Battle Of Minds 2007, Khulna University
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Transcript of Battle Of Minds 2007, Khulna University
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Reviving Shrimp Industry In Khulna
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TOP STORIES
K Consulting group proposed a grand plan for reviving shrimp industry in Khulna
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Shrimp in Khulna can not sustain a long - Prothom Alo
TOP STORIES
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Khulna still promises sustainable shrimp cultivation
TOP STORIES
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Some countries succeed in shrimp culture tremendously
TOP STORIES
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A rocking Shrimp industry cluster has been proposed by K consulting group
TOP STORIES
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Shrimp can work wonder
TOP STORIES
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K consulting group proposed a plan to revive Shrimp Industry
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Sustainability Matters??
Biodiversity Loss
Salinity
Mangrove
Long - term Production
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Sustainability considerations-
ENVIRONMENT
ECONOMIC
SOCIAL
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Sustainability considerations-
ENVIRONMENT
ECONOMIC
SOCIAL
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Sustainability considerations-E
NV
IRO
NM
EN
T
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Sustainability considerations-E
CO
NO
MIC
GDP Contribution- 0.8% (2006)Employment Generation- 765960 (2005)
GDP Contribution- 2.5% (2015)
Employment Generation- More than 100000 (2015)
Increase in per capita income, employment generation, improved life style
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Sustainability considerations-S
OC
IAL
Total employment-765960 (2005)
80% in processing units
75% mother shrimp fishing
Gender equality, less crime, population control
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Shrimp Industry Cluster in KhulnaIN
DU
ST
RY
CL
US
TE
R
Shrimp Research Institute
Modern Hatcheries
Training Institute
University
Improved Intensive Gher
Hi-Tech Processing Plant
Transportation Facilities
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Shrimp Industry Cluster in KhulnaIN
DU
ST
RY
CL
US
TE
R
Training Institute
Hatchery
Research Institute
University
Processing Plant
Sundarbans...
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Shrimp Industry Cluster in KhulnaIN
DU
ST
RY
CL
US
TE
R
Investment Required-
Sources of Fund-
Implementation Period- 2008-2011
Government, FDI, Local Interested Groups
$ 20 Million
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Success StoryS
UC
CE
SS
ST
OR
Y
Thailand
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Reviving Shrimp Industry In Khulna
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Industry AnalysisIN
DU
ST
RY
AN
AL
YS
IS
A growth of 10% production of shrimp in Asia
creates a 10.5% growth of market in
USA
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Industry AnalysisM
AJO
R E
XP
OR
TE
RS
Source: Global Trade Atlas, with FAS estimates.
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
$B
illi
on
Thailand
China
Indonesia
India
Denmark
Netherlands
Mexico
Canada
Ecuador
Malaysia
Belgium
Brazil
Argentina
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Industry AnalysisM
AJO
R I
MP
OR
TE
RS
Source: Global Trade Atlas, with FAS estimates.
Source: Global Trade Atlas, with FAS estimates.
0
0.5
1
1.5
2
2.5
3
3.5
4
$Bil
lio
n
US
Japan
Spain
France
UK
Belgium
Denmark
Italy
Canada
Netherlands
Germany
South Korea
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TH
E S
HR
IMP
MU
ST
s
Be safe
Have a Good Taste
Not too Expensive
Be Large Sized
Be Healthy
Be Produced without damaging the Environment
Be Produced by respecting Ethical principles (Child work, fair prices etc.)
Industry Analysis
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Reviving StrategiesR
EV
IVIN
G S
TR
AT
EG
IES
Industry Cluster Model
Develop new MarketsInvest in value added
productsFocus on FDILobbing through trade
fairs, promotion etc.
Phase 1:Mother shrimp
ToProcessing
Phase 2:ProcessingToMarketing
2008-2011
2011-2015
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Reviving Shrimp Industry In Khulna
TH
AN
K Y
OU
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Appendix
Problem_StatementProblems_DetailsProblem_ChainVisionRationale_for_Selecting_the_Vision_2015Industry_ AnalysisBusiness_Development_StrategiesLeading Exporters of Shrimp in 2004Leading Importers of Shrimp in 2004Growth of Shrimp Sector as an Export Industry in last 20 YearsTotal Employment GenerationExport DataImport Data (International)SSOQShrimp Price comparison Japan vs USATypology of Shrimp production in BangladeshSteps to Final price of ShrimpRange of Shrimp Product Exported
SustainabilityIndustry Cluster Industry AnalysisReviving Strategies
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Reviving Shrimp Industry In Khulna
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Age
nda
Problem_StatementProblem_Details
Problem_ChainVision
Value_Addition_Through_Vision_2015Industry_ Analysis
Business_Development_Strategies
Background Information
Take Away
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Extreme Disparity between Demand Side & Supply Side in value chain
Pro
blem
_Sta
tem
ent
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•Inappropriate collection of mother shrimp & PL
•Inadequate knowledge
•Viral infection
•Poor bargaining power
•Lack of quality fish feed
• Inadequate supply of raw material
•Lack of international Lobbing
•Negative image and lack of marketing efforts
•Not enough R&D endeavors
•Indifference of Government
•Insufficient infrastructure
Shrimp Culture LevelProcessing Unit
Marketing/ Exporting
Pro
blem
s_D
etai
ls
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Processing Unit
Parent Stock Fishing
Marketing
Ina
pp
rop
riat
e c
olle
ctio
n o
f Mot
her
Sh
rimp
& P
L
Ina
de
qua
te k
no
wle
dg
e
Vir
al in
fect
ion
Po
or b
arg
ain
ing
pow
er
Lac
k o
f qu
alit
y fis
h fe
ed
Hig
h M
ort
alit
y R
ate
Increasing Volume of Problems
Pro
ble
m_C
hai
n
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Processing Unit
Parent Stock Fishing
Marketing
Decreasing Volume of Supply of Shrimps
Inap
pro
priate
collec
tion
of M
oth
er S
hrim
p &
PL
Inad
eq
ua
te kn
ow
led
ge
Vira
l infec
tion
Po
or b
arg
ain
ing
po
we
r
La
ck o
f qu
ality
fish
feed
Hig
h M
ortality
Rate
Supply Decreases
Pro
ble
m_C
hai
n
100% 100%
100% 100%
30%
30%
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Processing Unit
Parent Stock Fishing
Marketing100% Capacity Utilization
Pro
ble
m_C
hai
n
4 Years
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$2.5 Billion Export90% from Khulna Region
While 2006-’07 export is $515 million
By 2015, total shrimp industry export will reach $2.5 billion; contributing 90% from Khulna region.
Vis
ion
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Va
lue
_A
dd
itio
n_
Th
rou
gh
_V
isio
n_
20
15
•Strengthening the nation’s economy
•Reducing vulnerability being dependent on one single major export sector
•Socio-economic development of highly ignored southern region
•100% retention of export led profit
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Ind
ust
ry_
An
alys
isPorter’s Analysis
Vietnam, China,
Thailand, India,
Ecuador, Argentina
Threat of
New Entrants Threat of Substitute
Bargaining Power of Buyers
Bargaining Power of Suppliers
Rivalry Of Competitors
Competitive Forces
HIGH
Vannamei in China
MEDIUM
European Union
HIGH
LOW LOW
Major Role
Players
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Source: Global Trade Atlas, with FAS estimates.
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
$Bil
lio
n
Thailand
China
Indonesia
India
Denmark
Netherlands
Mexico
Canada
Ecuador
Malaysia
Belgium
Brazil
Argentina
Lea
din
g E
xpo
rter
s o
f S
hri
mp
in 2
004
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Ind
ust
ry_
An
alys
isPorter’s Analysis
Vietnam, China,
Thailand, India,
Ecuador, Argentina
Threat of
New Entrants Threat of Substitute
Bargaining Power of Buyers
Bargaining Power of Suppliers
Rivalry Of Competitors
Competitive Forces
HIGH
vannamei in China
MEDIUM
European Union
HIGH
LOW LOW
Major Role
Players
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Source: Global Trade Atlas, with FAS estimates.
0
0.5
1
1.5
2
2.5
3
3.5
4
$Bil
lio
n
US
Japan
Spain
France
UK
Belgium
Denmark
Italy
Canada
Netherlands
Germany
South Korea
Lea
din
g Im
po
rter
s o
f S
hri
mp
in 2
004
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Ind
ust
ry_
An
alys
isPorter’s Analysis
Vietnam, China,
Thailand, India,
Ecuador, Argentina
Threat of
New Entrants Threat of Substitute
Bargaining Power of Buyers
Bargaining Power of Suppliers
Rivalry Of Competitors
Competitive Forces
HIGH
vannamei in China
MEDIUM
European Union
HIGH
LOW LOW
Major Role
Players
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Parent Stock Fishing
Hatchery Process
Cultured Fry
Deep Water FryFishing
Wild Fry
Distributors
Farmers
Depots
Processors
Export Market Distributors &
Retailers
Local Market Distributors &
Retailers
Customers
Bu
sin
ess_
Dev
elo
pm
ent_
Str
ateg
ies
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Standardizing the process of collecting Mother Shrimp & PL
Launching Basic Education and Field Related Practical Training
Promoting Sufficient preventive measures to check viral effects
Collaboration with the universities and launching shrimp research institute
Bu
sin
ess_
Dev
elo
pm
ent_
Str
ateg
ies
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Bu
sin
ess_
Dev
elo
pm
ent_
Str
ateg
ies
Empowering the cultivators.
Establishing quality feed plants within the nation.
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Bu
sin
ess_
Dev
elo
pm
ent_
Str
ateg
ies
Value addition to the core product
Arranging international shrimp export fair in Bangladesh
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Bu
sin
ess_
Dev
elo
pm
ent_
Str
ateg
ies
Improving electricity supply, road transport and reviving Mongla sea port
Formulating Bangladesh Shrimp Regulatory Commission and a time-bound and integrated shrimp export policy
Encouraging financial institutes to finance this sectors
Vertical Integration & Improved Traceability.
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Tak
e_A
way
Extreme Disparity between Demand Side & Supply Side in value chain.
By 2015, Achieving Export 5 Times Greater Than Now.
Developing an Industry cluster in Khulna region
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ATDP DANIDA SSOQUSAIDEUBCASEPB…..& several websites.
Sec
onda
ry_I
nfor
mat
ion_
Sou
rces
-
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Source: Global Trade Atlas, with FAS estimates.
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
$Bil
lio
n
Thailand
China
Indonesia
India
Denmark
Netherlands
Mexico
Canada
Ecuador
Malaysia
Belgium
Brazil
Argentina
Lea
din
g E
xpo
rter
s o
f S
hri
mp
in 2
004
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Source: Global Trade Atlas, with FAS estimates.
0
0.5
1
1.5
2
2.5
3
3.5
4
$Bil
lio
n
US
Japan
Spain
France
UK
Belgium
Denmark
Italy
Canada
Netherlands
Germany
South Korea
Lea
din
g Im
po
rter
s o
f S
hri
mp
in 2
004
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Growth of Shrimp Sector as an Export Industry in last 20 Years
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Recent Trends
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