Bath Market Profile Presentation

Ministry of Agriculture, Food and Rural Affairs

Market AnalysisMarket Analysis Bath

June 20, 2007

IMPLEMENTING

IMPLEMENTING

CREATING CREATING

Monitor impactReview priorities yearly


ORGANIZINGORGANIZING

ASSESSING ASSESSING

Forming the management committee Forming the management committee

Hiring a coordinator Hiring a coordinator

Kick-off public meeting Kick-off public meeting

Preliminary scoping & assessment Preliminary scoping & assessment

Downtown Vision Downtown Vision

1st Impressions1st Impressions SWOTSWOT

Market Analysis Market Analysis Other researchOther researchPhysical ImprovementPhysical Improvement

Local EconomyLocal Economy

Business MixBusiness Mix

Resident SurveyResident Survey

Business Owner SurveyBusiness Owner Survey

Trade Area AnalysisTrade Area Analysis

Business InventoryBusiness Inventory

Information and interpretation/planning session Information and interpretation/planning session

Articulate Target Market(s) & Evaluating potential actions and business opportunities Articulate Target Market(s) & Evaluating potential actions and business opportunities

Preparation of Action PlansPreparation of Action PlansPhysical Design

Physical Design

Marketing & Promo

Marketing & Promo Economic DevEconomic Dev Organization DevOrganization Dev Social IssuesSocial Issues

Physical Design

Physical Design

Marketing & Promo


Integrated Downtown Revitalization Process

You are here!


Why Do Market Analysis• Determine your market• Identify and understand your competition• Hear from your customers & businesses• Identify potential opportunities• Inform various community revitalization

programs• Provide direction to strategies in Economic

Development, Marketing and Design Actions


Creating

Physical Streetscape/Improvements

Organization and Collaboration

Promotion/Marketing

Economic Development

Market –based strategies


Components• Analyze Local

Economy• Trade Area AnalysisRegional CompetitionDetermining the Trade AreaDemographics of the trade area

• Residents’ Survey

• Business & Building Inventory

• Business MixCommercial StructureCommunity ComparisonMarket Threshold

• Business Owners Survey


Analyzing Bath’s Economy

Bath – Downtown Market AnalysisReport Back

Purpose

• To provide an overview of the local economy

• Highlight local trends


Loyalist L & A Ontario

Population 2006 15,062 40,542 12,160,282

Source: Stats Canada, 2006 Census

Population



Resident Labour Force 2001 3,665 18,340 5,252,740



Loyalist Industry Analysis Sectors (Standard Industrial

Classification) # jobs '96 # jobs '01

Employment Growth

Location Quotient

2001Industry Targeting

All industries 3,540 3,665 3.53%

Manufacturing industries 945 830 -12.17% 1.27 HighHigh priority retention target

Government service industries 515 610 18.45% 3.04 High Current Strength

Health and social service industries 240 295 22.92% 0.81 Med. Current Strength

Educational service industries 250 265 6.00% 1.05 Med. Current Strength

Communication and other utility industries 165 260 57.58% 2.31 High Current Strength

Other service industries 200 260 30.00% 1.05 Med. Current Strength

Retail trade industries 195 250 28.21% 0.54 Low Emerging Strength

Transportation and storage industries 175 225 28.57% 1.93 High Current Strength

Accommodation, food and beverage service industries 135 180 33.33% 0.73 Low Emerging Strength


Commuting Patterns

Living and Working in Loyalist

1,085

CommutingInto Loyalist

for work3,040

Commuting out of Loyalistfor work4,600


Top Places Loyalist Resident’s Commute for Work

Kingston (C) 4,175

Greater Napanee (T) 310

Belleville (C) 40


Number of Businesses in Loyalist

Source: Canadian Business Patterns, June 2006.

2004 2006 Change

Total 597 586 -11

23 - Construction 123 136 13

54 - Professional, Scientific and Technical Services 68 66 -2

44-45 - Retail Trade 69 58 -11

11 - Agriculture, Forestry, Fishing and Hunting 56 56 0

81 - Other Services (except Public Administration) 51 45 -6

48-49 - Transportation and Warehousing 36 35 -1

53 - Real Estate and Rental and Leasing 24 28 4

72 - Accommodation and Food Services 27 24 -3


Size of Business in Loyalist

Source: Canadian Business Patterns, June 2006.


Bath’s Retail Sales

2000 2003 Change

K0H $ 167,612,990 $194,324,655 $26,771,665 (16%)

K0H 1G0 $1,211,018 $1,395,568 $185,550 (15%)

Source: Stats Canada, Small Area Retail Trade Estimates, 2006


Bath’s Customer Origin Survey& Trade AreaAnalysis Results


Purpose– Learn the buying habits of customers in the

trade area.– Determine the most appropriate customer

groups to target and market.– Make decisions regarding the type of

businesses, merchandise sold, and services offered.


Trade Area Analysis• A trade area is the area that generates the

majority of consumers (60 – 80%)for a community, business district or downtown.

• Different business will have different trade areas depending on their product.– Variety Store vs. Specialty Product Store

• A trade area is used to generate information about the people within the area.


What is a Trade Area?• A trade area is the area that generates the

majority of consumers (60 – 80%)for a community, business district or downtown.

• Different business will have different trade areas depending on their product.– Variety Store vs. Specialty Product Store

• A trade area is used to generate information about the people within the area.


Customer Origin Survey

• Is a short survey used to collect information from customers at selected businesses to determine where they are from, and why they are shopping in the community.

• The Bath Customer Origin Survey collected data at businesses in the community received 333 responses.

Bath – Downtown Market AnalysisReport Back75% of customers to downtown

Bath’s Trade Area


Population & Households

Source: Statistics Canada, 2001 and MapInfo, 2005

Bath's Trade Area (75% of

Customers)

Township of Loyalist

2001 Census* 3,572 13,953

2005 estimated 3,749 14,664

2005 Household estimate 1,248 5,101

Average number of persons in private households 2.5 2.7

Bath – Downtown Market AnalysisReport BackSource: Statistics Canada, 2001 and MapInfo, 2005

Population Growth Rate

0.00%

0.50%

1.00%

1.50%

2.00%

2.50%

3.00%

3.50%

4.00%

4.50%

2005 to 2008 2008 to 2010 2010 to 2015

Bath's Trade Area Loyalist L & A Ontario


Age

Bath's Trade Area (75% of Customers)


Average age 40.8 38 39.6 37.5

Senior Citizens (65 and over) 575 16% 1,748 13% 15% 13%

0 to 14 years 497 14% 2,709 19% 19% 20%

Source: Statistics

Canada, 2001


Consumer Products or Services Purchased by Particular Age GroupsAge Group Product or serviceUnder 25 Transportation, apparel, entertainment, personal care, food

away from home, education

25 to 34 Home ownership, household appliances, do-it-yourself products, housing costs, entertainment, apparel, transportation

35 to 49 Apparel, housing costs, home ownership, entertainment, transportation

50 to 64 Travel, recreational products and services, personal insurance, household furnishing

65 to 79 Health, travel, home services, housing repairs, food at home, public transportation

80 and over Health, home services, housing repairs, food at home

Source: U.S. Bureau of Labor Statistics, Consumer Expenditures in 1995, 1997; based on Consumer Expenditure Survey data


Income Bath's Trade Area (75% of

Customers)


2001 Average Income Per Capita $33,184 $28,604 $26,394 $32,865

Average household income 2001 $64,944 $57,969 $52,237 $66,836

Average household income 2005 $71,025 $64,008 $57,351 $75,047

Source: Statistics Canada, 2001 and MapInfo, 2005

Average Household Income


Employment

Source: Statistics Canada, 2001

Employment Bath's Trade Area

(75% of Customers

)

Loyalist COUNTY OF LENNOX AND ADDINGTON

Ontario

Total Population 15 years and over 2,387 10,292 29,792 9,048,040

In the labour force 1,388 7,046 19,076 6,086,815

Participation rate 58.1% 68.4% 64.00% 67.30%

Unemployment rate 5.4% 5.4% 6.20% 6.10%


Occupations



Loyalist Township COUNTY OF LENNOX AND ADDINGTON

Ontario

% % % %

White Collar 471 35% 2,098 30% 28% 38%

Grey Collar554 41% 3,046 44% 40% 37%

Blue Collar342 25% 1,868 27% 32% 25%

Occupation - Not Applicable 23 2% 90 1% 2% 2%


Highest Level of Education



Family StructureBath's Trade Area Loyalist

TownshipOntario

Total 1167 4814

Living alone 189 16% 784 16% 24%

Married & Common-law couples

885 76% 3,469 72% 65%

With no children at home 484 41% 1,523 32% 27%

With children at home 383 33% 1,909 40% 38%

Lone-parent families 93 8% 561 12% 12%


Housing


Average value of dwellings $172,492 $133,756 $127,810 $199,884


LOYALIST TOWNSHIP

COUNTY OF LENNOX AND ADDINGTON

Ontario


GeoDemographics• It targets consumers using a cluster analysis of

2001 census demographics and exhaustive survey data on how Canadians spend their time and their money.

• It classifies all Canadians into one of 66 lifestyle types--with names like Cosmopolitan Elite, Electric Avenues, Les Chics and Lunch at Tim's.


Geodemographics For Bath’s Trade Area

Total Population %

Ontario Originals 2,322 39%

Fields of Dreams 838 14%

Money & Brains 781 13%

Tools & Trucks 733 12%

Rods & Wheels 567 10%

Unassigned 644 11%

ONTARIO ORIGINALSOlder middle-income couples and

families in Ontario

Leisure• crafts shows• casinos• motor boats• playing the lottery• Pets

Shopping• $50-$150 weekly on groceries• children’s videos/DVDs• gas barbecues• Wal-Mart• No-Frills

Attitudes• “I am a risk-averse investor”• “I get pleasure from doing simple

things like looking after plants or taking care of my home”

• “We must accept higher degrees of pollution to preserve jobs”

• “Life in the country is much more satisfying than in the city”

• “I prefer people who, whatever happens, do their duty”

FIELDS OF DREAMSMidscale farmers and blue-collar

workers in rural Ontario

Leisure• ice skating• gardening• canoeing• food shows• Pets

Shopping• riding lawn mowers• miniature cars/trucks• prepaid/pay-as-you-go cell phone

plan• Valumart• Home Hardware

Attitudes• “I like to do handicrafts”• “My religious beliefs are important

to me”• “It worries me that government

and companies are storing more information about people’s private lives”

• “I love fresh air and outdoor activities”

• “It should be tougher to obtain welfare and Employment Insurance”


Expenditure Potential

Source: MapInfo, 2005

Downtown Bath's Trade Area

Loyalist Township LENNOX and ADDINGTON

ONTARIO

Total Annual-Household Expenditur

es

Total Annual-Household

Expenditures

Annual-Household

Expenditures

Annual-Household

Expenditures

Total current consumption

$59,310,212 $49,831

$216,702,822 $44,829

$41,105 $50,344

Food$9,417,743 $7,548

$34,961,260 $6,854 $6,460 $7,562

Shelter $16,012,443 $12,834

$58,009,618 $11,372 $10,350 $13,755

Household operation$4,069,159 $3,261

$15,263,186 $2,992 $2,780 $3,247

Household furnishings and equipment $2,825,191 $2,264

$11,114,809 $2,179 $1,957 $2,111

Clothing$3,363,383 $2,696

$13,439,709 $2,635 $2,390 $2,994

Transportation $12,066,964 $9,671

$41,297,346 $8,096 $7,421 $9,337

Health care $2,212,311 $1,773 $7,546,786 $1,479 $1,404 $1,527

Personal care $1,341,015 $1,075 $5,338,965 $1,047 $965 $1,181

Recreation$5,478,545 $4,391

$20,209,135 $3,962 $3,544 $4,237

Reading materials and other printed matter $457,729 $367 $1,646,457 $323 $295 $340

Tobacco products and alcoholic beverages $2,065,729 $1,656 $7,875,552 $1,544 $1,428 $1,381


Residents Survey


Purpose of Resident Survey• Determine retail/service needs, shopping behaviour,

and perceptions of downtown.

• Identify market gaps, businesses not meeting customer needs, goods/services residents feel are lacking.

• Give all residents an opportunity to become involved in their community’s development and communicate that a plan is being prepared.

Postal Area

Gender

Survey Respondents

Age

Income

Total % Village of Bath 139 34.84% R.R. #1 Bath 76 19.05% R.R. #2 Bath 79 19.80% R.R. #3 Bath 90 22.56% Other 15 3.76%

Total Respondents 399 Skipped this Question 13

Total % Male 148 38.24% Female 239 61.76%


Total Percentage 19 and under 0 0.00% 20-44 59 15.21% 45-64 185 47.68% 65 and over 144 37.11%


Total Percentage Under $24,999 28 9.12% 25,000 - S49,999 75 24.43% $50,000 - $74,999 94 30.62% $75,000 - $99,999 57 18.57% Over $100,000 53 17.26%


How often do you shop at the

following locations?

2 + per Week

Once per Week

Twice a Month

Once a Month

Very Rarely

or Never Total Bath 185 100 41 29 48 403 Adolphustown 2 1 0 2 303 308 Amherst Island 0 2 1 6 297 306 Amherstview 56 88 65 84 66 359 Napanee 47 88 84 83 71 373 Odessa 1 6 8 40 261 316 Picton 7 4 9 15 286 321 Kingston 169 137 50 23 11 390 Belleville 2 3 8 35 278 326 Other 1 1 6 5 54 67


0 50 100 150 200 250 300 350

Other

Belleville

Kingston

Picton

Odessa

Napanee

Amherstview

Amherst Island

Adolphustown

Bath

2 + per Week

Once per Week

Twice a Month

Once a Month

Very Rarely or Never

Indicate which town you most often travel to for the following activities.

Bath Amherstview Napanee Odessa Kingston Belleville Other Total

Quick Errands (gas station convenience store etc) 286 45 35 4 18 0 11 399

Grocery Shopping 117 53 85 0 145 2 3 405 Furniture Shopping 0 2 17 3 336 1 13 372 Appliance, TV, Electronics Shopping

0 0 18 3 357 2 5 385

Clothing Store 0 1 53 2 340 3 4 403 Hardware Paint Wallpaper Shopping

0 3 86 34 276 1 3 403

Pharmacy & Drug Store 1 174 71 4 155 0 2 407 Gift & Novelty Shopping 82 23 41 3 235 1 7 392 Restaurants 39 10 58 2 275 0 4 388 Personal Care Services (hair salon, esthetician)

67 44 49 8 212 1 12 393

Professional Services (insurance, accounting, legal) 7 2 53 2 267 1 41 373

Mechanics & Automotive Services / Supply Store

1 30 82 20 249 6 6 394

Culture & Entertainment 19 0 22 2 306 3 18 370 Recreational Activities (marina golf course etc) 144 17 27 2 112 0 35 337

Banking 181 25 37 6 148 1 5 403 Medical Services 35 81 51 1 217 1 12 398 Other Services (dry-cleaning etc)

47 17 46 2 222 0 9 343

Sears Catalogue 225 0 7 1 66 2 9 310 Total Respondents 408

Skipped this Question 2

When you shop in places other than Bath what are the main reasons why?

Total Percentage Closer to work 97 24.01% Better hours 83 20.54% Better price 185 45.79% Better selection 280 69.31% Better quality 68 16.83% Customer service 19 4.70% The goods I need are not in my community’s downtown 315 77.97% Other 39 9.65%


0 50 100 150 200 250 300 350

Other

Goods needed are not in my community

Customer service

Better quality

Better selection

Better price

Better hours

Closer to work

If you would shop during extended hours when would you most likely shop?

0 20 40 60 80 100 120

Other

Sunday afternoon

Saturday after 5 pm

Friday after 5 pm

Thursday after 5 pm

Wednesday after 5 pm

Tuesday after 5 pm

Monday after 5 pm

Total Percentage Monday after 5:00 pm 40 23.81% Tuesday after 5:00 pm 46 27.38% Wednesday after 5:00 pm 48 28.57% Thursday after 5:00 pm 75 44.64% Friday after 5:00 pm 104 61.90% Saturday after 5:00 pm 60 35.71% Sunday afternoon 94 55.95% Other (please specify) 15 8.93%


How strongly do you agree or disagree with the following statements?

0 50 100 150 200 250 300

I try to shop locally whenever possible

I feel safe in Bath even at night

I like the look and feel of Bath

Businesses in Bath sell the products/services Iwant

Stores in Bath are open when I want to shop

Strongly Agree

Somewhat Agree

Somewhat Disagree

Strongly Disagree

Strongly

Agree Somewhat

Agree Somewhat Disagree

Strongly Disagree Total

Stores in Bath are open when I want to shop 167 147 44 18 376 Businesses in Bath sell the products/ services I want 22 127 140 85 374 I like the look and feel of Bath 188 133 40 19 380 I feel safe in Bath even at night 245 116 18 2 381 I try to shop locally whenever possible 170 147 56 11 384


What NEW businesses or

services would you support in Bath?

Total Percentage Book store 105 27.20% Clothing store 81 20.98% Discount clothing store 76 19.69% Grocery store 35 9.07% Bakery 155 40.16% Gift store 52 13.47% Hardware store 276 71.50% Office supply/computer 33 8.55% Butcher 77 19.95% Furniture/Appliance store 19 4.92% Medical Clinic 194 50.26% Pharmacy 163 42.23% Fine food restaurant 96 24.87% Fast food restaurant 74 19.17% Family restaurant 281 72.80% Shoe store 39 10.10% Electronics store 38 9.84% Other (please specify) 83 21.50%


Total Percentage Walking/hiking trails 169 46.43% Cross-country trails 72 19.78% Community hall 76 20.88% Youth drop-in centre 68 18.68% Theatre 116 31.87% Farmer’s Market 269 73.90% Outdoor skating rink 126 34.62% Outdoor curling rink 29 20.14% Artisan’s co-op 92 25.27% Skateboard park 28 7.69% Other (please specify) 55 15.11%


What NEW types of events/activities or facilities would you like to find in Bath?


Business Mix Analysis

Bath


Purpose of Business Mix Analysis

• Provides a useful snapshot of the number and types of businesses located in the area.

• Can be used to market businesses in your community.

• Can be used to identify where there are gaps in available services or businesses

Source: Business Mix Analysis collected by Coordinator

Business Mix AnalysisMix of Properties, 52properties

Retail29%

Service48%

Food & Entertainment

19%

Public Service4%

Commercial Structure AnalysisRetail Sector

Convenience27%

Comparison17%

Food & Entertainment

28%

Major Purchase/Destination

28%

Commercial Structure AnalysisRetail Sector + Food/Entertainment

0% 20% 40% 60% 80% 100%

Bath (18)

Marmora (22)

Madoc (22)

Stirling (26)

Tweed (35)

Quebec Mix

Convenience Comparison Major Purchase Food & Entertainment

Target Markets – price pointsRestaurants *** *

Clothing/Jewellery **

Gas/Convenience * *

Grocery/Food *****

Furniture & Antiques/Decor ******

Art/Recreation/Music ******

Accommodations ***

Personal Services * ****

Commercial/Financial Services ******

Contractor Services ************

Low Medium High

Source: Business Mix Analysis collected by Coordinator


Community Business Mix Comparisons

Compare number of businesses in Bath to other similar sized communities to identify gaps and potential opportunities

Source of data: MapInfo 2006, based on community not municipal boundaries

CARRYING

PLACEHASTINGS

MERRICK

VILLEODESSA

OMEMEE

SYDENHAM

WELLING TON

BATH

Average

Estimated Population 1525 1533 1480 1641165

5 1781 1907 1742

442 Furniture and Home Furnishings Stores 0 0 4 1 1 1 2 1 1

443 Electronics and Appliance Stores 0 0 0 1 6 1 0 4 2

444 Building Material and Garden Equipment and Supplies Dealers 0 3 2 5 2 4 4 0 3

445 Food and Beverage Stores 2 4 5 3 3 5 4 3 4

446 Health and Personal Care Stores 0 1 2 1 1 1 1 1 1

448 Clothing and Clothing Accessories Stores 0 0 5 1 0 0 1 0 1

451 Sporting Goods, Hobby, Book and Music Stores 1 4 5 1 3 2 1 3 3

452 General Merchandise Stores 1 1 1 1 1 0 0 1 1

453 Miscellaneous Store Retailers 2 1 18 4 3 4 3 4 5

712 Museums 0 0 0 0 0 0 1 2 0

713 Amusement, Gambling and Recreation Industries 3 3 3 3 4 0 1 2 2

721 Accommodation Services 5 12 4 1 2 2 4 2 4

722 Food Services and Drinking Places 4 7 11 4 7 5 4 6 6

811 Repair and Maintenance 2 5 5 2 6 1 4 3 4

812 Personal and Laundry Services 1 2 6 5 5 8 3 1 4


Market Threshold Analysis• Population of Ontario is divided by the # businesses in a

sector = population supporting each business in that sector

• Compare to our community population to get the theoretical capacity of the community

• Compare theoretical to actual numbers of businesses in a sector in our community

• Cautions - # of businesses does not account for size, only registered businesses, based on Ontario so need to account for local demographics, whole community vs. main street (Based on muicipal boundaries

• Source: Canadian Business Patterns, June 2006

Loyalist Population 15,062

# Businesse

s in Ontario

# people

per busines

s (Ontario

)

Theoretical

capacity of the

community

Actual number

in communi

ty

+ Greater than - fewer

than capacity

3118 - Bakeries and Tortilla Manufacturing 1111 10,945 1.4 0 -1.4

4421 - Furniture Stores 1883 6,458 2.3 0 -2.3

4441 - Building Material and Supplies Dealers 3233 3,761 4.0 4 -0.0

4451 - Grocery Stores 9752 1,247 12.1 9 -3.1

4452 - Specialty Food Stores 3242 3,751 4.0 1 -3.0

4461 - Health and Personal Care Stores 6421 1,894 8.0 2 -6.0

4481 - Clothing Stores 7440 1,634 9.2 0 -9.2

4511 - Sporting Goods, Hobby and Musical Instrument Stores

41082,960 5.1 5 -0.1

4532 - Office Supplies, Stationery and Gift Stores 3220 3,776 4.0 8 4.0

5221 - Depository Credit Intermediation 1786 6,809 2.2 2 -0.2

5412 - Accounting, Tax Preparation, Bookkeeping and Payroll Services

121181,003 15.0 2 -13.0

5419 - Other Professional, Scientific and Technical Services

100751,207 12.5 12 -0.5

5615 - Travel Arrangement and Reservation Services 3043 3,996 3.8 0 -3.8

7121 - Heritage Institutions 429 28,346 0.5 3 2.5

7139 - Other Amusement and Recreation Industries 5385 2,258 6.7 9 2.3

7221 - Full-Service Restaurants 14580 834 18.1 7 -11.1

7222 - Limited-Service Eating Places 15343 793 19.0 10 -9.0

7224 - Drinking Places (Alcoholic Beverages) 1720 7,070 2.1 0 -2.1

8111 - Automotive Repair and Maintenance 14812 821 18.3 7 -11.3

8121 - Personal Care Services 12077 1,007 15.0 10 -5.0


Identifying Business Opportunities

• Primarily service businesses. • Are there gaps?• Are there complementary businesses in sectors where

you are well represented?• Consider your resident survey results• Consider the function of your downtown• Consider businesses in neighbouring communities• Need both marketing and economic development

strategies for business opportunities to be successful


Business Owners Survey

How long has this business beenin operation in this community?

Does your business have a:

Succession Plan

Business Plan

Marketing Plan

What is the busiest day of the week for your business?

What are the THREE busiest months for your business?

Interest in participating in a Business Ambassador program

Availability of Skilled Labour

Support from Local Residents

Do you participate in and/or support community events and festivals that take place in the

community?

Do community events and festivals increase sales in your business?

Is your business experiencing any of these particular issues?

What is the main competitive edge of your business versus your competitors?

I always direct customers to other Bath businesses

I always try and buy products/services locally

Bath is an excellent place to do business

The look and feel of Bathhelps this business

The business is open whencustomers want to shop

The existing downtown businessmix helps this business

IMPLEMENTING

IMPLEMENTING

CREATING CREATING



ORGANIZINGORGANIZING

ASSESSING ASSESSING

Forming the management committee Forming the management committee

Hiring a coordinator Hiring a coordinator

Kick-off public meeting Kick-off public meeting

Preliminary scoping & assessment Preliminary scoping & assessment

Downtown Vision Downtown Vision

1st Impressions1st Impressions SWOTSWOT

Market Analysis Market Analysis Other researchOther researchPhysical ImprovementPhysical Improvement

Local EconomyLocal Economy

Business MixBusiness Mix

Resident SurveyResident Survey

Business Owner SurveyBusiness Owner Survey

Trade Area AnalysisTrade Area Analysis

Business InventoryBusiness Inventory

Information and interpretation/planning session Information and interpretation/planning session

Articulate Target Market(s) & Evaluating potential actions and business opportunities Articulate Target Market(s) & Evaluating potential actions and business opportunities

Preparation of Action PlansPreparation of Action PlansPhysical Design

Physical Design

Marketing & Promo


Physical Design

Physical Design

Marketing & Promo


Integrated Downtown Revitalization Process

You are goinghere!

Bath Market Profile Presentation

Documents

Transcript of Bath Market Profile Presentation