Battle of the shelves
description
Transcript of Battle of the shelves
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Packaging:
armour ofretail warfare
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What drives your packaging choices?Are you sure your packaging is he right armour to help you win the Battle of the Shelves?
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Back then, the package was the brand
Operational Efficiency was not very high on the agenda, nor agility or sustainable processes...
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The battle wasn’t quite that complex
In the final moment of truth you expected your packaging to help you outsmart the competion
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Today, the rules have changed
Wipeout Retailing requires a more modern toolkit. Is yours flexible and fit enough?
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Hope seems an omnipresent marketing strategy
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Should you decide to take control, do it well
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2010 Challenge: battlefield of complex forces
Shopper Marketing Supply Chain
Sustainability
Impaqtum unties the knot
Balance interests => winning solutions
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Recognise packaging is a team sport
Business mission:
“Engage Impaqtum to develop and implement packaging strategies that balance and optimise market value, sustainability and product supply
costs.”
In short:
Apply a team workout programme to create winners in the
National and European Retail Championship
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Impaqtum delivers tangible results, step by step
• Packaging that delivers results in store
• Savings in the end-end supply chain
• Sustainable solutions and processes
• Agility and freedom to adapt to the waves of time
• Speed: reduced time to market
• HOW? Give us a call to learn more!10