Bats, dolphins and semantic search… @arthurjach

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1,394,024,279

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What is semantic search?

Why should I care?

How do I do it?

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What is semantic search?

Why should I care?

How do I do it?

Echolocation

That uses…

Navigation

For…

1. SUBJECT

Mammal

Is a kind of…

2. PREDICATE

Animal

Is an…

3. OBJECT

1. SUBJECT 2. PREDICATE 3. OBJECT

Echolocation

Animal

Document retrieval versus Data retrieval

Chaos versus Order

Google Knowledge Vault

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What is semantic search?

Why should I care?

How do I do it?

Accessibility(CMS / Platform)Relevance

(Website Content)

Credibility(Links

& Mentions)

Context(Semantic Search)

Semantic search adds a new element

to the secret sauce…

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Recipes Reviews& ratings Organisation Movies

Products Software & apps Events Local business

Are you already missing out?

1.

2.

3.

4.

5.

18%

10%

7%

4%

3%

33%

23%

15%

10%

6%

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What is semantic search?

Why should I care?

How do I do it?

Must

• Talk to the client/agency about doing semantic search audit and finding relevant opportunities

• Test existing ‘rich snippets’

• https://developers.google.com/structured-data/testing-tool/

Should

• Implement relevant schema Google already shows as ‘rich snippets’

• https://developers.google.com/structured-data/

Could

• Implement other relevant schemas and future-proof the site

• https://schema.org/docs/schemas.html

Would

• Sign up to relevant newsletters (Webmaster Central Blog, SEL)

• Track the performance of ‘rich snippets’

• https://www.google.com/webmasters/tools/home

Semantic search MoSCoW

Thank you @arthurjach