine 6,389vs. Cannons 7,379vs. Rattlers 5,982vs. Outlaws 6,176vs.Hounds 6,322
2014 Total 44,849Per Game Average 6,407
Bayhawks Newsletter Active Contacts - 11,840
Month Monthly Site Visits
Monthly Sponsor Site Visits
Jan-14 14432 307Feb-14 15166 482Mar-14 16970 467Apr-14 32190 908
May-14 51774 1646Jun-14 46426 1323Jul-14 43458 1156
Aug-14 18610 482
The Bayhawks
Stadium
Demographics
Desirable Audience
Loyal Audience
By the Numbers
AnalyticsVisionOVERVIEW
42%
27%
19%
4% 5% 3%
Anne ArundelBaltimore NoVa/D.C. Out of MarketEastern ShoreSo Maryland
2014 Bayhawks Season Ticket Holders
Sponsorship
Venue
TV Exposure
In Game
VisionOVERVIEW MarketingGame Day
Tailgate
The Bayhawks home is Navy-Marine Corps Memorial Stadium in Annapolis, MD. The stadium is centrally located and
uniquely positioned to capture lacrosse fans from all over Baltimore, Washington and the entire Chesapeake Bay Region. This fan friendly and sponsor friendly facility has emerged as
one of the premier lacrosse venues in the country, and has hosted some of the highest attended lacrosse games in history.
Sponsorship
TV Exposure
Venue
In Game
VisionOVERVIEW MarketingGame Day
Tailgate
• In 2014, CBS Sports Network aired live nationally televised games (26 total)
• All games not on CBS Sports were aired on ESPN3.com
Sponsorship
In Game
Venue
TV Exposure
VisionOVERVIEW MarketingGame Day
TailgateVIP Tent, On Field Access, Youth Lacrosse Scrimmages, Halftime Games and MORE!
Sponsorship
In Game
Venue
TV Exposure
VisionOVERVIEW MarketingGame Day
Tailgate
Hawkettes & Hawk-Eye
Sponsorship
Tailgate
Venue
TV Exposure
VisionOVERVIEW MarketingGame Day
In Game•Open two hours before every home game•Complimentary access for all fans with special Season Ticket Holder perks•Vendor opportunities•Advertising opportunities
SponsorshipMarketingGame Day
Marketing Rights
Direct Marketing
Signage
A select number of partners will be granted permission to use the Bayhawks marks for their own marketing purposes.
Examples include:• Official Medical Provider of the Chesapeake Bayhawks• Proud Sponsor of the Chesapeake Bayhawks• Save $1 off next purchase for every Chesapeake
Bayhawks goalEvents
SponsorshipMarketingGame Day
Direct Marketing
Marketing Rights
Signage
Target Bayhawks season ticket holders by including inserts
into the season ticket mailing.
Utilize Bayhawks email blasts and newsletters to
communicate with the lacrosse community.
Interact with fans at Bayhawks games with interactive fan zones, product displays, and
on-site activation.
Events
SponsorshipMarketingGame Day
Signage
Marketing Rights
Direct Marketing
Field Level Signage and BannersPA Reads, and Field Suite TentsYours for the entire 2015 season!
Events
SponsorshipMarketingGame Day
Marketing Rights
Direct Marketing
Signage
• Bayhawks Yearbook• Game Day Program Ads• Ticket Stock• Posters and Flyers
Events
SponsorshipMarketingGame Day
Events
Marketing Rights
Direct Marketing
Signage
We host many events throughout the year at our valued sponsor locations. Schedule your Bayhawks appearance today!
Contact
Information
For more information on 2015 Bayhawks Sponsorship Opportunities please contact :
Constantine SimantirasConstantine.simantirasthebayhawks.com
P: (443) 482-6094 x1812C: 240 426-0095
1997 Annapolis Exchange Pkwy. Annapolis, MD 21401
www.TheBayhawks.com