Bas Boorsma - Personalized Smart Work Center.2.0
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Transcript of Bas Boorsma - Personalized Smart Work Center.2.0
IBSG - 1Copyright © 2007, 2008 , 2009 Cisco Systems, Inc. All rights reserved.Confidential
The
Personalized Smart Work Center
Towards a Connected & Sustainable way of working
John Baekelmans, Director, Customer SolutionsBas Boorsma, Head CUD (Amsterdam), IBSG
IBSG - 2Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved.Cisco Highly Confidential IBSG - 2
Smart Work CenterExecutive Summary
•Meeting Urban Challenges: Mobility, Sustainability and Access to Work
• An innovative, high end, collaborative work environment for all
• Bringing work, information and education to the remote, the aging, the young, and the newly started
• A flexible, highly connected and collaborative work environment catering for a new generational workforce
• International collaboration and video connectivity, providing a level playing field for entrepreneurs globally
• Decrease carbon footprint by decreasing the amount of offices needed and the actual consumption of energy and resources
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Bring Information to the User, Not the User to the Information
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Why move people and information, if you can move information alone?
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CUD Smart Work Center – Facts
Amsterdam
Almere
• CUD Smart Work Center Pilot launched in Almere, the Netherlands, September 2008• Launching Customers SWC Pilot: Cisco, HP, IBM, Municipality of Amsterdam, Ministry of Transport & Waterworks• Scaling Effort to result in 10+ SWCs in the Netherlands in 2009. A national umbrella organization is being launched in order to manage standards, collective reservation systems and interoperability of ICT solutions• CUD Replication efforts (planning, sourcing and in some case actual implementation) under way in Korea, Lisbon, Buenos Aires, Germany, France, United States, Kenya and New Dehli• KLM-Air France commenced discussions with City of Amsterdam / SWCs to include the SWC TP rooms into the global KLM-Air France/Tata TP network (April 09; under NDA)
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Opening Pilot Smart Work Center
Amsterdam Mayor Job Cohen, Almere Mayor Annemarie Jorritsma, Cisco Europe President Chris Dedicoat officiating the pilot CUD Smart Work Center per Telepresence, September 23, 2008
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The CUD Smart Work Center Definition
A Smart Work Center (SWC) is an office center within a close proximity of a residential community, that allows workers to be positionedcentrally and pervasively within the context of their work, their peer work groups and relevant work processes with the help of high end broadband powered innovative IT solutions, next generation videoconnectivity and collaboration tools, and offers them flexible work stations embedded in a socially conducive service setting.
Smart Work Centers help substitute phyical traffic by bringing work to the worker rather than the conventional opposite practice. Smart Work Centers provide enhanced access to work, data and services to the remote, the commuting, the elderly and the newly started. Smart Work Centers help forge an innovative and connected urban work environment, spurring job creation and enterprise incubation
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Smart Work Center: an Integrated Service Concept
Flexible work stations/ conference rooms
Lounge work places
Telepresence facilities
Restaurant/ Business Club/ Catering
Child day care
Bank
IT Support
Notary and legal advice
Employment agency
Easy physical access, close proximity to highway
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Smart Work Center Concept
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Powering SWCs: the connectivity required
0
5
10
15
20
25
Japa
n
Kor
ea
Finl
and
Swed
en
Fran
ce
Net
herla
nds
Can
ada
Nor
way
Bel
gium
Ger
man
y
U. S
.
Hun
gary
New
Zea
land
Irela
nd
Aus
tral
ia
Cze
ch R
ep.
Mex
ico
Gre
ece
Bra
zil
Chi
le
Source: ITIF, April 2007; Cisco / ICT Barometer, July 2007; Cisco IBSG, 2009
61 46
Web 2.0Video Conf.
High-end Video Communication
Average Speed, Mbps
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The Connected and Sustainable CommunityThe Connected and Sustainable CommunityA Blueprint for City TransformationA Blueprint for City Transformation
Broadband Platform: 4th Essential InfrastructureIP-Enabled Homes and Offices, Roads, Utilities, Workplace Design
Sustainable Urban Planning
Connected & Sustainable Work
Smart Work Centers
Digital Swarming& Hub Pavilions
ConnectedWorkplaces
ConnectedWorkforce
Connected & Sustainable Buildings
Homes
OfficeBuildings
Public Spaces
Public TransitHubs
Hospitalsand Schools
Connected & Sustainable
Mobility
Smart RoadPricing
Personal TravelAssistant
Connected PublicTransportation
Connected & Sustainable
Energy
Renewables &co-Generation
Urban Monitoring& Measurement
Citizens EnergyEfficiency
Sustainable Socio -
Economics
Active Citizenship& Eco Maps
InnovativeGreen Business
Models andSustainability
Clusters
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Smart Work Centers as an Addition to the Home Work Environment
SWCs in addition to home work environment:
Home environment not always ideal
High end communication facilities
Professional setting & meeting place
More sustainable energy use
Comprehensive service concept
Location according to needs and proximity of
infrastructure
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Business Model SWC: four optional layers
Leases per squared meter +
possible commission fees
Flex
ible
Fi
xed
office space rental
Long term E-Work Space Subscription
‘Light’ Work Space subscription
Per Hour Usage
SWC Pilot Focus
SWC Scaling Partners in the Netherlands have differing business models, with newly opened SWCs differentiating from the pilot.
‘Let a Thousand Flowers Blossom’ as learning strategy
IBSG - 14Copyright © 2007-2008 - 2009 Cisco Systems, Inc. All rights reserved.Cisco Highly Confidential IBSG - 14© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 14
Smart Work Center 2.0 towards a comprehensive and personalized smart work environment
• The Personalized Smart Work Center• MySmartWorkSpace Reservation Tool
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PSWC ICT ArchitectureFunctional View
WTC
Amsterdam
Basic high-end connectivity and Telepresence
Work Space Reservation System; Unified Communication, Building Automation &
Digital Signage infrastructure
Employers
&
Users
Data Security, laptops/PCs,
Individual work station assignment
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A personalized office, what is that exactly ?A. Employee ‘badges’ in via a
centralized touch-screen which shows office/Cube availability and selects an office/cube.
B. Following actions then happen automatically:1. lighting adjusts2. heating adjusts blinds
adjust3. IP Phone logs in4. Large LCD shows
personalised pictures & pages
5. Webex shows employee present in office
6. Small LCD outside office updates office presence with employee name
7
3
2
1 6
5
4
A
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What does a Personalized SWC look like?
PVO movie included here
Personalized Smart Work Center Demo Film
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MySmartWorkSpace Reservation Tool
SWC Wherever, Whenever: Work
Space follows the Worker
Multimodal
Selection, Reservations & Payments
‘One-Stop-Shop’ for Employers,
SWC users
Integration into EcoMaps
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Global SWC Replication efforts
CUD Cities
Non-CUD Cities
San Francisco
PBC – Bay Area
Venga - Idaho
Buenos Aires
Lisbon
France
Kenya
New Dehli
Korea/SeoulGermany
The Netherlands
New South Wales
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SWC Pilot User Survey
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Main findings user evaluation study nov-feb 09
Current users are positive
Average grade on SWC experience (scale 1-10): 7.7
Reduction of travel time is main motivation with choice of location as value differentiator (significant difference between IBM/HP users (car oriented) versus gemeenteAmsterdam users (public transport oriented)
Average time gain is 66 minutes per SWC working day
22
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Main findings (2)
SWC enables new ways of workingEvidence for SWC concept leading to more flexible and more productive working practice. [however quantitative results are statistically not very significant (n=15 is too small)]Typical work activities and characteristics match well with SWC model. Adequate ICT in place to work remotely (all cases VPN access).Main work strategy of current population is geared towards concentrated work activities on selected days in the week. Physical contact with colleagues remains important and is planned on other days of the week.Main value differentiator with home-based work is difference in mindset: In SWC mindset more easily set to work; no unwanted mixing with private life issues (disturbances)
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Main findings (3)
SWC concept has growth potency…Current facilities, services and financial model comply well with a selling strategy towards the higher-end of the employer market
However, critical mass not yet reached: Different approach needed to increase seat occupancy
The initiative (and its value proposition) is not evenly well known in different parts of the participating employer organizations
The initiative is not always actively supported and promoted by management on unit level
The pilot approach is sometimes ‘misused’ by management of employer organizations to question whether the initiative is a viable, full alternative
…with a need for the SWC Almere implementation to mature24
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% people who see points below as bottlenecks for further growth of concept
25
0% 20% 40% 60% 80% 100%
The location is wrong
SWS is seen as a pilot, not as a sustainable alternative
Managers are not convinced of added value
More employees should be able to use SWC
More organisations should be able to use SWC
Better facilities and services are needed
More facilities and services needed
More locations needed
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Scaling Smart Work CentersAmsterdam + Wider ‘Randstad’ Region
NationallyQuality Centre - Almere (Pilot) Den Bosch, Zwolle Amsterdam Bright City - Zuid-As AmsterdamMunicipal Locations: WTC Amsterdam RoC Amsterdam - Hilversum, Amsterdam, Almere, final selection to be confirmedFlexOffice Partners – Rotterdam, Utrecht, The Hague , SchipholDialogues Ports (Adam, Rdam, Woerdenen Purmerend)TouchDown Centers (Haarlem, Heemstede)
InternationallyCollaboration with global partnersTelepresence Exchange
Amsterdam
Almere
Rotterdam
The Hague
Den Bosch
Schiphol
Utrecht