Introduction To Future and Bauer

Bauer publishing is the largest privately owned publisher in Europe, they mainly publish in Germany, France, Spain and the United Kingdom but additionally they publish in the United States and Mexico.

Future are a smaller publishing company. Founded in the UK in 1985 publishing just one magazine where today they produce over 80 regular newsstand magazines, 62 websites and 25 annual live events.

Future Publishing

Future magazines, websites and events are managed between four portfolios: Music and Movies, Games, Technology and Active. Their biggest selling magazines include:

. Xbox 360 the official magazine

. Total Film

. T3

. Guitar World

. Maximum PC Future sells nearly 4 million magazines each month and they attract more then 25 million unique visitors.

Future : Priorities of growth

. Engaging prosumers: Future bases everything around their loyal consumers, these people are passionate about their interests, be they computer games, bikes, cars, film or photography. Their multi platform approach reaches them in print, online and face to face. . Strengthening commercial partnerships: Their main goal is to be the partner of choice for companies looking to target prosumers. Based on strong relationships they offer unique commercial opportunities to companies engaging with a valuable demographic of committed young at heart men. . Profitability drives growth online: With their focus on specialist communities, they are perfectly placed to exploit the internet. This is a growth opportunity for the business and one that enables them to build stronger links with their prosumer audience and their commercial partners. Online now represents 24% of total advertising revenue. . Focus on Basics: They have outstanding editorial quality and design excellence, all down to the passion and expertise of their people. . Focus on audience: Futures core audience is male, young mainly. Whether they are reading one of the magazines or attending an event, future has a unique insight into what makes the audience tick.

Bauer Publishing

The Bauer publishing group was founded in Hamburg 1875. The Bauer publishing group has grown from its humble beginnings as a printing house to become a worldwide publishing empire comprising 282 magazines in 15 countries with 6,600 employees worldwide and an annual turnover of 1.79 billion Euro. Most of the magazines published by Bauer usually gossip mags or TV guides. Here are some examples:

. Take A Break

. Bella

. TV Choice.

. TV Quick

. That's Life! 11 million woman read a Bauer title!

Bauer: Key Facts

.Bella Magazine: The majority of Bella readers are females with an adult readership of 713,000 with the median age of 48. The target market is woman at the age from 25-44 with children.. Take A Break: Like Bella magazine the target audience is woman from the age of 25-55 who are mothers. The female readership is 2,503,000.. That's Life! : That's life! Magazine is again a magazine for woman with children but their target audience is a little younger. The median age is 41.

Conclusion

To conclude, Bauer is a larger publishing company which producers a more well known range of magazines but is targeted at an older more middle aged audience. They focus more on the gossip in celebrity lives and produce a variety of TV magazines. However the international Bauer like in the US still focus on producing TV magazines but their is a wider range, for example they publish teen magazines for an audience of young teenagers these are some examples:. M.. J-14. Twist. Astro They even publish a magazine just on Zac Effron! Future publishing has a target audience of young males or ‘Young at heart’ which make their magazines very boyish, hence the magazines focusing mainly on PC games and Xbox gamers, although their is one magazine called ‘Girl Gamer’ which shows that they have to not just focus on males but make the magazines appealing to females as well.