Basic of Branding 13-11-2015

การสงคณคาของผลตภณฑไปสลกคา

6-11-2015 Perus Saranurak

Branding

GE 119


S N

I O

E

Mapping Competitive Position NOISE analysis (or SWOT) Mapping Personas

2015Best Global Brands


อยากเปนทสนใจอยากมเสนห

อยากเปนทรก


Brandingคาถามหาเสนห

Brand amp BrandingConcept Activities

S N

I OE

Brand


Branding

Better life


Brand

Brand

httpswwwyoutubecomwatchv=W0OHJUMNZqE

Kumamoto

โลกจะเปนอยางไร ถาไมม Brand

ยาดท าไมตองตาง

128 YEARS OF COCA-COLArsquoS HISTORY IN 2 MINUTEShttpswwwyoutubecomwatchv=SgZUaLTSAQI

การสราง Brandbull Potential Consumers bull Vision Mission Value

bull Application


S N

I OE


Brand

ลกคาตนเองคแขง

S N

I OE

Brand Positionจดยน แตกตาง


httpsyoutube9hUIxyE2Ns8t=3m8s

S N

I OE


อะไรคอสงทลกคาเชอวา ldquoดrdquo(Consumer Insight)Core value

S N

I OE


Symbol

Tagline

Color

Material

ImagePhoto

Mascot

PackagingTypeface

Layout

ExhibitionCampaign

What is a Better life

Who you are What you can do


What is different form others How to be better How to achieve

BrandPromise

Better life


Brand

Branding

Communication

Message + Toneส าเนยงสอภาษา กรยาสอสกล

ldquoสวสดครบคะrdquo


Brand Personaคนทใชส าหรบคณ (ลกคา)


More Engagedพฒนาความสมพนธ

httpmarketing-made-simplecomarticlespurchase-funnelhtm

รบร

ศกษา + คนเคย

พจารณา ทดลองใช

ซอ

จงรกภกด

ซอซ า

Better life


Brand

Brand experiences

PhysiquePersonality

Relationship

Self image

Culture


Better lifeBrand

Branding

Communication

21

3 Message + Toneพดกบใคร

4


Brand Application

6-11-2015 Perus Saranurak httpswwwpinterestcomsearchpinsq=brandampterm_meta5B5D=brand7Ctyped


BusinessModelCanvas

Social Network(20 ตค 2558)

Market Research(6 พย 2558)

Branding(20 พย 2558) Brand

Where What Why Different

Branding Engaged Brand Experiences

Workshop Brand Application

New Opportunities



QampA


S N

I O

E

Mapping Competitive Position NOISE analysis (or SWOT) Mapping Personas








S N

I OE

Brand


Branding

Better life


Brand

Brand


Kumamoto





bull Application


S N

I OE


Brand


S N

I OE




S N

I OE



S N

I OE


Symbol

Tagline

Color

Material

ImagePhoto

Mascot

PackagingTypeface

Layout

ExhibitionCampaign





BrandPromise

Better life


Brand

Branding

Communication








รบร



ซอ


ซอซ า

Better life


Brand

Brand experiences

PhysiquePersonality

Relationship

Self image

Culture


Better lifeBrand

Branding

Communication

21


4


Brand Application



BusinessModelCanvas







New Opportunities



QampA








S N

I OE

Brand


Branding

Better life


Brand

Brand


Kumamoto





bull Application


S N

I OE


Brand


S N

I OE




S N

I OE



S N

I OE


Symbol

Tagline

Color

Material

ImagePhoto

Mascot

PackagingTypeface

Layout

ExhibitionCampaign





BrandPromise

Better life


Brand

Branding

Communication








รบร



ซอ


ซอซ า

Better life


Brand

Brand experiences

PhysiquePersonality

Relationship

Self image

Culture


Better lifeBrand

Branding

Communication

21


4


Brand Application



BusinessModelCanvas







New Opportunities



QampA

Better life


Brand

Brand


Kumamoto





bull Application


S N

I OE


Brand


S N

I OE




S N

I OE



S N

I OE


Symbol

Tagline

Color

Material

ImagePhoto

Mascot

PackagingTypeface

Layout

ExhibitionCampaign





BrandPromise

Better life


Brand

Branding

Communication








รบร



ซอ


ซอซ า

Better life


Brand

Brand experiences

PhysiquePersonality

Relationship

Self image

Culture


Better lifeBrand

Branding

Communication

21


4


Brand Application



BusinessModelCanvas







New Opportunities



QampA


Kumamoto





bull Application


S N

I OE


Brand


S N

I OE




S N

I OE



S N

I OE


Symbol

Tagline

Color

Material

ImagePhoto

Mascot

PackagingTypeface

Layout

ExhibitionCampaign





BrandPromise

Better life


Brand

Branding

Communication








รบร



ซอ


ซอซ า

Better life


Brand

Brand experiences

PhysiquePersonality

Relationship

Self image

Culture


Better lifeBrand

Branding

Communication

21


4


Brand Application



BusinessModelCanvas







New Opportunities



QampA





bull Application


S N

I OE


Brand


S N

I OE




S N

I OE



S N

I OE


Symbol

Tagline

Color

Material

ImagePhoto

Mascot

PackagingTypeface

Layout

ExhibitionCampaign





BrandPromise

Better life


Brand

Branding

Communication








รบร



ซอ


ซอซ า

Better life


Brand

Brand experiences

PhysiquePersonality

Relationship

Self image

Culture


Better lifeBrand

Branding

Communication

21


4


Brand Application



BusinessModelCanvas







New Opportunities



QampA


Brand


S N

I OE




S N

I OE



S N

I OE


Symbol

Tagline

Color

Material

ImagePhoto

Mascot

PackagingTypeface

Layout

ExhibitionCampaign





BrandPromise

Better life


Brand

Branding

Communication








รบร



ซอ


ซอซ า

Better life


Brand

Brand experiences

PhysiquePersonality

Relationship

Self image

Culture


Better lifeBrand

Branding

Communication

21


4


Brand Application



BusinessModelCanvas







New Opportunities



QampA




S N

I OE



S N

I OE


Symbol

Tagline

Color

Material

ImagePhoto

Mascot

PackagingTypeface

Layout

ExhibitionCampaign





BrandPromise

Better life


Brand

Branding

Communication








รบร



ซอ


ซอซ า

Better life


Brand

Brand experiences

PhysiquePersonality

Relationship

Self image

Culture


Better lifeBrand

Branding

Communication

21


4


Brand Application



BusinessModelCanvas







New Opportunities



QampA

S N

I OE


Symbol

Tagline

Color

Material

ImagePhoto

Mascot

PackagingTypeface

Layout

ExhibitionCampaign





BrandPromise

Better life


Brand

Branding

Communication








รบร



ซอ


ซอซ า

Better life


Brand

Brand experiences

PhysiquePersonality

Relationship

Self image

Culture


Better lifeBrand

Branding

Communication

21


4


Brand Application



BusinessModelCanvas







New Opportunities



QampA

Symbol

Tagline

Color

Material

ImagePhoto

Mascot

PackagingTypeface

Layout

ExhibitionCampaign





BrandPromise

Better life


Brand

Branding

Communication








รบร



ซอ


ซอซ า

Better life


Brand

Brand experiences

PhysiquePersonality

Relationship

Self image

Culture


Better lifeBrand

Branding

Communication

21


4


Brand Application



BusinessModelCanvas







New Opportunities



QampA





BrandPromise

Better life


Brand

Branding

Communication








รบร



ซอ


ซอซ า

Better life


Brand

Brand experiences

PhysiquePersonality

Relationship

Self image

Culture


Better lifeBrand

Branding

Communication

21


4


Brand Application



BusinessModelCanvas







New Opportunities



QampA

Better life


Brand

Branding

Communication








รบร



ซอ


ซอซ า

Better life


Brand

Brand experiences

PhysiquePersonality

Relationship

Self image

Culture


Better lifeBrand

Branding

Communication

21


4


Brand Application



BusinessModelCanvas







New Opportunities



QampA








รบร



ซอ


ซอซ า

Better life


Brand

Brand experiences

PhysiquePersonality

Relationship

Self image

Culture


Better lifeBrand

Branding

Communication

21


4


Brand Application



BusinessModelCanvas







New Opportunities



QampA

Better life


Brand

Brand experiences

PhysiquePersonality

Relationship

Self image

Culture


Better lifeBrand

Branding

Communication

21


4


Brand Application



BusinessModelCanvas







New Opportunities



QampA


Better lifeBrand

Branding

Communication

21


4


Brand Application



BusinessModelCanvas







New Opportunities



QampA


Brand Application



BusinessModelCanvas







New Opportunities



QampA



BusinessModelCanvas







New Opportunities



QampA







New Opportunities



QampA


QampA

Basic of Branding 13-11-2015

Small Business & Entrepreneurship

Transcript of Basic of Branding 13-11-2015