Basic steps of SEO Author: M. Mudasser AkramWork on w3seoexpert.com

1. What is SEO & Why is it Important? the process of affecting the visibility of a website or a

web page in a search engine's unpaid results” doesn’t really help you answer important questions for your business and your website,

such as: How do you, for your site or your company’s site,

“optimize” for search engines? How do you know how much time to spend on SEO? How can you differentiate “good” SEO advice from “bad”

or harmful SEO advice? What’s likely interesting to you as a business owner or

employee is how you can actually leverage SEO to help drive more relevant traffic, leads, sales, and ultimately revenue and profit for your business. 

2. Keyword Research & Keyword Targeting Best Practices

The first step in search engine optimization is really to determine what it is you’re actually optimizing for. This means identifying the terms people are searching for (also known as “keywords”) that you want your website to rank for in search engines like Google.

From there you want to understand: What types of things are they interested in? What problems do they have? What type of language do they use to describe the things

that they do, the tools that they use, etc.? Who else are they buying things from (this means your

competitors, but also could mean tangential, related tools – for the email marketing company, think other enterprise marketing tools)?

3. On-Page Optimization Once you have your keyword list, the next

step is actually implementing your targeted keywords into your site’s content. Each page on your site should be targeting a core term, and a “basket” of related terms. In his overview of the perfectly optimized page.

Major point of on-page Optimization: Title Tags Meta Descriptions Body Content Alt Attributes URL Structure Schema & Markup

4. Information Architecture & Internal Linking.

Information architecture refers to how you organize the pages on your website. The way that you organize your website and interlink between your pages can impact how various content on your site ranks in response to searches.

some good resources: A good math-free explanation of Page Rank. A detailed breakdown of how Page Rank works

(from several years ago) with a number of helpful visuals.

The original academic paper published by Google’s founders.

5. Content Marketing & Link Building Since Google’s algorithm is still largely based on links,

having a number of high-quality links to your site is obviously incredibly important in driving search traffic: you can do all the work you want on on-page and technical SEO, if you don’t have links to your site, you won’t show up in search results listings.

Major steps:  Identify & Understand Your Linking & Sharing

Audience  Determining What Content You Can Create & How

You Can Promote It Map Your Assets to Specific Keywords

6. Common Technical SEO Issues & Best Practices

Technical SEO for larger, more complicated sites is really its own discipline, but there are some common mistakes and issues that most sites face that even smaller to mid-sized businesses can benefit from being aware of:

Page Speed Mobile Friendliness Header Response Redirects Duplicate Content XML Sitemap Robots.txt, Meta No Index, & Meta No Follow

7. How to Track & Measure SEO Results

On its face this question has a fairly straightforward answer, with some key metrics to focus on, but with each metric there are some key factors to consider as you measure your site’s SEO performance.

Point is: Keyword Rankings Organic Traffic Organic Leads & Sales

I try to discuss something about SEO With you. May be this discussion increase your knowledge.

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