Basic Concepts of Strategy
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Transcript of Basic Concepts of Strategy
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Understanding basicconceptsConceptual foundations of strategic management
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Fortune magazine has declared The most valuable product onthis planet is not the micro
chip, not the automobile, notthe television set. What hasproduced more wealth thanany other thing dreamed of by
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How was it made
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One
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Strate
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It is process of playing withyour strengths and coverin
your weakness to capitalizethe opportunities ward off the threats which areavailable in external
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In a more simple
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Creating a superior
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In other
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Creating
competitiveadvantage and
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OrganizationalCapacity
Enterprise Synergies
Structural
Position
Process
Execution
Competitiveadvantage
Financialperformance
The Architecture of
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Managers
Owners/StakeholdersTrade
Custome
The Public atEmployeGovernme
Suppli
Local community
Constituents of Strategic
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Environmental
Scanning
StrategicFormulation
StrategicImplementat
ion
Evaluation&
Control
ExternalSocietal EnvironmentGeneral forces
Task EnvironmentIndustry Analysis
InternalStructure----Chain of commandCulture--- Beliefs, Expectation, valuesResources----Assets, Skills, Competencies,
VisionMissionObjectivesStrategi
ProgramsBudgets
Performance
Process of Strategic
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Differentiation
Cost leadership
Quick Response
Competitive
Advantage
Economic
Valueadded
MarketValueadded
Competitive Advantage: The focal Point o
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Levels of Strategy3.Corporate Level
Strategy4.Business Level Strategy
5.Functional Level
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A typical Formal Strategic
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Phases of Process2. Evaluate performance in light of goals and identify ga3. Relate gaps to environmental conditions.4. Relate gaps to organizational capabilities.5. Identify future goals, given understanding of gaps.6. Describe broad action plans aimed at meeting goals.
7. Identify resources required by each functions to impleplans.8. Aggregate needs by function into overall needs of
business.9. Allocate resources across multiple business units.10.Reallocate resources across multiple functions.11.Deploy resources within functions12.Monitor use of resources within functions13.Monitor use of resources across businesses .
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The Different Forms of Strategy
Intend
Realized
Unrealized
Emergent
Deliberate
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Stability
Simplici
Industry Maturity
Capital
Tightly Coupled
External
Use of StrategicProgrammingapproach to
implementation
Necessary
Motivatingconditions
Conditions that encourage a strategic programming
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A comparison of Mechanistic and Organic
an
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E m p h
a s i s
o n e m
e r g e
n t s t r a
t e g y
a n
O r g a
n i z a t
i o n a l
l e a r n
i n g
E m p h a s i
s o n D
e l i b e
r a t e
s t r a t e
g y a n
d
S t r a t e
g y a n d s
t r a t e g
i c p r o
g r a m
m i n g
Complex
Dynamism
Relatively
Relativelystable
Relatively
Relatively
A Continuum of Approaches to strategy