Bayala brand

„A World of Fantasy“

by

From figurine to fantasy story- bayala, the homeland of the summer- and shadow elves, was created by old-established German toys manufacturer SCHLEICH to give a home to its wonderful elf characters in 2007 .

- By now the world of bayala comprises more than 65 imaginative characters, consisting of elves, magical creatures like Unicorns and Pegasus, but also dragons and knights for the good.

- In bayala’s world children discover together with the different figurines their own creativity and delve into magic stories full of wonders and adventures.

- At the same time, 3 books* by Schleich help narrate more tales of bayala and its inhabitants.

*currently available in German only

bayala development • Since its market entry in 2007 the bayala assortment has been grown continuously by additional figurines.• Another new 14 figurines are in preparation for 2014, so that there will be 71 SKUs of bayala figurines by then. Therefore, the visibility of the theme is guaranteed as well for the future. • Since 2010 bayala is the second biggest sales volume leader within the overall Schleich product assortment and is growing year by year.

• The German publisher Blue Ocean started a bi-monthly bayala magazine in 2012 with a circulation of 82.000 per issue. • An international roll-out of the magazine is in negotiation.

The key characters

- In the center of bayala’s story are 5 friends of the summer elves:

- Princess Eyela- her sisters, the twins Sera & Surah- Eyela’s best friend called Feya- and the elf-boy named Falaroy

- Together with their horses, they experience a lot of adventures in bayala’s natural world. Their close friendship helps them succeed in even the hardest ordeals.

- Also on board are many little and special elves, such as Marween and of course the magic creatures, that make life in bayala so mysterious and fascinating.

Eyela – the graceful elf princess

“Eyela, Princess of bayala. Her destiny is to be queen of the kingdom of the summer elves. Her beauty and dignity out dazzles everything and so she is loved and adored by all the summer elves. Most of all, she loves riding with her best friend Feya and her two sisters Sera and Surah across the gentle green hills of the land of the elves. The soft blue of her wings is reflected in her dress. During the many adventures of the elves, she always demonstrates the true bearing of a princess: generosity and love toward all elves and animals.”

Sera – the delicate princess

“In the morning, as soon as the first rays of sun make the dew on the meadows of bayala glisten, you can see Sera, lost in thoughts, roaming through nature. When she bends down for a rare flower or plucks some of the precious leaves off a medicinal plant, a smile caresses her countenance, brightening it as only seen in a princess. With her knowledge about the healing power of plants, she has already been able to magically help many an elf. All her love belongs to nature, animals and plants. Yet soon, Sera's sheltered life is about to change and this delicate princess will become a great adventuress.”

Surah – the transformed shadow elf and the King's daughter

“Happiness has made its way back to Surah. She has returned home after being held prisoner for a long time in the kingdom of the shadow elves. Back to her twin sister Sera and to Princess Eleya. And look how she has already changed! The incredible pallor of her skin has given way to soft pink, her wings shine resplendent in gleaming blue, interwoven with white, green and golden shimmering tips. When she flies over the sun-drenched meadows and forests of Summergreen, the elf headquarters, she is lovelier than the loveliest birds in the land. Wherever she is, her friends chirp and flutter around her and the entire world beams with joy. And when, one day, her little green bird returns to her, her happiness is complete. Just like Sera, Surah is also sent on a long journey where she encounters new perils, great adventures and also a new friend.”

Feya – Eyela´s best friend

“When she laughs, the whole world beams around her. The flowers bend their blossoms towards her and the birds excitedly sing their loveliest songs. When, with her best friend, the proud princess Eyela, she flies across the sun-drenched expanses of their realm, the pair appear more graceful than the loveliest butterflies. Feya’s golden hair and pink dress merge in flight with her wonderful laughter. When she strolls across the meadows in front of House Summergreen, she captures the hearts of all.”

Falaroy – the proud, young elf

“Falaroy rides like the wind. Despite his youth, hardly anyone can match him in horsemanship and elegance. Except maybe Feya who likes to challenge this noble elf to riding competitions. Secretly though, she admires him for his courage and determination. Falaroy captures the hearts of the elf girls by storm yet he is devoted to a single one, the chosen one. A long time ago, he lived in the South of bayala, in the place where the two rivers meet. He came to the house of the summer elves to act as a brave companion to his princess in all her adventures. Soon, however, Falaroy must embark on a long journey by himself and survive many perils.”

Mystical creatures...

“... She is a little different and all the elves love her for that. Marween has red hair, red striped socks and rides a cheerfully decorated horse. Together with her racoon Piuh she's constantly coming up with new pranks, inventing funny magic tricks and most enjoys eating blueberry pie. The best thing about Marween are the funny stories that she loves telling in the evening in a circle with the other elves. Even Princess Eyela herself often rolls about with laughter upon hearing Marween's tales.”

Unicorns Pegasus – stallion with wings

Mohinya – the ice lynx

Asian magical being

...and Marween

Bayala as a license opportunity

With help of its characters bayala takes children and especially girls into the fascinating and timeless story of affectionate and caring but strong–minded elves.

The key values of Bayala are:

- Fantasy- Friendship- Adventure- wonderful wildlife and nature- good versus evil- mysterious encounters and enthralling stories

OR in short: ...everything that excites our little ones at the age of 4 to 10 years!

bayala´s characters do not only encounter awareness and likeability with children, but as well with the important target group of gift giving adults which is nevertheless partially based on the excellent image and quality of Schleich products in general.

Therefore, brand values and awareness have been created that allow us to successfully transfer bayala’s world into other product categories!

A licence for all areas

Food & Beverage

Home decoration

Stationery

Accessories

Apparel

Publishing

Toys & Games

CDs / Online

Style Guide Examples

Product examples

Paul N. Holmes

Partner for Spain and Portugal

Tel: +34 629 206 290

Skype: paul.n.holmes

Mail: [email protected]

For further information, talks and your ideas for bayala branded products please contact:

Bayala brand

Documents

Transcript of Bayala brand