BarnardosBackground and HistoryBarnardos is a non-profit organisation set up to help young people, especially those affected by abuse, discrimination or poverty. They aim to help all children gain a good start in life and fulfill their potential. Their activities include helping children whose families are poor to providing foster homes to children who are unable to live with their families. Their work began in 1867, when Thomas Barnardo set up a school for the education of poor children in London. Later, when he became aware of the dreadful conditions in which children in the area were living he was moved to set up a home to care for them. This bore the sign No destitute child ever refused admission, a sentiment which the charity echoes even today. When Barnardo died in 1905 the charity was running 96 homes, caring for more than 8000 children. Later, the focus of the work changed, as the government began taking responsibility for homeless children. They started providing help for families who struggle to care for their children, and to provide help for children with special needs. The name also changed from Dr Barnardos homes to simply Barnardos, emphasizing the change in their work. Today, their funding comes primarily from donations and purchases from their second-hand shops. It is one of these shops that is situated in Haverfordwest. It is located at No. 34 on the High Street, where it has been for many years. Ethos and Housestyle The name Barnardos springs from the founder of the organisation, Thomas Barnardo, and as such both identifies them and states their mission, as Barnardo was a well known philanthropist and they carry on his work today. Their logo, which depicts a child between two adults, is full of meaning. The figures appear to be skipping, giving the image a happy quality, and this is in line with the work the charity does. They place great emphasis on the family as crucial to the well-being of children, and much of their work is to do with fostering and adoption. The primary colours are green and white. The green symbolizes naturalness. This obviously connects to children, as children are a natural, happy part of life. In addition, the logo is on a green background. This shows that Barnardos is dedicated to producing happy, natural families. White is used to show cleanness and is related to healing. They use it to demonstrate their attempts to heal and help children. Together, the two colours give a clean, wholesome air to their literature. Barnardos slogan - Believe in children - is short and to the point. It is a mission statement of sorts, and acts as an encouragement to their customers. The theme of children is continued throughout many of their pamphlets. They contain pictures of those who have been helped by Barnardos, thus putting a subtle pressure on the reader to contribute. Also, some of the leaflets contain pictures drawn by children, adding a friendly, warm atmosphere to them.LiteratureYour Guide to our work todayThis leaflet is designed to acquaint the reader with the work done by the charity, and the reasons why they chould contribute. It is simply laid out, and includes stories and pictures of those who have been helped by Barnardo's, as well as facts and figures on the uses the money is put to. Pembrokeshire Family Link ServiceThis is a brief description of the facilities available to those with children with special needs. It is bilingual, so it can be read by everyone, and serves a dual purpose. It explains the use to which donations are put, and also explains to those who may have need of help exactly what can be done to assist them.Will FormsThese are used to convince people that they ought to include a donation to Barnardo's in their will, and to assist them in doing this. They would be an excellent candidate for mailmerge, as a standard letter could be used, mailmerged, then dispatched with the leaflets to various people, to encourage them to donate to Barnardo's in their will. The ideal target for this would be those who often donate money or goods to Bardardos, as they have an interest in the charity and most likely have a reasonable disposable income, so would be prepared to leave money in a will to Barnardos. By compiling a database of people who donate mailmerge could be used to target this specific demographic.WebsiteThis website is professionally done, and contains features such as videos, electronic forms to subscribe to the newsletter and links to various files and ages. The purpose of the website is to provide details on the history and goals of Barnardos and also to explain how you can contribute. To this end, it gives a brief summary of the history and provides links to downloadable files which give a more comprehensive history. Also, it explains what they do with the money they raise and gives details of store locations and how to donate money online.Clip art - LogoHyperlink button to electronic formHyperlink button to donation pageHyperlink button to videoOption to change font sizeNavigation MenuSearch barScrolling, repeating image bar