BARRIER® Water Filters Product line-up

1

Water pitchers

2

Smart

Light

Wide range of pitchers

Extra

Compact

Style

Grand Neo

Grand

Norma

Price

Functional

benefits

Eco

Premia

Basic

models

Mainstream

products

High-end

4

Standard Hardness Fluorine+ Iron

4 types of cartridges

Classic

5 types of cartridges F

un

cti

on

ality

Basiс product

for tap water

Product for price

sensitive

consumers

Specialty products:

• iron removal

• hardness removal

• fluorination

6

High quality coconut activated carbon

High efficient ionic-exchange resin

Activated carbon impregnated with silver

Unique fibrous ionic-exchange material

Technologies

Sealing thread prevents mixing contaminated and clean water

Fluorinating component

Barrier Standard (Barrier-4)

• chlorine…………………….....up to 97%

• petroleum products……..up to 99%

• pesticides…......................over 95%

• phenols………………………..up to 100%

Efficient tap water filtration

Product Range - Cartridges

• Performs standard purification plus:

• unique fluoridating component enriches water

with fluorine according to sanitary standards

• efficient caries prophylaxis

Tap water efficient filtration and carries prophylaxis

Product Range - Cartridges

Fluoride+ (Barrier-5)

• Performs standard efficient removal of chlorine,

chloroform, phenol, anionic surfactants, iron,

heavy metals’ ions plus:

• efficient removal of Mg and Ca salts from water

• protects from scaling

Tap water efficient filtration and excess hardness removal

Product Range - Cartridges

Hardness (Barrier-6)

• Performs standard efficient removal of

chlorine, chloroform, phenol, anionic

surfactants plus:

• efficient removal of inorganic iron

• removal of iron………………......over 98%

• removal of heavy metals........over 97%

Tap water efficient filtration and iron removal

Product Range - Cartridges

Iron (Barrier-7)

11

Multi packaging

Inline systems

for domestic and professional use

To

Full Range of Inline Systems

From

Simple

and

Compact

To

Professional

Solutions

Compact Inline Systems no need to install into water supply system

SELECTA

OPTIMA

• Easily connects to

a faucet

• Universal adapter

• Build-in calendar

300 liters of pure water

• Compact tabletop

filter

• Easily connects to

a faucet

• Build-in calendar

1500 liters of pure water

Special Domestic Inline Systems VM

• High quality sediment

filter installing into water

supply system

• Enough efficiency to

protect washing

machines

• 2 modifications for

different tube sizes

Aqualine

2 500 liters of pure water.

• Ultra compact inline

system for tap water

• Complex purification

with 2 l/min efficiency

BARRIER®Shower Filter 3 months of shower

without chlorine

• Easy to install

• 10 l/min efficiency

• Up to 50°C temperature

• New segment in Russian

market

PROFI – one of the market leaders

Monolithic lid • no leaks

Transparent body • shows the water purification process • reminds user to change cartridge

3 stages guarantee effective purification of tap water 10 000 liters of pure water User-friendly

design: • explains the stage’s characteristics • helps to put in the correct cartridge

4 solutions for typical water problems

PROFI Standard Purification of city tap water

PROFI Hard Decreases hardness of water to optimal level

PROFI Ferrum Purification from dissolved iron

PROFI Complex Purification from dissolved iron and reduction of hardness

Appealing & user-friendly package • remarkable in self-service stores (ex. DIYs) • explains benefits to the customer

K-OSMOS easy-to-use domestic RO filter

5 000 liters of crystal pure water

• 100% purification from all contaminants

• 100% solution for water hardness problem

• 100% protection from all bacteria and viruses

• Elegant design

• Easy to change cartridges

BARRIER ® Professional Systems

Private houses, summer

houses, cafes, restaurants

Professional Solutions developed for different customer needs

Standard Hard Ferrum Complex

Apartments

Houses, cafes

Large houses, hotels, restaurants

BARRIER

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• Successful continuous growth since 1993

• Leading market player in Russia and CIS

• Technology leader

• Capable and efficient production

• Strong commitment to quality

Geography of research

Novosibirsk

Krasnodarр Samara

Roston-na-donu Ekaterinburg

Kazan

Best distribution

23

• Retail audit of the regional representation of water filters

• Marketing research in over 5270 stores

24

54,00%

44,00%

12,00%

40,00%

27,00%

0

0,1

0,2

0,3

0,4

0,5

0,6

BARRIER Aquaphor Geyzer Brita Others

Unweighted distribution

BARRIER

Aquaphor

Geyzer

Brita

Others

July 2009

Distribution

Representation of the positions

assortment of different brands at retail

outlets (Share SKU *)

25

34

26

4

24

12

Number of SKU

BARRIER

Aquaphor

Geyzer

Brita

Others

* Share SKU (stock-keeping unit) - a percentage ratio of the

number of product lines positions brand / manufacturer to the

total assortment of positions of all brands / manufacturers,

recorded in the sample population July 2009

Geography of research • Moscow

• Mytischi

• Korolyov

• Schyolkovo

• Balashikha

• Reutov

• Lyubertsy

• Dzerzhinsky

• Vidnoe

• Podolsk

• Scherbinka

• Odintsovo

• Krasnogorsk

• Khimki

• Shodnya

• Dolgoprudny

• Lobnya 26

27

Representation of the major

brands in retail stores (Pitchers

category)

55,00%

38,00%

6,00%

19,00%

8,00%

0,00%

10,00%

20,00%

30,00%

40,00%

50,00%

60,00%

BARRIER Aquaphor Geyzer Brita Others

Unweighted distribution

BARRIER

Aquaphor

Geyzer

Brita

Others

December 2009

28

Representation of the positions

assortment of different brands at retail

outlets (Share SKU *)

42,00%

30,00%

4,00%

15,00%

9,00%

Number of SKU

BARRIER

Aquaphor

Geyzer

Brita

Others

* Share SKU (stock-keeping unit) - a percentage ratio of the

number of product lines positions brand / manufacturer to the

total assortment of positions of all brands / manufacturers,

recorded in the sample population December 2009

Total (7 cities)

BARRIER has best distribution in main Russian cities

29

0%

10%

20%

30%

40%

50%

60%

BARRIER Aquaphor BRITA Geyzer Others

Total distribution data

30

Total (7 cities)

38%

28%

20%

4% 10%

Number of SKU

BARRIER

Aquaphor

BRITA

Geyzer

Others

* Share SKU (stock-keeping unit) - a percentage ratio of the

number of product lines positions brand / manufacturer to the

total assortment of positions of all brands / manufacturers,

recorded in the sample population December 2009

BARRIER USP

• Modern production facilities, no influence of people

factor (low defect rate 0,001%)

• Strong commitment to quality

• Own unique developments and research devision

• 5 types of replacement cartridges

• Patents holder

• Capable and efficient production

31

Thank You!

32