Battlefield Sports presents Battlefield LIVE...And you are looking for a way to improve things....

Combat Entertainment Industry Report Battlefield Sports presents Battlefield LIVE

By Nicole Lander © 2013

Combat Entertainment is a business with a high tech edge

[COMBAT ENTERTAINMENT] Industry Report

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Battlefield Sports © 2013

U n i t 1 / 6 G r a h a m S t r e e t U n d e r w o o d , B r i s b a n e Q l d

A u s t r a l i a

i n f o @ B a t t e f i e l d S p o r t s . c o m

B a t t l e f i e l d S p o r t s . c o m

By Peter & Nicole Lander Gaming guns’ design may change from time to time from the photos on the web site or in this industry reports. Battlefield Sports is not a franchise. All business carries some risk, so a decision by a person to purchase equipment from us should be carefully considered including from independent experts.

Combat Entertainment

Industry Report [COMBAT ENTERTAINMENT]

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Contents

1 Introduction ................................................................................................................................................. 4

2 What is Combat Entertainment? ............................................................................................................. 7

2.1 There’s a Soldier in all of Us ............................................................................................................... 8

2.2 Call of Duty: MW3 - Launched across the UK ................................................................................ 9

2.3 HALO REACH – Launched across Canada .................................................................................... 9

3 The Rise & Rise of Games ........................................................................................................................ 11

3.1 The Intersection of Two Trends ........................................................................................................ 11

3.2 Battlefield LIVE is “Social” ................................................................................................................ 12

3.3 Right on Trend: LIVE Gaming .......................................................................................................... 12

4 Interaction not Automation ................................................................................................................... 14

5 Be Prepared for FAST growth.................................................................................................................. 15

5.1 Leverage Your Overheads .............................................................................................................. 15

5.2 Improved Team-Play ........................................................................................................................ 16

5.3 Team Scores mean Business Victories ........................................................................................... 16

5.4 Pump up Your Sales .......................................................................................................................... 17

6 Resources at Work for YOU ..................................................................................................................... 18

6.1 Games Handbooks .......................................................................................................................... 19

7 SATR System – An Overview ................................................................................................................... 20

7.1 Key SATR Features ............................................................................................................................. 20

7.2 The SATR statistics for Battlefield LIVE explained.......................................................................... 20

7.3 The SATR statistics for Laser Tag explained ................................................................................... 21

7.4 Using SATR for Zombie Games ........................................................................................................ 21

8 What Battlefield Sports can do for YOU ............................................................................................... 24

8.1 Battlefield Sports Team – Innovation & Continuous Improvement .......................................... 24

9 Appendix – Recommend Weapon Emulations by Model ................................................................ 25

9.1 What are the recommended range settings? ............................................................................ 26

10 Glossary ...................................................................................................................................................... 27

10.1 Laser Tag Terminology ..................................................................................................................... 28


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'It's like playing in a computer game & players like the ability to re-spawn & get back in as

opposed to paintball where its one hit & you are out. There is also no doubt when you're hit

as unlike paintball a pellet cannot bounce off. The other customer comment was how

addictive it is,” said Kevin, Devon UK

Combat Entertainment 1 Introduction If you want to boost your sales and expand your business but are not sure how to get started, then this Report is for you. If you’ve always wanted to be a part of the booming gaming industry this is your golden opportunity.

We all have an inner hero waiting to be unleashed. As the Call of Duty creators say “There’s a soldier in all of us.” We believe that money can be made from Your Battlefield Business.

If you want to turn

your passion into your profession,

then you are in the right place…

Everything we do flows from our belief in taking a computer game, and experiencing it LIVE. In other words we strive to create a "stage" where people can experience exhilarating & memorable times. Our goal is to create the one of the best times of a gamer's life, by tapping into the thrill of Hollywood action blockbusters. The way we do this is by making gaming guns, gaming inflatables, and unique games (we call Live-Plays).

We believe in a business that’s fun and adventure packed. We believe in getting crowds of customers who want a thrilling, interactive experience. And we believe in setting up a business using the most innovative, revolutionary combat entertainment equipment available on the market today.

Many people want to start a business, especially a gaming business. Few ever do. That’s why we wrote this Report so we can give you the insights and a plan on how to do so.

Instead of being stuck in an office all day, we are out in the action! For more than 12 years my husband, Peter, and I have perfected our business system and our patented gaming technology. Allow us to introduce ourselves to you…

Peter Lander Peter is a gamer, an entrepreneur, and the founder of Battlefield Sports. Peter is an acknowledged guru in the gaming world, and can today draw on close to two decades of


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experience. Peter has used his tertiary qualifications—Bachelor of Applied Science (Computers), Queensland University of Technology—and business acumen to found a brand new active recreation phenomenon, Battlefield LIVE.

Peter has extensive experience in the management of various diverse businesses including as the IT Director of his own custom software development company to benefit Battlefield Sports. Peter has a background in professional sports coaching. Peter’s sports, education, and computer experience, plus a passion for games have all been vital for the development of Battlefield LIVE. Today, Peter has realized his lifelong passion, the commercialization of live roleplaying games and is now the world expert in Battlefield LIVE Live-Play design. His business has been honored with many awards, including the Exporter of the Year (FNQ) and won the Australian Technology Showcase’s Member of the Year award. He continues to develop his understanding of the unique DNA code of the Battlefield LIVE business, and plans to continue developing and refining this experience over the years to come. As the founder of this new phenomenon in live gaming, Peter has been featured on prime time national TV programs, including Getaway, Queensland Escapes, Gold Coast Weekender and Brisbane Extra.

Nicole Lander Nicole Lander is a story teller, entrepreneur, and Mum of two children. Nicole cofounded the business with Peter in 1999 with a few thousand dollars and an idea: to take a computer game and experience it LIVE. Nicole makes electronic toys so gamers can participate in mock combat missions for entertainment. Nicole loves to write unique battle Live-Plays (or scenarios). Prior to launching Battlefield Sports, Nicole worked as a consultant for diverse groups from fire fighters to attorneys. She was the Editor of Auslink, a trade journal and edited a collection of autobiographies of public service women called Leading Lives. Nicole also co-wrote the book on how others can start their own laser tag business called Right on Target. Nicole loves games! Having first been exposed to table top role playing games, such as Dungeons and Dragons at University, she moved onto computer simulations and strategy games like Civilization. Nowadays, she has created live games enjoyed by more than a million gamers across more than 38 countries. A foundation of business administration and corporate communications borne from tertiary qualifications—Bachelor of Commerce, Griffith University, and a Graduate Diploma of Communications, Queensland University of Technology—and an enthusiasm for parties, has helped Nicole grow the outdoor laser tag industry from a niche hobby to a thriving international business. For her unique perspective in business and entrepreneurial achievements, Nicole and her business concepts have been featured in the Wall Street Journal, the Financial Review, the Australian, and many more metro dailies. Nicole has been acknowledged by the Federal Government as a leading business woman in the field of exporting. In 2009, Nicole won the prestigious Telstra Business Woman of the Year (Innovation) for Queensland. In 2011, her company won Exporter of the Year (Arts/Entertainment) in her home State.


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Dear Fellow Business Owner,

Strategy and tactics come and go but values and principles are timeless. They are fundamental to your success in business and in life.

This Report reveals seven powerful and proven battlefield business building secrets. Implement them and you’ll be on the fast track to discovering a way to make a difference and build and income doing what you love.

This type of combat entertainment is a whole new way to play a game, and a whole new way to experience the thrill of gaming. It is the convergence of a computer game with the exhilaration of the battlefield.

Whether you're simply keen to get started, or a small business owner, or an entrepreneur or someone engaged in FEC business, you can create your presence on the web, market your product successfully, achieve high-volume sales and avoid the mistakes that so many others are making.

If you are like most entertainment business owners you’re finding it challenging to get traction in your market and momentum in your business. You are busy. Heck, you’re way beyond busy. But your cash flow is not where you want it to be.

And you are looking for a way to improve things. That’s smart. You can either trail braze on you lonesome or you can follow the secrets revealed here. These are tried and tested business success secrets.

In fact you have a lot in common with the other combat entertainment professionals who have come before you. Peter and I have been were you are now. We’ve struggled with many of the same doubts. But as live gaming pioneers we’ve forged a path to battlefield business profits. And the purpose of this eBook is to show you that proven path so you can follow it too.

This is not a “get rich quick” scheme.

Your Battlefield Business will take bloody hard work and commitment. But our technology is proven our innovations are patented and we are here to help you towards success.

Yours sincerely,

Nicole & Peter Lander


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2 What is Combat Entertainment? Combat Entertainment is Laser Tag with a high-tech, modern twist. It is like a live computer game.

The game which modernizes laser tag has been made possible through Battlefield Sports’ technological breakthroughs enabling extended range of our gaming guns – inside, outside or mobile.

But how is Battlefield Sports different?

We offer you laser tag equipment built tough, that's royalty free and simple to operate.

The equipment is reliable. Our game is ideal for kids 5 years old and older.

We have various model designs - both sci-fi and military themes. We’ve got a range from light-weight polycarbonate these are small units (the Cobra).

The system is low maintenance. More it is designed with maintenance in mind e.g. simply plug in/ plug out boards and every plug is a different size so you can only insert the correct plug into its hole.

You can configure the equipment lots of different ways – with SATR you can emulate up to 69 difference weapons! Or simply use its "lock out" feature so you just turn 'em on and play. No installation required.

Patented Digital Technology: SATR SATR stands for small arms transmitter receiver. It offers real-time hit feedback system, via light effects (i.e. through the scope) and sound effects (i.e. through speakers). For example, the SFX feedback indicates “casualty” (wound), “killed” and “dead already.” Available in more than 12 languages. Plus we also have a softer semantics of “tagged” and “de-activated” which we call our “Laser Tag” sound scheme. Still not enough? The system is also customizable so you can add your own language (at point of manufacture).

Real-Time Scoring - Just like a Video Game No need to wait for a print out. Our system gives gamers real-time stats as they go, plus a game score and session score. The SATR system’s session statistics show each gamer’s “Battle Log” on their display at the end of each game the K/D and A/W ratio (where K is kills, D is deaths, A is Assists and W is wounds). This is just like a computer game!

If the gamer plays several games in one day or one session, then their stats including their total hits and kills, and accumulative ratios over all the missions played since the gaming gun was turned on/off. Or the “clear stats” command is issued by a master controller.

Gamers can also track their own statistics, such as shooting accuracy, number of hits, number of kills, on their own gaming gun, in real time.


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Portable & Turnkey - No central computer Our indoor laser tag system is 100% mobile because there is no central computer, the system is literally turnkey. No complicated installation.

You can take a portion of your arsenal to the village fair for promotional events to drive business back to your arena. We've solved the old-style indoor Laser Tag problem of moving a maze when your business had to change premises due to expansion, downsizing or failure to renew lease on existing premises

2.1 There’s a Soldier in all of Us Unless you’ve been living under a rock, you would know that the latest instalment of the blockbuster gaming franchise “Call of Duty” raked in $1billion-worth of sales in just 16 days according to the Financial Times blowing away the record set by its previous release.

This makes it the highest-grossing entertainment launch ever according to Activision, the game’s publisher.

“It was the most successful launch of an entertainment product, eclipsing any Twilight movie, Harry Potter film or James Cameron’s Avatar,” said technology reporter, Jason Tin, from News Corporation (source: The Sunday Mail, November 27th 2011).

Games are now, literary, bigger than Hollywood.

When the Call of Duty: Modern Warfare 3 was launched across Britain who did they call? Battlefield LIVE. (Learn more see section 1.2)

When HALO REACH was launched across Canada who did they call? Battlefield LIVE. (Learn more see section 1.3)

We all have an inner hero waiting to be unleashed.

Or as CoD says “There’s a soldier in all of us.”

This is the Battlefield LIVE secret, it is a way to boost your sales.

It is both a whole new way to play a game, and a whole new way to experience gaming. The convergence of the action game with the thrill of the battleground is changing interactive entertainment.

You can leverage on the million dollar budgets of video games because Battlefield LIVE is the personification of first person shooters. Old style laser tag arenas with their coin-operated redemption games are going the way of the dinosaurs.

Today’s gamers want more.


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2.2 Call of Duty: MW3 - Launched across the UK As part of the recent blockbuster launch of CoD:MW3 the British retail chain GAME invited Battlefield LIVE to be a part of the midnight event. Arguably the most anticipated video game in history called on Battlefield LIVE to add spark to its launch. For Call of Duty: Modern Warfare 3 November 8th was D-day. Across the UK there was a coordinated Battlefield LIVE maneuver at Launch of COD in conjunction with GAME stores. The event was attended by:

• Battlefield LIVE New Forest at Bournemouth, • Battlefield LIVE Pennine at Preston, • Battlefield LIVE Dundee in Scotland & • Tactics at Norwich (to name a few).

These battlefields combined forces for a fantastic nation-wide spectacular. The crowds of gamers were engaged with "armed escorts" bringing the game into the shops (very cool). The events included photo opportunities with gamers holding the Battlefield LIVE gaming guns. On display Battlefield LIVE were camouflage netting, Battle Boxes and P90s, as these are weapons in the game itself. In a good cross-marketing tactic a leaflet for each of the respective battlefield was included with each copy of the game itself.

2.3 HALO REACH – Launched across Canada The fourth release in the blockbuster Halo video game series "HALO: Reach" eager fans lined up for hours to experience the game live in Vancouver and Toronto.

In 2010, Microsoft partnered with Battlefield LIVE to run a series of live games across Canada.

A parking lot on West Cordova in Vancouver was transformed into a warzone, hundreds of people lined up one Saturday night, some for hours.

Gamers played against the Xbox team (the Covenant), with the goal of reaching and activating the UNSC obelisk.

People who pre-ordered were allowed to play a second game, as the Covenant defending team.

"You got a rifle which can be switched between semi- and full-auto, "magazine" of 50 rounds, and you had 5 lives. The Covenant players had 10 lives. Of course, I played rather instinctively and got some epic headshots," said Necro2607.


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"This was worth the four hour wait in line!" said Kurtis Kooznetsoff, one of the avid gamers.

HALO reach is an archetype first-person shooter game.

Despite economic jitters that is pinching consumer spending, for computer games "the industry is showing signs of recovery," according to Steven P. Musil of CNET.Sports™


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3 The Rise & Rise of Games Whether the videos games are played:

• on a PC, • on a console, • online, • or live,

gaming is on the rise.

What was once the domain of pimply-faced male teens has become mainstream.

"Games are the new normal," declared Al Gore in a keynote at the Games for Change festival in New York City.

“The success of the Hollywood blockbuster-like Modern Warfare franchise, which has so far earned more than $6 billion, is testament to the increasingly mainstream appeal of games,” said technology reporter, Jason Tin, from News Corporation (source: The Sunday Mail, November 27th 2011).

3.1 The Intersection of Two Trends Two trends are intersecting right here: Entrepreneurship & Gaming. With unemployment rates remaining uncomfortably high in many parts of the western world many go-getters are creating their own jobs. According to the Kauffman Foundation, 565,000 new businesses were created in the USA during 2010--the most in 15 years--as many new entrepreneurs were forced into it by the downturn.

"Young people know that there's a high likelihood they'll have to make it on their own," says Thomas Knapp, associate director at the University of Southern California's Lloyd Greif Center for Entrepreneurial Studies.

USC has seen a 13.2% year-on-year increase in students taking entrepreneurship courses at the school.

As well as the growth in the spirit of entrepreneurship, gaming is coming of age.

In fact, many say that the gamification of business is on the way up.

Gamification, put simply, is the process of using game thinking and mechanics to engage audiences and solve problems.


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In addition, studies from research firms including M2 and Gartner reveal that by 2015, U.S. companies will spend approximately $1.6 billion on gamification products and services; and more than 50% of the biggest companies worldwide plan to gamify their innovation processes.

Some examples of gamification are:

• Citations or achievement badges (think: Battlefield LIVE’s veterans program) • A progress bar towards completion of a task (think: Linked In) • Virtual points (think: frequent fliers, special clubs) • Rewards for certain actions (think: Happy Hour!) • Loyalty programs (think: by 10 get one free).

3.2 Battlefield LIVE is “Social” Some battlefields also publish their veteran’s citations and deployments under the gamer’s codename.

This helps create an espirit-de-corps.

It is a special “in” feeling people get when they come to your battlefield.

The idea of ranks and insignias while may seem a little corny to some, really do help both the gamers and the staff get into the zone of participating and running a milsim game.

One of the keys in live gaming is the ability to “suspend disbelief” or in other words, really get into the game or scenario.

One of the ways to encourage this is for the gamers to use a “handle” or “codename” when playing. Just like gamers do when they play online.

Playing Battlefield LIVE is social because there are only team victories.

Seth Schiesel, of the New York Times, says nine of the 10 top-selling games include a significant multiplayer component.

"If new acceptance by the masses is one pillar of gaming's future, gaming's emergence as a social phenomenon is the other," he said.

Consider the massive online gaming phenomenon, World of Warcraft, which now has more than 11 million members.

Why?

Because it is social. And we all know how popular social media such as FACEBOOK has become.

Likewise Battlefield LIVE captures the social aspects of gaming.

3.3 Right on Trend: LIVE Gaming Today’s gamers want a faster, diverse, random game.

And today’s parents want the convenience of having the game close by! With the huge popularity of video games people of all ages love the LIVE version.


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0102030405060708090

100

2003 2006 2007 2010 2011 2015

PriceWaterhouseCoopersprediction of worldwide gaming growth

"WOW! We opened our business with our first soccer tournament this

weekend. We were the hit of the show. Everyone that played was a

raving fan. The equipment is awesome and many said 'we were

the highlight of the tournament'. Thanks to you, for all your hard work and partnership to get us going. Thanks again." Patrick,

United Kingdom.

USA Today says the global video game industry is worth $60 billion.

First-person shooters currently account for about 16% of all console video game sales, and that's expected to increase, says Baird Equity Research analyst Colin Sebastian.

PriceWaterhouseCoopers predicts that global video games sales will expand to $87 billion in 2015 — an 8.2% compound annual increase from $56 billion in 2010.

The fundamental demand for combat games is clear, particularly from a generation of players that have been brought up with combat computer games such as Counter-Strike.

Peter Winkler was the former the managing director of global marketing for PricewaterhouseCoopers' Entertainment and Media Practice.

"In the past, the video game market was perceived as a less traditional industry, filled with creative types and mavericks," Winkler said.

"But in the last five to 10 years, there has been a real surge. It is now more mature and resembles the film industry, with big revenues, hit titles and production costs. Large entertainment and media companies can't afford to ignore it."

You’ve heard it before: videos games are, literally, bigger than Hollywood.

Tried and tested on millions of gamers across more than 35 countries this LIVE gaming is action from start to finish. Parents “get it” instantly, teens love it.

And you profit from it.


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“We are still getting plenty of return business for Laser Tag and are

especially pleased how Battlefield LIVE has complimented the existing

Ten Pin Bowling business. Rather than detract from the bowling

numbers, it seems to have boosted them” Peter Mc, Victoria

4 Interaction not Automation The player IS the game.

In today’s busy society customers have a buffet of entertainment choices from which to choose: • Watching a movie • Riding a rollercoaster, or • Reading a book.

All might insight an emotional response from its audience.

But these experiences are vicarious.

The audience is just swept along with the story, the rattling, bumpy track, the plot twists….

Sure, these are good fun. In fact we love the thrill of the coaster as much as the next guy.

But it is entertainment without really interacting with the experience.

Computer games changed entertainment forever. PC, Xbox & Playstation now generate more revenue than all of Hollywood.

The reason?

Because 1st person shooters enable players to drive the action.

To make the story unfold, according to the gamer’s will, your will. It is about being a contender rather than a spectator. It is interaction not automation.

Now Battlefield Sports has brought computer games to life in “Battlefield LIVE”.

Gone are the traditional ranking scores (individually from best to worst) associated with indoor laser tag. Gone are the score sheets. Where Johnny’s birthday is ruined when he sees on the foyer monitor, displayed for all his friends, that he scored a big fat zero.

This is how many combat entertainment entrepreneurs are sabotaging their efforts, without even realizing it.

Today Battlefield Sports brings you a whole new paradigm for FECs.

A new way to play.

A game where Johnny or Michael can become Arnie or Rambo for a day. And there is no score sheet to say otherwise.

We have a catch cry: “heroes made here!”

This is a way to smash your attendance records. This is a way to boost your sales. This is a way to keep them coming back.


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"This is a REAL LIFE computer game, Battlefield Sports' certainly deserve their finalist award in the national innovation competition the 'Next Big Thing' Award," said Nic, Qld,

Australia

5 Be Prepared for FAST growth Some Wall Street hot-shots said the Global Financial Crisis was the beginning of the end.

But here in our local business our order book is booming.

Our brand of combat entertainment has ensured our sales are thriving, despite the slow-down elsewhere.

Internationally recognized for our innovative and thrilling live gaming experience, our event bookings are up even with talk of doom and gloom elsewhere in the economy.

The live gaming sector continues to enjoy stellar retail growth, with consumer demand remaining high.

The team at our premier destination for fun in the forest is celebrating today after a big retail month.

Attendance numbers this year surpassed last year’s record-breaking totals.

“While this surge might be surprising to some, just look at what is driving it. More people know about, and demand, live gaming as part as of their entertainment agenda,” Nicole Lander, co-Founder of Battlefield Sports said.

“The reason is that in tough economic times, consumers search for value, even harder. They compare live gaming with the traditional theme parks or even go-karts and they discover, dollar for dollar, per minute of entertainment combat entertainment far out-stripes the competitors.”

“The reason why we can offer this value-for-money service is because our operation can scale to hundreds of gamers playing simultaneously,” Nicole Lander said.

5.1 Leverage Your Overheads For existing fun fair business, Summer Camps, multi-activity centers like YMCA, adventure parks, laser tag centers and the like, Battlefield LIVE provides a unique and popular new attraction, which at the same time is remarkably safe.

If you've already invested money in establishing:

• an indoor multiple activity or sport facility, • an FEC, • a Summer Camp or YMCA, or • a Paintball field

then you can leverage your player database and invite them back for a new and exciting offering from your business.

"Our BIG idea is the instant real-time "hit feedback" system. This is absolutely ground-breaking technology and the subject of an international patent. It totally revolutionizes the game. Our studies show this invention produces far more dopamine* for more of an adrenalin pumping experience,” said Peter Lander, co-Founder of Battlefield Sports.


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"I could not be happier about my decision to start my maverick party

business," said Tom, Washington DC USA

“The gaming guns have the WOW factor, and there is mass potential for game play for example using ammo dumps via ref gun, makes the game play identical to computer games.

The most valuable part to us of this system is the mission start, mission pause and mission end! Mission start so easy to use, and also when you need to have a moment with a specific player, to pause them, they are dealt with quickly without having to hunt them down and have a word!

The kids were in awe of the P90 is a massive hit as well. I would highly recommend SATR ASAP to all existing sites, this is so impressive,” said Lisa, Oxford, UK

“Venues that have this technology will be far in front of venues that don't. With such a major advance in the gamer experience, it is clear only venues with this will survive and thrive in today's instant communication and technology buzz environment,” said Peter Lander.

“Only the best will do to protect your business."

5.2 Improved Team-Play Teamwork is greatly enhanced over what is possible indoors because you have much more space to make formation moves.

Experienced clans often make formations such as patrol formation with point, skirmish lines or the traditional wedge formation.

This is something you never see in old-style indoor arena tag. The use of two-radios truly enhances the team experience. For all combat simulation sports most customers come in groups.

By organizing along team lines and by providing an experience that encourages teamwork, players are more satisfied and therefore come back more often.

This improved team play also enables outdoor laser tag to be very effective in corporate team building exercises.

Indoor arena laser tag is generally a very fast shoot them up game because of the confined space.

Typically with indoor laser tag the scoring system encourages players to strive for individual points and raise themselves personally up the ladder.

Now we aren’t against ladders per se, only individual rankings.

We believe clan (or team) ladders are better.

5.3 Team Scores mean Business Victories With Battlefield LIVE, only team results are important and only team performances are recognized.

The emphasis on team objectives, team scoring, varying challenges and space to implement maneuvers such as flanking, patrolling and ambushing are the key points of difference between us and old fashioned laser tag emphasis on individuals.


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"We have been absolutely blown away by the positive feedback & reaction from our customers. The

SATR equipment has been incredibly well received & every

session we have run has left players totally impressed.

Our customers are amazed at the technical capability of the

technology & particularly the close replication to online or console

gaming. It is so easy to play & we literally have had all ages playing

from 7yr olds to 70yr olds & everything in between. We have only just scratched the surface in terms of the market penetration & look forward to a superb summer

with many more satisfied customers getting the Battlefield

LIVE bug!" said Graham, Cambridge UK

Morale is also a factor, in old-style laser tag typically players are immortal, while they can be disabled for a few seconds when hit, and they cannot be knocked out of a mission.

This impacts the style of play, without any risk of being knocked out, players are encouraged to be extremely reckless in their playing style, engaging constantly.

Battlefield LIVE on the other hand, harbors the risk of being knocked out, it often takes strong leadership and courage to get a squad moving forward into an attack while under fire or to take the point position in a patrol.

Since leadership and courage are the things one is trying to develop in corporate team building, Battlefield LIVE is far superior.

5.4 Pump up Your Sales Be prepared for FAST growth. Consider if the system is scaleable.

The key to zouping up your profits is

putting through as many players as possible, as quickly as possible, while the gamers are having a fantastic time.

You will need to keep pace with the growth in live gaming. As they say: ‘time is money.’ Being able to pump through loads of gamers who are thrilled out of their brains and can’t wait to return is the secret of a successful combat gaming business.

Here’s an example for you:

More than 10,000 young scouts will hit the local show grounds in an attempt to break a world record for the biggest game of tag. The Boy Scouts have booked 550 laser tag gaming guns so 500 scouts can play at a time.

Two sessions a day, morning and afternoon, are planned for the 10 day festival. So a new world record of more than 10,000 people playing tag at one event will be set.

Now that’s what I call scaleable!!


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Stuart from WA USA experienced 300% growth compared to last

year's figures, he explains his Very High Confidence re Expansion: "I

expect to double next year’s revenue. We have plans in place

to make it happen, and infrastructure that will sustain it."

6 Resources at Work for YOU At Battlefield Sports we are here to provide you the best possible tools to help your business be successful. In fact we have written the book on the subject called “Right on Target”.

We’ve also established an online educational website set up especially for all our customers – battlefield owners and operators, called the "Battlefield Sports University".

Once logged in you can access the specialized skills, knowledge and experience from the BFSU team 24/7. You will be given password access so that you can sort out any problems immediately.

Here’s a sample of what’s available through the university…

Marketing Faculty—loads of marketing goodies like press release templates, examples flyers & coupons, example party invitations, TV commercial and radio scripts, image library and much more! This is a MUST HAVE. It will save you $thousands.

Video Faculty—including...

• “Flying with Eagles” a 62minute video by Steve Mills, expert in sports/leisure marketing. He explains how to optimize your Marketing Pillars, including referral (or word of mouth) marketing and incentive schemes. Steve tells a fantastic story about a brilliant taxi driver he met in Birmingham to describe how your business can be the best you can be.

• “80/20 How to get Peak Performance” a 5 minute video by Shaun Browne, former Head of Sales focusing on Richard Koch’s Pareto Principle.

• “Web Marketing 101” A 38 minute interactive webinar by Nicole Lander covering topics such as ‘pay per click’ and search engine optimization online marketing strategies.

Maintenance Faculty-- useful advice on how to maintain all your our equipment with easy to follow videos. Through this maintenance program your equipment will last longer and won’t need to be replaced as often.

And lots lots more! You simply cannot get access to this resource anywhere else.

Nicole & Peter also believe you get out what you put in, so we encourage you to Network with your fellow battlefield owners.

Get Involved!

You can benefit from the knowledge and experience of your fellow battlefield business owners. The online forum is where gamers & battlefield operators can discuss and exchange ideas.

Our online forum has more than 850 members. Here you can network with both operators and gamers. Topics range from gaming videos, to battlefield tactics, and gaming guns, from beginners games to veteran’s scenarios.


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There are also sections for each part of the world - the UK, USA, Canada, Europe and Australasia. Each field operator is welcome to start their own section for their local battlefield postings. We call it “combat involved.”

Our Facebook page has also been effective in connecting directly to our gaming community. There are more than 4,000 fans who regularly get involved in the brand. Gamers regularly upload their own photo of them having fun, plus we here at HQ add photos, videos and snippets of info onto the facebook page.

Likewise there is a twitter feed that we encourage you to follow.

We invite you to join in, if you haven’t already!

6.1 Games Handbooks Benefit from the knowledge and experience of more than 10 years of running Live Games. We have put together a Handbook of Games, for both indoors and outdoors, so you don’t have to worry.

The games themselves we call “live-plays”. Live-Plays are just like a screen-play, they cover the background, character, and scenes.

We have a summary of the best games called “The Basic Games Handbook” here you’ll get 5 games which you can play outdoors and 5 games you can play indoors.

The Basic Games Handbook covers:

• Games to make you money • The most popular games • Sure-fire tactics!

Once you’ve mastered the basics you may wish to challenge your gamers and go for more advanced games such as WW1, or WW2 re-enactments or other live role plays.

This “Comprehensive Games Handbook” explains more than 50 live games (or as we call them Live-Plays), including how to run a clan war. It really is comprehensive with more than 200 pages!


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7 SATR System – An Overview SATR is short for Small Arms Transmitter/Receiver. SATR is an electronic system used for the live action combat simulation for entertainment. SATR is purposely designed to be configurable to be suitable for “Laser Tag” style games all the way up to realistic training programs for the military.

Each SATR unit is capable of acting in various modes. The options include:

• Weapon • Master controller • Battle box (medic box,

ammunition box, Domination Box) and

• A Mine (claymore, dirty bomb).

7.1 Key SATR Features • Software support for 69 different

small arms including a range of hand guns, sub machine guns, rifles and machine guns

• Real time hit feedback • Real time on gun individual

performance statistics • Back lit LCD display (back lit

controlled by a special button) • Radio control system to help staff

manage the games • Three difficulty levels • Automatic re-spawn counting • Indoor support (lower infrared power • Removing of friendly fire (optional) • Smart medic and ammunition boxes • Three mine modes. • Laser Tag settings (when the language selection is “Laser Tag”)

7.2 The SATR statistics for Battlefield LIVE explained Take a look at the image overleaf. On the display “H” stands for hits. Now gamers know exactly how many hits they have made. “K” stands for kills.

Say a gamer has 4 hit points: 1. the first time you shoot them your opponent will hear a near-miss sound effect, like a bullet

whizzing past, 2. the second time you hit them they will hear an “OAUGH” or wound sound effect, 3. hit ‘em again and they’ll hear another “OAUGH” and 4. the last time you get ‘em they will hear the “AAAAAARGH!” dead sound effect.

On your display (see below) you will see H 0 K 0. Because, in this example case you used 6 bullets for 0 hits, your accuracy percentage is 0%.


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Different SATR guns are allocated different amounts of ammo depending on the weapon it is currently emulating.

Next “R” stands for reloads, in this case the gamer has 14 of a possible 15 reloads left. “S” stands for number of spawns (how many times you have been re-spawned).

The next section represents the gaming gun’s current weapon’s range

• Lng: Long (Outdoors for machine guns and most rifles)

• Med: Medium (Outdoors for carbines and the personal defence weapons)

• Sht: Short (Outdoor for sub machine guns) or

• Ind: Indoor (All units operating in a tight indoor environment or around inflatable’s).

The letters “FA” stands for Fully Auto, you can also have SA for semi-auto or BA for bolt action.

At the end of the game the “Game Stats” screen will automatically appear. It shows your K/D ratio (kill/death) as well as you A/W ratio (assist/wound). In the latest code, when you are playing a Domination game it will show your number of “O”s – the number of times you’ve got the object. Or in other words how many times you’ve owned them!

7.3 The SATR statistics for Laser Tag explained The system is easily swapped over to a more family friendly theme which we call “laser tag”. When you turn the gaming gun on and select “laser tag” from the menu all the sound effects and screens will automatically swap.

For example instead of saying “kill confirmed” when you’ve got someone the unit will say “de-activated”. Also the screen will change, instead of showing a H for hit, it will show T for Tag.

7.4 Using SATR for Zombie Games Our latest innovation is Zombie Games.

The way to zoom-zoom sales is to tap into the latest trends. One of the hottest trends is zombie entertainment.

A few years ago it was vampires. Today they’re dead. The new way to go is zombie games.


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Zombie games can be run across a continuum of entertainment: from g-rated fun to hard-core, full on r-rated scares.

Backyard Zombies

This is perfect for a special event such as Halloween. Customers can run the games themselves in their own backyard. This is “g” for general, family-friendly fun.

When you turn the gaming gun on select “zombie” from the menu and all the sound effects will automatically change. And boy oh boy, are they cool.

Zombie Laser Tag

Zombie laser tag is a light-hearted take on the zombie genre. Games can be played in an outdoor battlefield or in an indoor arena. When we run zombie games typically we run it this way:

• First 15-20 minutes registration, kit-out, mission briefing • 3 x 10 minute games. 1/3 start as Zombies 2/3 start as Survivors. Everyone rotates and takes

a turn as starting as a zombie. When the Survivor “dies” then they return to the Medical Facility (their base) and respawns as a zombie. So as the game progresses, there are more and more zombies!

This is what we call a “PG” or parental guidance rating. Our games, for example, were recently featured on the prime-time national TV Show the “Great South East” so it is very accessible to a mainstream audience.

Zombie Entertainment & Rides

To really make the most of the horror theme then creating a zombie entertainment experience requires the use of dedicated actors. So the survivors are the paying customers and the zombies are actors, running (and screaming) to a script.

Adding costumes and make-up and special effects add to the realism. This could be likened to an “M” or mature audience rating.


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Lights, Camera, ACTION!

This sort of thing works fantastically in a high through-put attraction in a theme park. No, delete theme park and make that SCREAM PARK!

A series of rooms, each harder [for challenging] than the last, with a simple scenario is a proven formula.

This is best done indoors where the game master can control the environment. This is a multi-player thrill. We’d rate this as MA for a Mature Audience.

Gore, Blood & Zombies

The zombie theme is an opportunity for a fully immersive theatrical experience. This way you can leverage from the success of the TV series the “Walking Dead” and video games like “Nazi Zombies” (from Call of Duty).

The latest, and some say greatest, is WWZ with Brad Pitt.

This, again, is likely to be a series of rooms each more challenging than the last. However this time the setting has a complex scenario and a comprehensive back-story. Some operators have done this one a Limited Season.

Just like they do on Broadway.

This “limited season” creates a sense of urgency. Here you’ve got a real first-person-shooter LIVE.

Done to the n-th degree is a full on “R” or restricted rated experience.


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8 What Battlefield Sports can do for YOU Battlefield Sports provides its customers with both Laser Skirmish equipment designed for commercial use and an optional consultancy service. Latest information on equipment packages is best obtained from www.battlefieldsports.com web site.

The optional consulting services provided by Battlefield Sports include:

° Marketing Advice

° Mission Design that suits your battlefield/s

° Battlefield design

° Staff Training

° Web site design and hosting

° Equipment maintenance

8.1 Battlefield Sports Team – Innovation & Continuous Improvement At Battlefield Sports we are here to offer other live gaming enthusiasts a chance to benefit from our experience.

For our unique perspective in business and entrepreneurial achievements, we have been featured in the Wall Street Journal, the Financial Review, and many more metro dailies.

In fact Nicole was recently featured as the cover-story in a national technology business magazine, NETT.

The pair has a gung-ho attitude when it comes to helping customers get the best solutions for their business needs.

Nowadays the games they've created have been enjoyed by millions of gamers across more than 40 countries.


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9 Appendix – Recommend Weapon Emulations by Model Battlefield Sports recommends that gamers are restricted in what they configure their gaming gun too. It’s important to retain game balance and the principle of what you see is what you get is maintained. In our Comprehensive Games Handbook certain Live Plays specify particular models and when they do, that takes precedence over this list.

BATTLEFIELD SPORTS’ MODEL

RECOMMENDED WEAPON EMULATIONS

SCORPION Scorpion,MP5 (not SD),M-3 Grease Gun, Owen SMG, Sten Mark 2, MAT 49-20, MAT 49-32, PPS-43, MP38/40,

SPITFIRE UZI (preferred), MP5 (SD) – this should only be used for special Live Plays. M-1928a1 Thompson, MP18,

P90 FN P90, MP28-50,PPsch-41

COMMANDO Commando, AK47/AKM, Simonov Carbine SKS, AK74, M1903 Rifle H&K G3, M1 Garand, Lee-Enfield SMLE, Steyr AUG, FN-FAL / L1A1 SLR, L85A1-2/SA80, H&K G36, Kar 98K

COMMANDO SNIPER

M24 Sniper Rifle, Dragunov SVD, Musket

COBRA “Laser Tag”


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9.1 What are the recommended range settings? The range of a gaming gun is determined by the range configured by the user and also the type of lens assembly used. A lens with a long focal length such as found on the Morita model, causes the beam be tightly focused increasing the range but making it necessary for the shooter to be more accurate. The diameter of the lens impacts the amount of infrared light collected by the lens and re-focused into a beam.

Gaming Gun Model Lens assembly Range Effect Beam width Commando 46mm lens with 158mm focal

length Very Long Standard

Scorpion 40mm lens with 100mm focal length

Medium Standard

Spitfire 40mm lens with 100mm focal length

Medium Standard

P90 40mm lens with 100mm focal length

Medium Standard

Cobra 40mm lens with 100mm focal length

Medium Standard

The software settings establish how much current flow goes to the infrared LED -- the more current; the longer its range. The range categories in ascending power are indoor (set by using the indoor mode), short, medium and long. To minimise infrared bounce and sometimes to provide game balance between different weapons, ranges other than long are sometimes appropriate.

.

Terrain Recommend SATR range settings

Indoor with line of sight generally less than 30 metres

Indoor

Indoor with line of sight over 30 metres Short Jungle, medium forest and dense forest Weapon Defaults Light Forest, open or outdoor urban Long


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10 Glossary Term Definition

A Zeroed gaming gun

A gun that shoots accurately on first trigger pull when correctly aimed. The gun is hitting the target indicated by the Red Dot or Cross Hair scopes by aiming above the sensors the same distance the lens is below the scope

AO Area of Operation. This has a military term and can be used in situations where it is clearly explained to the customer or where the group is familiar with the term – this is the area of play bounded by defined boundaries

Battlefield LIVE

Live combat simulation game directed at Teen and adult gamers & Corporate events.

Beginner’s LIVE-Play

Introductory mission that has simple objectives and rules with lots of re-spawns

BFSU Battlefield Sports University. This is online and is password protected for access by field owners.

Check list A list of equipment, materials and/or actions required on a post for the staff member to check off each time it is done to ensure nothing is missed

Clan War Tournament played for trophies and/or prizes aimed at veteran players (those who have played more than 20 times)

Configuring a Gaming Gun

Using the display to set up a gun with various “lives”, “sounds” and delays (refer to the Equipment Handling Procedure)

Death Match This is a session where players make up two teams. There are Unlimited re-spawns & a set time. The team with the least number of re-spawns WINS!

Family Fun Session

A session for primary school aged children and their Parents, or carers, played in 15 minute game increments

Hit A hit is when a player’s sensors are hit by another player’s fire. It registers an “ouch” each time and reduces the hit point counter by 1

Laser Skirmish A brand of outdoor army games of 15 minute duration run for Primary School age children’s birthday parties & their parents

Laser Tag A more sci-fi theme aimed at home birthday parties and Vacation Care events or any polictically sensitive group. Do not use the terms "shooting" or "combat" or "gaming gun" when dealing with a Laser Tag event.

Live-Play The script for a live action scenario, including mission objectives, descriptions of scenes, conceptual situation maps and props (such as which gaming guns will be used), and if relevant, team backgrounds. Live-Play is a combination of theme and plot usually with specific mission objectives for the teams involved. A typical Live-Play includes victory conditions, suitable terrain, length of game, hit points, re-spawns and sometimes special rules and weapons.

Live-Play Briefing

The C.O. briefs the gamers on gaming gun operation, safety rules, and the missions to be played in a particular session.

Live-Play C.O. A C.O. stands for Commanding Officer, this is a trained Staff Member who oversees operations from the time of leaving the warehouse to return to the warehouse and which is for under 100 players and up to 3 other Staff

LMG Short for “light machine gun”, generally air cooled machine guns that can be carried and utilized at the squad level by infantry. LMG’s are usually bipod mounted. LMG’s are prone to overheating and therefore cannot sustain continuous fire for extended periods.


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Private Session This is a session strictly for the client and their guests and is at a time and place of their determination

Public Session A site where regular games are scheduled & held at regular and fixed times and open for several different groups to book into

Referee or N.C.O

N.C.O. stands for Non-Commissioned Officer - a trained or in training, staff member who assists the C.O. run the event

Re-spawn This is a function by a referee in the session whereby a player’s hit points are restored by use of a special gun or key. After re-spawning, a player can continue the game and in a Death Match it is the number of re-spawnings which determines the game outcome. The lower number of re-spawnings is the winner

Valuable Final Product (VFP)

This is the product produced by a staff member at his/her post. It is a “thing” not just something one does. As a staff member we get paid, receive support and reward & satisfaction from the job. In return for that we do not simply do things. We actually produce a final recognisable product that is at least equal in value to what we receive. For example there could be the idea that one is paid to be a Referee – in actual fact we are paid for a well refereed game or a safe, enjoyable and fair game. It must be something which one knows one actually “got” as a result of what one “did”.

Veteran A gamer who has played more than 20 times. These guys are generally not allowed to book into a "Beginners" session, otherwise they will smash the newbies.

10.1 Laser Tag Terminology In SATR different terms are used on the display and also on spoken sound effects when the sound scheme is set to “Laser Tag”.

Here is how to translate between normal modes and Laser Tag modes.

Standard Term Laser Tag Alternative Shoot Tag Kill Deactivate Dead Already Deactivated Already Weapon Phaser Submachine gun Small Phaser Rifle Medium Phaser Hand Gun Tiny Phaser Machinegun Large Phaser Spawn Reactivate Gun Phaser Firing Tagging Dead Deactivated Wound Tagged Hit Tag Battle Game Mission Game Reloading Charging Magazine Charge Reload Charge Gaming Gun Phaser READY DISPLAY LETTERS H T K D A (top line) C

Battlefield Sports presents Battlefield LIVE...And you are looking for a way to improve things....

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