Bavaria significantly improved global brand management · leading brewery in the Netherlands and a...
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www.woodwing.com Bavaria significantly improved global brand management Bavaria NV is a family-owned Dutch company in the beer and beverage industry. The firm is a leading brewery in the Netherlands and a leading producer of malt in Europe. Bavaria has subsi- diaries in France, Italy, Spain and the United Kingdom and employs 1,000 people. No fewer than 120 countries enjoy beer brewed by Bavaria. To optimize its brand management – an essential requirement in modern omni-channel marketing – Bavaria implemented the digital asset management solution Elvis DAM . The system is integrated with the online editor 2imagine for efficient localizations. The customer at a glance • Bavaria maintains its brands 8.6, Bavaria, La Trappe, Hol- landia and Swinckels via a wide variety of channels. • The visual experience of its customers has become in- creasingly important. • The Global Product Manage- ment Department is respon- sible for all images, video and artwork: the entire artwork creation process. Bavaria, a leading brewery in The Netherlands, selected WoodWing´s digital asset management system Elvis DAM as the basis for its brand portal. Challenges: ≡ The legacy environment did not offer a workflow ≡ The environment posed high traffic and ineffi- cient processes ≡ Brand consistency should be improved Solutions: ≡ WoodWing Elvis DAM Benefits: ≡ The new system im- proved marketing support to the countries ≡ It enables fast deploy- ment of campaigns ≡ It allows for full control of the corporate design ≡ Time and cost savings Case Study: Elvis DAM I Marketing
Transcript of Bavaria significantly improved global brand management · leading brewery in the Netherlands and a...
www.woodwing.com
Bavaria significantly improved global brand management Bavaria NV is a family-owned Dutch company in the beer and beverage industry. The firm is a leading brewery in the Netherlands and a leading producer of malt in Europe. Bavaria has subsi-diaries in France, Italy, Spain and the United Kingdom and employs 1,000 people. No fewer than 120 countries enjoy beer brewed by Bavaria.
To optimize its brand management – an essential requirement in modern omni-channel marketing – Bavaria implemented the digital asset management solution Elvis DAM . The system is integrated with the online editor 2imagine for efficient localizations.
The customer at a glance• Bavaria maintains its brands
8.6, Bavaria, La Trappe, Hol-landia and Swinckels via a wide variety of channels.
• The visual experience of its customers has become in-creasingly important.
• The Global Product Manage-ment Department is respon-sible for all images, video and artwork: the entire artwork creation process. Bavaria, a leading brewery in The Netherlands, selected WoodWing´s digital asset
management system Elvis DAM as the basis for its brand portal.
Challenges: ≡ The legacy environment did not offer a workflow
≡ The environment posed high traffic and ineffi-cient processes
≡ Brand consistency should be improved
Solutions: ≡ WoodWing Elvis DAM
Benefits: ≡ The new system im-proved marketing support to the countries
≡ It enables fast deploy-ment of campaigns
≡ It allows for full control of the corporate design
≡ Time and cost savings
Case Study: Elvis DAM I Marketing
www.woodwing.com
Project• The existing environment did not provide workflow support and had no localization tool. It com-
prised a first-generation digital asset management system.
• The environment resulted in high traffic and the processes left room for improvement.
• Issues were delayed time to market, as well as optimizable brand control in the countries.
• The support of an increasing number of channels, as well as trends such as the increasing product variations and shorter product life cycles resulted in a significant growth in the number of digital assets.
• Bavaria decided to invest in a modern, integrated environment for DAM and localization, support-ing its brand portal based on the Web CMS Plone .
Goals• The new environment should
improve marketing support to the various countries.
• Marketing materials should be available to employees and exter-nal partners 24/7.
• The system should enable signifi-cant improvements in brand man-agement and consistency.
“The increasing file stocks posed the need for effective digital asset management in order to avoid signifi-cant inefficiencies in the creation of our global marketing campaigns.
”Bavaria
Case Study: Elvis DAM I Marketing
With WoodWing´s digital asset management solution Elvis DAM, Bavaria optimized its brand management.
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• External users not trained on the system should be able to easily find the files they need.
• Another important objective was cost saving in the fields of creation and localization.
• The system should enable fast and efficient deployment of campaigns.
Evaluation• To select the most appropriate solution for the global brand portal, the team at Bavaria ran an
extensive evaluation process.
• Following the best-of-breed approach, WoodWing´s partner Graphit offered WoodWing´s digital asset management system Elvis DAM and, for localizations, the online editor 2imagine.
Implementation• Graphit conducted several workshops to identify the requirements.
• Graphit took care of the implementation of Elvis DAM and 2imagine.
• Bavaria’s design agency took care of the design of the brand portal, and the company´s web CMS integration partner configured the brand portal for the Web CMS Plone used by Bavaria.
• All key users were trained by Graphit in a train-the-trainer model.
Integration• Elvis DAM is integrated with 2imagine, a solution to create, edit, correct and localize native Adobe
InDesign and Illustrator documents online in a browser. Workflow controls drive the collaboration and production process.
Case Study: Elvis DAM I Marketing
“The Elvis DAM- based brand portal enabled Bavaria to shorten time to market significantly, as well as to control its corporate design much better worldwide.
”Ronald Leusink, Commercial Director at Graphit
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Case Study: Elvis DAM I Marketing
Results • All employees of Bavaria, as well as external designers and service providers, leverage the portal
to create the various marketing campaigns.
• Bavaria’s headquarters is now able to manage and distribute all digital brand assets.
• By using the brand portal, all users worldwide can search and download the images and marketing materials that they need.
• Below the line artwork can be localized via the online editor.
• Fever local creative agencies are needed.
• Bavaria’s brand consistency is much better guarded now.
Within the global brand portal of Bavaria, WoodWing Elvis DAM is integrated with 2imagine and the Web CMS Plone.
“The visual expe-rience of our customers has become increa-singly important and the number of channels we are feeding with rich content grew strongly. Also, trends such as more product variations and shorter product life cycles resulted in a substantial growth of digital media stocks.
”Bavaria
About WoodWingWoodWing Software was founded in 2000 to support companies realize the full potential of their content. Today brands, marketers, creative and pro-duction agencies, and publishers use WoodWing´s solutions to create, manage, share, distribute and monetize their content in print, web and social media as well as on tablets and smartphones – to stay competitive, to leverage new opportunities and to grow their business.
Be it on-premise or in the Cloud, WoodWing is a global leader in the field of multichannel communications and publishing as well as digital asset man-agement software. With its Content Cloud, WoodWing provides a single-source solution for fast, flexible and cost-effective content creation, produc-tion, management, distribution and analytics.
WoodWing has offices in Europe, the Americas and Asia Pacific, and works closely with over 80 experienced partners in more than 100 countries. The company is a long-standing Adobe Technology Partner and collaborates with a large number of other technology vendors worldwide. More information can be found at www.woodwing.com.
WoodWing EuropeZaandam, The [email protected]
WoodWing The AmericasDetroit, Michigan, [email protected]
WoodWing Asia PacificKuala Lumpur, [email protected]
Although every effort has been made to include the most up-to-date and correct information, no rights can be derived from this brochure.© WoodWing Software, 2016www.woodwing.com
The PartnerFor more than 30 years, Graphit (located in Krommenie, The Netherlands) has been a leading Dutch IT company in the field of publishing and communication workflows, specialized in implementing best-of-breed digital asset management and workflow solutions. Graphit has an expert team of consultants, system engineers and teachers. The unique combination of industry-specific expertise, efficient implementation, excellent support locally or remotely, and a wide product range makes Graphit the ideal partner for brand owners, publishers and studios of any kind and size. More information can be found at www.graphit.nl.
Case Study: Elvis DAM I Marketing
