1. BASICS OF COMMUNICATION1 BASICS OF COMMUNICATION

2. DEFINING COMMUNICATION2 According to Newman & Summer Communication means an exchange of facts,ideas, opinions, information or emotions by two ormore persons According to Robbins & Coulter Communication is the transfer andunderstanding of meaningBASICS OF COMMUNICATION 3. FEATURES3 A two way traffic Creates a common understanding Needs a meaningful Message Needs effective means Needs some effective language FeedbackBASICS OF COMMUNICATION 4. PURPOSE OF COMMUNICATION4 To establish and disseminate the goals of anenterprise To develop plans for their achievement To organize human and other resources in themost effective and efficient way To select, develop, and appraise members ofthe organization To lead, direct, motivate, and create a climatein which people want to contribute To control performance.BASICS OF COMMUNICATION 5. MODELS OF COMMUNICATION5 From one individual to another Individual From one individual to a group of persons From a group of persons to an individual From one group to another group of persons BASICS OF COMMUNICATION 6. THE COMMUNICATION PROCESS6BASICS OF COMMUNICATION 7. 7 TYPES OF COMMUNICATIONBASICS OF COMMUNICATION 8. BARRIERS TO COMMUNICATION8 Filtering Emotions Information Overload Defensiveness Language National CultureBASICS OF COMMUNICATION 9. Measures for Effective Communication9 Feedback Direct, Simple and Meaningful language andExpression Effective Listening Follow up Actions BASICS OF COMMUNICATION 10. 10 Be Redundant Know Precisely the Message to be conveyed Use of Expediters Use of Sensing Units BASICS OF COMMUNICATION