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The Bestseller Incubator:An Insider's Guide toSuccessfully Marketing Your BookPart Five:

That's Me!The Insider...

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Whether traditionally published or Self-Published

an Author's reality is the same...Marketing Sells Books!

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Your Formula For Success =

Kick-Arse Marketing Plan(plus a hint of patience and persistence)

Quality Content+

Strong Editorial Support+

Visually Engaging Design+

Professional Printing

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So Who Am I – The Insider

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Back in Publishing – A number of realisations quickly dawned on me...

Marketing is REALLY scary

Marketing is rarely thought about until after launch

What works for one – doesn't work for another

Misconception – Publishers & Distributors are responsible for ALL the marketing

No correlation is drawn between marketing & book sales

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(Horror) Case Study #1

Geoff – In his favour had...

Strong franchise based business, with a referral network of clients.

Strong book title. Local profile within his coastal town community.

Occasional speaking engagements.Spent 6 months developing the content.

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(Horror) Case Study #1 continued...

Geoff – The odds stacked against him...

Proofed but not edited manuscript.Printed locally, high $/unit.

Marketing limited to small speaking engagements.

ResultNo Marketing & Low Quality Product

= No Sales & Minus ROI

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(Horror) Case Study #2

Gina – In her favour had...

Well written, edited and designed book.Niche but solid market.

Well-built website.Growing speaker profile.Strong seminar structure.

Great bulk sales opportunity.Multiple PR angles.

Aust Based Distributor.

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(Horror) Case Study #2 continued...Gina – Backlist title gathering dust... WHY?

Saddle Stitch Journal – limited interest by retailers.Limited initative to seek bulk sales.

Unexecuted marketing plan.Cancelled seminars leading to both the target audience

and Author moving on.

ResultMissed Opportunities &

Limited Book Sales

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(Horror) Case Study #3

Lisa – In her favour had...

Previous success as a Self-Published Author.Contract with a Speciality Publisher for her new book.

Solid Audience that will follow new venture.Top product development team.

Possible opportunities for sponsorship.

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(Horror) Case Study #3 continued...

Lisa – Failure to launch... WHY?

Drop in projected sales forecasts.Breakdown in communication.

Marketing, what marketing?

ResultLet the finger pointing begin!

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The Underlying Messagein each of these cases...

Marketing Sells Books!

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One: Define Your Book, Audience and MilestonesTwo: Building Your Online Platform

Three: What is Distribution?Four: Building Your Platform with PR & Publicity

Five: How to Monetise Your BookSix: Structuring Your Marketing Plan

The Bestseller Incubator Webinar

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How to this information:Traditionally Published Author -

Build a marketing plan that will support the activity being undertaken by your Publisher.

Self Published Author - Build a campaign that will take you beyond your first year as an Author.

Understand that YOU are truly accountable for your own success!

Just Put Pen to Paper - Plan how to turn your investment

into a profitable income.

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Five: Monetising Your Book

- Seminars & Webinars

- Professional Speaking

- Networking

- Package Deals

- Licensing

- Bulk Sales

- Sponsorship

- Compilation Books

- Trade Shows & Expos

- Coaching Programs

- Give Back (Charities)

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To begin your Self-Publishing journey

as part of The Bestseller Incubator

join us now at www.barefootbasics.com