“Magento” Googled more than “eCommerce”

Magento: Google Trends

FASTEST GROWINGeCommerce Platform in the World

Revenues Increased by

300% in 2010 *Compared to 2009

100’s of PartnersAnd 3rd Party Developers

Web Design and eCommerce

Site Consulting Firm

2001:

Open-source Project is Available

2008:

Is Released

2009:

Magento Facts and Figures

Magento EUROPE

The eCommerce Ecosystem

The Magento Solution: Empowering the eCommerce Ecosystem

Core of eCommerce Menu

Magento Facts and Figures

45 Employees in 2007

260+ Today

6 OfficesWorldwide

400,000+Community Members

& Forum Posts

100,000+Merchants

80+Languages

$25 BillionTransactions / yr

3 Million+Downloads

3,800+Extensions

Solution Partner Program StructureR

evenue P

ote

ntial

Value of Partnership

Bronze Partner

10% on EE & PE

Small Company Adoption

Community Edition Focused

Some Professional Edition

May Refer Enterprise Leads

No Revenue Commitment

Self Service Model

Silver Partner

15% on EE

10% on PE

15% on Services

Mid-Market Adoption

50%/50% Enterprise & Prof

Very Important to Magento

Annual Revenue Commitment

Some Support from Magento

Gold Partner

25% on EE

10% on PE

15% on Services

Enterprise Adoption

Primarily Enterprise Edition

Most Important to Magento

Annual Revenue Commitment

Highest Level of Support

Highest Investment

Greatest Benefits

Highest Commitment &

Most Strategic Relationship

Partner ProfilesR

evenue P

ote

ntial

Value of Partnership

Bronze PartnerLower 50% of Partners

100% Community

• Whoever doesn’t fit Professional Partner Profile

• Single developers

• Small shops just doing bit project work

Silver PartnerTop 50% of Partners

50% Enterprise/50% Professional

• $1 to $3 mil in revenues – 25% to 50% from

ecommerce

• 10 to 50 people

• Top 5 ecommerce provider

• 25 to 50 customers – < 25% are large

• Delivering ecommerce for 2 to 5 yrs

• Delivered 10 to 25 ecommerce projects total w/ a few

on Magento

• 10 to 20 ecommerce projects per year with average

value >$25k

• Want to focus on Magento commercial projects but

most experience is with Community solution

• Low level, moderate marketing to customers

Gold PartnerTop 25% of Partners

75% Enterprise/25% Professional

• 5+ Yr old company

• > $3 mil in revenues – 50% from ecommerce

projects

• > 50 people

• Top 3 ecommerce provider

• 50+ customers – 50% are large

• Delivering ecommerce for 5+ yrs

• Delivered over 25 ecommerce projects total –

many on Magento

• 10+ ecommerce projects per year with

average value > $50k

• Focused primarily on enterprise solution &

willing to commit to rev goal

• Proactive marketing of enterprise solution to

customers

Highest Investment

Greatest Benefits

Highest Commitment &

Most Strategic Relationship

Magento Enterprise

Software Development Lifecycle

Magento eCommerce - Price vs. Functionality

Flexibility

&

Ability to

Customize

Price

LO

WH

IGH

$$ $ $ $

Fully hosted

SaaS/On-Demand,

little to no

customization or

flexibility

Mid-Market SaaS/On-

Demand; limited

customization

Proprietary,

on-premise

Magento Architecture

• Extensible and Upgradeable Architecture

PHP5 Built on Zend Framework

Event Driven Architecture to Simplify System Expansibility

• Architecture Maintains Upgradeability with Customizations

Core Local Community

• Core Flexibility on Design Look and Feel

MVC Architecture

• Core API opens platform for integration

Supports Both SOAP and XML-RPC Protocols

• Catalog Cart & Checkout

• Customer Order

• Product Gift Messages

Enabling Online Business

Manufacturing/ Suppliers/

ERP SystemAccounting & FinanceInventory/ Shipping

Fulfillment

Web/ Content

Development

Marketing Customer Service

& Support

Product Development/

Purchasing

Core of eCommerce Menu

Performance Features

• Full Page Caching for All Users

• Caching of Content for Category, Product and CMS Pages

• Solr Search

• PHP Accelerator

Security / Compliance Features

• PA-DSS Compliant

• Aids Merchants in Achieving PCI

Compliance

• Strong Data Encryption

Magento Enterprise

Experience Menu | Architecture

Performance

Security

Results:

• Orders increased by 30%

• 4,000 to 5,000 orders/day

• Up to 80,000 unique

visitors/day

Magento Enterprise: Zenni OpticalPerformance

Security

Sales Module Scalability (Checkout)

3 web 1 database2 web 1 database1 web 1 database

Concurrent Connections

Pe

rfo

rma

nce

, o

rde

rs / h

ou

r

Magento Mobile

Simple

How It Works

• STEP 1

The free mobile extension is part of the

admin panel

• STEP 2

Purchase an application key (license) and

submit your app to Magento using the new

mobile admin panel

• STEP 3

Magento completes the iTunes submission

process and maintains code for a low

annual or monthly fee.

Experience Menu WWW|

Resource Efficient

Experience Menu WWW|

Affordable

Experience Menu WWW|

Magento go

WWWExperience Menu |

Magento Go

WWWExperience Menu |

Magento Go

Enabling Success Menu WWW|

Magento Training and Education

Enabling Success Menu WWW|

Magento Expert Consulting Services

Magento Expert Consulting Services

Packaged Services

• Architectural Decisions

• Integration Analysis

• Technical Consulting

• Custom Module Development

• Code Review and Performance Analysis

• Data Migration

Enabling Success Menu WWW|

Your eCommerce Partner

for Success

Thank You

Enabling Success Menu WWW|