The J. Roger Glunt Fellowship at Penn State: Sensational Success Stories
Basics of Music Video. RJD2 “Let There Be Horns”“Let There Be Horns” 2010, The Colossus Dir....
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Transcript of Basics of Music Video. RJD2 “Let There Be Horns”“Let There Be Horns” 2010, The Colossus Dir....
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Basics of Music Video
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RJD2 “Let There Be Horns”
2010, The Colossus Dir. Thom Glunt Fireworks “Arrows”
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Characteristics
3-5 minutes Advertisement/marketing tool Marries creativity and marketing (and versus) Adds visual element to a song's experience Visual memory for a song A way for audience to connect to an artist Quick cutting...MTV look Is pop culture; defines pop culture
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Characteristics Cont'd
Quick cutting...MTV look Is pop culture; defines pop culture Sampling/appropriation Uses aesthetics from other media/other media
uses its aesthetics
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Types of Music Video
Cinematic v. Photographic Cinematic
Film grammar, narrative/dramatic progression, performance
Progressive: time and space (Jonze “Feel the Pain” David Fincher, Spike Jonze, Sophie Mueller
Photographic look/feel not really “story”, collage/juxtaposition,
texture, color, lighting Sam Bayer, Mark Romanek, Anton Corbijn
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Categories of Music Video
Performance Story (interlacing narrative) Concept Gag Dance Animation Party/Club Film Clip Hybrid
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How to Watch MV
Treatment statement What general category(ies) does it fall under? Cinematic techniques and execution Ideology/representation Takeaway
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“3 Dreams of Black
2011, Rome Dir. Chris Milk
Kanye West “Touch the Sky” The Johnny Cash Project
Sponsored by Google Making of... FLAKJAKT “Cascades”
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Choosing Music for Final Project
Work with a local band or recording artist that you know and you know WILL DELIVER
Choose a Creative Commons licensed song MUST allow DERIVATIVES, if it says ND or No
Derivatives you cannot use it in a video Moby Gratis Writing Exercise #1