Basics of design & graphics
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Transcript of Basics of design & graphics
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TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75Affiliated Institution of G.G.S.IP.U, Delhi
BJMC Basics of Design &
Graphics(24107)
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TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75
On completion of the course students
should be able to:
1. To describe basics of design and graphics.
2. To apply various elements and
principles of design to various forms of visual and graphic communication for Print Media.
Objectives
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TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75
Syllabus
FIRST SEMESTER BASICS OF DESIGN & GRAPHICS
Unit-I [Principles of Design & Graphics] 1. Basics of Design and Graphics 2. Elements and principles of design 3. Typography : Physical form, aesthetics and classifications 4. Colour : Physical forms, psychology, colour scheme and production
Unit-II [Layout]1. Components of layout and layout planning 2. Advertisement layout 3. Broadsheet and Tabloid layout 4. Magazine & Book Layout
SYLLABUS
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TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75
Unit-III [Visuals and Design]1. Visuals : Physical forms, functions & editing 2. Poster Design 3. Logo Design 4. Brochure Design
Unit-IV [DTP & Printing]1. Basics of Desktop Publishing 2. Printing Process 3. Printing Methods - Letter Press, Screen, Offset4. Paper and finishing
SYLLABUS
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TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75
WHAT IS DESIGN???
• a plan or drawing produced to show the look and function or workings of a building, garment, or other object before it is made.
• a decorative pattern.• purpose or planning that exists behind an
action, fact, or object.
WHAT IS DESIGN ???
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TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75
• Design is the creation of a plan or convention for the construction of an object or a system
• Design is a work process which has a user perspective and drives development based on your specific customers' needs.
WHAT IS DESIGN ???
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TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75
PROCESS OF DESIGN
THINK
PLAN
CONSTRUCT
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TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75
Approaches to design
Some popular approaches include:• KISS Principle: (Keep it Simple Stupid), which
strives to eliminate unnecessary complications.• There is more than one way to do it
(TIMTOWTDI): a philosophy to allow multiple methods of doing the same thing.
• Use centered design : which focuses on the goals and tasks associated with the use of the artifact, rather than focusing on the end user.
Approaches to Design
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TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75
• Critical Design : uses designed artifacts as an embodied critique or commentary on existing values, morals, and practices in a culture.
• Service design : designing or organizing the experience around a product, the service associated with a product's use.
• Transgenerational design : the practice of making products and environments compatible with those physical and sensory impairments associated with human aging and which limit major activities of daily living.
Approaches to Design
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TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75
THANKS