Batman and Robin: Email and Social Integration

51
Social Fresh Advanced Facebook Advertising Online Conference Batman & Robin: Email & Social Integration DJ Waldow Waldow Social

description

Batman and Robin: Email and Social Integration A "bonus" webinar I gave during the Social Fresh Advanced Facebook Advertising 2012 Online Conference http://ar.gy/fbads

Transcript of Batman and Robin: Email and Social Integration

Page 1: Batman and Robin: Email and Social Integration

Social Fresh Advanced Facebook Advertising Online Conference

Batman amp RobinEmail amp Social Integration

DJ WaldowWaldow Social

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Email Marketing

Wait

Isnrsquot email dead

Most emailed article of the day

Email Marketing Far from Dead

How many of you have

Email Marketing Far from Dead

91

Email Marketing Far from Dead

Download the ExactTarget report

Email Marketing Far from Dead

77

Email Marketing Far from Dead

Download the ExactTarget report

Email Marketing Far from Dead

Agreed GoodNow letrsquos move on

Flickr shaunwong

Flickr shaunwong

Email Marketing

The Caped Crusader

The Dark Knight

The superhero of all superheroes

More than capable of saving the city

The old workhorse

Gets the job done no questions asked

Flickr shaunwong

Flickr shaunwong

Social Media

Boy Wonder

Conceived in order to attract a younger reader base

Started out as a sidekick to Batman

Can save the city on his own but always seems to do better when Batman is by his side

Email Marketing amp Social MediaFlickr shaunwong

Email Marketing amp Social MediaFlickr shankbone Flickr chicknglam

Social Media needs Email

Creating a social media account

Logging in to a social media site

Logging in with social sites

But

And

Tweet This

You canrsquot sign up (or login) to most social

networks without an email address via

djwaldow

Email talking about email (meta)

When email may have helpedRead post

Email talking about email (meta)

Because if you donrsquot [email all members to let them know what has happened and what steps are being taken to address and correct the situation] you are sending a very bad message to your members You are telling us that you only send us emails when itrsquos important like when you want us to upgrade to a premium account or update our profile or connect our email address book to our account But when it comes to our security well thatrsquos not important enough to warrant a lsquopersonalrsquo email

-Mack Collier

LinkedIn amp EmailRead full post

3 paths

1 Social connecting

2 Social sharing (SWYN)

3 Social promoting

3 paths

1 Social connecting asking email subscribers to connect (follow) you on social networking sites

2 Social sharing asking email subscribers to share email content on social networking sites (also known as Share With Your Network - SWYN)

3 Social promoting using social media sites to promote email

Social Connecting

Social Connecting

Social Connecting

Social Connecting

3 pathsThe Goal of Social Connecting

Increase followerslikessubscriberscircles

Conversions email subscribes webinar registrations sales and so on

More connections = more (potential) eyeballs = more (potential) conversions

Social Sharing

Social Sharing

Source Retail Email Blog

Social Sharing

Social Sharing

Social Sharing

Social Sharing

Results after 45 days bull Identified more than 1000 brand advocates each who shared the program with an average of 12 friendsbull More than 10000 social shares across Facebook Twitter and emailbull 600 new transactions and $250000 in new sales

3 pathsThe Goal of Social Sharing

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Social Promoting

Social Promoting

Social Promoting

Social Promoting

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 2: Batman and Robin: Email and Social Integration

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Email Marketing

Wait

Isnrsquot email dead

Most emailed article of the day

Email Marketing Far from Dead

How many of you have

Email Marketing Far from Dead

91

Email Marketing Far from Dead

Download the ExactTarget report

Email Marketing Far from Dead

77

Email Marketing Far from Dead

Download the ExactTarget report

Email Marketing Far from Dead

Agreed GoodNow letrsquos move on

Flickr shaunwong

Flickr shaunwong

Email Marketing

The Caped Crusader

The Dark Knight

The superhero of all superheroes

More than capable of saving the city

The old workhorse

Gets the job done no questions asked

Flickr shaunwong

Flickr shaunwong

Social Media

Boy Wonder

Conceived in order to attract a younger reader base

Started out as a sidekick to Batman

Can save the city on his own but always seems to do better when Batman is by his side

Email Marketing amp Social MediaFlickr shaunwong

Email Marketing amp Social MediaFlickr shankbone Flickr chicknglam

Social Media needs Email

Creating a social media account

Logging in to a social media site

Logging in with social sites

But

And

Tweet This

You canrsquot sign up (or login) to most social

networks without an email address via

djwaldow

Email talking about email (meta)

When email may have helpedRead post

Email talking about email (meta)

Because if you donrsquot [email all members to let them know what has happened and what steps are being taken to address and correct the situation] you are sending a very bad message to your members You are telling us that you only send us emails when itrsquos important like when you want us to upgrade to a premium account or update our profile or connect our email address book to our account But when it comes to our security well thatrsquos not important enough to warrant a lsquopersonalrsquo email

-Mack Collier

LinkedIn amp EmailRead full post

3 paths

1 Social connecting

2 Social sharing (SWYN)

3 Social promoting

3 paths

1 Social connecting asking email subscribers to connect (follow) you on social networking sites

2 Social sharing asking email subscribers to share email content on social networking sites (also known as Share With Your Network - SWYN)

3 Social promoting using social media sites to promote email

Social Connecting

Social Connecting

Social Connecting

Social Connecting

3 pathsThe Goal of Social Connecting

Increase followerslikessubscriberscircles

Conversions email subscribes webinar registrations sales and so on

More connections = more (potential) eyeballs = more (potential) conversions

Social Sharing

Social Sharing

Source Retail Email Blog

Social Sharing

Social Sharing

Social Sharing

Social Sharing

Results after 45 days bull Identified more than 1000 brand advocates each who shared the program with an average of 12 friendsbull More than 10000 social shares across Facebook Twitter and emailbull 600 new transactions and $250000 in new sales

3 pathsThe Goal of Social Sharing

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Social Promoting

Social Promoting

Social Promoting

Social Promoting

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 3: Batman and Robin: Email and Social Integration

Email Marketing

Wait

Isnrsquot email dead

Most emailed article of the day

Email Marketing Far from Dead

How many of you have

Email Marketing Far from Dead

91

Email Marketing Far from Dead

Download the ExactTarget report

Email Marketing Far from Dead

77

Email Marketing Far from Dead

Download the ExactTarget report

Email Marketing Far from Dead

Agreed GoodNow letrsquos move on

Flickr shaunwong

Flickr shaunwong

Email Marketing

The Caped Crusader

The Dark Knight

The superhero of all superheroes

More than capable of saving the city

The old workhorse

Gets the job done no questions asked

Flickr shaunwong

Flickr shaunwong

Social Media

Boy Wonder

Conceived in order to attract a younger reader base

Started out as a sidekick to Batman

Can save the city on his own but always seems to do better when Batman is by his side

Email Marketing amp Social MediaFlickr shaunwong

Email Marketing amp Social MediaFlickr shankbone Flickr chicknglam

Social Media needs Email

Creating a social media account

Logging in to a social media site

Logging in with social sites

But

And

Tweet This

You canrsquot sign up (or login) to most social

networks without an email address via

djwaldow

Email talking about email (meta)

When email may have helpedRead post

Email talking about email (meta)

Because if you donrsquot [email all members to let them know what has happened and what steps are being taken to address and correct the situation] you are sending a very bad message to your members You are telling us that you only send us emails when itrsquos important like when you want us to upgrade to a premium account or update our profile or connect our email address book to our account But when it comes to our security well thatrsquos not important enough to warrant a lsquopersonalrsquo email

-Mack Collier

LinkedIn amp EmailRead full post

3 paths

1 Social connecting

2 Social sharing (SWYN)

3 Social promoting

3 paths

1 Social connecting asking email subscribers to connect (follow) you on social networking sites

2 Social sharing asking email subscribers to share email content on social networking sites (also known as Share With Your Network - SWYN)

3 Social promoting using social media sites to promote email

Social Connecting

Social Connecting

Social Connecting

Social Connecting

3 pathsThe Goal of Social Connecting

Increase followerslikessubscriberscircles

Conversions email subscribes webinar registrations sales and so on

More connections = more (potential) eyeballs = more (potential) conversions

Social Sharing

Social Sharing

Source Retail Email Blog

Social Sharing

Social Sharing

Social Sharing

Social Sharing

Results after 45 days bull Identified more than 1000 brand advocates each who shared the program with an average of 12 friendsbull More than 10000 social shares across Facebook Twitter and emailbull 600 new transactions and $250000 in new sales

3 pathsThe Goal of Social Sharing

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Social Promoting

Social Promoting

Social Promoting

Social Promoting

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 4: Batman and Robin: Email and Social Integration

Most emailed article of the day

Email Marketing Far from Dead

How many of you have

Email Marketing Far from Dead

91

Email Marketing Far from Dead

Download the ExactTarget report

Email Marketing Far from Dead

77

Email Marketing Far from Dead

Download the ExactTarget report

Email Marketing Far from Dead

Agreed GoodNow letrsquos move on

Flickr shaunwong

Flickr shaunwong

Email Marketing

The Caped Crusader

The Dark Knight

The superhero of all superheroes

More than capable of saving the city

The old workhorse

Gets the job done no questions asked

Flickr shaunwong

Flickr shaunwong

Social Media

Boy Wonder

Conceived in order to attract a younger reader base

Started out as a sidekick to Batman

Can save the city on his own but always seems to do better when Batman is by his side

Email Marketing amp Social MediaFlickr shaunwong

Email Marketing amp Social MediaFlickr shankbone Flickr chicknglam

Social Media needs Email

Creating a social media account

Logging in to a social media site

Logging in with social sites

But

And

Tweet This

You canrsquot sign up (or login) to most social

networks without an email address via

djwaldow

Email talking about email (meta)

When email may have helpedRead post

Email talking about email (meta)

Because if you donrsquot [email all members to let them know what has happened and what steps are being taken to address and correct the situation] you are sending a very bad message to your members You are telling us that you only send us emails when itrsquos important like when you want us to upgrade to a premium account or update our profile or connect our email address book to our account But when it comes to our security well thatrsquos not important enough to warrant a lsquopersonalrsquo email

-Mack Collier

LinkedIn amp EmailRead full post

3 paths

1 Social connecting

2 Social sharing (SWYN)

3 Social promoting

3 paths

1 Social connecting asking email subscribers to connect (follow) you on social networking sites

2 Social sharing asking email subscribers to share email content on social networking sites (also known as Share With Your Network - SWYN)

3 Social promoting using social media sites to promote email

Social Connecting

Social Connecting

Social Connecting

Social Connecting

3 pathsThe Goal of Social Connecting

Increase followerslikessubscriberscircles

Conversions email subscribes webinar registrations sales and so on

More connections = more (potential) eyeballs = more (potential) conversions

Social Sharing

Social Sharing

Source Retail Email Blog

Social Sharing

Social Sharing

Social Sharing

Social Sharing

Results after 45 days bull Identified more than 1000 brand advocates each who shared the program with an average of 12 friendsbull More than 10000 social shares across Facebook Twitter and emailbull 600 new transactions and $250000 in new sales

3 pathsThe Goal of Social Sharing

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Social Promoting

Social Promoting

Social Promoting

Social Promoting

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 5: Batman and Robin: Email and Social Integration

Email Marketing Far from Dead

How many of you have

Email Marketing Far from Dead

91

Email Marketing Far from Dead

Download the ExactTarget report

Email Marketing Far from Dead

77

Email Marketing Far from Dead

Download the ExactTarget report

Email Marketing Far from Dead

Agreed GoodNow letrsquos move on

Flickr shaunwong

Flickr shaunwong

Email Marketing

The Caped Crusader

The Dark Knight

The superhero of all superheroes

More than capable of saving the city

The old workhorse

Gets the job done no questions asked

Flickr shaunwong

Flickr shaunwong

Social Media

Boy Wonder

Conceived in order to attract a younger reader base

Started out as a sidekick to Batman

Can save the city on his own but always seems to do better when Batman is by his side

Email Marketing amp Social MediaFlickr shaunwong

Email Marketing amp Social MediaFlickr shankbone Flickr chicknglam

Social Media needs Email

Creating a social media account

Logging in to a social media site

Logging in with social sites

But

And

Tweet This

You canrsquot sign up (or login) to most social

networks without an email address via

djwaldow

Email talking about email (meta)

When email may have helpedRead post

Email talking about email (meta)

Because if you donrsquot [email all members to let them know what has happened and what steps are being taken to address and correct the situation] you are sending a very bad message to your members You are telling us that you only send us emails when itrsquos important like when you want us to upgrade to a premium account or update our profile or connect our email address book to our account But when it comes to our security well thatrsquos not important enough to warrant a lsquopersonalrsquo email

-Mack Collier

LinkedIn amp EmailRead full post

3 paths

1 Social connecting

2 Social sharing (SWYN)

3 Social promoting

3 paths

1 Social connecting asking email subscribers to connect (follow) you on social networking sites

2 Social sharing asking email subscribers to share email content on social networking sites (also known as Share With Your Network - SWYN)

3 Social promoting using social media sites to promote email

Social Connecting

Social Connecting

Social Connecting

Social Connecting

3 pathsThe Goal of Social Connecting

Increase followerslikessubscriberscircles

Conversions email subscribes webinar registrations sales and so on

More connections = more (potential) eyeballs = more (potential) conversions

Social Sharing

Social Sharing

Source Retail Email Blog

Social Sharing

Social Sharing

Social Sharing

Social Sharing

Results after 45 days bull Identified more than 1000 brand advocates each who shared the program with an average of 12 friendsbull More than 10000 social shares across Facebook Twitter and emailbull 600 new transactions and $250000 in new sales

3 pathsThe Goal of Social Sharing

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Social Promoting

Social Promoting

Social Promoting

Social Promoting

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 6: Batman and Robin: Email and Social Integration

Email Marketing Far from Dead

91

Email Marketing Far from Dead

Download the ExactTarget report

Email Marketing Far from Dead

77

Email Marketing Far from Dead

Download the ExactTarget report

Email Marketing Far from Dead

Agreed GoodNow letrsquos move on

Flickr shaunwong

Flickr shaunwong

Email Marketing

The Caped Crusader

The Dark Knight

The superhero of all superheroes

More than capable of saving the city

The old workhorse

Gets the job done no questions asked

Flickr shaunwong

Flickr shaunwong

Social Media

Boy Wonder

Conceived in order to attract a younger reader base

Started out as a sidekick to Batman

Can save the city on his own but always seems to do better when Batman is by his side

Email Marketing amp Social MediaFlickr shaunwong

Email Marketing amp Social MediaFlickr shankbone Flickr chicknglam

Social Media needs Email

Creating a social media account

Logging in to a social media site

Logging in with social sites

But

And

Tweet This

You canrsquot sign up (or login) to most social

networks without an email address via

djwaldow

Email talking about email (meta)

When email may have helpedRead post

Email talking about email (meta)

Because if you donrsquot [email all members to let them know what has happened and what steps are being taken to address and correct the situation] you are sending a very bad message to your members You are telling us that you only send us emails when itrsquos important like when you want us to upgrade to a premium account or update our profile or connect our email address book to our account But when it comes to our security well thatrsquos not important enough to warrant a lsquopersonalrsquo email

-Mack Collier

LinkedIn amp EmailRead full post

3 paths

1 Social connecting

2 Social sharing (SWYN)

3 Social promoting

3 paths

1 Social connecting asking email subscribers to connect (follow) you on social networking sites

2 Social sharing asking email subscribers to share email content on social networking sites (also known as Share With Your Network - SWYN)

3 Social promoting using social media sites to promote email

Social Connecting

Social Connecting

Social Connecting

Social Connecting

3 pathsThe Goal of Social Connecting

Increase followerslikessubscriberscircles

Conversions email subscribes webinar registrations sales and so on

More connections = more (potential) eyeballs = more (potential) conversions

Social Sharing

Social Sharing

Source Retail Email Blog

Social Sharing

Social Sharing

Social Sharing

Social Sharing

Results after 45 days bull Identified more than 1000 brand advocates each who shared the program with an average of 12 friendsbull More than 10000 social shares across Facebook Twitter and emailbull 600 new transactions and $250000 in new sales

3 pathsThe Goal of Social Sharing

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Social Promoting

Social Promoting

Social Promoting

Social Promoting

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 7: Batman and Robin: Email and Social Integration

Email Marketing Far from Dead

Download the ExactTarget report

Email Marketing Far from Dead

77

Email Marketing Far from Dead

Download the ExactTarget report

Email Marketing Far from Dead

Agreed GoodNow letrsquos move on

Flickr shaunwong

Flickr shaunwong

Email Marketing

The Caped Crusader

The Dark Knight

The superhero of all superheroes

More than capable of saving the city

The old workhorse

Gets the job done no questions asked

Flickr shaunwong

Flickr shaunwong

Social Media

Boy Wonder

Conceived in order to attract a younger reader base

Started out as a sidekick to Batman

Can save the city on his own but always seems to do better when Batman is by his side

Email Marketing amp Social MediaFlickr shaunwong

Email Marketing amp Social MediaFlickr shankbone Flickr chicknglam

Social Media needs Email

Creating a social media account

Logging in to a social media site

Logging in with social sites

But

And

Tweet This

You canrsquot sign up (or login) to most social

networks without an email address via

djwaldow

Email talking about email (meta)

When email may have helpedRead post

Email talking about email (meta)

Because if you donrsquot [email all members to let them know what has happened and what steps are being taken to address and correct the situation] you are sending a very bad message to your members You are telling us that you only send us emails when itrsquos important like when you want us to upgrade to a premium account or update our profile or connect our email address book to our account But when it comes to our security well thatrsquos not important enough to warrant a lsquopersonalrsquo email

-Mack Collier

LinkedIn amp EmailRead full post

3 paths

1 Social connecting

2 Social sharing (SWYN)

3 Social promoting

3 paths

1 Social connecting asking email subscribers to connect (follow) you on social networking sites

2 Social sharing asking email subscribers to share email content on social networking sites (also known as Share With Your Network - SWYN)

3 Social promoting using social media sites to promote email

Social Connecting

Social Connecting

Social Connecting

Social Connecting

3 pathsThe Goal of Social Connecting

Increase followerslikessubscriberscircles

Conversions email subscribes webinar registrations sales and so on

More connections = more (potential) eyeballs = more (potential) conversions

Social Sharing

Social Sharing

Source Retail Email Blog

Social Sharing

Social Sharing

Social Sharing

Social Sharing

Results after 45 days bull Identified more than 1000 brand advocates each who shared the program with an average of 12 friendsbull More than 10000 social shares across Facebook Twitter and emailbull 600 new transactions and $250000 in new sales

3 pathsThe Goal of Social Sharing

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Social Promoting

Social Promoting

Social Promoting

Social Promoting

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 8: Batman and Robin: Email and Social Integration

Email Marketing Far from Dead

77

Email Marketing Far from Dead

Download the ExactTarget report

Email Marketing Far from Dead

Agreed GoodNow letrsquos move on

Flickr shaunwong

Flickr shaunwong

Email Marketing

The Caped Crusader

The Dark Knight

The superhero of all superheroes

More than capable of saving the city

The old workhorse

Gets the job done no questions asked

Flickr shaunwong

Flickr shaunwong

Social Media

Boy Wonder

Conceived in order to attract a younger reader base

Started out as a sidekick to Batman

Can save the city on his own but always seems to do better when Batman is by his side

Email Marketing amp Social MediaFlickr shaunwong

Email Marketing amp Social MediaFlickr shankbone Flickr chicknglam

Social Media needs Email

Creating a social media account

Logging in to a social media site

Logging in with social sites

But

And

Tweet This

You canrsquot sign up (or login) to most social

networks without an email address via

djwaldow

Email talking about email (meta)

When email may have helpedRead post

Email talking about email (meta)

Because if you donrsquot [email all members to let them know what has happened and what steps are being taken to address and correct the situation] you are sending a very bad message to your members You are telling us that you only send us emails when itrsquos important like when you want us to upgrade to a premium account or update our profile or connect our email address book to our account But when it comes to our security well thatrsquos not important enough to warrant a lsquopersonalrsquo email

-Mack Collier

LinkedIn amp EmailRead full post

3 paths

1 Social connecting

2 Social sharing (SWYN)

3 Social promoting

3 paths

1 Social connecting asking email subscribers to connect (follow) you on social networking sites

2 Social sharing asking email subscribers to share email content on social networking sites (also known as Share With Your Network - SWYN)

3 Social promoting using social media sites to promote email

Social Connecting

Social Connecting

Social Connecting

Social Connecting

3 pathsThe Goal of Social Connecting

Increase followerslikessubscriberscircles

Conversions email subscribes webinar registrations sales and so on

More connections = more (potential) eyeballs = more (potential) conversions

Social Sharing

Social Sharing

Source Retail Email Blog

Social Sharing

Social Sharing

Social Sharing

Social Sharing

Results after 45 days bull Identified more than 1000 brand advocates each who shared the program with an average of 12 friendsbull More than 10000 social shares across Facebook Twitter and emailbull 600 new transactions and $250000 in new sales

3 pathsThe Goal of Social Sharing

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Social Promoting

Social Promoting

Social Promoting

Social Promoting

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 9: Batman and Robin: Email and Social Integration

Email Marketing Far from Dead

Download the ExactTarget report

Email Marketing Far from Dead

Agreed GoodNow letrsquos move on

Flickr shaunwong

Flickr shaunwong

Email Marketing

The Caped Crusader

The Dark Knight

The superhero of all superheroes

More than capable of saving the city

The old workhorse

Gets the job done no questions asked

Flickr shaunwong

Flickr shaunwong

Social Media

Boy Wonder

Conceived in order to attract a younger reader base

Started out as a sidekick to Batman

Can save the city on his own but always seems to do better when Batman is by his side

Email Marketing amp Social MediaFlickr shaunwong

Email Marketing amp Social MediaFlickr shankbone Flickr chicknglam

Social Media needs Email

Creating a social media account

Logging in to a social media site

Logging in with social sites

But

And

Tweet This

You canrsquot sign up (or login) to most social

networks without an email address via

djwaldow

Email talking about email (meta)

When email may have helpedRead post

Email talking about email (meta)

Because if you donrsquot [email all members to let them know what has happened and what steps are being taken to address and correct the situation] you are sending a very bad message to your members You are telling us that you only send us emails when itrsquos important like when you want us to upgrade to a premium account or update our profile or connect our email address book to our account But when it comes to our security well thatrsquos not important enough to warrant a lsquopersonalrsquo email

-Mack Collier

LinkedIn amp EmailRead full post

3 paths

1 Social connecting

2 Social sharing (SWYN)

3 Social promoting

3 paths

1 Social connecting asking email subscribers to connect (follow) you on social networking sites

2 Social sharing asking email subscribers to share email content on social networking sites (also known as Share With Your Network - SWYN)

3 Social promoting using social media sites to promote email

Social Connecting

Social Connecting

Social Connecting

Social Connecting

3 pathsThe Goal of Social Connecting

Increase followerslikessubscriberscircles

Conversions email subscribes webinar registrations sales and so on

More connections = more (potential) eyeballs = more (potential) conversions

Social Sharing

Social Sharing

Source Retail Email Blog

Social Sharing

Social Sharing

Social Sharing

Social Sharing

Results after 45 days bull Identified more than 1000 brand advocates each who shared the program with an average of 12 friendsbull More than 10000 social shares across Facebook Twitter and emailbull 600 new transactions and $250000 in new sales

3 pathsThe Goal of Social Sharing

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Social Promoting

Social Promoting

Social Promoting

Social Promoting

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 10: Batman and Robin: Email and Social Integration

Email Marketing Far from Dead

Agreed GoodNow letrsquos move on

Flickr shaunwong

Flickr shaunwong

Email Marketing

The Caped Crusader

The Dark Knight

The superhero of all superheroes

More than capable of saving the city

The old workhorse

Gets the job done no questions asked

Flickr shaunwong

Flickr shaunwong

Social Media

Boy Wonder

Conceived in order to attract a younger reader base

Started out as a sidekick to Batman

Can save the city on his own but always seems to do better when Batman is by his side

Email Marketing amp Social MediaFlickr shaunwong

Email Marketing amp Social MediaFlickr shankbone Flickr chicknglam

Social Media needs Email

Creating a social media account

Logging in to a social media site

Logging in with social sites

But

And

Tweet This

You canrsquot sign up (or login) to most social

networks without an email address via

djwaldow

Email talking about email (meta)

When email may have helpedRead post

Email talking about email (meta)

Because if you donrsquot [email all members to let them know what has happened and what steps are being taken to address and correct the situation] you are sending a very bad message to your members You are telling us that you only send us emails when itrsquos important like when you want us to upgrade to a premium account or update our profile or connect our email address book to our account But when it comes to our security well thatrsquos not important enough to warrant a lsquopersonalrsquo email

-Mack Collier

LinkedIn amp EmailRead full post

3 paths

1 Social connecting

2 Social sharing (SWYN)

3 Social promoting

3 paths

1 Social connecting asking email subscribers to connect (follow) you on social networking sites

2 Social sharing asking email subscribers to share email content on social networking sites (also known as Share With Your Network - SWYN)

3 Social promoting using social media sites to promote email

Social Connecting

Social Connecting

Social Connecting

Social Connecting

3 pathsThe Goal of Social Connecting

Increase followerslikessubscriberscircles

Conversions email subscribes webinar registrations sales and so on

More connections = more (potential) eyeballs = more (potential) conversions

Social Sharing

Social Sharing

Source Retail Email Blog

Social Sharing

Social Sharing

Social Sharing

Social Sharing

Results after 45 days bull Identified more than 1000 brand advocates each who shared the program with an average of 12 friendsbull More than 10000 social shares across Facebook Twitter and emailbull 600 new transactions and $250000 in new sales

3 pathsThe Goal of Social Sharing

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Social Promoting

Social Promoting

Social Promoting

Social Promoting

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 11: Batman and Robin: Email and Social Integration

Flickr shaunwong

Flickr shaunwong

Email Marketing

The Caped Crusader

The Dark Knight

The superhero of all superheroes

More than capable of saving the city

The old workhorse

Gets the job done no questions asked

Flickr shaunwong

Flickr shaunwong

Social Media

Boy Wonder

Conceived in order to attract a younger reader base

Started out as a sidekick to Batman

Can save the city on his own but always seems to do better when Batman is by his side

Email Marketing amp Social MediaFlickr shaunwong

Email Marketing amp Social MediaFlickr shankbone Flickr chicknglam

Social Media needs Email

Creating a social media account

Logging in to a social media site

Logging in with social sites

But

And

Tweet This

You canrsquot sign up (or login) to most social

networks without an email address via

djwaldow

Email talking about email (meta)

When email may have helpedRead post

Email talking about email (meta)

Because if you donrsquot [email all members to let them know what has happened and what steps are being taken to address and correct the situation] you are sending a very bad message to your members You are telling us that you only send us emails when itrsquos important like when you want us to upgrade to a premium account or update our profile or connect our email address book to our account But when it comes to our security well thatrsquos not important enough to warrant a lsquopersonalrsquo email

-Mack Collier

LinkedIn amp EmailRead full post

3 paths

1 Social connecting

2 Social sharing (SWYN)

3 Social promoting

3 paths

1 Social connecting asking email subscribers to connect (follow) you on social networking sites

2 Social sharing asking email subscribers to share email content on social networking sites (also known as Share With Your Network - SWYN)

3 Social promoting using social media sites to promote email

Social Connecting

Social Connecting

Social Connecting

Social Connecting

3 pathsThe Goal of Social Connecting

Increase followerslikessubscriberscircles

Conversions email subscribes webinar registrations sales and so on

More connections = more (potential) eyeballs = more (potential) conversions

Social Sharing

Social Sharing

Source Retail Email Blog

Social Sharing

Social Sharing

Social Sharing

Social Sharing

Results after 45 days bull Identified more than 1000 brand advocates each who shared the program with an average of 12 friendsbull More than 10000 social shares across Facebook Twitter and emailbull 600 new transactions and $250000 in new sales

3 pathsThe Goal of Social Sharing

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Social Promoting

Social Promoting

Social Promoting

Social Promoting

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 12: Batman and Robin: Email and Social Integration

Flickr shaunwong

Email Marketing

The Caped Crusader

The Dark Knight

The superhero of all superheroes

More than capable of saving the city

The old workhorse

Gets the job done no questions asked

Flickr shaunwong

Flickr shaunwong

Social Media

Boy Wonder

Conceived in order to attract a younger reader base

Started out as a sidekick to Batman

Can save the city on his own but always seems to do better when Batman is by his side

Email Marketing amp Social MediaFlickr shaunwong

Email Marketing amp Social MediaFlickr shankbone Flickr chicknglam

Social Media needs Email

Creating a social media account

Logging in to a social media site

Logging in with social sites

But

And

Tweet This

You canrsquot sign up (or login) to most social

networks without an email address via

djwaldow

Email talking about email (meta)

When email may have helpedRead post

Email talking about email (meta)

Because if you donrsquot [email all members to let them know what has happened and what steps are being taken to address and correct the situation] you are sending a very bad message to your members You are telling us that you only send us emails when itrsquos important like when you want us to upgrade to a premium account or update our profile or connect our email address book to our account But when it comes to our security well thatrsquos not important enough to warrant a lsquopersonalrsquo email

-Mack Collier

LinkedIn amp EmailRead full post

3 paths

1 Social connecting

2 Social sharing (SWYN)

3 Social promoting

3 paths

1 Social connecting asking email subscribers to connect (follow) you on social networking sites

2 Social sharing asking email subscribers to share email content on social networking sites (also known as Share With Your Network - SWYN)

3 Social promoting using social media sites to promote email

Social Connecting

Social Connecting

Social Connecting

Social Connecting

3 pathsThe Goal of Social Connecting

Increase followerslikessubscriberscircles

Conversions email subscribes webinar registrations sales and so on

More connections = more (potential) eyeballs = more (potential) conversions

Social Sharing

Social Sharing

Source Retail Email Blog

Social Sharing

Social Sharing

Social Sharing

Social Sharing

Results after 45 days bull Identified more than 1000 brand advocates each who shared the program with an average of 12 friendsbull More than 10000 social shares across Facebook Twitter and emailbull 600 new transactions and $250000 in new sales

3 pathsThe Goal of Social Sharing

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Social Promoting

Social Promoting

Social Promoting

Social Promoting

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 13: Batman and Robin: Email and Social Integration

Flickr shaunwong

Flickr shaunwong

Social Media

Boy Wonder

Conceived in order to attract a younger reader base

Started out as a sidekick to Batman

Can save the city on his own but always seems to do better when Batman is by his side

Email Marketing amp Social MediaFlickr shaunwong

Email Marketing amp Social MediaFlickr shankbone Flickr chicknglam

Social Media needs Email

Creating a social media account

Logging in to a social media site

Logging in with social sites

But

And

Tweet This

You canrsquot sign up (or login) to most social

networks without an email address via

djwaldow

Email talking about email (meta)

When email may have helpedRead post

Email talking about email (meta)

Because if you donrsquot [email all members to let them know what has happened and what steps are being taken to address and correct the situation] you are sending a very bad message to your members You are telling us that you only send us emails when itrsquos important like when you want us to upgrade to a premium account or update our profile or connect our email address book to our account But when it comes to our security well thatrsquos not important enough to warrant a lsquopersonalrsquo email

-Mack Collier

LinkedIn amp EmailRead full post

3 paths

1 Social connecting

2 Social sharing (SWYN)

3 Social promoting

3 paths

1 Social connecting asking email subscribers to connect (follow) you on social networking sites

2 Social sharing asking email subscribers to share email content on social networking sites (also known as Share With Your Network - SWYN)

3 Social promoting using social media sites to promote email

Social Connecting

Social Connecting

Social Connecting

Social Connecting

3 pathsThe Goal of Social Connecting

Increase followerslikessubscriberscircles

Conversions email subscribes webinar registrations sales and so on

More connections = more (potential) eyeballs = more (potential) conversions

Social Sharing

Social Sharing

Source Retail Email Blog

Social Sharing

Social Sharing

Social Sharing

Social Sharing

Results after 45 days bull Identified more than 1000 brand advocates each who shared the program with an average of 12 friendsbull More than 10000 social shares across Facebook Twitter and emailbull 600 new transactions and $250000 in new sales

3 pathsThe Goal of Social Sharing

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Social Promoting

Social Promoting

Social Promoting

Social Promoting

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 14: Batman and Robin: Email and Social Integration

Flickr shaunwong

Social Media

Boy Wonder

Conceived in order to attract a younger reader base

Started out as a sidekick to Batman

Can save the city on his own but always seems to do better when Batman is by his side

Email Marketing amp Social MediaFlickr shaunwong

Email Marketing amp Social MediaFlickr shankbone Flickr chicknglam

Social Media needs Email

Creating a social media account

Logging in to a social media site

Logging in with social sites

But

And

Tweet This

You canrsquot sign up (or login) to most social

networks without an email address via

djwaldow

Email talking about email (meta)

When email may have helpedRead post

Email talking about email (meta)

Because if you donrsquot [email all members to let them know what has happened and what steps are being taken to address and correct the situation] you are sending a very bad message to your members You are telling us that you only send us emails when itrsquos important like when you want us to upgrade to a premium account or update our profile or connect our email address book to our account But when it comes to our security well thatrsquos not important enough to warrant a lsquopersonalrsquo email

-Mack Collier

LinkedIn amp EmailRead full post

3 paths

1 Social connecting

2 Social sharing (SWYN)

3 Social promoting

3 paths

1 Social connecting asking email subscribers to connect (follow) you on social networking sites

2 Social sharing asking email subscribers to share email content on social networking sites (also known as Share With Your Network - SWYN)

3 Social promoting using social media sites to promote email

Social Connecting

Social Connecting

Social Connecting

Social Connecting

3 pathsThe Goal of Social Connecting

Increase followerslikessubscriberscircles

Conversions email subscribes webinar registrations sales and so on

More connections = more (potential) eyeballs = more (potential) conversions

Social Sharing

Social Sharing

Source Retail Email Blog

Social Sharing

Social Sharing

Social Sharing

Social Sharing

Results after 45 days bull Identified more than 1000 brand advocates each who shared the program with an average of 12 friendsbull More than 10000 social shares across Facebook Twitter and emailbull 600 new transactions and $250000 in new sales

3 pathsThe Goal of Social Sharing

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Social Promoting

Social Promoting

Social Promoting

Social Promoting

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 15: Batman and Robin: Email and Social Integration

Email Marketing amp Social MediaFlickr shaunwong

Email Marketing amp Social MediaFlickr shankbone Flickr chicknglam

Social Media needs Email

Creating a social media account

Logging in to a social media site

Logging in with social sites

But

And

Tweet This

You canrsquot sign up (or login) to most social

networks without an email address via

djwaldow

Email talking about email (meta)

When email may have helpedRead post

Email talking about email (meta)

Because if you donrsquot [email all members to let them know what has happened and what steps are being taken to address and correct the situation] you are sending a very bad message to your members You are telling us that you only send us emails when itrsquos important like when you want us to upgrade to a premium account or update our profile or connect our email address book to our account But when it comes to our security well thatrsquos not important enough to warrant a lsquopersonalrsquo email

-Mack Collier

LinkedIn amp EmailRead full post

3 paths

1 Social connecting

2 Social sharing (SWYN)

3 Social promoting

3 paths

1 Social connecting asking email subscribers to connect (follow) you on social networking sites

2 Social sharing asking email subscribers to share email content on social networking sites (also known as Share With Your Network - SWYN)

3 Social promoting using social media sites to promote email

Social Connecting

Social Connecting

Social Connecting

Social Connecting

3 pathsThe Goal of Social Connecting

Increase followerslikessubscriberscircles

Conversions email subscribes webinar registrations sales and so on

More connections = more (potential) eyeballs = more (potential) conversions

Social Sharing

Social Sharing

Source Retail Email Blog

Social Sharing

Social Sharing

Social Sharing

Social Sharing

Results after 45 days bull Identified more than 1000 brand advocates each who shared the program with an average of 12 friendsbull More than 10000 social shares across Facebook Twitter and emailbull 600 new transactions and $250000 in new sales

3 pathsThe Goal of Social Sharing

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Social Promoting

Social Promoting

Social Promoting

Social Promoting

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 16: Batman and Robin: Email and Social Integration

Email Marketing amp Social MediaFlickr shankbone Flickr chicknglam

Social Media needs Email

Creating a social media account

Logging in to a social media site

Logging in with social sites

But

And

Tweet This

You canrsquot sign up (or login) to most social

networks without an email address via

djwaldow

Email talking about email (meta)

When email may have helpedRead post

Email talking about email (meta)

Because if you donrsquot [email all members to let them know what has happened and what steps are being taken to address and correct the situation] you are sending a very bad message to your members You are telling us that you only send us emails when itrsquos important like when you want us to upgrade to a premium account or update our profile or connect our email address book to our account But when it comes to our security well thatrsquos not important enough to warrant a lsquopersonalrsquo email

-Mack Collier

LinkedIn amp EmailRead full post

3 paths

1 Social connecting

2 Social sharing (SWYN)

3 Social promoting

3 paths

1 Social connecting asking email subscribers to connect (follow) you on social networking sites

2 Social sharing asking email subscribers to share email content on social networking sites (also known as Share With Your Network - SWYN)

3 Social promoting using social media sites to promote email

Social Connecting

Social Connecting

Social Connecting

Social Connecting

3 pathsThe Goal of Social Connecting

Increase followerslikessubscriberscircles

Conversions email subscribes webinar registrations sales and so on

More connections = more (potential) eyeballs = more (potential) conversions

Social Sharing

Social Sharing

Source Retail Email Blog

Social Sharing

Social Sharing

Social Sharing

Social Sharing

Results after 45 days bull Identified more than 1000 brand advocates each who shared the program with an average of 12 friendsbull More than 10000 social shares across Facebook Twitter and emailbull 600 new transactions and $250000 in new sales

3 pathsThe Goal of Social Sharing

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Social Promoting

Social Promoting

Social Promoting

Social Promoting

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 17: Batman and Robin: Email and Social Integration

Social Media needs Email

Creating a social media account

Logging in to a social media site

Logging in with social sites

But

And

Tweet This

You canrsquot sign up (or login) to most social

networks without an email address via

djwaldow

Email talking about email (meta)

When email may have helpedRead post

Email talking about email (meta)

Because if you donrsquot [email all members to let them know what has happened and what steps are being taken to address and correct the situation] you are sending a very bad message to your members You are telling us that you only send us emails when itrsquos important like when you want us to upgrade to a premium account or update our profile or connect our email address book to our account But when it comes to our security well thatrsquos not important enough to warrant a lsquopersonalrsquo email

-Mack Collier

LinkedIn amp EmailRead full post

3 paths

1 Social connecting

2 Social sharing (SWYN)

3 Social promoting

3 paths

1 Social connecting asking email subscribers to connect (follow) you on social networking sites

2 Social sharing asking email subscribers to share email content on social networking sites (also known as Share With Your Network - SWYN)

3 Social promoting using social media sites to promote email

Social Connecting

Social Connecting

Social Connecting

Social Connecting

3 pathsThe Goal of Social Connecting

Increase followerslikessubscriberscircles

Conversions email subscribes webinar registrations sales and so on

More connections = more (potential) eyeballs = more (potential) conversions

Social Sharing

Social Sharing

Source Retail Email Blog

Social Sharing

Social Sharing

Social Sharing

Social Sharing

Results after 45 days bull Identified more than 1000 brand advocates each who shared the program with an average of 12 friendsbull More than 10000 social shares across Facebook Twitter and emailbull 600 new transactions and $250000 in new sales

3 pathsThe Goal of Social Sharing

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Social Promoting

Social Promoting

Social Promoting

Social Promoting

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 18: Batman and Robin: Email and Social Integration

Creating a social media account

Logging in to a social media site

Logging in with social sites

But

And

Tweet This

You canrsquot sign up (or login) to most social

networks without an email address via

djwaldow

Email talking about email (meta)

When email may have helpedRead post

Email talking about email (meta)

Because if you donrsquot [email all members to let them know what has happened and what steps are being taken to address and correct the situation] you are sending a very bad message to your members You are telling us that you only send us emails when itrsquos important like when you want us to upgrade to a premium account or update our profile or connect our email address book to our account But when it comes to our security well thatrsquos not important enough to warrant a lsquopersonalrsquo email

-Mack Collier

LinkedIn amp EmailRead full post

3 paths

1 Social connecting

2 Social sharing (SWYN)

3 Social promoting

3 paths

1 Social connecting asking email subscribers to connect (follow) you on social networking sites

2 Social sharing asking email subscribers to share email content on social networking sites (also known as Share With Your Network - SWYN)

3 Social promoting using social media sites to promote email

Social Connecting

Social Connecting

Social Connecting

Social Connecting

3 pathsThe Goal of Social Connecting

Increase followerslikessubscriberscircles

Conversions email subscribes webinar registrations sales and so on

More connections = more (potential) eyeballs = more (potential) conversions

Social Sharing

Social Sharing

Source Retail Email Blog

Social Sharing

Social Sharing

Social Sharing

Social Sharing

Results after 45 days bull Identified more than 1000 brand advocates each who shared the program with an average of 12 friendsbull More than 10000 social shares across Facebook Twitter and emailbull 600 new transactions and $250000 in new sales

3 pathsThe Goal of Social Sharing

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Social Promoting

Social Promoting

Social Promoting

Social Promoting

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 19: Batman and Robin: Email and Social Integration

Logging in to a social media site

Logging in with social sites

But

And

Tweet This

You canrsquot sign up (or login) to most social

networks without an email address via

djwaldow

Email talking about email (meta)

When email may have helpedRead post

Email talking about email (meta)

Because if you donrsquot [email all members to let them know what has happened and what steps are being taken to address and correct the situation] you are sending a very bad message to your members You are telling us that you only send us emails when itrsquos important like when you want us to upgrade to a premium account or update our profile or connect our email address book to our account But when it comes to our security well thatrsquos not important enough to warrant a lsquopersonalrsquo email

-Mack Collier

LinkedIn amp EmailRead full post

3 paths

1 Social connecting

2 Social sharing (SWYN)

3 Social promoting

3 paths

1 Social connecting asking email subscribers to connect (follow) you on social networking sites

2 Social sharing asking email subscribers to share email content on social networking sites (also known as Share With Your Network - SWYN)

3 Social promoting using social media sites to promote email

Social Connecting

Social Connecting

Social Connecting

Social Connecting

3 pathsThe Goal of Social Connecting

Increase followerslikessubscriberscircles

Conversions email subscribes webinar registrations sales and so on

More connections = more (potential) eyeballs = more (potential) conversions

Social Sharing

Social Sharing

Source Retail Email Blog

Social Sharing

Social Sharing

Social Sharing

Social Sharing

Results after 45 days bull Identified more than 1000 brand advocates each who shared the program with an average of 12 friendsbull More than 10000 social shares across Facebook Twitter and emailbull 600 new transactions and $250000 in new sales

3 pathsThe Goal of Social Sharing

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Social Promoting

Social Promoting

Social Promoting

Social Promoting

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 20: Batman and Robin: Email and Social Integration

Logging in with social sites

But

And

Tweet This

You canrsquot sign up (or login) to most social

networks without an email address via

djwaldow

Email talking about email (meta)

When email may have helpedRead post

Email talking about email (meta)

Because if you donrsquot [email all members to let them know what has happened and what steps are being taken to address and correct the situation] you are sending a very bad message to your members You are telling us that you only send us emails when itrsquos important like when you want us to upgrade to a premium account or update our profile or connect our email address book to our account But when it comes to our security well thatrsquos not important enough to warrant a lsquopersonalrsquo email

-Mack Collier

LinkedIn amp EmailRead full post

3 paths

1 Social connecting

2 Social sharing (SWYN)

3 Social promoting

3 paths

1 Social connecting asking email subscribers to connect (follow) you on social networking sites

2 Social sharing asking email subscribers to share email content on social networking sites (also known as Share With Your Network - SWYN)

3 Social promoting using social media sites to promote email

Social Connecting

Social Connecting

Social Connecting

Social Connecting

3 pathsThe Goal of Social Connecting

Increase followerslikessubscriberscircles

Conversions email subscribes webinar registrations sales and so on

More connections = more (potential) eyeballs = more (potential) conversions

Social Sharing

Social Sharing

Source Retail Email Blog

Social Sharing

Social Sharing

Social Sharing

Social Sharing

Results after 45 days bull Identified more than 1000 brand advocates each who shared the program with an average of 12 friendsbull More than 10000 social shares across Facebook Twitter and emailbull 600 new transactions and $250000 in new sales

3 pathsThe Goal of Social Sharing

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Social Promoting

Social Promoting

Social Promoting

Social Promoting

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 21: Batman and Robin: Email and Social Integration

But

And

Tweet This

You canrsquot sign up (or login) to most social

networks without an email address via

djwaldow

Email talking about email (meta)

When email may have helpedRead post

Email talking about email (meta)

Because if you donrsquot [email all members to let them know what has happened and what steps are being taken to address and correct the situation] you are sending a very bad message to your members You are telling us that you only send us emails when itrsquos important like when you want us to upgrade to a premium account or update our profile or connect our email address book to our account But when it comes to our security well thatrsquos not important enough to warrant a lsquopersonalrsquo email

-Mack Collier

LinkedIn amp EmailRead full post

3 paths

1 Social connecting

2 Social sharing (SWYN)

3 Social promoting

3 paths

1 Social connecting asking email subscribers to connect (follow) you on social networking sites

2 Social sharing asking email subscribers to share email content on social networking sites (also known as Share With Your Network - SWYN)

3 Social promoting using social media sites to promote email

Social Connecting

Social Connecting

Social Connecting

Social Connecting

3 pathsThe Goal of Social Connecting

Increase followerslikessubscriberscircles

Conversions email subscribes webinar registrations sales and so on

More connections = more (potential) eyeballs = more (potential) conversions

Social Sharing

Social Sharing

Source Retail Email Blog

Social Sharing

Social Sharing

Social Sharing

Social Sharing

Results after 45 days bull Identified more than 1000 brand advocates each who shared the program with an average of 12 friendsbull More than 10000 social shares across Facebook Twitter and emailbull 600 new transactions and $250000 in new sales

3 pathsThe Goal of Social Sharing

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Social Promoting

Social Promoting

Social Promoting

Social Promoting

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 22: Batman and Robin: Email and Social Integration

And

Tweet This

You canrsquot sign up (or login) to most social

networks without an email address via

djwaldow

Email talking about email (meta)

When email may have helpedRead post

Email talking about email (meta)

Because if you donrsquot [email all members to let them know what has happened and what steps are being taken to address and correct the situation] you are sending a very bad message to your members You are telling us that you only send us emails when itrsquos important like when you want us to upgrade to a premium account or update our profile or connect our email address book to our account But when it comes to our security well thatrsquos not important enough to warrant a lsquopersonalrsquo email

-Mack Collier

LinkedIn amp EmailRead full post

3 paths

1 Social connecting

2 Social sharing (SWYN)

3 Social promoting

3 paths

1 Social connecting asking email subscribers to connect (follow) you on social networking sites

2 Social sharing asking email subscribers to share email content on social networking sites (also known as Share With Your Network - SWYN)

3 Social promoting using social media sites to promote email

Social Connecting

Social Connecting

Social Connecting

Social Connecting

3 pathsThe Goal of Social Connecting

Increase followerslikessubscriberscircles

Conversions email subscribes webinar registrations sales and so on

More connections = more (potential) eyeballs = more (potential) conversions

Social Sharing

Social Sharing

Source Retail Email Blog

Social Sharing

Social Sharing

Social Sharing

Social Sharing

Results after 45 days bull Identified more than 1000 brand advocates each who shared the program with an average of 12 friendsbull More than 10000 social shares across Facebook Twitter and emailbull 600 new transactions and $250000 in new sales

3 pathsThe Goal of Social Sharing

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Social Promoting

Social Promoting

Social Promoting

Social Promoting

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 23: Batman and Robin: Email and Social Integration

Tweet This

You canrsquot sign up (or login) to most social

networks without an email address via

djwaldow

Email talking about email (meta)

When email may have helpedRead post

Email talking about email (meta)

Because if you donrsquot [email all members to let them know what has happened and what steps are being taken to address and correct the situation] you are sending a very bad message to your members You are telling us that you only send us emails when itrsquos important like when you want us to upgrade to a premium account or update our profile or connect our email address book to our account But when it comes to our security well thatrsquos not important enough to warrant a lsquopersonalrsquo email

-Mack Collier

LinkedIn amp EmailRead full post

3 paths

1 Social connecting

2 Social sharing (SWYN)

3 Social promoting

3 paths

1 Social connecting asking email subscribers to connect (follow) you on social networking sites

2 Social sharing asking email subscribers to share email content on social networking sites (also known as Share With Your Network - SWYN)

3 Social promoting using social media sites to promote email

Social Connecting

Social Connecting

Social Connecting

Social Connecting

3 pathsThe Goal of Social Connecting

Increase followerslikessubscriberscircles

Conversions email subscribes webinar registrations sales and so on

More connections = more (potential) eyeballs = more (potential) conversions

Social Sharing

Social Sharing

Source Retail Email Blog

Social Sharing

Social Sharing

Social Sharing

Social Sharing

Results after 45 days bull Identified more than 1000 brand advocates each who shared the program with an average of 12 friendsbull More than 10000 social shares across Facebook Twitter and emailbull 600 new transactions and $250000 in new sales

3 pathsThe Goal of Social Sharing

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Social Promoting

Social Promoting

Social Promoting

Social Promoting

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 24: Batman and Robin: Email and Social Integration

Email talking about email (meta)

When email may have helpedRead post

Email talking about email (meta)

Because if you donrsquot [email all members to let them know what has happened and what steps are being taken to address and correct the situation] you are sending a very bad message to your members You are telling us that you only send us emails when itrsquos important like when you want us to upgrade to a premium account or update our profile or connect our email address book to our account But when it comes to our security well thatrsquos not important enough to warrant a lsquopersonalrsquo email

-Mack Collier

LinkedIn amp EmailRead full post

3 paths

1 Social connecting

2 Social sharing (SWYN)

3 Social promoting

3 paths

1 Social connecting asking email subscribers to connect (follow) you on social networking sites

2 Social sharing asking email subscribers to share email content on social networking sites (also known as Share With Your Network - SWYN)

3 Social promoting using social media sites to promote email

Social Connecting

Social Connecting

Social Connecting

Social Connecting

3 pathsThe Goal of Social Connecting

Increase followerslikessubscriberscircles

Conversions email subscribes webinar registrations sales and so on

More connections = more (potential) eyeballs = more (potential) conversions

Social Sharing

Social Sharing

Source Retail Email Blog

Social Sharing

Social Sharing

Social Sharing

Social Sharing

Results after 45 days bull Identified more than 1000 brand advocates each who shared the program with an average of 12 friendsbull More than 10000 social shares across Facebook Twitter and emailbull 600 new transactions and $250000 in new sales

3 pathsThe Goal of Social Sharing

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Social Promoting

Social Promoting

Social Promoting

Social Promoting

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 25: Batman and Robin: Email and Social Integration

When email may have helpedRead post

Email talking about email (meta)

Because if you donrsquot [email all members to let them know what has happened and what steps are being taken to address and correct the situation] you are sending a very bad message to your members You are telling us that you only send us emails when itrsquos important like when you want us to upgrade to a premium account or update our profile or connect our email address book to our account But when it comes to our security well thatrsquos not important enough to warrant a lsquopersonalrsquo email

-Mack Collier

LinkedIn amp EmailRead full post

3 paths

1 Social connecting

2 Social sharing (SWYN)

3 Social promoting

3 paths

1 Social connecting asking email subscribers to connect (follow) you on social networking sites

2 Social sharing asking email subscribers to share email content on social networking sites (also known as Share With Your Network - SWYN)

3 Social promoting using social media sites to promote email

Social Connecting

Social Connecting

Social Connecting

Social Connecting

3 pathsThe Goal of Social Connecting

Increase followerslikessubscriberscircles

Conversions email subscribes webinar registrations sales and so on

More connections = more (potential) eyeballs = more (potential) conversions

Social Sharing

Social Sharing

Source Retail Email Blog

Social Sharing

Social Sharing

Social Sharing

Social Sharing

Results after 45 days bull Identified more than 1000 brand advocates each who shared the program with an average of 12 friendsbull More than 10000 social shares across Facebook Twitter and emailbull 600 new transactions and $250000 in new sales

3 pathsThe Goal of Social Sharing

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Social Promoting

Social Promoting

Social Promoting

Social Promoting

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 26: Batman and Robin: Email and Social Integration

Email talking about email (meta)

Because if you donrsquot [email all members to let them know what has happened and what steps are being taken to address and correct the situation] you are sending a very bad message to your members You are telling us that you only send us emails when itrsquos important like when you want us to upgrade to a premium account or update our profile or connect our email address book to our account But when it comes to our security well thatrsquos not important enough to warrant a lsquopersonalrsquo email

-Mack Collier

LinkedIn amp EmailRead full post

3 paths

1 Social connecting

2 Social sharing (SWYN)

3 Social promoting

3 paths

1 Social connecting asking email subscribers to connect (follow) you on social networking sites

2 Social sharing asking email subscribers to share email content on social networking sites (also known as Share With Your Network - SWYN)

3 Social promoting using social media sites to promote email

Social Connecting

Social Connecting

Social Connecting

Social Connecting

3 pathsThe Goal of Social Connecting

Increase followerslikessubscriberscircles

Conversions email subscribes webinar registrations sales and so on

More connections = more (potential) eyeballs = more (potential) conversions

Social Sharing

Social Sharing

Source Retail Email Blog

Social Sharing

Social Sharing

Social Sharing

Social Sharing

Results after 45 days bull Identified more than 1000 brand advocates each who shared the program with an average of 12 friendsbull More than 10000 social shares across Facebook Twitter and emailbull 600 new transactions and $250000 in new sales

3 pathsThe Goal of Social Sharing

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Social Promoting

Social Promoting

Social Promoting

Social Promoting

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 27: Batman and Robin: Email and Social Integration

LinkedIn amp EmailRead full post

3 paths

1 Social connecting

2 Social sharing (SWYN)

3 Social promoting

3 paths

1 Social connecting asking email subscribers to connect (follow) you on social networking sites

2 Social sharing asking email subscribers to share email content on social networking sites (also known as Share With Your Network - SWYN)

3 Social promoting using social media sites to promote email

Social Connecting

Social Connecting

Social Connecting

Social Connecting

3 pathsThe Goal of Social Connecting

Increase followerslikessubscriberscircles

Conversions email subscribes webinar registrations sales and so on

More connections = more (potential) eyeballs = more (potential) conversions

Social Sharing

Social Sharing

Source Retail Email Blog

Social Sharing

Social Sharing

Social Sharing

Social Sharing

Results after 45 days bull Identified more than 1000 brand advocates each who shared the program with an average of 12 friendsbull More than 10000 social shares across Facebook Twitter and emailbull 600 new transactions and $250000 in new sales

3 pathsThe Goal of Social Sharing

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Social Promoting

Social Promoting

Social Promoting

Social Promoting

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 28: Batman and Robin: Email and Social Integration

3 paths

1 Social connecting

2 Social sharing (SWYN)

3 Social promoting

3 paths

1 Social connecting asking email subscribers to connect (follow) you on social networking sites

2 Social sharing asking email subscribers to share email content on social networking sites (also known as Share With Your Network - SWYN)

3 Social promoting using social media sites to promote email

Social Connecting

Social Connecting

Social Connecting

Social Connecting

3 pathsThe Goal of Social Connecting

Increase followerslikessubscriberscircles

Conversions email subscribes webinar registrations sales and so on

More connections = more (potential) eyeballs = more (potential) conversions

Social Sharing

Social Sharing

Source Retail Email Blog

Social Sharing

Social Sharing

Social Sharing

Social Sharing

Results after 45 days bull Identified more than 1000 brand advocates each who shared the program with an average of 12 friendsbull More than 10000 social shares across Facebook Twitter and emailbull 600 new transactions and $250000 in new sales

3 pathsThe Goal of Social Sharing

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Social Promoting

Social Promoting

Social Promoting

Social Promoting

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 29: Batman and Robin: Email and Social Integration

3 paths

1 Social connecting asking email subscribers to connect (follow) you on social networking sites

2 Social sharing asking email subscribers to share email content on social networking sites (also known as Share With Your Network - SWYN)

3 Social promoting using social media sites to promote email

Social Connecting

Social Connecting

Social Connecting

Social Connecting

3 pathsThe Goal of Social Connecting

Increase followerslikessubscriberscircles

Conversions email subscribes webinar registrations sales and so on

More connections = more (potential) eyeballs = more (potential) conversions

Social Sharing

Social Sharing

Source Retail Email Blog

Social Sharing

Social Sharing

Social Sharing

Social Sharing

Results after 45 days bull Identified more than 1000 brand advocates each who shared the program with an average of 12 friendsbull More than 10000 social shares across Facebook Twitter and emailbull 600 new transactions and $250000 in new sales

3 pathsThe Goal of Social Sharing

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Social Promoting

Social Promoting

Social Promoting

Social Promoting

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 30: Batman and Robin: Email and Social Integration

Social Connecting

Social Connecting

Social Connecting

Social Connecting

3 pathsThe Goal of Social Connecting

Increase followerslikessubscriberscircles

Conversions email subscribes webinar registrations sales and so on

More connections = more (potential) eyeballs = more (potential) conversions

Social Sharing

Social Sharing

Source Retail Email Blog

Social Sharing

Social Sharing

Social Sharing

Social Sharing

Results after 45 days bull Identified more than 1000 brand advocates each who shared the program with an average of 12 friendsbull More than 10000 social shares across Facebook Twitter and emailbull 600 new transactions and $250000 in new sales

3 pathsThe Goal of Social Sharing

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Social Promoting

Social Promoting

Social Promoting

Social Promoting

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 31: Batman and Robin: Email and Social Integration

Social Connecting

Social Connecting

Social Connecting

3 pathsThe Goal of Social Connecting

Increase followerslikessubscriberscircles

Conversions email subscribes webinar registrations sales and so on

More connections = more (potential) eyeballs = more (potential) conversions

Social Sharing

Social Sharing

Source Retail Email Blog

Social Sharing

Social Sharing

Social Sharing

Social Sharing

Results after 45 days bull Identified more than 1000 brand advocates each who shared the program with an average of 12 friendsbull More than 10000 social shares across Facebook Twitter and emailbull 600 new transactions and $250000 in new sales

3 pathsThe Goal of Social Sharing

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Social Promoting

Social Promoting

Social Promoting

Social Promoting

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 32: Batman and Robin: Email and Social Integration

Social Connecting

Social Connecting

3 pathsThe Goal of Social Connecting

Increase followerslikessubscriberscircles

Conversions email subscribes webinar registrations sales and so on

More connections = more (potential) eyeballs = more (potential) conversions

Social Sharing

Social Sharing

Source Retail Email Blog

Social Sharing

Social Sharing

Social Sharing

Social Sharing

Results after 45 days bull Identified more than 1000 brand advocates each who shared the program with an average of 12 friendsbull More than 10000 social shares across Facebook Twitter and emailbull 600 new transactions and $250000 in new sales

3 pathsThe Goal of Social Sharing

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Social Promoting

Social Promoting

Social Promoting

Social Promoting

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 33: Batman and Robin: Email and Social Integration

Social Connecting

3 pathsThe Goal of Social Connecting

Increase followerslikessubscriberscircles

Conversions email subscribes webinar registrations sales and so on

More connections = more (potential) eyeballs = more (potential) conversions

Social Sharing

Social Sharing

Source Retail Email Blog

Social Sharing

Social Sharing

Social Sharing

Social Sharing

Results after 45 days bull Identified more than 1000 brand advocates each who shared the program with an average of 12 friendsbull More than 10000 social shares across Facebook Twitter and emailbull 600 new transactions and $250000 in new sales

3 pathsThe Goal of Social Sharing

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Social Promoting

Social Promoting

Social Promoting

Social Promoting

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 34: Batman and Robin: Email and Social Integration

3 pathsThe Goal of Social Connecting

Increase followerslikessubscriberscircles

Conversions email subscribes webinar registrations sales and so on

More connections = more (potential) eyeballs = more (potential) conversions

Social Sharing

Social Sharing

Source Retail Email Blog

Social Sharing

Social Sharing

Social Sharing

Social Sharing

Results after 45 days bull Identified more than 1000 brand advocates each who shared the program with an average of 12 friendsbull More than 10000 social shares across Facebook Twitter and emailbull 600 new transactions and $250000 in new sales

3 pathsThe Goal of Social Sharing

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Social Promoting

Social Promoting

Social Promoting

Social Promoting

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 35: Batman and Robin: Email and Social Integration

Social Sharing

Social Sharing

Source Retail Email Blog

Social Sharing

Social Sharing

Social Sharing

Social Sharing

Results after 45 days bull Identified more than 1000 brand advocates each who shared the program with an average of 12 friendsbull More than 10000 social shares across Facebook Twitter and emailbull 600 new transactions and $250000 in new sales

3 pathsThe Goal of Social Sharing

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Social Promoting

Social Promoting

Social Promoting

Social Promoting

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 36: Batman and Robin: Email and Social Integration

Social Sharing

Source Retail Email Blog

Social Sharing

Social Sharing

Social Sharing

Social Sharing

Results after 45 days bull Identified more than 1000 brand advocates each who shared the program with an average of 12 friendsbull More than 10000 social shares across Facebook Twitter and emailbull 600 new transactions and $250000 in new sales

3 pathsThe Goal of Social Sharing

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Social Promoting

Social Promoting

Social Promoting

Social Promoting

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 37: Batman and Robin: Email and Social Integration

Social Sharing

Social Sharing

Social Sharing

Social Sharing

Results after 45 days bull Identified more than 1000 brand advocates each who shared the program with an average of 12 friendsbull More than 10000 social shares across Facebook Twitter and emailbull 600 new transactions and $250000 in new sales

3 pathsThe Goal of Social Sharing

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Social Promoting

Social Promoting

Social Promoting

Social Promoting

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 38: Batman and Robin: Email and Social Integration

Social Sharing

Social Sharing

Social Sharing

Results after 45 days bull Identified more than 1000 brand advocates each who shared the program with an average of 12 friendsbull More than 10000 social shares across Facebook Twitter and emailbull 600 new transactions and $250000 in new sales

3 pathsThe Goal of Social Sharing

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Social Promoting

Social Promoting

Social Promoting

Social Promoting

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 39: Batman and Robin: Email and Social Integration

Social Sharing

Social Sharing

Results after 45 days bull Identified more than 1000 brand advocates each who shared the program with an average of 12 friendsbull More than 10000 social shares across Facebook Twitter and emailbull 600 new transactions and $250000 in new sales

3 pathsThe Goal of Social Sharing

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Social Promoting

Social Promoting

Social Promoting

Social Promoting

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 40: Batman and Robin: Email and Social Integration

Social Sharing

Results after 45 days bull Identified more than 1000 brand advocates each who shared the program with an average of 12 friendsbull More than 10000 social shares across Facebook Twitter and emailbull 600 new transactions and $250000 in new sales

3 pathsThe Goal of Social Sharing

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Social Promoting

Social Promoting

Social Promoting

Social Promoting

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 41: Batman and Robin: Email and Social Integration

3 pathsThe Goal of Social Sharing

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Social Promoting

Social Promoting

Social Promoting

Social Promoting

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 42: Batman and Robin: Email and Social Integration

Social Promoting

Social Promoting

Social Promoting

Social Promoting

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 43: Batman and Robin: Email and Social Integration

Social Promoting

Social Promoting

Social Promoting

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 44: Batman and Robin: Email and Social Integration

Social Promoting

Social Promoting

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 45: Batman and Robin: Email and Social Integration

Social Promoting

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 46: Batman and Robin: Email and Social Integration

bull Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of postsbull 80 of the list growth is happening through Knuttelrsquos social media outletsbull Open rates 60-70bull Click to open rates 40bull euro10000 in sales has been generated directly from each mailing

Learn More

Social Promoting

Some Impressive Stats

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 47: Batman and Robin: Email and Social Integration

3 pathsThe Goal of Social Promoting

More eyeballs

Conversions email subscribes webinar registrations sales and so on

More eyeballs = more (potential) conversions

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 48: Batman and Robin: Email and Social Integration

Use email marketing to grow your social media

followers amp extend the reach of your message

grow your email list (amp make $) via djwaldow

Tweet This

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 49: Batman and Robin: Email and Social Integration

One Final Thought

Smile Laugh Dance Have Fun

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail

Page 50: Batman and Robin: Email and Social Integration

DJ WaldowWaldowSocialcomdjwaldow

waldowsocialcomemail