Basic information Range Target group Profile Description of programmes Communication strategies
description
Transcript of Basic information Range Target group Profile Description of programmes Communication strategies
• Basic information• Range• Target group• Profile• Description of programmes• Communication strategies• Programme offers
TMT Television is a Polish satellite channel transmitting programmes using digital technology.
The first programmes were transmitted on the 23rd May 1988.
The channel is transmitted from Poland via the Amos1 satellite to viewers throughout Europe and to cable TV subscribers throughout the country.
We have two broadcasting licences for both cable and satellite.
for more information see www.tmt.pl
Basic information
We are received by cable TV subscribers throughout the whole country.
Our programmes reach decoders in homes throughout Europe via the Amos satellite.
We are present in over 3 million Polish homes – a number which is steadily growing.
Presently TMT Television reaches almost 12 million viewers.
for more information see www.tmt.pl
Technical range
• Daily 546 124 people
• Weekly 1 911 846people
• Monthly 3 103 933people
TMT – avarage ranges
Our channel reaches
Source: AGB Poland
Range map
Cities with TMT in cable TV systemsaccording to numbers of subscribers:
over 10 000
5 000 – 10 000
1 000 – 5 000
up to 1 000
Viewing figures
0
2000
4000
6000
8000
10000
12000
14000
TMT
Nat.Geogr
"WhatCinema"
Reality TV
TMT 6266 5314 5660 6918 6239 8775
Nat.Geogr 9691 9418 10494 12431 7990 7815
"What Cinema" 9441 7697 11159 10503 11772 10961
Reality TV 5319 5198 6897 8724 6814 5846
january february march april may june
Viewing figures for selected channels
Source: AGB Poland
Income structure
TMT viewers according to income
Source: AGB Poland
up to 1000 PLNabove 2500 PLN
1001 - 1400 PLN
1401 - 2500 PLN
Viewer structure
Source: AGB Poland
TMT viewers according to locationvillage
city up to 50 000
city 50 000– 100 000 city 100 000 – 200 000
city above 200 000
Viewers
Source: AGB Poland
Daily viewing figures
TMT – viewer profiles
TARGET GROUP Aff index
• 4-15115
• 30-44126
• 45+106
• top management151
• middle management150
• women 106
• income 1400-2500 pln 111
• town>50,000 people 160
• 50,000-100,000 people 124
• 100,000-200,000 people 184
• over 200,000 people 163
• without further education 115
• with further education106
• other education 115
Source: AGB Poland
TMT television programmes are aimed towards:
• the young (aged 15 - 30)• active• urban residents• those interested in new trends• those seeking modern entertainment• independent• those seeking mental challenges• those seeking to learn new things and develop themselves
for more information see www.tmt.pl
Target group
• TMT Television is an entertainment channel
• The majority of programmes are made by Polish producers and film companies for TMT Television
• Our aim is to educate the viewer through entertainment
for more information see www.tmt.pl
Channel profile
TMT Television is a general thematic channel
Our programmes can be classified as follows:
1. Films2. Topical programmes3. Children’s programmes4. Music programmes5. Documentaries
for more information see www.tmt.pl
Viewing schedules
Films
• comedies
• family entertainment
• action dramas
• thrillers
In dark places
Tarzan and the lost city
First 9 ½ week Cold night into dawn
Marco Polo
STUDIO TMT – This is a programme which looks at new developments in the arts and in other areas. Interesting guests appear in each episode with informative interviews and unusual events. Saturdays at 17.00hrs
General Entertainment
About Us – This is a selection of the best programmes from local television. The best news, the best reports and the best interviews from local television. In December award-winning and nominated programmes from the About Us competition. This hour is produced in cooperation with OIGKK.
Saturdays 11:30hrs.
Against The Wind – This is a new interactive programme for young people made by young people based in local television studios. Each episode features discussions in which experts appear, news of social events and entertainment, reports and interesting interviews.
Sundays 17:30hrs
for more information see www.tmt.pl
General Entertainment
The Music Studio – programme for music fans, who can see their idols not just from videos but also from ‘studio” interviews where they get to find out interesting private information, about their dreams, what they like and don’t like. Each episode features the SMS charts. Saturdays 21:30hrs.
In Time – this is a real mine of information for everyone involved in professional music. It features the latest instruments, technology and sounds. This programme can bring out the artist in every viewer.
Saturdays 16:30hrs.
for more information see www.tmt.pl
General Entertainmentmusic programmes
General Entertainment
for more information see www.tmt.pl
motoring programmes
Two Wheels – Featuring the latest motorcycle models, accesories and expert opinions on the subject of the relationship between quality and cost. It also follows the latest events at race tracks in Poland and abroad and also spectacular cross-country races. Tuesdays 22:30hrs
Motor Club – the programme for vehicle lovers in which are presented not only the latest and fastest models but also historic vehicles.
Wednesdays 22:30hrs
General Entertainment
for more information see www.tmt.pl
motoring programmes
V6 – Expert advice, comprehensive road tests and news on the latest technology are all brought together in an original programme format. This is the only programme in which we answer questions from viewers about cars and driving.
Thursdays 22:30hrs
Car Plus TV - this programme is a regular guest at European car showrooms. It relates events from all the Polish motor shows. It surprises viewers with news and developments from the field of car equipment.
Fridays 22:30hrs.
for more information see www.tmt.pl
sports programmes
General Entertainment
Arm Power – Arm-wrestling is a traditional combat sport which is dynamic and spectacular. Fights last from a few split seconds to a few minutes. From November on TMT there is a new programme called Arm Power dedicated to arm-wrestling.
Tuesdays 22:00hrs
Moto-Sport - The stars of this programme are among others Leszek Kuzaj, Bruno Tiry, Tomasz Czopik and others from the world of rally. Dynamic and skilful racing from spectacular events are the main characterstics of this programme.
Tuesdays 22:00hrs
General Entertainment
Woman’s World – those behind this programme undertake to answer questions asked by woman of all ages – how to be beautiful, pretty and fashionable.
Sundays 16:00hrs
Seasons – this programme shows viewers how to adapt their bodies and environments to enable proper functioning through the seasons.
Saturdays 12:45hrs
for more information see www.tmt.pl
information programmes
Travel notes – in this programme viewers can see the most beautiful parts of the world without leaving their own armchairs. It takes us to unusual places, where we get to know their history and their customs.
Mondays 18:30hrs
for more information see www.tmt.pl
General Entertainmentinformation programmes
Your dentist advises – medical programme discussing the latest methods of dental care.
Sundays 09:00hrs
Children’s Films – TMT Television is also a co-producer of children’s films, such as The Story of The Enchanted King, The Adventures of Sindbad the Sailor according to Bolesław Leśmian produced by Studio Miniatur Filmowych.
for more information see www.tmt.pl
Stories for children – hourly programmes showing Polish cartoons for children. Colourful, cheerful, entertaining cartoons open and positive to life and the world, watched by not only children but adults too.
Mondays to Fridays 10:00hrs, 15:00hrs and 19:00hrs
Weekends 07:00hrs, 10:00hrs and 19:00hrs
Children’s programmes
Music programmes
Now Music Television – under this common name are music video programmes showing different types of music broadcast three hours daily on TMT television.
Mondays to Fridays 07:00hrs, 12:15hrs and 18:00hrs
Weekends 15:30hrs and 18:30hrs
for more information see www.tmt.pl
Documentaries
Documentaries – interesting documentaries from different countries showing their culture, history, modern life, customs and tourist attractions.
Every day 09:30hrs and 17:00hrs
for more information see www.tmt.pl
Documentary series
• Interesting facts from Japan
• Modern Britain
• America in perspective
Mondays, Wednesdays, Fridays 20:00hrs
• The active broadcasting of programmes by way of weekly programmes: TeleWeek, Tele World, Around and About, TV Courier, Television Gazette, Tele Viewer.
• The placing of specially selected programmes in television guides.
• The promotion of features programmes in general interest magazines and newspapers: Żagle, Voyage, Playboy, Auto Moto, Życie Warszawy.
• Promotion of the new appearance of the channel in special interest magazines.
Broadcasting strategies
for more information see www.tmt.pl
Morning programme schedules
Saturday Sunday Monday Tuesday Wednesday Thursday Friday07:00 07:0007:15 07:1507:30 07:3007:45 07:4508:00 08:0008:15 08:1508:30 08:3008:45 08:4509:00 09:0009:15 09:1509:30 09:3009:45 09:4510:00 10:0010:15 10:1510:30 10:3010:45 10:4511:00 11:0011:15 11:1511:30 11:3011:45 11:4512:00 12:0012:15 12:1512:30 12:3012:45 12:45
TMT december 2004 time
TMT in the land of fairytales
TMT in the land of fairytales
teleshopping
teleshoppingNow Music Television
Woman's WorldAGAINST
THE WIND
Documentary Documentary TMT Hit List
In the panNow Music Television
In the pan
V6
TMT in the land of fairytales
ABOUT US
DocumentaryNow Music Television
Now Music Television
TMT Hit List Now Music Television TMT Hit List
time
Fatal Smoke In the pan Documentary
In the pan In the pan In the pan
Arm Power
TMT STUDIO
teleshopping
Afternoon programme schedules
Saturday Sunday Monday Tuesday Wednesday Thursday Friday13:00 13:0013:15 13:1513:30 13:3013:45 13:4514:00 14:0014:15 14:1514:30 14:3014:45 Now Music Now Music 14:4515:00 15:0015:15 15:1515:30 15:3015:45 15:4516:00 16:0016:15 16:1516:30 16:3016:45 16:4517:00 17:0017:15 17:1517:30 17:3017:45 17:4518:00 18:0018:15 18:1518:30 18:3018:45 18:45
Holiday Reports
The Olsen Gang
Now Music Television
People of Success
Now Music Television
The Music Studio 2
Two Wheels Motor Club TMT Hit List
In the pan In the pan In the pan In the panHeart isn't a
servant
The Music Studio 2
TMT in the land of fairytalesMeeting with
inspirationWoman's World
teleshopping
time
teleshoppingHoliday Reports
People of Success
teleshopping Now Music Television
In Time TMT Hit ListABOUT US
Meeting with inspiration
Documentary Documentary Documentary
timeTMT december 2004
Documentary Documentary DocumentaryHoliday Reports
Seasons
AGAINST THE WIND
Car Plus TV Two Wheels
In Time TMT Hit List teleshopping
TMT STUDIO
DocumentaryHoliday Reports
Documentary
Evening programme schedules
Saturday Sunday Monday Tuesday Wednesday Thursday Friday19:00 19:0019:15 19:1519:30 19:3019:45 19:4520:00 20:0020:15 20:1520:30 20:3020:45 20:4521:00 21:0021:15 21:1521:30 21:3021:45 21:4522:00 22:0022:15 22:1522:30 22:3022:45 22:4523:00 23:0023:15 23:1523:30 23:3023:45 23:4500:00 00:0000:15 00:1500:30 00:3000:45 00:4501:00 c 01:0001:15 c 01:1501:30 c 01:3001:45 c 01:4502:00 \ c c 02:00
Music Mixer
Feature Film
Feature Film
Feature Film
The Magic of Tarot
TMT Hit ListNow Music Television
The Magic of Tarot
Feature Film Feature Film Feature Film
Feature Film
Feature FilmDocumentary
Music Mixer Holiday Reports
Feature FilmFeature Film
Feature FilmTMT Hit List
time TMT december 2004 time
TMT in the land of fairytales TMT in the land of fairytales
TMT STUDIO The Olsen Gang Documentary
Holiday Reports In Time
Documentary
AGAINST THE WIND
Meeting with inspirationPeople of success
Fatal Smoke
TMT ConcertTravel notes Woman's World
Woman's World
Documentary
Cable storiesSeasons ABOUT US
Documentary
Documentary
The Music Studio 2
Auto Klub
Two Wheels Motor Club V6
Arm Power Woman's World
Car Plus TV TMT Hit List
We thank you for your time and attention.
TMT Televisionul. Ostrobramska 101, 04-041
Warszawa
tel.: +48 22 465 65 20
fax: +48 22 465 65 24
e-mail: [email protected]
http://www.tmt.pl