Basics of Event PromotionSunflower Staffing

Karen FairesField CoordinatorColorado, Oklahoma, Florida

How are you scheduled for events?

You must ask for a specific event. I will never schedule you for an event unless you say you can do it.

Getting scheduled, cont.Step 2: Check my website @ http://demosbykaren.wordpress.com/6-available-demos-promotions/

Look at whats available and send me an e-mail. Tell me date and store or stores you are available for. Example: 10/17 - 2219, 2218, 2403 10/18 - 2219, 2218, 2403 10/22 - 2219, 2218, 2403 (this tells me date you are available and which stores you want. i will then try to fill with your first choice, then your second, then your third)

then what . . . Dont request events for days you are already scheduled Check your calendar 1st!

Unless theres a specific reason why you cant do a particular product, I will schedule you for any event still available on that date and at that store.

Getting scheduled, cont.Step 3: Watch your e-mail! Notices will go out when new jobs are available or there is fallout.

Sometimes the job is filled within 5 minutes, sometimes not so, be sure to request it if youre available and quickly!

How will I know if I got the job?I will always confirm you to be scheduled or tell you it is not available, by e-mail, as soon as I can.If I get more than one request for a particular date and store, I will normally schedule it for the person who asked for it first.

Get a calendar to keep track of your events!!

What if I find out Im not available after Im already scheduled?CALL me AND e-mail me both, if possible!!

I need to know immediately (if not sooner) if you are unable to do an event, for which you are scheduled!

I have to find someone to do the event.We have to get the paperwork to the new EP (Event Personnel).

Cancellations are a Big No-NoWe take a very dim view of cancellations.

Do NOT request a demo unless you are certain you are available to do it. You are an independent contractor and if you say you can do a job, I expect commitment from you that it will be done.

I will go above and beyond to help you out any way I can. I understand emergencies and will do my best to find someone to do your demo.

Cancellations, cont.Manifests for kit shipments go to the shipper 2 weeks in advance. If you have to cancel your demo, it is your responsibility to get the kit to the store for the replacement.

I will work with you to facilitate getting the kit to the person filling in for your scheduled event.

Normally, we must have the kit to run the event.

My AvailabilityI am always available to you by phone on demo days, with very few exceptions. If Im not going to be, I will let you know. If you call and I dont answer, its because Im working an issue with someone else. Leave a message! I will get back to you as soon as possible.

Do not leave the store!!

No Show PolicyNo Shows will not be tolerated.Any jobs scheduled will be given to someone else.You will be inactivated with a note in your record that you are not to be scheduled in the future.If something unforeseeable happened, call me as soon as you can and we can discuss continuing with you as a demonstrator.

THIS IS A JOB!Be Reliable.Be Trustworthy.Be On Time.Complete Your Paperwork.Follow the Rules.

We ask no more of you than any other employer.

What will you receive to do the event?1. Sunflower Debit Card

Used to purchase products and swipe-in at the store May arrive before you are actually scheduledUsed for all events (do not lose)Must be activated for each eventLooks like a nametag, but its NOT - ID is not permitted at Target

2. Contract: sent from our office in Indianapolis (usually in regular envelope and delivered by USPS Postal Service)Must be mailed in after event in order to be paidRequires your signature and dateUse the checklist to double-check your paperwork before you send it in.

Sample Contract

Your Kit3. Market Link, Manual, and sometimes promotional material or productsMay be in a small package or large box delivered by UPSMake sure you can receive UPS packages

Market Link must be completed and mailed in with the receipt after the event in order to be paidRequires your confirmation #sTelephone orientationCard Activation

Market Link, page 2Questions about product availabilityQuestions about how many samples distributedEtc. . . .

Market Link, page 3Asks about condition of Demo tableRequires your signatureRequires the confirmation # you received when ML info is called in or input via internet

Market Link, page 4Requires your signature and dateRequires store manager (or FSS) signature, date and timeUsed for Out of Stock certification by Store Manager or FSS, if necessary

Market Link, page 5Blank page for you to tape receipt(s)

Help! I cant find the Market LinkLook under the address label (in the plastic) on the outside of the box. Sometimes its there, sometimes its inside the box.

Sampling Instructions (Manual)Sampling Instructions (Manual) Example

Follow the Sampling Instructions regarding product explicitly!

Any variation must be approved by either Sunflower or me!!

Step-by-StepPRINT THE DOCUMENT OFF OF THE WEBSITE!

Refer to continually for the first few times you are scheduled for an event.Follow the steps!!!Starts at the first step of preparing for the event.Ends with mailing the paperwork.

Let me know . . . . Im going to send you an e-mail every week asking if you have everything.If you dont respond, I have to call you.Ill give you any updates at that time.Respond by hitting Reply!

UniformBlack pants, black closed-toe shoes, white buttoned shirt, plain black baseball cap (you provide your own uniform except for chefs jacket)CLEAN Uniform! Dont go in looking like you slept in your clothes!Good Personal Hygiene is an absolute must!No hairnets or shower caps!!Debit card looks like a name tag, we do NOT use as such no identification allowed on jacketTarget furnishes chefs jacketButton all the buttons!

So . . What do I do first?REVIEW THE MANUAL and CONTRACTCompare the contract and kit contents to ensure they are for the same event and the correct date, place and productGet everything ready!!Contract (telephone contact numbers are on it)Kit (Market Link and possibly promotional materials)Print the Step-by-Step Instructions off the website and add to your stuff to refer to for proper sequence of necessary actions.DEBIT CARD !!!Cant run the demo without one!If you dont have a debit card, call Karen!

Then . . . . ?The Market Link will give you specific instructions to call for your orientation.Required for each demo date.May be done before demo date.Make note of the confirmation numberYou must have the confirmation number in order to activate your card.

How do I activate my card?The Market Link also gives you the number to call to activate your card.

Card will be activated for the $$ amount noted on your contract and Sampling Instructions.Must be done on the day of your demo!Must be done by 9:00 AM.Were monitoring activations on the computer.Tells me you are ready to go do your demo.If your card is not activated and I am unable to reach you by phone or you do not return my call immediately, I have to call in a back-up. You will then be considered as a No Show.

Swipe InArrive at the store prior to the start time of your demoSwipe in between 10:50 AM and 11:05 AM - Buy something under $1 (including tax). It is yours to keep.Swipe-in with $1 purchase whether buying product or not!!$5 extra per demo if swipe is done between above times (Colorado only)If you swipe outside of 10:45 11:15, you will be unable to work for Sunflower anymoreTime on register is the time that gets recorded in the system check it before you swipe (just ask the cashier)Were monitoring on the computerTells me youre at the store ready to do your demo.

NEVER PAY WITH CASH!!You never, ever pay for anything with cash.You must use your debit card.Exceptions can be made only if the Indianapolis office I or pre-approve it !!WHY? You wont get reimbursed or paid for the demo !!

At The Store!!!Food Sampling Specialist (FSS)

They are there to help you get going!Will answer your questions about equipment, location, tableGuide you in product locationSign your paperwork!!Remember: If the FSS doesnt want you back in their store, we will honor their request.

EquipmentTarget provides ALL equipment.Equipment required, i.e. microwave, toaster, etc will be noted in your manualYou are responsible to gather your table and equipment and place it where the manual designates or the FSS wants you to.You are NOT allowed to put the table together or take it apart!!! (liability issues)

After You Swipe-InGo to supply area.Get your table, supplies and equipment.Roll out to designated area.Go get your product.If youre buying it, purchase the amount the manual says. If the store doesnt have the required amount, CALL ME!

Store Owned ProductStore owned product means you do not buy anythingIt is a Target productThe FSS will guide you in getting the store owned product.The FSS will assist you with Target paid purchase of your product on special form (QMOS).

Products, cont.If it is a store-owned product, Target may substitute product, if they desire. If it is other than store-owned, Target employees cannot substitute anything!You are not allowed to promote products that arent on the shelf to sell.Call me!!! or the Indianapolis office.We can substitute a same brand, same type product (with approval).

What if there isnt anything to substitute?You must obtain the Out of Stock signature and date on page 4 and submit with swipe-in receipt and contract.Call me or the Indianapolis office before you leave the store to verify no other substitutions are available to be made. This sometimes changes after the manual goes out.If another product isnt available, then you may be sent home. Youll be paid for the hours you worked or at the very least 2 hours show-up time.

DEMO 101Smile, be FRIENDLYSell, sell, sellUse brand name oftenRecite selling points from SAMPLING INSTRUCTIONSEncourage customers to taste productFollow Food Safety InstructionsChange your gloves appropriately

Dos & Do NotsDO take 1 15 minute break, 1 person at a time!DO stay at your tableDONT chew gumDONT bring a helper or allow friends to linger at your tableDONT eat the food! DONT give food to any minor, the parent must do it! (Liability, liability, liability)Do not talk on your cell phone (unless its to me)

When do I shut down?The demo is over about 15 minutes prior to the designated event time is supposed to end.Return the table and all the equipment back to the supply area.Ensure the table is clean.Clean equipment and replace in proper area.DO NOT take the table apart. Get the FSS or a managers signature and store stamp on your market link.

What if I have leftover product?

You may not take any product from the store.Leave all promotional items and extra product with the FSS.Always follow the FSS instructions relating to leftover product!!

Ok, Im done Now what?Complete the required information on the Market Link and file the report before midnight (CDT) the same day you do the demo!Call the number on the market link to report results

OR

Go to www.sunflowergroup.com and put the report in online (hint: its easier). Be sure to get the confirmation # to add to the paper market link.

Last StepsRefer to the checklist on the contract to make sure you dont forget anything!

Copy (at the very least) the signature page of the market link, and your receipts for your records !!!!! These can not be reproduced, if lost in the mail!

Youre Done!!

MAIL IT ON TIME!Mail the contract, market link, and receipts to the address on the bottom of the contract.

Mail ASAP. Delay in mailing may cause you not to be paid for the event.Mail on Monday after weekend eventsAlways mail no later than 3 days after event.

When do I get paid?The cut-off dates and pay dates are on my website. Your first demo could take up to 3 weeks depending on when you mail your paperwork.If you are working every weekend, youll be paid every 2 weeks unless you dont send in the required paperwork.

????? Problems ?????Call me!If anything does not go like weve talked about or what the manual says, call me!

If you forget something and arent sure about what to do, call me!

On a busy demo day, just hang tight. Ill get back to you just as soon as I can.

Have fun!Enjoy yourself and your customers will respond well to you.