Dublin Marathon Charity Partnership

Proposal 2016

The Dublin Marathon & Barretstown

Barretstown has recruited and supported hundreds of participants who have taken part in

sporting events for the charity

The Dublin Marathon is a very important event in Barretstown’s community fundraising portfolio.

Every year Barretstown runs a participant recruitment campaign specifically around the Dublin Marathon and Race Series and recruits scores of participants.

A Barretstown Dublin Marathon participant story

Kevin Shortall’s daughter Louise was diagnosed with leukaemia when she was 6 years old.

Following months of lengthy and complicated treatment Louise slowly started to recover and the Shortalls got the chance to attend family camp in Barretstown.

At Barretstown Louise and the whole family had serious fun! They laughed, danced, ate rings around them and grew together as a family.

Kevin was wanted to fundraise for Barretstown following his family’s experience at camp.

The Dublin marathon had always been on his radar.

Kevin has taken part in the Dublin Marathon twice for Barretstown and has recruited others to do so too.

To date Kevin has raised €10,000.

“There is nothing like the buzz of running further, faster and feeling fine afterwards, and there’s nothing like the buzz of crossing the marathon finish line.”

(Kevin Shortall)

About BarretstownBarretstown offers free, specially designed camps and programmes of Therapeutic Recreation for children and their families living with a serious illness – supported behind the scenes by 24 hour on site medical and nursing care.

Barretstown looks after the physical and emotional well-being of a child with a serious illness, by creating a carefree and safe, medically supported environment where they can make new friends, share experiences - and continue their treatment if they need to.

Our camps and programmes have a profound effect and lasting impact on our campers and their families. After participating, children go home with increased confidence, self-esteem and more importantly the reassurance that happiness is not just for healthy children.

We believe that every child with

serious illness should enjoy their childhood

again.

Our Vision

Barretstown’s approach

The hospital treats the illness, Barretstown treats

the child.

We do this through an activity based programme of Therapeutic Recreation.

Therapeutic recreation involves…Adventure activities

High ropesLow ropes

Mini-zip wireClimbing Wall

CanoeingArchery

Horse ridingFishing

Mini Golf Orienteering

Creative activities

DramaMusic

Arts and craftsPotteryBaking

Imagination StationPhotography/video

One of our founding principles is that

campers and their families come here because of a need -

rather than an ability to pay.

How Barretstown is funded• All children and families come to Barretstown free of charge. • Every year: over €4.5 million cost to run the programmes at Barretstown

– 3% provided by the Health Service Executive

• Everything, including accommodation, food and medical assistance are provided at no cost to the family.

• Funds raised from Dublin Marathon participant fundraising will come directly to Barretstown and would have an immediate impact on the lives of the children and families who take part in our programmes.

The benefits of partnership

Partnering with Barretstown will align the Dublin Marathon with a well respected national children’s charity that helps families rebuild their lives after childhood illness

Every year Barretstown recruits Dublin Marathon participants who are spokespeople for both the charity and the marathon.

Through partnership Barretstown will recruit more Dublin Marathon participants creating even more positive associations for the marathon.

Digital marketing Barretstown is launching a new website in January 2016 and will create dedicated pages for the Dublin Marathon on the site.

Stories will be published about Barretstown’s Dublin Marathon partnership and participants and updates will be posted in the news section on the homepage giving the Dublin Marathon lots of favourable coverage.

Digital marketing cont’d

A Dublin Marathon content calendar will be developed for social media and updates will be posted on Barretstown social platforms as follows:

• Facebook page (31,156k likes)• Twitter feed (4,033 followers) • LinkedIn page (846 followers)

Dublin Marathon branding will feature in email communications to Barretstown’s 8,000 plus subscribers including direct debit donors, corporates, volunteers and newsletter subscribers.

Outdoor advertisingBarretstown is able to avail of nationwide outdoor advertising opportunities and is exploring this outlet for the Dublin Marathon campaign

Print• Barretstown will take out

ads in relevant publications like the Irish Runner and Outsider magazine

• Barretstown will seek to gain editorial in local and national press

PR• Barretstown works with

celebrities who endorse the charity and would be happy to reach out to it’s network for the Dublin Marathon campaign

• Murray Consultants advise Barretstown on all PR matters and Barretstown would leverage Murray’s PR expertise to gain favourable mentions in the press for the Dublin Marathon

Corporate sponsorsBarretstown works with corporate sponsors such as LR Suntory (Lucozade) and would be delighted to further harness the existing relationship with this brand to positively promote the Dublin Marathon

In 2015 Barretstown worked with Lucozade on two large sporting events

Barretstown AmbassadorsBarretstown has a nationwide network of Ambassadors (volunteers) who will staff Cheering Zones along the marathon route

Ambassadors will also promote the event in their local areas

SummaryBarretstown supports children whose lives have been affected by serious illness, and their families

In 2015 Barretstown reached over 4,500 people through its onsite and outreach programmes

Through partnership, the Dublin Marathon will be promoted to Barretstown service users, supporters, corporate partners and the wider public in print, online and in person ensuring extensive positive coverage for the marathon and race series

Thank you so much