SEO PPT

INTRODUCTION TYPES OF SEO HOW SEO WORKS SEO BUILDING BLOCKS KEYWORD CRAWLER LINKS

WHITE HAT BLACK HAT

OUT LINE

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid resultsoften referred to as "natural," "organic," or "earned" results.

SEO

OFF-PAGEON-PAGE

TYPES OF SEO

On Page SEO is the science of optimizing the contents of a website such that it becomes friendlier to the search engines. This technique includes the optimization of texts, images, tags, URL structure, internal links, headers etc.

ON-PAGE SEO

Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that.

OFF PAGE SEO

Keywords Keyword selection and keyword-rich text

Crawler A crawler-friendly site navigation scheme

Links Link popularity

SEO Optimization Categories

In search engine optimization (SEO) terminology, white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.

WHITE HAT SEO

In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.

BLACK HAT SEO

BLACK HAT VS WHITE HAT

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