FACEBOOK 2011

THE WORLD HAS CHANGED

Have You?

THEN VS. NOW

THEN NOW

All Push Radio TV Magazines Newspapers Mail Email Corporate -> Masses

More Pull Facebook Twitter Youtube Blogs Flickr Geo-sites Email P:P - Personal

DECISION PROCESSTHEN NOW

Who have I heard of? Who’s signs have I seen

the most? Who’s ads have I seen

the most? Who is the ‘biggest’?

Who do I know? Who knows my

neighborhood the best? Who sells the most in

my neighborhood? Who knows the most

about_____?

WHY FACEBOOK?

It is where the people are! Where people will get to know you Create top of mind awareness People choose who they know, like,

trust

Who are you? What is your niche?

LOOK LIKE YOU!

If the photo you are using is from 1978 make it a priority to get a new one!

Do you want people to be pleasantly surprised or sorely disappointed?

PROFILES VS PAGES

Profile – 60/40 (YOU/Biz info of value) What did they sign up for? Photo vs Logo What is your niche? Leverage both by sharing

PERSONAL PAGESWhat does your profile say about you?

BUSINESS PAGES VS. PERSONAL PAGES

Use a photo!!!

CONTENT

Info of value! No “Postlets vomit” People want to know

YOU Articles of interest Photos Conversation Time of day

LISTS

Remember: You never know who might be a prospect!!!

Who to exclude? Read “The Go-Giver” Remember: “A clenched fist is not open

to receive”

GROUPS

Groups are powerful! Notifications Feel special What kind of groups can you create?

Raving fans Past clients Referral group

PRIVACY

Have you looked at your settings? Photos – pages vs. profiles Fort Knox? Remember, people want to know

who you are!

WHERE TO GO FROM HERE

Where to find me: heathero@heathero.com http:www.HeatherO.com www.facebook.com/RealHea

therO

Virtual Workshop 1:1 Help