BASF India Ltd

BASFThis is a German chemical company that by its name is Famous and leading in the world known as BASF

(BADISCHE Anilinc-UND SODA FABRIK).

B- Badische, a place in GermanyA- Aniline-und, a first product by the companyS- Soda, anothcr product produced by the companyF- Fabric, it's a fabrics or it is a factory.

Background & Inspection of BASF India Ltd

BASF in India was started in way back in 1943. BASF offers innovative, hi-tech and safe solutions. It is engaged in the business of manufacturing & marketing of styropor tanning agents, leather chemicals and auxiliaries, crop protection chemicals, textile chemicals dispersions and specialty chemicals, plastics automotive coal coatings, construction chemicals polystyrene polyurethane systems.BASF has strong manufacturing and R&D group in India is represented by more than 1300 Employees. BASF has its Branches in India at Thane, Pune, Delhi, Mangalore & it has turnover around Rs 100 cores.

At present, the BASF Group in India is represented by the following companies:◦BASF India Limited – Mangalore (Karnataka)◦BASF India Limited – Thane (Maharashtra)◦BASF India Limited – Dadra (Gujarat)◦BASF Coating Private Limited – Mangalore

(Karnataka)◦BASF Coating Private Limited - Pune

(Maharashtra)◦BASF Styrenics Private Limited - Dahej(Gujarat)◦BASF Polyurethanes India Limited – Thane

(Mumbai)◦BASF India Limited – Bangalore (Karnataka)

`BASF AT MANGALORE: BASF India Limited had acquired 210 acres

of land in 1993, 20 kilometers north of Mangalore, initially 50 acres of land used for setling up two plants for the manufacture of Dyes and Dispersions and ultimately to be developed as integrated site. The production commenced in March 1996. Mangalore was chosen interalia, taking into account its industrial and social infrastructure, skilled labour, proximíty to a petroleum refinery (MRPL) and modern harbour.

BASF work all the days 365 days.

They work on-the principles: ISO 9001 Quality SystemISO 14001 - Environment Management system

Responsible Care Program

VISION: Their innovative products, intelligent

solulions and services make us the most competent worldwide supplier in the chemical industry.

Generate a high returns on assetsThey strive for sustainable developmentThey welcome change as an opportunitySome of the customers view BASF as

their partner of choice.

MISSION: "ADDING VALUES TO GROWTH AND INNOVATIONS"

1. Earn a premium on cost of capital

2. Help the customers to be successful

3. Form the best team in the industry

4. Ensure sustainable development

VALUES:Sustainable Profit Performance – Create value and

assume social responsibility. Innovation for the Success of our Customers – Help our

customers to be more successful.Safety, Health and Environmental Responsibility –

Economic considerations do not take priority over safety, health and environmental protection.

Personal and Professional Competencies –Form the best team in Industry.

Mutual Respect and Open Dialogue – Open and trusting Dialogue within our company, with our business partners and Society.

Integrity – Act in accordance with our Words and Values.

Quality objectives are ;1. Enhancement of Customer

Satisfaction on a sustained basis.2. Continual improvement of products,

process and servíces.3. Prompt and safe delivery of products.4. Quality awareness through

motivation and training.5. Cost optimization6. Improving maintenance efficiency

and plant availability

AREA OF OPERATION: BASF India Ltd. Company is a

transnational company which is operating in 170 countries and has production sited in more than 39 countries. The company operators in Germany, Japan, Sweden, United States, Canada, China, Malaysia, Pakistan, India and so on. BASF India Ltd exports 5% of its products to other countries and rest it supplies within the country.

Product Profile:BASF company in Mangalore produces Two

products. They are; Dyes

Product name

Application Area

Isolans Dyes Colouring agents- used in Textiles, wool, nylon, silk etc

Luganil/Lurazols Wet-end colouring agents used in Leathers,garments, upholstery, automobiles, bags,etc

Neozapons Coloring agents for artificial Zari, markers, Ball pen inks,printing inks etc

Eukosolar Dyes Coloring agents for dyeing/finishing leather , wood coating etc

Erganil dyes Coloring agents for dyeing/finishing leather , wood Coating etc

Dispersion

Product name Application Area

Acronal Paints, Paper/board coatings

Basoplast Paper sizing

Bilbind PS Textile sizing

Dekol SN Textile dyeing

Helizarin Binder Textile Printing

Relugan Retaining agent for leather

Styronal Paper coating

Competitors :

1. ACHEM Technology Corporation

2. DOW Chemicals3. Bayers AG4. Shivanth Industries

Achievements/ Awards:o Best Tax Payer’s Award from

Department of Commercial Taxeso Coatings- Best Supplier Award by

Honda Motorso Won Business Award by Canara

Chamberso Best Fuel Efficient Boiler by department

of Factories and Boiler of Karnatakao Best Environment, Health & Safety

Performer.

Human Resource and Administration

Different Departments at BASF

1. Personnel Department2. Production Department3. Quality Control Department 4. Engineering Department5. Accounts Department6. Safety and Environment

Department

Role of HR and Personnel:Personnel Information about the entire employee

with their personnel information, salary, attendance, performance.

Administrative: maintain discipline inside the plant.

Sanitation of canteenMedical servicesSecurity, fire services and communication system.Recruitment selection and appointment.Community welfare Kids lab for small kids. Health care camps. Scholarships in schools to motivate the

students.

Attendance System:

The company uses mechanical devices to record the attendance of the employees – Smart Card.

Attendance system serves the following purposes:

Computation of wage payableMaintenance of discipline and

punctuality among workersAllocation of overheads becomes

easierBetter control over idle time.

Total Employment:No of Bargainable Employees -

118No of non Bargainable Employees

-127Total Employees-245

Bargainable- Operator workmen , Technician,workmen,Chemist,Assistant

Non Bargainable-Managers,Assistant Manager,Executives,Officers

Recruitment procedure:

Manpower studySelection process- Written tests/

interviewsANTECEDENT VERIFICATION Pre-employment medical

examinationTrainees and employees.

Induction

Training- 2 typesProbationariesWorkmen trainee

Performance Appraisal:The parameters for Worker’s Performance

Appraisal (Bargainable):While evaluating the performance, BASF

considers the following performance factors. Job knowledge Attitude, behavior and inter personal skill DependabilityCommunication Initiative/ learningDiscipline Efficiency/quality in work SafetyPunctuality and attendance

Executive Performance Appraisal (Non-Bargainable)

Main tasks   Targets Targets are set using the SMART principles S- SPECIFICM- MEASURABLEA- ACTION ORIENTED, ACHIEVABLE, AGREEDR- REALISTIC, RELEVANTT- TIME BOUND Competencies

Wage and Salary Administration

The management of BASF fixes the wage on basis of memorandum of settlement between management and workmen once in four years. Various aspects are looked upon such as wage legislation, wage structure, performance standards.

Days Worked Leave Earned

240-249 12

250-254 13

255-259 14

260-264 15

265-267 16

268-270 17

271-273 18

274-276 19

277-279 20

280-282 21

283 and Above 22

Earned Leave Scheme:

Areas of Outsourcing:

SecurityCanteenJanitorial Services(cleaning job)Loading and unloading of

materials at Warehouse.First Aid servicesCivil/ Maintenances Work.

Industrial Relations: Certified standing ordersRecognized UnionWage Revision based on the

Region cum Industry PracticeWage settlement – 4 yearsPromotional Policy

Welfare Facilities:

Benevolent Fund-Mediclaim PolicySubsidized CanteenAnnual medical ExaminationInterest Subsidy on Vehicle loanInterest Subsidy on Housing loanInter Departmental Sports, Family

get together, etc..

Grievance Redressal Process:

Objective of this Policy is;To enable employees to raise concerns

about wrong doings with the company in a right way without fear of victimization.

To provide a hearing on a grievance and its redressal through a structured process.

Procedure of Grievance Redressal: Informal ResolutionFormal Resolution through Grievance

Handling Committee

SWOT ANALYSIS OF BASF INDIA LIMITED are:

STRENGTHS:◦ A diversified manufacturing base source.◦ Presence in different segments.◦ Advanced technology.◦ Capability to produce world-class end products.◦ Strong presence in some export market segments.◦ Large domestic market.◦ Dedicated knowledge group.◦ Good and Strong R & D base and quality human

resources.

 WEAKNESS:Lots of time goes in R & D.No aggressive approach.

OPPORTUNITIES:Success stories in Dyes and Agro-chemicals

have boosted the confidence to take on global competition squarely.

With the knowledge available in the country, there is a tremendous potential to grow and increase exports in Dye stuff and Agro-chemicals market.

Sustainable growth of BASF in the market. THREATS:The merger trend that’s taking place in India

these days. For ex. (merging of Dow Chemicals and Reliance) can be a major threat to BASF.

Cheaper products by small industries who sell cheap quality chemicals.

Thank you