Basics & Refresher Clinic
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@artsinthealley www.richmondartsinthealley.com USING SOCIAL MEDIA IN YOUR NONPROFIT Jeanine D. Guidry Executive Director, Arts in the Alley Social media consultant
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ConnectVA 2013 Social Media for Nonprofits Conference Optional Basics & Refresher Clinic by Jeanine Guidry, Arts in the Alley. Designed for individuals and organizations new to social media, or in need of a refresher, this basics clinic will get you up-to-speed with a solid foundation in the big social media platforms.
Transcript of Basics & Refresher Clinic
- 1.USING SOCIAL MEDIA IN YOUR NONPROFIT Jeanine D. Guidry Executive Director, Arts in the Alley Social media [email protected]
2. Our Focus Today Overview and Comparison Blogs/Tumblr Facebook Twitter Visuals: YouTube, Instagram, Vine [email protected] 3. BASICS: Tagging Hashtags = # Sometimes just called tags Used on Twitter, Instagram, Facebook, Tumblr, Pinterest File labels To make information easier to find Participate in discussions Narrow down the posts to read/track/[email protected] 4. Blogs/Tumblr Original Part of Web 2.0 Shortened form of web log Fast to update, requires little to no html knowledge Popular platforms: wordpress and blogspot Tumblr is an excellent [email protected] 5. Using Tumblr as your blogEasy input for seven types of content: text, photo, quote, link, chat, audio, [email protected] 6. What makes a good blog? Compelling images and videos Links to other social media Minimum post of 1 per week Interactive in creating a community DONT turn off comments DO respond to [email protected] 7. Facebook Basics Personal profiles- Never private, even if it is Groups - great for coordinating efforts, communities Pages - profiles for organizations, businesses, music educators, schools, nonprofits, [email protected] 8. Facebook Best Practices Conversations: talk to people Post regularly ALWAYS respond (well, almost) NEVER remove (well, almost) Use photos Post information, not just marketing Post calls to action instead of fundraising appeals Fall back posts: inspirational quotes and facts, polls,Instagram photos, Vine [email protected] 9. Facebook goals: likes and comments Do thisTo accomplish thisUse call to action status updatesGet more likesUse community-building status updatesGet more likesUse call to action status updatesGet more commentsUse community-building status updatesGet more commentsCall to action status updates: soliciting the publics help in specific lobbying, advocacy, or volunteering efforts Community-building status updates: promoting interactivity and [email protected] 10. Twitter: Basics 140 characters (120, really) Tools: # (hash tag) a way to organize information @ - direct reply or mention RT retweet - posting someone elses message again DM Direct Message - sending a private message Tiny.url or bit.ly - url shorteners - a way to condense webaddresses and monitor click [email protected] 11. Twitter: Best Practices Create a user-friendly Twitter handle (@you) Add a photo Find people you already know Find people in your area (#RVA, #NYC) Find organizations in your field Get a desktop or mobile client: Hootsuite Add Twitter handle to all yoursignatures/sites/cards Read the bio of those who follow you LISTEN @artsinthealleywww.richmondartsinthealley.com 12. Twitter goal: retweeting (& favoriting) Do thisTo accomplish thisFocus on others: use external mentions and linksTweets will be retweeted more frequentlyUse more complex tweets (hashtags, mentions, links)Tweets will be retweeted and favorited moreUse more public education than marketing tweetsTweets will be retweeted and favorited moreUse more call to action than fundraising tweetsTweets will be retweeted and favorited moreUse photos instead of videosTweets will be retweeted moreTweet more on weekendsTweets will be retweeted and favorited moreUse a dedicated campaign hashtag Tweets will be retweeted [email protected] 13. Twitter goal: conversation Do thisTo accomplish thisKeep tweets simple and short few or no hashtags, mentions, links, or multimediaEngage in conversationAsk questions and use direct repliesEngage in conversationThank stakeholders for their input, retweets, mentions, and actionsEngage in conversationAsk stakeholders to retweet your tweetsEngage in [email protected] 14. What We Can Learn From Large Nonprofits Use of Twitter @charitywater (use of images) @American_Heart (providing info) @LIVESTRONG (personal connections) @RedCross (public service)@artsinthealleywww.richmondartsinthealley.com 15. What makes a good tweet? Participate in conversations: ask questions and respond Use direct replies Use hashtags RT other tweets Builds up the community Provides/shares information Uses photos Inspirational quotes BUT: there is no [email protected] 16. Bravo. Via @LIVESTRONG: @coachkirkham We offer lots of info on palliative care for end of life/ terminal. Call or email. 1-855-220-7777 or http://bit.ly/lsform Via @LIVESTRONG: Tech is helping people monitor #cancer pain. Rate your levels w/ an app: http://bit.ly/Oy5DAi (Via @xeni) Via @RedCross: We have lots of shelters open offering you relief from the heat. web: http://bit.ly/aiVTx8 app: http://bit.ly/htG06O Via @hrw: Why are the #Bahrain police tossing stungrenades at journalists covering protests? http://bit.ly/NCZ6Qa #pressfreedom Via @worldvision: @Krystalsbuble good question - at the link in the original tweet, click on the "Apply Online" button at the top. [email protected] 17. What makes a bad tweet? Only promote your own events Automatic posts from Facebook Too personal Plain inappropriate Lack relevance Forget to turn off auto-tweet Talking at [email protected] 18. Ouch. Via @KennethCole: Millions are in uproar in #Cairo.Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo [email protected] 19. Visuals: YouTube Video an activity that captures the spirit of yournonprofit Provide links Use slideshows with music if video footage is [email protected] 20. YouTube simple [email protected] 21. Visuals: Instagram Easy way to include visuals Simple posting to Facebook, Twitter, Tumblr Create two accounts Use hashtags Arts in the Alley [email protected] 22. Visuals: Vine (or Instagram video) 6 second videos Smartphone Quick Easy IDEAS:- Storytelling - Quick how-to video - Show off your personality - Show direct results - Say thank you to donors A few examples @artsinthealleywww.richmondartsinthealley.com 23. Making Twitter Easier to Use: [email protected] 24. Using Hootsuite (or Tweetdeck) Dont overuse the scheduling feature Be sure you can pause or cancel your messages at amoment's notice Create streams for hashtags and keywords DONT shorten your links through their tools use bit.ly [email protected] 25. Social Media Case Studies Lewis Ginter HealthyLove Campaign Amnesty International Unicef: many platforms, and: use your website! Malaria No More: partnerships BP: this is why you SHOULD be on [email protected] 26. Raising $$: Crowdfunding Indiegogo (Jeanine LIKES this one ) Kickstarter (no guaranteed payout) Gofundme (no Paypal) Crowdrise YouCaringEach has different characteristics pay special attention to the requirements for getting the money raised. http://www.forbes.com/sites/chancebarnett/2013/05/08/top-10-crowdfunding-sites-for-fundraising/@artsinthealleywww.richmondartsinthealley.com 27. Want to chat? Find me! Jeanine D. Guidry [email protected] [email protected] Facebook: artsinthealley Twitter: @artsinthealley Instagram: [email protected]
